FAQs by our Social Media Specialist
LinkedIn Ads connect you with millions of professionals with real buying power all over the globe. With LinkedIn Ads, you can deliver your brand message to a broad demographic of audience ranging from students and small business owners to professionals at executive-level roles and inspire actions. Like any other platforms, LinkedIn Ads works on a bidding system, where you can specify your target audience and take full control of your budget.
Although LinkedIn Ads can be more costly as compared to other platforms such as Facebook and Google, engaging a good LinkedIn Ads specialist equipped with the right skills and knowledge will surely yield a result that is worth every penny. With over half a billion active users on the platform, statistics have proven that an incredible 80% of B2B leads come through LinkedIn, creating plenty of opportunities for businesses. LinkedIn advertising is undoubtedly a viable strategy for the long-term.
The chosen Ad format largely depends on your marketing objectives. Whether it is sponsored content, message ads, text ads, carousel ads, dynamic ads or LinkedIn elevate ads, it is important to know the specific advantages of the individual formats and match it to your objectives in order to achieve stellar results. Speak to your dedicated LinkedIn Ads specialist and let them guide you through the right one for you.
The value that an agency can provide goes beyond the Ad set-up. Once your campaign sets off, your dedicated agency will steadily analyse and monitor performance, and refine the strategy where necessary to minimise cost and maximise returns. With a proven track record of success, you can also count on an agency to combine your LinkedIn advertising efforts with a killer social media marketing strategy.
