Boost leads by 200% with LinkedIn ads when you partner with our agency in Singapore

LinkedIn Ads are a paid marketing tool that provides businesses with access to LinkedIn social networks through sponsored content and other advertising methods. LinkedIn ads are an especially useful marketing tool for B2B businesses to build leads, improve conversions, online recognition, brand awareness, and much more.

Companies have used LinkedIn effectively to grow their presence in the professional market and become leading authorities within their industries. Ads can be used to promote their presence on the platform and identify new leads.

LinkedIn Ads connect you with millions of professionals with real buying power all over the globe. With LinkedIn Ads, you can deliver your brand message to a broad demographic of audience ranging from students and small business owners to professionals at executive-level roles and inspire actions. Like any other platforms, LinkedIn Ads works on a bidding system, where you can specify your target audience and take full control of your budget.

The ad management platform on LinkedIn works similar to Facebook’s. You can use the same type of metrics to set the audience age, location and more to ensure you target the ideal audience with your ads.

There are six types of LinkedIn ad formats:

• Sponsored Content: Similar to how marketers boost posts on Facebook, sponsored content on LinkedIn is a chance to push your posts to the top of the platform’s news feed on desktop, mobile and tablet. These ads mingle your content with native news and user updates, giving you valuable real estate with highly customisable audience targets across LinkedIn and the wider LinkedIn Audience Network.
• Message Ads: Engage prospective B2B clients directly through their messages – the same inbox where professional introductions, networking discussions and job offers take place. Deliver targeted messages with calls to action and get the chance to communicate directly to your target audience in a context more personal than email, plus you have the option of adding a lead generation strategy.
• Text Ads: Enjoy the freedom and flexibility of traditional PPC or PPI advertising with an engaging headline, description and image. LinkedIn text ads are designed with swift set-up, budget-friendly delivery and intuitive tools to make advertising to professionals a smooth and accessible strategy.
• Carousel Ads: Upgrade your promotion with swipeable advertisements featuring multiple images for enhanced visual appeal. With more components to display to your audience, make meaningful impressions and generate solid leads.
• Dynamic Ads: Take your campaign engagement to another level by serving ads that are automatically personalised for each member using their profile data. Integrate users’ name, profile photos, job title and more to create an eye-catching promotion complemented by LinkedIn’s time-saving automated delivery.
• LinkedIn Elevate: Adapt employee advocacy into your content strategy by encouraging staff to share content with their professional networks for a higher chance of talent retention, greater engagement rates and increased sales.

Speak to us today to find out how you can take advantage of LinkedIn’s diverse ad formats and start generating leads for your business.

The chosen ad format largely depends on your marketing objectives and your target audience. Whether it’s sponsored content, message ads, text ads, carousel ads, dynamic ads or LinkedIn elevate ads, it is important to know the specific advantages of the individual formats and match it to your objectives in order to achieve stellar results. Speak to your dedicated LinkedIn Ads specialist and let them guide you through the process to find the right one for you.

LinkedIn offers two types of budgets for your advertising campaigns: daily and lifetime. Daily budget refers to the amount you’re willing to spend per day for a specific campaign. Lifetime budget is the total amount of money that you’re willing to spend over the duration of your campaign’s lifetime. Your LinkedIn advertising costs can vary depending on your budget option, the pacing of your campaign and bidding option.

There are three bid options available:

• Automated bid: LinkedIn will determine the amount required to maximise your campaign objective.
• Maximum cost-per-click (CPC) bid: You’ll be charged each time someone clicks on your ad. LinkedIn will recommend a bid range depending on your budget and the competition for your ads. For example, if there are more advertisers bidding on a similar campaign, your bid will have to be higher.
• Maximum pay-per-1,000 Impressions (CPM) bid: You’ll be charged a certain amount each time your ad is viewed by every 1,000 people on LinkedIn.

Although LinkedIn Ads can be more costly when compared to other platforms such as Facebook and Google, engaging a good LinkedIn Ads specialist equipped with the right skills and knowledge will surely yield a result that is worth every penny. With over half a billion active users on the platform, statistics have proven that an incredible 80% of B2B leads come through LinkedIn, creating plenty of opportunities for businesses. LinkedIn advertising is undoubtedly a viable strategy for the long-term.

Here are the steps to follow when setting up your LinkedIn advertising campaign:

• Create your LinkedIn ad campaign
• Set up your campaign objective and ad audience
• Choose your ad format and placement
• Decide on your ad budget and schedule
• Set up conversion tracking

Build your ad and decide how LinkedIn will display it.

LinkedIn ads provide many benefits for companies. Some of the benefits include creating awareness for your brand and improving your reputation. LinkedIn marketing can also help you achieve thought leadership and provide opportunities for influencer marketing within your industry. This form of marketing also generates leads, improves conversions, social CRM and increases traffic.

Any type of business can build a LinkedIn marketing strategy. However, since LinkedIn is built for business networking, it works exceptionally well for B2B businesses in terms of lead generation. According to a study by the Content Marketing Institute, 97% of B2B marketers use LinkedIn for content marketing purposes, and 78% of B2B marketers say that LinkedIn is an effective tool for content marketing. However, that does not mean that other businesses shouldn’t use the platform, it can form a useful part of a multi-platform marketing strategy.

There is a wealth of professional demographic data on the LinkedIn platform that you can leverage to target the right people and generate qualified leads from your ads. According to HubSpot, LinkedIn’s lead conversion rates are three times higher than other major ad platforms. This is probably because LinkedIn users are high-level decision makers – four out of five LinkedIn members drive business decisions. LinkedIn’s audience also has two times the buying power of the average online audience.

To enhance the performance of your LinkedIn marketing campaign, ad copies should be created with clear, compelling language that is relevant to your target audience. Your content should also be optimised according to your selected ad format. It is important to remember that LinkedIn users are business professionals, and any ads created should target these types of individuals.

Defining your target audience is one of the most vital steps to take before kickstarting your LinkedIn advertising campaign. Targeting who sees your ad can make it more specific and relevant to your intended audience, enhancing its performance. Our LinkedIn Ads specialist will help to target your ads such that they are seen by people who are most likely to respond to it.

To craft a successful LinkedIn ad, you need to be very clear on what your ad is offering and who it’s meant for. You should also make sure that there’s a strong call-to-action (CTA) in your ad copy.

The value that an agency can provide goes beyond the ad set-up. A good ad agency can help you create a personalised marketing strategy and set the necessary campaigns in motion. Once your campaign sets off, your dedicated agency will steadily analyse and monitor performance, and refine the strategy where necessary to minimise cost and maximise returns. With a proven track record of success, you can also count on an agency to combine your LinkedIn advertising efforts with a killer social media marketing strategy.

Successful social media marketing campaigns are built on data, and the range of information at your fingertips with LinkedIn advertising makes it a viable long-term addition to your marketing strategy. From the get go, we can target your ads using specific placements and audience criteria based on user data provided by the platform and see your ads served to the people most likely to respond to it, whether they be in Singapore or elsewhere around the globe.

Once your campaign is underway, we keep our finger on the pulse with detailed ad reports and analytics that assist with monitoring performance and refining where necessary to minimise cost and maximise engagement. We use this same data to retarget future ads, test new audiences or expand existing campaigns into new areas, ensuring you never run out of opportunities to use LinkedIn advertising to generate traffic, leads and sales for your business.

At First Page Digital, we take pride in our proven track record of success with clients in a variety of industries. B2B marketing is no exception and our LinkedIn advertising services follow a results-driven formula that prioritises boosting your sales, not just getting clicks. What our clients have to say after being blown away by their own results is what drives us to continue being the best at what we do, no matter the project.

Whether you are promoting a product or service, trying to increase website traffic or wanting to drive enquiries through to your sales team, we can customise a strategy based on the needs and budget of your business and put you in the box seat for success. Combine your LinkedIn campaign with a Facebook or Instagram strategy, expand your PPC advertising into Google Ads or ask us about how our SEO services can complement your presence on social media. Use the tool above to get a free quote on any social media marketing or get in touch to discuss how we can tailor a competitive solution in line with your business objectives.