Social media advertisement is astoundingly effective for increasing brand awareness and loyalty. It provides an unrivalled platform for improving your brand authority and customer satisfaction, as well as increasing traffic to your website. Additionally, it can seriously skyrocket your sales numbers.
Social media increases sales by building relationships with your prospects through steady communication and quality engagement. Through these measures, potential customers will perceive your brand as trustworthy and will opt for your services over your competitor’s.
In fact, 71% of consumers who have positive social media experiences with a brand will recommend it to others.
Social media strategies are highly effective with skillful execution. Of course, what constitutes effectiveness depends on your specific goals, and every campaign is different.
75% of marketers report increased site traffic, and a whopping 90% of businesses have experienced increased exposure after implementing a social media marketing strategy.
Using social media is one of the best ways to reach and advertise to a local audience. Being able to target specific groups allows you to narrow down the scope of your advertising material, thereby significantly increasing the return on your ad spend.
With people using social media for an average of 2 hours a day, it is an extremely effective platform for advertising. Not to mention, people tend to engage with and trust local brands they see on social media more.
Having a small business might make you feel like your advertising budget is stretched far and thin. Knowing exactly which social media is most efficient at growing your small business isn’t so easy either. We recommend sticking to the ones with the biggest reach. Think Facebook and Instagram, for example.
Which one you decide to focus more effort on can also depend on what type of business you’re running. Instagram, for example, has a far younger user demographic and tends to be more useful to brands focusing on that same clientele.
Without a doubt, Facebook is the most popular social media platform in Hong Kong. A whopping 4.4 million people in Hong Kong actively use Facebook daily. It’s also one of the best to advertise on, so having a strong Facebook ad campaign is key to running a successful business. Another platform popular to advertise on in Hong Kong is Instagram, while WhatsApp and WeChat hold firm positions as the favoured communicating apps.