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Google Agency Excellence Awards 2024, Winner for Southeast Asia, Online Sales Google Agency Excellence Awards 2024, Winner for Southeast Asia, Online Sales

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Here's why you should run Google Shopping ads with the best agency in Singapore

Here's why you should run Google Shopping ads with the best agency in Singapore

Here's why you should run Google Shopping ads with the best agency in Singapore

Google shopping ads are an obvious choice for any smart brand looking to optimise their online presence to increase sales. Whether your business is purely brick-and-mortar, e-commerce or something a little bit in between, Google’s search engine combined with considered targeting components in the hands of marketing professionals like First Page will ensure that your ads reach your target demographic and pull them across to your website.

But Google shopping ads won’t just increase your online visits, they’ll also improve your businesses chances of traffic-to-purchase conversions while upping your brand exposure and recognition.

Reap immediate rewards without breaking your budget

Reap immediate rewards without breaking your budget

Reap immediate rewards without breaking your budget

Our PPC services team always takes your business objectives and budget into consideration. When you partner with our Google shopping ads team, we work with you to ensure that you accomplish your goals in the most efficient way possible. We’ll never take a cent from your marketing spend, instead, we help you carefully determine the max budget per month you are willing to spend and then First Page takes care of the rest. We’ll also provide in-depth keyword research and competitor analysis to isolate key areas primed for improvement so you’ll see results sooner than you thought was possible. Contact us today and we’ll get started on your next campaign.

See what our clients are saying

Five Stars Five Stars Five Stars Five Stars Five Stars
I like FPD's prompt responsiveness, professionalism, and the access to their trained professionals in the respective digital marketing functions. Angela, Digital Strategist was professional and focused with helping me specify the relevant services required to accomplish for my company's marketing needs, albeit a tight budget and unfamiliarity with digital marketing. Nikita (and eventually, Aly) and Aaron, Account Managers for Content and Ads, respectively were helpful, patient, and very responsive with my requests and questions. They ran the respective campaigns and postings diligently and helped my colleagues and I keep track of the various milestones frequently. Not forgetting, Amanda and her team listened to our input and offered very suitable Content including copyrighting that eloquently represented my products. Well done!
Ollie MC
Five Stars Five Stars Five Stars Five Stars Five Stars
Have been working with FPD's social media account manager, Shirlyn and the team (Parveen & Rafidah). The service provided was professional and organised. They are also very patience working with us. With our tight timeline, they are able to suggest a better alternatives that will accommodate both parties in order to deliver a smooth sailing campaign. Will definitely recommend FPD to my networks moving forward!
Belinda Lee
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We have engaged First Page’s service after trying out 2 digital marketing companies, and we are very impressed with their professionalism, dedication and result oriented work into improving our E-commence business. The team of Flo, Farzana and Remy led by Shane who is the GM of the company is truly a gem in their industry. Strongly Recommended Digital Marketing Company in Sg! Kudos team!
Shaun Chuan

Five Stars Five Stars Five Stars Five Stars Five Stars
Ms. Shirlyn Ting (Account Manager) has been a delight to work with. She has been taking charge of and being incredibly responsible with my account despite having multiple clients on hand. So far, she exceeded most of my expectations. She works hard and takes her own work extremely seriously. Whenever the rankings don't meet her already-high expectations, she'll leave no stone unturned and find out all possible ways to further improve them. Now, it's still a little early to say that FPD has brought unbelievable results for my company's website, but I will continue to work with this company who puts their clients first. I'm optimistic that Ms. Shirlyn will continue to put in her best to meet our shared ultimate goals. I look forward to adding more well-deserved comments here when the time comes.
Jay Ong
Five Stars Five Stars Five Stars Five Stars Five Stars
We engaged FPD for our SEO/SEM service and are pleased with their service and professional advice they offer. They respond well to our queries and are able to understand the business well in a short span of time. Will definitely recommend their service! We have Carl & Nikita as our SEO Account Managers, Alyssa as our PPC Account Manager, Shah as our techie, Amanda/Melinda/Vaish/Jolyn/Dayna/Fitri/Parveen & Rafidah as the content ladies.
Erica K Lye
Five Stars Five Stars Five Stars Five Stars Five Stars
We have been engaging first page digital for our SEO and subsequently SEM with Shermel and I gotta say Shermel is the best that we have seen. She is professional and always knows what her clients need. We have used a few SEM agency without much success but so far with Shermel from first page digital we are happy to continue and grow our digital presence in 2022 and beyond!!! Thanks Shermel :)
Equilibrio Chiropractic Tiong Bahru
Five Stars Five Stars Five Stars Five Stars Five Stars
Big thanks to Khai and Flo from First Page Digital in helping us with our SEO and SEM campaigns! Really appreciate their efforts to improve our search results and campaigns and we’ve been getting enquiries for our Terrarium Workshop & Art Jamming Workshops! Glad to have worked with them for our digital marketing efforts 💯
Sarah
Five Stars Five Stars Five Stars Five Stars Five Stars
Khairul & Manasi from FPD has supported our SEO and SEM campaigns with timely, detailed reports and insight updates, FPD has been professional and valuable for our Digital marketing planning!
InCorp Global
Five Stars Five Stars Five Stars Five Stars Five Stars
Peter is not here for selling only but to provide the best advice to his customer. He offered me his time to analyse the situation of my company and gave me good tips about online marketing strategy. I recommend him as a serious professional and a very friendly guy, thank you.
Franck Dibouës
Five Stars Five Stars Five Stars Five Stars Five Stars
Cherlyn has been a great help in helping our digital campaign for the past year. She is meticulous and efficient and knowledgeable about digital strategies. I will recommend her as an account manager to others!
elim lau
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Remy has been supporting our company Amare La Casa in digital marketing for years and been doing a great job maintaining it. Congratulations on the change of company name and hope you keep up the good job.
Claire Tan
Five Stars Five Stars Five Stars Five Stars Five Stars
Carl, Bingming, Nikita and Min Qi were professional, responsive and very knowledgeable. It's been a pleasure working with them. I would definitely recommend First Page Digital to anyone who needs help with all things Digital Marketing!
Ricky Chandra
Five Stars Five Stars Five Stars Five Stars Five Stars
I highly recommend First Page Digital. Eugen was thorough, knowledgeable, and did a fantastic job defining our digital strategy. Shirlyn has been diligent in managing our account and kept us on track. Why would you want to consider anyone else ?
Simon Faure-Field
Five Stars Five Stars Five Stars Five Stars Five Stars
The First Page Digital team has been absolutely fantastic to work with. They exceeded the outlined KPI's and have been extremely responsive. Highly recommend, A+++
Bee V
Five Stars Five Stars Five Stars Five Stars Five Stars
We engaged First Page Digital for our digital marketing campaign and it was definitely the right choice! Our AM (Marshall) is always there to help with his profressional competency at all times! Good results speak for all and we will continue to stay with them. Thumbs up!
Ed Yap

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Our Recent Work petguru.com.sg

A case study by First Page - Google Shopping

SEO

Our company developed an integrated digital marketing strategy to help www.petguru.com.sg achieve their traffic goals. The brand is a subsidiary of SOSD (SG), a non-profit humane organisation, selling pet food, toys and accessories. Every sale made through www.petguru.com.sg supports the rescued animals sheltered by SOSD. 

94%
organic traffic increased
84%
increase in new visitors from SEO
11/12
page 1 key phrases on Google Singapore

Other Google Advertising services offered by First Page

Bespoke growth plans for your business

Google Display Advertising

Google Display Advertising

Generate a constant stream of leads with targeted ads within the Google Display Network

Learn More
Google Remarketing

Google Remarketing

Re-capture that abandoned cart through optimised remarketing efforts

Learn More
Google Ads

Google Ads

Pinpoint your buyers with targeted advertising which are primed for conversion

Learn More

Claim your 100% free REVENUE GROWTH strategy session valued at $2000.

Our Digital Strategists will audit your brand and deliver a tailored plan to get you more leads and drive revenue.

GET MY FREE REVENUE GROWTH SESSION

Google Shopping FAQs

Google Shopping is a great way for businesses in Singapore to reach relevant customers who are already looking to purchase from an e-commerce platform. It is a pay-per-click advertising platform which links customers directly to your website, landing right on top of the products they are searching for.

Through a strategic Google Shopping campaign, you’ll be able to reach out to targeted customers who have a higher chance of clicking on your ads. Since these people are located at the bottom end of the marketing funnel, Google Shopping ads can deliver amazing results.

Unlike Shopee or Carousell which allows customers to purchase products from merchants directly through the platforms, Google Shopping only links to specific product pages. Online retailers looking to decide between Google Shopping and a marketplace must also understand how the pricing models differ. For example, listing on Carousell is free, but you’ll have to pay each time someone clicks on your ads on the Google Shopping feed.

To help you skyrocket your marketing ROI, it’s always a good idea to work with a first-class agency like First Page who has the expertise and experience to back you up.

Businesses in Singapore can choose between a Smart or Standard Google Shopping Ads campaign.

A Standard campaign on Google Ads lets you divide your products into different ad groups, including brands and categories. You can also add negative keywords to drive maximum bid performance. Smart campaigns use the Google algorithm to propose options for you, based on your preferences and goals. They use contextual signals to reach out to engaged audiences who match the location, device and other demographic metrics.

Both methods are highly complex, so it’s highly recommended to outsource this to an advertising agency like First Page who can develop a highly optimised campaign structure for your business.

As the world’s most visited website and search engine, Google makes capturing the right audience profiles much easier. With the algorithms being extremely accurate in identifying ready customers with high search intent, listing your e-commerce website on Google Shopping means you have a higher success rate in converting them to paying customers. Since generating revenue remains a top priority for most retailers, running a Google Shopping campaign can be a great way to reach your goals.

With an increased focus on user experience in e-commerce, Google Shopping feeds are also optimised for comfortable browsing.

Google shopping ads allow you to promote your business with anything from your store name to a product image or a location and price point, all of which will be placed directly underneath the search bar your potential customers are using. By creating a Google shopping ad campaign with First Page, we ensure that your service is one of the first results people see, driving more traffic to your website and vastly improving upon the click rates you might see from plain-text ads.

Whether you are in Singapore or overseas, running a Google Shopping campaign means you’ll be paying a fee known as cost-per-click (CPC). This means that you only need to pay when a customer clicks on your ad which takes them directly to the product page on your website.

Having a messy campaign structure, advertising low potential products, lack of feed optimisation and ignoring keywords can also push up the cost of your Google Shopping campaign.

Regardless of industry, Google Shopping is best for boosting e-commerce websites and online stores. Apart from converting clicks to revenue, you can also use this platform to learn more about your customers and their browsing habits. If you want to find out all the benefits of Google Shopping for your business in Singapore, feel free to reach out to our PPC strategists at First Page.

Google recently announced a free product listing programme to make Google Shopping more attractive to online retailers. This means that you can get started without paying a single cent. However, while Google Shopping may not charge for listing, incorporating a reasonable ad budget can help you maximise your reach within your target market.

There are also many integration tools you can use to link your e-commerce store to Google Shopping, including Shopify, WooCommerce or BigCOmmerce. All of these provide accessible features to ensure that your products are synced efficiently between both platforms. By sharing your product data across as many platforms as possible, you can level up your understanding of your audience and ensure your Google Shopping ads deliver an even better ROI.

Unlike other Google advertising services, Shopping ads do not use keywords to display results. Instead, the platform relies on product data from the information you add to the Google Merchant Centre. Some of this information includes a unique product ID, title and link to your landing page. All these details come together to point your listing to the right target audience.

While you don’t need to work in your keywords, there are still ways to put your keyword research to work. For example, you can input negative keywords into your campaign to ensure that your ad budget does not decay by showing to disinterested users. Also, the way you describe your product can also include keywords that can grab the attention of engaged customers.

How Can Google Shopping Help My Business?

Google Shopping listings appear on high-visibility parts of the search engine – for example, right at the top before any other search results. There is also a dedicated shopping tab which allows users to browse and filter from a wide range of shops and products they want to buy.

Today, most of your customers are already shopping online from their mobile devices. As such, Google Shopping is a good option by ensuring the ads appear at the top of the page for those who are using smartphones or tablets.

At First Page, we’ll carefully craft a Google Shopping campaign that is scaleable and tailored to your marketing goals. To kick things off, our team will first conduct a comprehensive market research to understand your challenges and obstacles along the way. We’ll then identify the best approach which will help remove these issues while achieving a high Return On Advertising Spend (ROAS) through your campaign.

Using a combination of audience targeting techniques and keyword optimisation, we can guarantee that your brand’s online presence will expand directly after we start running your Google shopping ads. Not only that, at First Page we can also work with our Google display ads team to come up with a holistic approach between our services that will double your business exposure based on one keyword.

By partnering with us, you’ll get to experience a Google Shopping campaign that can drive traffic, generate leads and create revenue effectively.

Google has partnered with many e-commerce platforms such as Shopify, WooCommerce, Magento and many more to offer integration to run Google Shopping ads campaigns seamlessly. This means that you can easily submit product information and start reaching highly relevant customers no matter where they are.

There is no best answer to how much you should be spending on a Google Shopping ads campaign, or any other online advertising for that matter. That’s why digital marketing is so interesting – with so many different tools and services, you can definitely find a solution to reach your marketing goals. For example, organic social media marketing does not require ad spend to start, and you can use it to achieve a higher engagement rate with your audience.

As every e-commerce store is built differently, some may end up having to spend more than others. At the end of the day, a highly optimised Google Shopping ads strategy will be the most effective approach to help you overcome the competition.

As more consumers pivot to shopping online in Singapore and around the world, Google Shopping ads has become an extremely effective marketing tool for businesses to reach new audiences and generate sales. As the Google Shopping framework is designed to target users who are already on the low end of the marketing funnel, this angle of approach can turn out to be extremely lucrative for many e-commerce businesses, whether they are small or big.

Our team of highly skilled professionals will work closely with your brand to craft compelling ad campaigns that get to the heart of what makes your product special and worthy of attention.

With our targeted approach, you’ll never find yourself spending money to reach people that were never interested in the first place. Based on metrics obtained through an audit of your existing customer base and your current marketing outputs, we’ll ensure that your ads appear in front of the right people at the right time so that you never miss an online sales opportunity again.

Apart from running Google Shopping ads, there are also other paid search campaigns such as Google Search ads, Google remarketing or even YouTube ads. Depending on your budget and marketing objectives, you can then pick and choose the right solution for your business.

At First Page, we’re experts in identifying your businesses target audience and building Google shopping ads that will show up in the searches of shoppers within your exact client demographic. We can also place your Google shopping ads on relevant websites for extra exposure and traffic.

If running Google ads is not your cup of tea, you can also consider other avenues such as search engine optimisation, programmatic advertising, social media marketing or even running Bing ads to boost your brand awareness and reach out to consumers at different stages of the marketing funnel.

An advertising agency is like an extension of your marketing team. Therefore, it’s important to assess their performance and capabilities by looking at their Google Shopping or other ads within their portfolio. The chosen agency should also be agile enough to react to a diverse range of needs.

At First Page, we’re passionate about digital marketing, and even more obsessed with delivering great results. Every campaign that we take on is executed with precision and dedication. We don’t stop after we get you on the first page of Google or if we’ve met the KPIs – we keep consumers shopping at your e-commerce store by continually measuring, optimising and refining the ad parameters.

Here, you’ll find all the qualities you wish for in a marketing agency. From strategising an enterprise SEO campaign to tending to minute technical work, we do everything with a level of standard that is unmatched by any other agencies in Singapore. Read more about the characteristics of a good online marketing agency to make the right choice for your brand.

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