LinkedIn is a powerful platform for professional networking and building credibility. To effectively engage audiences, pairing quality content with visually appealing images is crucial. However, you must optimise images for speed and size for maximum impact on LinkedIn. This guide provides insights into LinkedIn’s specific image dimensions, ensuring businesses can enhance their marketing efforts and boost their overall social media presence in 2023.
1. Company Logo Size
LinkedIn offers built-in photo adjustments for profiles, but ensuring your company logo fits perfectly can amplify its appeal. When your business appears in the “companies you may want to follow” section, a well-fitted logo can entice users to explore your LinkedIn business page further.
A captivating LinkedIn profile logo garners more followers and broadens your potential customer reach. When uploading your logo, adhere to the suggested dimensions of 300 × 300 pixels, maintain a 1:1 aspect ratio, and ensure the image size doesn’t exceed 4 MB.
2. Company Banner/Cover Photo Size
As digital marketing trends evolve in 2023, digital marketing experts in Singapore must remain vigilant to potential changes in LinkedIn’s banner size recommendations. The cover photo, or the LinkedIn banner, is a prime digital real estate for businesses. Positioned prominently atop your company’s LinkedIn page, this image offers an opportunity to spotlight your brand’s unique offerings.
Yet, its placement demands precision. Given that the company logo overlays the banner, there’s a risk that critical parts of your design or any textual content could be covered. As such, when conceptualising your LinkedIn banner, ensure that no elements clash or overlap with the company logo.
For accuracy and optimal display, the recommended dimensions for the LinkedIn background image stand at 1128 x 191 pixels, equating to an aspect ratio of 1.91:1 and a file size not surpassing 4 MB.
3. Posts Image Size
A LinkedIn image post has distinct dimensions based on its chosen format, making it essential to be acquainted with each specific size for optimal display.
For those considering a portrait orientation for their LinkedIn posts, the ideal dimensions in 2023 are 1080 x 1350 pixels, adhering to a 4:5 aspect ratio. For landscape-oriented images, the recommended size is 1200 x 627 pixels, maintaining an aspect ratio of 1.91:1. Meanwhile, a square-oriented LinkedIn post should measure 1200 x 1200 pixels, aligning with a 1:1 aspect ratio.
LinkedIn image posts without any embedded links from external sites primarily include the image itself, accompanied by a caption and relevant hashtags, enhancing the impact of your agency’s LinkedIn marketing campaigns. Recognising and utilising the varying post dimensions, based on image orientation, is vital. Whether landscape, square, or vertical, staying updated on the specific LinkedIn image sizes ensures a streamlined and impressive visual presentation.
4. Shared Link Post
Whether a LinkedIn post is accompanied by a photograph or one that carries a link showcasing an image from your blog post, the size remains consistent. The optimal dimension stands at 1200 x 627 pixels. If you deviate from this, it can clip parts of your image, preventing viewers from seeing the entire image when they click on it. To witness the featured image, users need to click on the post. They will be redirected to the designated blog page, granting them a full view of the highlighted image.
5. Ads
Ensuring optimal size and format for your LinkedIn ads is vital, especially given the platform’s unique specifications. The nuances might appear complex compared to other standard social media campaign images, but we’ve curated a comprehensive guide to aid in your LinkedIn advertising endeavours.
LinkedIn Sponsored Content Dimensions
Should you choose to amplify your brand through sponsored content on LinkedIn, marrying compelling content with striking visuals is imperative for capturing your audience’s attention.
For a flawless representation, maintain image dimensions at 1200 x 627 pixels. While you can reduce the width to 400 pixels, the aspect ratio to aim for is 1.91:1. Ensure that the image file doesn’t exceed 5 MB for optimum loading times.
LinkedIn Message Ad Specifications
Integrating an image with dimensions of 300 x 250 pixels (aspect ratio of 1.2:1) can enhance visual engagement if direct message ads align with your LinkedIn marketing strategy. The file size should remain under 40 KB.
LinkedIn Carousel Image Ad Dynamics
LinkedIn’s carousel ads offer a dynamic way to showcase a series of images within one advertisement, enhancing visual storytelling. Despite their graphical differences, the size specifications remain consistent at 1080 x 1080 pixels, adhering to a 1:1 aspect ratio. Also, cap the file size at 10 MB for smooth transitions and load times.
LinkedIn Event Ad Guidelines
If you are promoting events on LinkedIn, craft your event ad to resonate with your target audience visually and contextually.
The image for such campaigns should be 1200 x 300 pixels, maintaining an aspect ratio of 4:1. Additionally, the introductory text accompanying the image should be compact, ideally within 600 characters, while the event name should hover around 255 characters for clarity.
Following these specific image sizes and guidelines will ensure your LinkedIn advertising campaigns are visually captivating and aligned with platform best practices.
Maximising the Impact of Visuals on LinkedIn
Crafting the perfect visual narrative goes beyond merely adhering to the recommended image and video sizes. To elevate your brand’s LinkedIn presence in 2023, here are some strategies to optimise your visual content’s impact.
1. Adhering to LinkedIn Visual Specifications
Understanding the nuances of LinkedIn’s image guidelines in 2023 is paramount. For file formats, JPG/JPEG and PNG remain top-tier choices, offering a blend of clarity and compatibility. While static GIFs provide an element of interactivity, they may not always capture the desired essence. Regarding size limitations, images should remain within the 8 MB threshold, while videos should not exceed 5 GB to ensure smooth uploads.
Lastly, regarding asset orientation, a critical decision has to be made between portrait and landscape. This choice isn’t merely about aesthetics but also about optimising for various devices, such as mobiles or desktops. Early planning in the content creation phase can save substantial time later.
2. Uphold Brand Consistency
The visual narrative on LinkedIn should seamlessly blend with the brand’s broader storyline across other platforms. While some nuances might be platform-specific, maintaining consistent branding ensures immediate recognition. It’s also worth noting that while a visual might be perfect for a platform like Facebook, it might require tweaks to fit the LinkedIn image sizes 2023 recommendations.
3. Harness the Power of Pre-made Templates
In the fast-paced world of social media marketing, efficiency can often be the key to success. Leveraging tools like Canva, which offers templates tailored to LinkedIn image sizes, can be a game-changer in 2023. Given the varying dimensions stipulated by different social media platforms, these templates become invaluable, especially when a single piece of content needs to be adapted and shared across multiple platforms.
4. Elevate Your Profile Image
A LinkedIn profile picture serves as the digital face of an individual or a brand. To be effective in 2023, it has to be both recent and in sync with the LinkedIn image size guidelines. High-resolution images, where the subject’s face occupies approximately 60% of the frame, tend to have the most significant impact. While the convenience of selfies is undeniable, photos taken with assistance or tripods generally appear more polished for professional platforms like LinkedIn. Additionally, LinkedIn offers in-built filters, allowing users to add the finishing touches to their profile images.
5. Fine-tune Your Company Page Visuals
A company’s LinkedIn page acts as its digital business card. Therefore, the visuals for this page should be nothing short of impeccable. The cover photo, a significant aspect of the company page, should succinctly encapsulate the brand’s ethos and mission. Regular visual updates ensure brand representation remains sharp, relevant, and engaging, making your LinkedIn page one of the best in Singapore to follow.
Leveraging First Page for LinkedIn Success in Singapore
As we anticipate the evolving dynamics of LinkedIn in 2023, it’s evident that visual representation will continue to hold significant sway in digital marketing strategies. Tailoring visuals to platform-specific guidelines is more than a technical necessity; it’s an art that enhances brand image, reach, and engagement. For businesses in Singapore, ensuring optimal LinkedIn representation can be a daunting task. Here’s where First Page, as a leading LinkedIn agency, steps in.
With our specialised expertise, we can seamlessly navigate the intricacies of LinkedIn’s image size guidelines and extend our prowess to platforms like Facebook and Instagram, including their intricate ad systems. Ensuring that businesses comply and excel in their Facebook ad and Instagram ad campaigns, alongside their organic posts, is our forte.
As the digital landscape advances, partnering with a trusted agency like First Page can be the game-changer businesses need to establish a commanding presence across multiple social media platforms.
