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Don’t miss out on the benefits of professional community management

Don’t miss out on the benefits of professional community management

Don’t miss out on the benefits of professional community management

Social media marketing is an essential element to any successful digital strategy, but in today’s world of over-saturated content, it’s also imperative to ensure that your brand stands out from the crows. That’s where professional community management by Singapore’s leading digital marketing agency can make a crucial difference.

Through our strategic and responsive community management, we’ll help you increase your brand awareness, increase your inbound traffic, boost your conversion rates, and ensure higher customer satisfaction. Don’t miss out on the benefits of First Page’s community management services:

  • Stay up to date with your customer base
  • Expand on your prospective target audience
  • Turn your client base into a passive marketing opportunity
  • Access social influencer marketing opportunities and network and partner with relevant brands
  • Immediately address complaints and turn them into a chance for improvement and trust-building
  • Establish a reputation for being customer-focused and reliable

Invest in a holistic social media strategy and community management plan for the best results

Invest in a holistic social media strategy and community management plan for the best results

 Invest in a holistic social media strategy and community management plan for the best results

Any business is reliant on its relationship with its customers, both existing and new. At First Page, our community management specialists carefully mould your brand’s audience relationships by seizing opportunities to interact with your community in fresh and innovative ways. We know exactly how to strike the right balance between retaining clients and drawing in new ones. Plus, we’ll also drill down to the heart of your business to find highlight points that we’ll use to develop your brand’s exposure and authority.

If you haven’t invested in social media for your overall digital marketing strategy then you’re missing out on significant audience growth and sales opportunities. At First Page, we won’t just create a social media strategy and leave you to deal with the rest. Instead, we’ll help you every step of the way. From auditing your business and client base to crafting a cutting-edge plan of action to closely monitoring your results and engaging customers in public conversations that add value to both your business and your community, we’ll get the best results for your time and budget through our step-by-step approach. We provide social media and community management services for a range of mainstream and niche social media channels.

Make the most out of Instagram

Promote and manage your brand reputation in an effective way on Instagram, an image-based platform where 60% of users look for new products and 80% actively follow at least one brand or business.

Harness the world’s biggest social media network via Facebook

Use paid advertising techniques to form a loyal community of Facebook users, who have proven to be the most engaged audience of any other social network.

Stay close to your community through Twitter

Use a tactical approach to ensure ongoing interaction with your Twitter client base by responding immediately to customer queries and deepening conversations through the use of Twitter-specific content applications like Tweet chats and polls.

Get business with it on LinkedIn

Seize the unique business-to-business marketing and community building opportunities offered by LinkedIn, reinforcing your brand as an authoritative industry leader.

Stay ahead of the game with Youtube

When combined with professional community management, video marketing through YouTube creates stronger customer engagement, presents your brand as forward-thinking, and drives purchasing behaviour.

Break into unique markets with WeChat

Reach billions of users worldwide and leverage a wide network of third-party apps to engage with your people.

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An Overview Of Community Management?

Yes, absolutely! If you’re looking for new leads and wanting a head start in promoting your business, some of the best ways to start building your brand presence lies in social media. You can benefit from leveraging the various social media platforms including Facebook and Instagram.The key is figuring out where your customers are and how they are best approached.

Besides promoting your products and services via these channels, a dedicated agency can also manage your social media accounts for you. From curating great content unique to your business to increasing your visibility through regular posting, your company can easily stay at the top of mind via social media.

Both terms are often confused with the other but social media management essentially focuses on sharing organic content across all social networks, whereas community management ensures that you are actively interacting with your audience on a personal level. Integrating the two is highly recommended to form a comprehensive brand strategy that builds your digital presence.

Let’s look at a prime example. Your social media manager is responsible for ensuring your posts and news are shared while attracting as many people as possible. When it comes to community management, they put on a persona to blend in with the crowd on social media and engage with them so they can connect with potential clients.

Facebook, Instagram, Youtube and Twitter are some of the social platforms widely used in Singapore. Depending on your target market, each platform offers an incredible opportunity for businesses to connect and acquire customers wherever they are.

Once you’re on the platform and posting your brand’s content, effective community management can come in handy to work on building meaningful relationships with your followers. It’s especially essential when you start attracting attention from an audience outside Singapore and you need to provide the finer details of your business in a different way.

For business-to-business (B2B), it is good to establish an online presence on LinkedIn. This not only helps you network with potential clients, but you can also share business insights and present yourself as a thought leader in your area of experience.

Besides creating a channel for your brand, you can highlight your products and services in a different way to blog writing. Some of the tools include delivering posts on the platform, but you can also engage with the community in a unique way. It drives communication on a more personal level, which is when they learn to trust you on the subject matter.

If you’ve already got a social media plan in place that’s not an issue. We’ll simply audit your current output to ensure you’re maximising your businesses potential and then support your goals with a community management strategy tailored to your needs. Get in touch with First Page today to see how we can connect your existing social media output with our community management experts.

Our community management team will closely track your followers, engagement, conversions, and website traffic to identify key performance influencers that will increase your sales and your overall community. We’ll also provide detailed reports of these metrics and how they’re being used to implement a positive impact on your audience growth and business sales.

In the end, First Page will ensure you see an ROI within a few months. Our team won’t stop until you achieve your initial goals, after which we can look at the next milestone in your community management campaign. In this way, you’re assured of continuous improvement year after year. We’ll also be right there when you launch a new product or service.

Every community management strategy is tailored to you, but the basics come down to daily management and growth optimisation of your social media channels. We’ll monitor and respond to all social activity such as comments, messages and reviews on your behalf, ensuring speedy responses that boost customer trust and conversions. Depending on your needs, we’ll also employ a mixture of paid advertising and organic growth tactics like contests and hashtags to grow your community.

Every organisation in Singapore – regardless of industry – can reap great results from community management. Topped off with Search Engine Optimisation (SEO), Google ads and other exciting marketing strategies, you’re in the right direction to achieving your business goals.

It doesn’t matter if your business is big or small. As a matter of fact, smaller businesses tend to benefit more from employing an agency for community management, as we already know the ropes. Speak to us today to assist you in bridging the gap with your social media audience.

How Can Community Management Help My Business?

Community management is an indispensable tool when it comes to keeping track of positive, negative as well as neutral responses to your brand. This can be anything from likes and shares to comments and direct messages. Think about how you can instantly address customers’ queries and concerns – that’s how community management leaves no stone unturned in setting a good impression on your online community.

Another benefit is that you can decrease any costs for customer support you have. When your community manager addresses queries and concerns on social media platforms, there’s less reason to spend time on emails and telephone calls, or install chat bots on your site. Primarily, you’ll have personal engagement with your audience so they don’t leave more confused than before.

If you’re embracing social media as part of your business, avoid the following:

  • Lacking a clear social media strategy
  • Posting inconsistently
  • Publishing the same content across all platforms
  • Not fully understanding the target demographic
  • Ignoring both positive and negative comments

We know addressing the above points can be daunting, especially when there are so many other elements to consider. Don’t let it stress you out. Contact our team at First Page to see how we can assist you with our community management services.

Some good ways to be up-to-date with what’s trending include speaking directly to your customers and keeping track of what your competitors are doing. This can give you an idea of what you’re missing out on and the areas of opportunity you can tap on to stay ahead of the curve.

When it comes to consumer trends on social media, you can use several tracking tools to assist you. For instance, you can check what the hottest hashtags are for the day to determine how you can tap into that with your services. However, you need to find the perfect blend in order not to push them away. That’s where we come in.

When it comes to dealing with negative comments related to your products and services, businesses need to be extra careful with the way they respond. Make it your priority to resolve it as quickly as possible with a personalised message that can appease even the most frustrated customer. Well-crafted copywriting will do just the trick!

As this will be addressed publicly, use this to your advantage to gain trust among existing and prospective buyers. The support of community management services can give you the assurance that you are doing it correctly.

You can reply with a fun and casual or professional tone, depending on your brand image. The point is to show your followers that they are appreciated and valued. For example, you can comment with “Thank you for the support!” or “We look forward to serving you again!”.

Apart from social media comments, you’ll want to keep a lookout on online reviews and blogs as well as any potentially misleading and false information that will negatively impact your brand. On top of community management services, you may also opt for online reputation management (ORM) and content removal services to proactively shape your online presence for you.

Do note that various companies charge it differently, depending on whether community management is offered on its own or as part of a package alongside other service offerings. To make things easier, you can always request a quote first before deciding.

At First Page, we have a proven track record of success with clients across different industries in Singapore. We equip businesses with specialised community management services to ensure positive customers’ experience on social media. Reach out to our digital marketing specialists to find out more.