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This is how our local SEO game works

This is how our local SEO game works

This is how our local SEO game works

Instead of searching for leads far and wide, local SEO narrows down your prospects, engaging nearby visitors with the calculated potential to become customers. Now, you’re probably thinking – that sounds incredible, but how? As a phenomenal 97% of online customers are already searching for a product or service near them, they just need to be able to see you – that’s where we come in.

At our SEO agency in Singapore, our specialist team performs state-of-the-art local SEO services to amplify brand visibility throughout location-based searches across search engines. Whether you have a chain of stores or are strictly reserved for eCommerce, integrating local SEO is imperative. Just imagine you type a “bakery near me” into a Google search, and you’re provided with the top three results. Do you even scroll past these? Since just under 10% of online users won’t migrate to the second page, we’re guessing – probably not.

Your business will definitely want the results we can offer

Your business will definitely want the results we can offer

Your business will definitely want the results we can offer

For any company, local SEO services prove well worth the investment. Online users continually demonstrate a clear-cut intent when searching for a particular company, product or service, whereby search engines rank listings according to their utmost relevance; pertaining to distance, star rating and reviews. Even stronger, an offline purchase is bound to ensue for 78% of mobile searches that are carried out within a local proximity – picture that!

By connecting nearby users to your business within a focused area, local SEO verifies an all-important influence over consumers’ buying power not just in Singapore, but also across the globe. Due to such stimulus, local SEO has fast become one of the most effective strategies for lead generation. Regardless of your company size or budget, our local SEO specialist team possesses the required techniques to grow your organic ranking and achieve your individual goals.

See what our clients are saying

Five Stars Five Stars Five Stars Five Stars Five Stars
The First Page Team (Wani, Carl, Diyanah, Callum & Eugen) have been excellent in assisting our company's online store in accelerating our SEO efforts. They have a great team who are specialized in handling very specific tasks as opposed to other agencies that may engage a specialist with more general skills. Their responsiveness and professional assessment to critical issues were spot-on accurate and they are flexible to accommodate to unique circumstances, of which these traits have earned our company's hard-earned partnership and trust for well over 2 years. Well done and keep it up team! I would highly recommend them if you need any help with SEO enhancements for your business.
Wei Jia Tjong
Five Stars Five Stars Five Stars Five Stars Five Stars
My experience with First Page Digital has been very positive so far! I have been assigned to a very responsible and responsive technical team of Zoe Yee, Shirlyn Ting and Angela Kwang! Both have been working closely together with me to improve my sites rankings. They have been patient to explain very technical details in a simple way for a non-technical person like me to understand. They are a good liaison between me and their own content team to create and execute good content for my site. I could not have expected a better customer service. I am confident that with their help my page rankings will improve quite a bit in short time! Thanks to them, I will have no second thoughts on recommending First Page Digital to others!
Dr. Kausthub Desikachar
Five Stars Five Stars Five Stars Five Stars Five Stars
It's been such a rewarding experience working with First Page Digital for SEO work. They are really helping our marketing strategy. Our business started SEO with no in-house web dev resources. But thankfully, FPD has been able to tackle most of the technical hard work behind so that our campaign performance visibly and consistently improves MoM. The account team (Li Juan, Carl and Min Qi) is always supportive, attentive in putting up regular campaign reviews, reports and strategic recommendations. Their active communication definitely helps smoothening the process and achieving results faster. Highly recommend FDP for businesses looking for external marketing support!
Quan Ta Anh

Five Stars Five Stars Five Stars Five Stars Five Stars
Initially, I met with Angela, who came across as very sincere and willing to share honest opinions. She followed up with our requirements very closely, showing me technical details on what can be improved and met with her several times even though we did not commit to signing up with her! I was convinced by their company's capabilities because Angela as a senior sales knew very well what she was talking about, making me wonder if she was part of the technical team. Later on we worked with Anthony and his team for SEO and content solutions who were also very efficient. Anthony is very responsive to our queries and can be easily contactable if we have any requests. His team has also produced professionally written original content with strategic keywords to help boost our page ranking.
Ashton Chong
Five Stars Five Stars Five Stars Five Stars Five Stars
We would like to highlight the professional and dedicated SEO service provided by Carl and BingMing. Its one thing to fulfill contractual obligations but to support us beyond the line of duty deserved to be commended and highlighted. Their team has provided solutions to every problems we encountered and has been very responsive to our feedback. We highly recommend them to any customers who want to enhance their Google ranking and online business offerings. One of the best digital service provider we have encountered in the industry. (If not for the additional online traffic they brought in for us that kept us super busy, we would have lobbied them for a raise) ;)
AA Marketing AA Singapore
Five Stars Five Stars Five Stars Five Stars Five Stars
First Page Digital provides excellent service and has been sincere in helping us solve many problems. Not many IT companies are able to go the extra mile in support and willingness to help like First Page Digital. Having gone through a bad experience with our previous SEO provider, they are indeed a refreshing change that we needed. Their SEO methodology is effective and we saw our page rank move up fast within a few months after engaging their services at the initial stage. We have been working with them for a few years now as they have constantly deliver the results that we seek. Their detailed monthly reports are precise in notifying where your keywords stand. “Recommended for businesses who want to dominate the SEO rankings for your preferred keywords”
Pasta Fresca
Five Stars Five Stars Five Stars Five Stars Five Stars
The experience working with First Page Digital was amazing, our account manager, Zoe was extremely helpful and really helped us hit the SEO expectations we wanted such as being listed on the 1st page in a short amount of time and it did not stop there, the rankings kept going up as well. In addition to Zoe's effort, the following individuals, Joanne, Jordan, Robert, Cassie, Joseph, Sarah Devaraj, Keegan, Ice, Lisa, and Stefan the backend support team and ensured the campaign's success as well.
Junxian Zhang
Five Stars Five Stars Five Stars Five Stars Five Stars
I have been searching for a SEO agency for awhile till I met Angela she have been very patient and very professional in her work, She make sure I understand every aspect of SEO before I commit to anything. Ming and Carl have been amazing they are super responsive and always ready to make changes to make sure everything is optimized. First Page Digital have been very responsive, efficient and excellent customer service and they take pride in their work. I would recommend them to anyone.
Ger Ang
Five Stars Five Stars Five Stars Five Stars Five Stars
These guys knows what they are doing. After engaging a few other SEO Agencies over the past few years, FirstPage Digital was much more responsive. Most importantly my website ranking did increase on a monthly basis. Monthly article written by Amanda were awesome and manage to deliver what we wanted. Big Shout Out to Sean Ho for his responsive replies even late at night. Last but not least would like to thank my account manager Asher for introducing me such a great team.
Esmond Liu
Five Stars Five Stars Five Stars Five Stars Five Stars
I would like to commend First Page Digital Singapore for being a honest and result producing SEO company. A wonderful experience working with Su Hang. Throughout the campaign, his team was able to point out issues and offer good suggestions to improve for my site. Hence, I was able to quickly bounced back up from Covid disturb. This allows me to stay competitive in an ever-changing market. Definitely delighted to have FPDS as my business partner.
Alson Ong
Five Stars Five Stars Five Stars Five Stars Five Stars
I have been a client of First Page Digital for years. I appreciate particularly the detailed review Shirlyn provides as she manages my account proactively. She keeps on constant contact with me to give me ideas about improving my website, how my key words are doing and where I stand amongst my competitors. She has been very patient, knowing that I have very little technical knowledge and has made every effort to explain and educate me.
Joanna Ong
Five Stars Five Stars Five Stars Five Stars Five Stars
After meeting different SEO agents, First Page Digital still our go-to agency as their Senior Digital Strategist, Angela provide us a lot of insights and recommendations for our company. Not to forget, their Digital Marketing Strategist, Shirlyn actually went beyond the work scope to provide in-depth information about SEO instead of just doing it at back end. Very satisfied with their friendly yet professional service. Highly recommended!
Ew Chee Fong
Five Stars Five Stars Five Stars Five Stars Five Stars
We've been working with the team at First Page Digital for just over a year and they are really friendly, professional and have guided our company to better understand the importance of SEO in today's world. Our Acc. Manager, Sean, stepped into the role with great enthusiasm and is always keen to share new ideas or solutions to help increase our brand's online presence. Shoutout to Shane (fantastic manager) and Carl! Thanks team!
H North
Five Stars Five Stars Five Stars Five Stars Five Stars
First Page Digital have done a fantastic job with our existing SEO campaign. Khai, Shirlyn and their team are great at what they do and have been thorough in ensuring that our keywords are fully optimized to yield Page-1 results. We strongly believe in their professionalism and are eager for received even better results from them in the near future.
Insworld Institute
Five Stars Five Stars Five Stars Five Stars Five Stars
We have been with FirstPage Digital for almost almost 2 years now and are very pleased with their services from the beginning. Responses to product enquiries as well as technical aspect of SEO were handled with utmost professionalism and quick turnaround. Account Manager was always approachable and able to explain technical matters in the simple terms. Our SEO campaign are on-going and progressing very well thanks for FirstPage Digital!
GHM Hotels

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Our Recent Work Awfully Chocolate

A case study by First Page - Local SEO


Singaporeans love their kopi and cake, but Awfully Chocolate has changed the way we look at dessert. Since 1998, this local enterprise has been leading the charge of creating innovative and delicious sweet treats, making it a beloved household name among Singaporeans. From classic chocolate cakes to brownies and even honey cakes, Awfully Chocolate is the go-to for all your dessert needs.

increase in users
increase in product revenue
increase for the keyword 'all chocolate cake'

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

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Local SEO FAQs

Local SEO helps companies reach audiences nearby who are searching for services or products you offer. This involves a suite of strategies, including a complete Google My Business listing and SEO-optimised web content targeted at location-specific keywords.

Google My Business (GMB) is an essential local SEO tool for helping businesses and corporations of all sizes and scales obtain better recognition across Google’s various platforms and websites. First introduced by Google in 2014, GMB allows your company to add pertinent information including physical addresses, opening hours, contact information, reviews, and pictures of your premises to a public profile. Other relevant information can also be added such as menus for restaurants, or price lists for services offered.

Your GMB profile appears when users search for your company’s name on Google or any Google platform (such as Google Chrome or Google Maps) and it might even be the first impression they have of your business. Maintaining a comprehensive and up-to-date GMB profile not only helps boost your website ranks on Google’s search engine results page, but also enhances your business credibility with Google’s algorithm. This improves your company’s online reputation in the long run, making it more likely that users will organically see and interact with your website in their search results.

If you have a physical store, an updated GMB profile is also the first step to helping users locate, identify, and visit your premises. With the ubiquity of Google Maps in our smartphones and mobile devices today, many users go straight into the application to search for a business or location rather than into their browser. An estimated 50% of users who search for a local business through their smartphone will visit the location within a day – just think about the foot traffic you could be getting!

Keywords are the building block of any good SEO or PPC marketing strategy. They tell you what products and services people are already looking for, and picking the right target keywords to focus on for your own campaigns can help ensure your website is being shown to the exact audience you’re trying to reach. When used in conjunction with other SEO strategies such as link building, they can be a powerful way to drive web traffic directly to your website.

Keywords can be general or specific depending on the needs of your business. Within a local SEO approach, location-specific keyword phrases are used to ensure that users located near your company’s outlet will be able to see it first. Phrases such as “in Singapore”, “near me”, “nearby”, or “near [place]” are common in keywords used for local SEO, and can be identified using a variety of keyword research tools.

Link building is an off-page SEO strategy, and refers to the process of acquiring high-quality hyperlinks on other websites that direct back to your own. This informs search engine algorithms of the quality and reputation of your website, enabling them to understand your website and its contents better.

Link building for local SEO entails identifying and acquiring backlinks from relevant local sources to drive local referral traffic to your website. This not only establishes your business or company as a reliable destination for specific products and services, but can also help you build a local community to help further your own strategic goals.

On-page SEO and local SEO can sometimes be 2 sides of the same coin! The fundamental best practices for both types of SEO are similar, but local SEO includes keyword phrases and other strategies that specifically target location-based audiences. To maximise your reach with a potential audience, it is recommended to combine on-page and local SEO tactics to start building a comprehensive search engine marketing (SEM) strategy.

Both local SEO and PPC are great digital marketing techniques, but they take different approaches to help you achieve your goals. Local SEO revolves around using locally relevant location-specific keywords to direct organic traffic to your website, and connect you to users in the area who are searching for products and services offered by your company.

In comparison, Pay-Per-Click (PPC) campaigns are paid traffic, such as Google Ads, that will enable your website to appear at the top and bottom of SERPs. This helps you immediately reach consumers who are already searching for products or services related to your company, ensuring you can drive massive traffic to your website and generate new sales leads.

One way to optimise your local SEO strategy is to combine PPC and SEO content marketing using the right target keywords. This lets you bring in immediate leads using PPC while also building up your website’s local reputation and domain authority in the long-term. Over a period of time, this can help boost your overall brand identity and make your website a go-to resource for users in your area.

eCommerce SEO utilises SEO best practices specifically for brands that are targeting or focusing on boosting their online sales. While SEO best practices (whether for on-site, international, or local SEO) can be applied to any company, eCommerce websites have their own unique needs and goals that may require a more specialised touch. With more and more eCommerce platforms emerging, it’s easier than ever for anyone to set up their own eCommerce business – which means the competition to grab users’ attention is tougher than ever before. As Singapore’s top full-suite digital marketing agency, our Digital Marketing Specialists are attuned to the intricacies of excelling at both local SEO and eCommerce SEO and can provide you with tailored suggestions to boost your competitive edge.

Content marketing has quickly emerged as one of the best ways to reach out to new and old audiences alike. Quality content marketing helps you cut through the noise and reach new customers, building your brand reputation and website authority over time. In Singapore, content marketing has become a key strategy to building up your local SEO reach. Our content marketing specialists are able to deliver premium content writing that takes local and cultural cues into consideration, and helps you gain customers’ attention away from other local competitors.

Patience is the key to any type of SEO strategy, be it local or global. Many factors can contribute to the time it takes for your website to rank above local competitors, including the age of your website, the keyword difficulty of localised target keywords, and on-site and off-site implementations. At First Page, we know just how competitive the local market is – for just about any business in any sector! As a leading full-suite digital marketing agency, we monitor your site’s progress once all implementations are completed, and constantly fine-tune everything from keywords to content strategy to ensure that your local SEO strategy is on the road to success.

A comprehensive SEO strategy is key to helping your business grow – but having dedicated local SEO practices in place ensures that your business is growing and reaching the right audiences here in Singapore. Improving your local SEO capabilities ensures that your company appears at the right place and right time for interested users – allowing you to corner an even greater share of a competitive market.

How Can Local SEO Help My Business?

In terms of how to improve local SEO results, having an optimised website is essential, though it’s not merely enough when securing a place in the local pack. As soon as you enter a local search such as “bakery near me” or “sushi near me”, the outlined box that Google returns is otherwise known as a ‘local search pack’. A business that appears within this pack is in a superior position with maximum exposure, increased traffic and of course, is set to engage nearby leads just waiting to make a purchase!

As part of an effective local SEO campaign, we utilise Google My Business (GMB) as a primary tool in best displaying your business across various search engine results. At First Page, we keep you ahead of the monumental 44% of businesses who haven’t secured a GMB listing – providing you with an instant edge over the competition!

Online users today demonstrate clear intent-driven search behaviour when they need to purchase a product or use a service. Moreover, 78% of all mobile searches carried out within a local proximity convert successfully. This makes local SEO an important strategy for businesses, especially for brick-and-mortar enterprises, for whom store visits and purchases are a critical source of revenue.

Any business that wants to up their competitive edge against other local businesses should consider adding local SEO into their digital marketing strategy. Though Singapore might be a relatively small market compared to our regional neighbours, local entrepreneurs and business owners will be the first to tell you that their respective industries are highly competitive, and growing with new competitors every day!

From Youtube ads to social media marketing, Singaporean companies are constantly experimenting with new ways to stand out from the crowd. Ensure that your company has what it takes to succeed with a solid local SEO strategy that draws relevant and interested users right to your website or stores.

Our local SEO process includes several key steps:

  • Perform a website audit and provide recommendations
  • Check core website vitals
  • Enhance your page speed
  • Optimise your content using localised and/or location-specific keywords
  • Build backlinks

The specifics of any SEO strategy varies from company to company, but our dedicated Digital Marketing Specialists will be able to advise you on the best practices that suit your business needs.

It does not take a penny to build up the health of your local SEO and rank on local search results as compared to paid search. However, it does help to engage a digital marketing partner to guide you with your strategy, especially if you are not well-versed with the technical aspects of the search engines. With First Page, you can rest assured that your campaign will make use of the best practices, with continued effects on search long after your project ends with us.

There are several key things to keep in mind when choosing the best agency to pursue your local SEO strategy with:

  • How ethical and effective their SEO tactics are
  • How they assess and respond to your business goals
  • Their reviews from trusted individuals
  • How regularly and robustly they track your campaign progress against timelines
  • How well you can communicate and work with your assigned marketing specialist

Just reach out to us! One of our Digital Strategists will help to assess your business needs and requirements to recommend a suitable local SEO strategy to help you get ahead of the competition. As Singapore’s #1 full-suite digital marketing agency, First Page is dedicated to using sustainable SEO practices to help you build your company’s local presence in the long-term – even after your contract with us ends.

More traffic, more leads and more sales – it’s all in the works. At First Page, our local SEO specialist team provides you with a vigorous campaign tailor-made to cater to the specific placement of your individual business. We also focus on how to best optimise local SEO for ranking your business higher and higher across search engine results within a set region.

Google has fast become the first point of contact for innumerable users in need of speedy results regarding a query, product or service. With local SEO from our First Page agency in Singapore, you can keep your company eye on the prize as we strive to best showcase your business across platforms. Don’t just take our word for it, brace yourself for conversion rates and experience why local SEO is just so valuable.

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