

Google shopping ads are an obvious choice for any smart brand looking to optimise their online presence to increase sales. Whether your business is purely brick-and-mortar, e-commerce or something a little bit in between, Google’s search engine combined with considered targeting components in the hands of marketing professionals like First Page will ensure that your ads reach your target demographic and pull them across to your website.
But Google shopping ads won’t just increase your online visits, they’ll also improve your businesses chances of traffic-to-purchase conversions while upping your brand exposure and recognition.
Our PPC services team always takes your business objectives and budget into consideration. When you partner with our Google shopping ads team, we work with you to ensure that you accomplish your goals in the most efficient way possible. We’ll never take a cent from your marketing spend, instead, we help you carefully determine the max budget per month you are willing to spend and then First Page takes care of the rest. We’ll also provide in-depth keyword research and competitor analysis to isolate key areas primed for improvement so you’ll see results sooner than you thought was possible. Contact us today and we’ll get started on your next campaign.
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Our company developed an integrated digital marketing strategy to help www.petguru.com.sg achieve their traffic goals. The brand is a subsidiary of SOSD (SG), a non-profit humane organisation, selling pet food, toys and accessories. Every sale made through www.petguru.com.sg supports the rescued animals sheltered by SOSD.
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GET MY FREE REVENUE GROWTH SESSIONGoogle Shopping is a great way for businesses in Singapore to reach relevant customers who are already looking to purchase from an e-commerce platform. It is a pay-per-click advertising platform which links customers directly to your website, landing right on top of the products they are searching for.
Through a strategic Google Shopping campaign, you’ll be able to reach out to targeted customers who have a higher chance of clicking on your ads. Since these people are located at the bottom end of the marketing funnel, Google Shopping ads can deliver amazing results.
Unlike Shopee or Carousell which allows customers to purchase products from merchants directly through the platforms, Google Shopping only links to specific product pages. Online retailers looking to decide between Google Shopping and a marketplace must also understand how the pricing models differ. For example, listing on Carousell is free, but you’ll have to pay each time someone clicks on your ads on the Google Shopping feed.
To help you skyrocket your marketing ROI, it’s always a good idea to work with a first-class agency like First Page who has the expertise and experience to back you up.
Businesses in Singapore can choose between a Smart or Standard Google Shopping Ads campaign.
A Standard campaign on Google Ads lets you divide your products into different ad groups, including brands and categories. You can also add negative keywords to drive maximum bid performance. Smart campaigns use the Google algorithm to propose options for you, based on your preferences and goals. They use contextual signals to reach out to engaged audiences who match the location, device and other demographic metrics.
Both methods are highly complex, so it’s highly recommended to outsource this to an advertising agency like First Page who can develop a highly optimised campaign structure for your business.
As the world’s most visited website and search engine, Google makes capturing the right audience profiles much easier. With the algorithms being extremely accurate in identifying ready customers with high search intent, listing your e-commerce website on Google Shopping means you have a higher success rate in converting them to paying customers. Since generating revenue remains a top priority for most retailers, running a Google Shopping campaign can be a great way to reach your goals.
With an increased focus on user experience in e-commerce, Google Shopping feeds are also optimised for comfortable browsing.
Google shopping ads allow you to promote your business with anything from your store name to a product image or a location and price point, all of which will be placed directly underneath the search bar your potential customers are using. By creating a Google shopping ad campaign with First Page, we ensure that your service is one of the first results people see, driving more traffic to your website and vastly improving upon the click rates you might see from plain-text ads.
Whether you are in Singapore or overseas, running a Google Shopping campaign means you’ll be paying a fee known as cost-per-click (CPC). This means that you only need to pay when a customer clicks on your ad which takes them directly to the product page on your website.
Having a messy campaign structure, advertising low potential products, lack of feed optimisation and ignoring keywords can also push up the cost of your Google Shopping campaign.
Regardless of industry, Google Shopping is best for boosting e-commerce websites and online stores. Apart from converting clicks to revenue, you can also use this platform to learn more about your customers and their browsing habits. If you want to find out all the benefits of Google Shopping for your business in Singapore, feel free to reach out to our PPC strategists at First Page.
Google recently announced a free product listing programme to make Google Shopping more attractive to online retailers. This means that you can get started without paying a single cent. However, while Google Shopping may not charge for listing, incorporating a reasonable ad budget can help you maximise your reach within your target market.
There are also many integration tools you can use to link your e-commerce store to Google Shopping, including Shopify, WooCommerce or BigCOmmerce. All of these provide accessible features to ensure that your products are synced efficiently between both platforms. By sharing your product data across as many platforms as possible, you can level up your understanding of your audience and ensure your Google Shopping ads deliver an even better ROI.
Unlike other Google advertising services, Shopping ads do not use keywords to display results. Instead, the platform relies on product data from the information you add to the Google Merchant Centre. Some of this information includes a unique product ID, title and link to your landing page. All these details come together to point your listing to the right target audience.
While you don’t need to work in your keywords, there are still ways to put your keyword research to work. For example, you can input negative keywords into your campaign to ensure that your ad budget does not decay by showing to disinterested users. Also, the way you describe your product can also include keywords that can grab the attention of engaged customers.
Google Shopping listings appear on high-visibility parts of the search engine – for example, right at the top before any other search results. There is also a dedicated shopping tab which allows users to browse and filter from a wide range of shops and products they want to buy.
Today, most of your customers are already shopping online from their mobile devices. As such, Google Shopping is a good option by ensuring the ads appear at the top of the page for those who are using smartphones or tablets.
At First Page, we’ll carefully craft a Google Shopping campaign that is scaleable and tailored to your marketing goals. To kick things off, our team will first conduct a comprehensive market research to understand your challenges and obstacles along the way. We’ll then identify the best approach which will help remove these issues while achieving a high Return On Advertising Spend (ROAS) through your campaign.
Using a combination of audience targeting techniques and keyword optimisation, we can guarantee that your brand’s online presence will expand directly after we start running your Google shopping ads. Not only that, at First Page we can also work with our Google display ads team to come up with a holistic approach between our services that will double your business exposure based on one keyword.
By partnering with us, you’ll get to experience a Google Shopping campaign that can drive traffic, generate leads and create revenue effectively.
Google has partnered with many e-commerce platforms such as Shopify, WooCommerce, Magento and many more to offer integration to run Google Shopping ads campaigns seamlessly. This means that you can easily submit product information and start reaching highly relevant customers no matter where they are.
There is no best answer to how much you should be spending on a Google Shopping ads campaign, or any other online advertising for that matter. That’s why digital marketing is so interesting – with so many different tools and services, you can definitely find a solution to reach your marketing goals. For example, organic social media marketing does not require ad spend to start, and you can use it to achieve a higher engagement rate with your audience.
As every e-commerce store is built differently, some may end up having to spend more than others. At the end of the day, a highly optimised Google Shopping ads strategy will be the most effective approach to help you overcome the competition.
As more consumers pivot to shopping online in Singapore and around the world, Google Shopping ads has become an extremely effective marketing tool for businesses to reach new audiences and generate sales. As the Google Shopping framework is designed to target users who are already on the low end of the marketing funnel, this angle of approach can turn out to be extremely lucrative for many e-commerce businesses, whether they are small or big.
Our team of highly skilled professionals will work closely with your brand to craft compelling ad campaigns that get to the heart of what makes your product special and worthy of attention.
With our targeted approach, you’ll never find yourself spending money to reach people that were never interested in the first place. Based on metrics obtained through an audit of your existing customer base and your current marketing outputs, we’ll ensure that your ads appear in front of the right people at the right time so that you never miss an online sales opportunity again.
Apart from running Google Shopping ads, there are also other paid search campaigns such as Google Search ads, Google remarketing or even YouTube ads. Depending on your budget and marketing objectives, you can then pick and choose the right solution for your business.
At First Page, we’re experts in identifying your businesses target audience and building Google shopping ads that will show up in the searches of shoppers within your exact client demographic. We can also place your Google shopping ads on relevant websites for extra exposure and traffic.
If running Google ads is not your cup of tea, you can also consider other avenues such as search engine optimisation, programmatic advertising, social media marketing or even running Bing ads to boost your brand awareness and reach out to consumers at different stages of the marketing funnel.
An advertising agency is like an extension of your marketing team. Therefore, it’s important to assess their performance and capabilities by looking at their Google Shopping or other ads within their portfolio. The chosen agency should also be agile enough to react to a diverse range of needs.
At First Page, we’re passionate about digital marketing, and even more obsessed with delivering great results. Every campaign that we take on is executed with precision and dedication. We don’t stop after we get you on the first page of Google or if we’ve met the KPIs – we keep consumers shopping at your e-commerce store by continually measuring, optimising and refining the ad parameters.
Here, you’ll find all the qualities you wish for in a marketing agency. From strategising an enterprise SEO campaign to tending to minute technical work, we do everything with a level of standard that is unmatched by any other agencies in Singapore. Read more about the characteristics of a good online marketing agency to make the right choice for your brand.
Our network of partners gives us access to first in-market media products, collaboration plans and inside intel, so we can keep you ahead of your competition.