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From start-ups to Fortune 500 companies, we work with brands to grow their revenue.

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Gain incredible social media juice with the top social media agency

Over 60% of people say they use Instagram to find new products, while a huge 80% follow at least one business on the platform. In March 2017, over 120 million Instagram users visited a website, got directions, or called, emailed or messaged a business as a result of the network. Instagram offers a range of inbuilt marketing features and sophisticated analytics, making it easier than ever to promote your brand in an aesthetically pleasing and effective way.

Supercharge your business with Facebook ads

As the world’s biggest free to use social media network, Facebook offers a powerful and versatile advertising platform. Because Facebook users are the most engaged of any other social network, 93% of digital marketers use Facebook advertising to promote products and services regularly. Having a bulletproof campaign with Facebook ads can result in the best ROI across any form of advertising today, and a favourite among businesses in Singapore.

Skyrocket your reach with YouTube advertising

Internet video traffic will make up over 80% of all consumer internet traffic in four years’ time. As well as driving purchase behaviour, video marketing creates stronger customer engagement. Free the limits, get ahead of the crowd and invest in a YouTube advertising strategy for your channel – when your business in Singapore is generating more leads and sales than ever before, you’ll be glad that you did!

Get a 200% increase in leads with LinkedIn ads

For B2B marketing, there’s no better option than LinkedIn advertising. 80% of B2B leads come from LinkedIn ads, while 94% of B2B marketers use LinkedIn to distribute content. While people spend time on other social media networks, they invest time on LinkedIn. Reinforce your brand’s status as a thought leader and tap into powerful professional social media networks with a solid LinkedIn marketing strategy offered by our agency’s experts in Singapore.

Let your brand’s voice be heard on Twitter

93% of people who follow small- to medium-sized businesses on Twitter plan to purchase from them, while 69% have already made a purchase because something on the platform caught their attention. Get your business in front of new users and watch your engagement soar with a compelling Twitter marketing blueprint.

Engage local and international audiences on WeChat

With over 902 million users accessing WeChat every day to make use of its wide range of features, the platform’s popularity in China and beyond is undeniable. Secure your spot in the prosperous Chinese market on WeChat, and watch the leads come rolling in.

Our Recent Work Workato

A case study by First Page - Social Media Marketing

SEO

Workato is the ultimate all-in-one automation platform. It’s like your personal assistant that can do it all — from automating workflows and business processes to connecting apps and managing data.

41_%

increase in online reservations

10_%

increase in Engagement rate

20_%

increase in CTR

Here’s why you should invest in social media marketing in Singapore

In today’s world, social media marketing is an essential element to any successful digital strategy. It comes with a host of benefits including increased brand awareness and authority, more inbound traffic, higher conversion rates, and better customer satisfaction. Read more…

Adding a social media marketing strategy to your digital efforts adds depth and credibility to your online presence. Social media’s mass appeal and ease of use means it can be a fantastic tool for onboarding new customers, communicating with members of the public and positioning ads where people are already spending their time.

Still unsure? Let the numbers do the talking

90% of all marketers state that their social media efforts have generated more exposure for their businesses
66% of marketers see lead generation benefits by spending as little as six hours a week on social media
In 2015, Facebook advertising influenced 52% of consumers’ online and offline purchases
79% of B2B marketers say LinkedIn advertising is an effective source for generating leads
62% of millenials and 51% of individuals over 35 are likely to take action after viewing YouTube advertising

Anyone who hasn’t implemented social media marketing into their digital strategy is missing out on some extremely powerful marketing opportunity. Get in touch with First Page today to see how we can supercharge your digital marketing strategy with social media ads.

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See what our clients are saying

Angela, Digital Strategist was professional and focused with helping me specify the relevant services required to accomplish for my company's marketing needs, albeit a tight budget and unfamiliarity with digital marketing. Nikita (and eventually, Aly) and Aaron, Account Managers for Content and Ads, respectively were helpful, patient, and very responsive... Not forgetting, Amanda and her team listened to our input and offered suitable content...

Ollie MC

Have been working with FPD's social media account manager, Shirlyn and the team (Parveen & Rafidah). The service provided was professional and organised. They are also very patience working with us. With our tight timeline, they are able to suggest a better alternatives that will accommodate both parties in order to deliver a smooth sailing campaign. Will definitely recommend FPD to my networks moving forward!

Belinda Lee

We have engaged First Page’s service after trying out 2 digital marketing companies, and we are very impressed with their professionalism, dedication and result oriented work into improving our E-commence business. The team of Flo, Farzana and Remy led by Shane who is the GM of the company is truly a gem in their industry. Strongly Recommended Digital Marketing Company in Sg! Kudos team!

Shaun Chuan

Ms. Shirlyn Ting (Account Manager) has been a delight to work with. She has been taking charge of and being incredibly responsible with my account despite having multiple clients on hand. So far, she exceeded most of my expectations. She works hard and takes her own work extremely seriously. Whenever the rankings don't meet her already-high expectations, she'll leave no stone unturned and find out all possible ways to further improve them. Now, it's still a little early to say that FPD has brought unbelievable results for my company's website, but I will continue to work with this company who puts their clients first. I'm optimistic that Ms. Shirlyn will continue to put in her best to meet our shared ultimate goals. I look forward to adding more well-deserved comments here when the time comes.

Jay Ong

We engaged FPD for our SEO/SEM service and are pleased with their service and professional advice they offer. They respond well to our queries and are able to understand the business well in a short span of time. Will definitely recommend their service! We have Carl & Nikita as our SEO Account Managers, Alyssa as our PPC Account Manager, Shah as our techie, Amanda/Melinda/Vaish/Jolyn/Dayna/Fitri/Parveen & Rafidah as the content ladies.

Erica K Lye

We have been engaging first page digital for our SEO and subsequently SEM with Shermel and I gotta say Shermel is the best that we have seen. She is professional and always knows what her clients need. We have used a few SEM agency without much success but so far with Shermel from first page digital we are happy to continue and grow our digital presence in 2022 and beyond!!! Thanks Shermel :)

Equilibrio Chiropractic Tiong Bahru

Big thanks to Khai and Flo from First Page Digital in helping us with our SEO and SEM campaigns! Really appreciate their efforts to improve our search results and campaigns and we’ve been getting enquiries for our Terrarium Workshop & Art Jamming Workshops! Glad to have worked with them for our digital marketing efforts 💯

Sarah

Khairul & Manasi from FPD has supported our SEO and SEM campaigns with timely, detailed reports and insight updates, FPD has been professional and valuable for our Digital marketing planning!

InCorp Global

Peter is not here for selling only but to provide the best advice to his customer. He offered me his time to analyse the situation of my company and gave me good tips about online marketing strategy. I recommend him as a serious professional and a very friendly guy, thank you.

Franck Dibouës

Cherlyn has been a great help in helping our digital campaign for the past year. She is meticulous and efficient and knowledgeable about digital strategies. I will recommend her as an account manager to others!

elim lau

Remy has been supporting our company Amare La Casa in digital marketing for years and been doing a great job maintaining it. Congratulations on the change of company name and hope you keep up the good job.

Claire Tan

Carl, Bingming, Nikita and Min Qi were professional, responsive and very knowledgeable. It's been a pleasure working with them. I would definitely recommend First Page Digital to anyone who needs help with all things Digital Marketing!

Ricky Chandra

I highly recommend First Page Digital. Eugen was thorough, knowledgeable, and did a fantastic job defining our digital strategy. Shirlyn has been diligent in managing our account and kept us on track. Why would you want to consider anyone else ?

Simon Faure-Field

The First Page Digital team has been absolutely fantastic to work with. They exceeded the outlined KPI's and have been extremely responsive. Highly recommend, A+++

Bee V

We engaged First Page Digital for our digital marketing campaign and it was definitely the right choice! Our AM (Marshall) is always there to help with his profressional competency at all times! Good results speak for all and we will continue to stay with them. Thumbs up!

Ed Yap

I had the pleasure working with First Page for my company’s paid social needs and I couldn’t be happier with the results. The team was knowledgeable, professional, and went above and beyond to churn out our deliverables while meeting our business objective. I highly recommend Christie, the account manager servicing us as well for anyone looking for top-notch advertising or SEO-related services.

Edwin Chia

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An Overview of Social Media Marketing

What are social media ads?

As the name suggests, social media ads are advertisements on social platforms like Facebook and Instagram, amongst others. Be it to promote your service or a specific product, this form of mobile advertising leads to the free returns of increased reach and brand recognition. A guaranteed method of reaching an audience, engaging social media advertising will positively impact your business growth in Singapore and beyond. Simply determine a social media network, create a target audience, post your advertisement, and watch the conversions roll in.

What ad format should I use?

From image ads to carousel ads, there is a wide range of social media ad formats that you’re free to choose from for your campaign. Depending on the action you are aiming to drive and your targeted audience, the right ad format will elevate your paid advertising strategy on these platforms. Besides YouTube that only supports video ads, other major platforms like Facebook, Instagram, LinkedIn, and Twitter allow you to showcase your products and services using Image, Carousel, Product, Interactive, Lead form and Video ads.

Which is better, social media ads or Google ads?

Social media and Google ads are the most common paid online advertising conduits for businesses. Despite both posing as giants in the online space, several distinct features might make one a more feasible option over the other. For example, the Lookalike Audience feature on Facebook ensures that your ads will reach new audiences that might be interested in your business.

On the other hand, Google ads are more likely to spur on conversions compared to individuals scrolling through social media platforms for fun. However, there are space limitations on Google’s SERP real estate, making for a highly competitive environment. Either way, First Page in Singapore will carefully tailor an ad campaign that will help you reach your objectives.

How much do social media ads cost?

Every social media advertising campaign must be designed to complement your business and objectives. While the end goal for most businesses is to drive conversions, a personalised campaign is pivotal in attracting the right audience. Social media experts at First Page Singapore can help develop a strategy that delivers a top-notch ROI. Depending on your needs, we will determine an optimal digital marketing budget that will generate your desired traffic, leads and conversion. Equipped with in-depth knowledge of the social media landscape, our social media agency in Singapore will help take your business to new heights.

How do social media ads help my marketing strategy?

There is no denying that one of the key components of doing social media marketing is having a strategy. A social media strategy is crucial in building a strong organic presence and targeting your audience more effectively. And while having a well-established strategy will ensure that all your efforts are fruitful, tapping into social media advertising will allow you to reach audiences beyond those that are following you. Given the advancements on social platforms, businesses in Singapore can even specify who they’d like their ads displayed to. Social media ads and your marketing strategy will thus be working in tandem to attract and acquire a new client base.

What makes a good social media ad?

Several qualities will determine how good your social media ad is. For one, a high-quality and relevant image or video will be required to accompany your copy. Besides the design of the ad itself, the copy must be engaging with a clear value proposition – this can be established once you’ve set clearly defined goals from the get-go.

Whether you decide to schedule the post or do so manually on the day of, be sure to include a Call to Action (CTA) and a link that leads customers back to the relevant landing page. But that is just half of it. A user-friendly and optimised website will be the cherry on top when encouraging customers to complete their purchasing journey. Have a chat with the social media marketing experts at our agency in Singapore on how we can better help you optimise the design of your social media ads.

How is social media marketing different from traditional marketing?

Compared to the time-consuming and expensive process of traditional marketing, social media marketing is a quick and convenient way of getting your brand out there. Forget ever needing to approach a journalist or a publishing partner with your advertisements or marketing messages.

The simple act of setting up a social account and posting will suffice in reaching your audience and increasing brand awareness. Adding to that is the full visibility of your social accounts. With measurement and analysis tools to leverage, specific details such as the number of website visits, impressions, engagement, shares, and more can be obtained.

This is unlike traditional marketing where businesses are often left in the dark when it comes to analysing the reach of an ad. It can also be hard for businesses to target people outside of Singapore.

How do I get started with social media ads?

Social media is an undeniably powerful advertising platform. In order to maximise your spending, you’ll want to ensure that your advertising strategy is designed to the highest standards and will deliver quality business results. Since this mode of advertising is a direct way of reaching your target audience, having carefully designed objectives is important.

From setting up an account to defining your target audience to creating attention-grabbing creatives, much has to be done to strike the right chord with your followers and audience. With the expertise of a social media marketing agency like First Page in Singapore, have your campaign managed from start to finish and experience unmatched success.

How Can Social Media Marketing Help My Business?

Why is social media marketing so important?

Social media advertisement is astoundingly effective for increasing brand awareness and loyalty. It provides an unrivalled platform for improving your brand authority and customer satisfaction, as well as increasing traffic to your website. Additionally, it can seriously skyrocket your sales numbers.

How does social media marketing increase sales?

Social media increases sales by building relationships with your prospects through steady communication and quality engagement. Through these measures, potential customers will perceive your brand as trustworthy and will opt for your services over your competitor’s.

In fact, 71% of consumers who have positive social media experiences with a brand will recommend it to others.

Is social media marketing effective?

Social media strategies are highly effective with skillful execution. Of course, what constitutes effectiveness depends on your specific goals, and every campaign is different.

75% of marketers report increased site traffic, and a whopping 90% of businesses have experienced increased exposure after implementing a social media marketing strategy.

What are the benefits of using social media when I’m looking to advertise my business locally?

Using social media is one of the best ways to reach and advertise to a local audience. Being able to target specific groups allows you to narrow down the scope of your advertising material, thereby significantly increasing the return on your ad spend.

With people using social media for an average of two hours a day, it is an extremely effective platform for advertising. Not to mention, people tend to engage with and trust local brands they see on social media more.

Which social media is best for small businesses?

Having a small business might make you feel like your advertising budget is stretched far and thin. Knowing exactly which social media platform is most efficient at growing your small business isn’t so easy either. We recommend sticking to the ones with the biggest reach for your industry. Think Facebook and Instagram, for example.

Which one you decide to focus more effort on can also depend on what type of business you’re running. Instagram, for example, has a far younger user demographic and tends to be more useful to brands focusing on that same clientele.

Which social media platforms are most popular in Singapore?

Without a doubt, YouTube and Facebook are the most popular social media platforms in Singapore. A whopping 4.4 million people in Singapore actively use YouTube daily for at least 2 hours. Facebook comes in a close second with 4.06 million users and is also one of the best social media platforms to advertise on. So, having a strong YouTube and Facebook ad campaign is key to running a successful business.

Another platform popular to advertise on in Singapore is Instagram, while WhatsApp holds a firm position as the favoured communicating app. When it comes to engaging with an international audience, WeChat is one platform locals use for online communication.

What is the best strategy for social media advertising?

Ultimately, the best strategy for your social media advertising campaign will not only reach your target audience but also achieve your business objectives. However, it is pivotal to note that there is no one-size-fits-all approach to this. Every ad campaign must be personalised and tailored to meet your specific needs and goals. From determining the right social platform to leverage for the ads, down to the target audience you’d like to reach, these may vary with every campaign.

Should I work with a social media management agency?

If standing out in a digitally crowded space is your ultimate goal, partnering with a leading social media management agency like First Page can prove beneficial. As a full-service social media advertising and management agency, we offer clients the most comprehensive services.

From Instagram and Facebook ads to organic social media management, not only will we help produce creative media to attract customers, but also keep you updated with reports on the campaign’s progress. Developing personalised strategies, and backed by years of proven results, trust in the services of our social media marketing agency to improve your ROI.

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