Gain incredible social media juice when you partner with the best marketing agency in Singapore

Gain incredible social media juice when you partner with the best marketing agency in Singapore

Gain incredible social media juice when you partner with the best marketing agency in Singapore

Over 60% of people say they use Instagram to find new products, while a huge 80% follow at least one business on the platform. In March 2017, over 120 million Instagram users visited a website, got directions, or called, emailed or messaged a business as a result of the network. Instagram offers a range of inbuilt marketing features and sophisticated analytics, making it easier than ever to promote your brand in an aesthetically pleasing and effective way.

Supercharge your business with Facebook ads

Supercharge your business with Facebook ads Supercharge your business with Facebook ads

As the world’s biggest free to use social media network, Facebook offers a powerful and versatile advertising platform. Because Facebook users are the most engaged of any other social network, 93% of digital marketers use Facebook advertising to promote products and services regularly. Having a bulletproof campaign with Facebook ads can result in the best ROI across any form of advertising today, and a favourite among businesses in Singapore.

Skyrocket your reach with YouTube advertising

Skyrocket your reach with YouTube advertising Skyrocket your reach with YouTube advertising

Internet video traffic will make up over 80% of all consumer internet traffic in four years’ time. As well as driving purchase behaviour, video marketing creates stronger customer engagement. Free the limits, get ahead of the crowd and invest in a YouTube advertising strategy for your channel – when your business in Singapore is generating more leads and sales than ever before, you’ll be glad that you did!

Get a 200% increase in leads with LinkedIn ads

Get a 200% increase in leads with LinkedIn ads Get a 200% increase in leads with LinkedIn ads

For B2B marketing, there’s no better option than LinkedIn advertising. 80% of B2B leads come from LinkedIn ads, while 94% of B2B marketers use LinkedIn to distribute content. While people spend time on other social media networks, they invest time on LinkedIn. Reinforce your brand’s status as a thought leader and tap into powerful professional social media networks with a solid LinkedIn marketing strategy offered by our agency’s experts in Singapore.

Let your brand’s voice be heard on Twitter

Let your brand’s voice be heard on Twitter Let your brand’s voice be heard on Twitter

93% of people who follow small- to medium-sized businesses on Twitter plan to purchase from them, while 69% have already made a purchase because something on the platform caught their attention. Get your business in front of new users and watch your engagement soar with a compelling Twitter marketing blueprint.

Engage local and international audiences on WeChat

Engage local and international audiences on WeChat Engage local and international audiences on WeChat

With over 902 million users accessing WeChat every day to make use of its wide range of features, the platform’s popularity in China and beyond is undeniable. Secure your spot in the prosperous Chinese market on WeChat, and watch the leads come rolling in.

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A case study by First Page - Social Media Marketing

Social

Award-Winning Spa in Singapore providing the best massage. Most recommended Singapore spa on Facebook.

30%
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54%
increase in Facebook post engagements
65%
increase in Facebook page likes

Here’s why you should invest in social media marketing in Singapore

In today’s world, social media marketing is an essential element to any successful digital strategy. It comes with a host of benefits including increased brand awareness and authority, more inbound traffic, higher conversion rates, and better customer satisfaction. Read more…

Adding a social media marketing strategy to your digital efforts adds depth and credibility to your online presence. Social media’s mass appeal and ease of use means it can be a fantastic tool for onboarding new customers, communicating with members of the public and positioning ads where people are already spending their time.

Still unsure? Let the numbers do the talking

  • 90% of all marketers state that their social media efforts have generated more exposure for their businesses
  • 66% of marketers see lead generation benefits by spending as little as six hours a week on social media
  • In 2015, Facebook advertising influenced 52% of consumers’ online and offline purchases
  • 79% of B2B marketers say LinkedIn advertising is an effective source for generating leads
  • 62% of millenials and 51% of individuals over 35 are likely to take action after viewing YouTube advertising

Anyone who hasn’t implemented social media marketing into their digital strategy is missing out on some extremely powerful marketing opportunity. Get in touch with First Page today to see how we can supercharge your digital marketing strategy with social media ads.

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An Overview of Social Media Marketing

As the name suggests, social media ads are advertisements on social platforms like Facebook and Instagram, amongst others. Be it to promote your service or a specific product, this form of mobile advertising leads to the free returns of increased reach and brand recognition. A guaranteed method of reaching an audience, engaging social media advertising will positively impact your business growth in Singapore and beyond. Simply determine a social media network, create a target audience, post your advertisement, and watch the conversions roll in.

From image ads to carousel ads, there is a wide range of social media ad formats that you’re free to choose from for your campaign. Depending on the action you are aiming to drive and your targeted audience, the right ad format will elevate your paid advertising strategy on these platforms. Besides YouTube that only supports video ads, other major platforms like Facebook, Instagram, LinkedIn, and Twitter allow you to showcase your products and services using Image, Carousel, Product, Interactive, Lead form and Video ads.

Social media and Google ads are the most common paid online advertising conduits for businesses. Despite both posing as giants in the online space, several distinct features might make one a more feasible option over the other. For example, the Lookalike Audience feature on Facebook ensures that your ads will reach new audiences that might be interested in your business.

On the other hand, Google ads are more likely to spur on conversions compared to individuals scrolling through social media platforms for fun. However, there are space limitations on Google’s SERP real estate, making for a highly competitive environment. Either way, First Page in Singapore will carefully tailor an ad campaign that will help you reach your objectives.

Every social media advertising campaign must be designed to complement your business and objectives. While the end goal for most businesses is to drive conversions, a personalised campaign is pivotal in attracting the right audience. Social media experts at First Page Singapore can help develop a strategy that delivers a top-notch ROI. Depending on your needs, we will determine an optimal digital marketing budget that will generate your desired traffic, leads and conversion. Equipped with in-depth knowledge of the social media landscape, our social media agency in Singapore will help take your business to new heights.

There is no denying that one of the key components of doing social media marketing is having a strategy. A social media strategy is crucial in building a strong organic presence and targeting your audience more effectively. And while having a well-established strategy will ensure that all your efforts are fruitful, tapping into social media advertising will allow you to reach audiences beyond those that are following you. Given the advancements on social platforms, businesses in Singapore can even specify who they’d like their ads displayed to. Social media ads and your marketing strategy will thus be working in tandem to attract and acquire a new client base.

Several qualities will determine how good your social media ad is. For one, a high-quality and relevant image or video will be required to accompany your copy. Besides the design of the ad itself, the copy must be engaging with a clear value proposition – this can be established once you’ve set clearly defined goals from the get-go.

Whether you decide to schedule the post or do so manually on the day of, be sure to include a Call to Action (CTA) and a link that leads customers back to the relevant landing page. But that is just half of it. A user-friendly and optimised website will be the cherry on top when encouraging customers to complete their purchasing journey. Have a chat with the social media marketing experts at our agency in Singapore on how we can better help you optimise the design of your social media ads.

Compared to the time-consuming and expensive process of traditional marketing, social media marketing is a quick and convenient way of getting your brand out there. Forget ever needing to approach a journalist or a publishing partner with your advertisements or marketing messages.

The simple act of setting up a social account and posting will suffice in reaching your audience and increasing brand awareness. Adding to that is the full visibility of your social accounts. With measurement and analysis tools to leverage, specific details such as the number of website visits, impressions, engagement, shares, and more can be obtained.

This is unlike traditional marketing where businesses are often left in the dark when it comes to analysing the reach of an ad. It can also be hard for businesses to target people outside of Singapore.

Social media is an undeniably powerful advertising platform. In order to maximise your spending, you’ll want to ensure that your advertising strategy is designed to the highest standards and will deliver quality business results. Since this mode of advertising is a direct way of reaching your target audience, having carefully designed objectives is important.

From setting up an account to defining your target audience to creating attention-grabbing creatives, much has to be done to strike the right chord with your followers and audience. With the expertise of a social media marketing agency like First Page in Singapore, have your campaign managed from start to finish and experience unmatched success.

How Can Social Media Marketing Help My Business?

Social media advertisement is astoundingly effective for increasing brand awareness and loyalty. It provides an unrivalled platform for improving your brand authority and customer satisfaction, as well as increasing traffic to your website. Additionally, it can seriously skyrocket your sales numbers.

Social media increases sales by building relationships with your prospects through steady communication and quality engagement. Through these measures, potential customers will perceive your brand as trustworthy and will opt for your services over your competitor’s.

In fact, 71% of consumers who have positive social media experiences with a brand will recommend it to others.

Social media strategies are highly effective with skillful execution. Of course, what constitutes effectiveness depends on your specific goals, and every campaign is different.

75% of marketers report increased site traffic, and a whopping 90% of businesses have experienced increased exposure after implementing a social media marketing strategy.

Using social media is one of the best ways to reach and advertise to a local audience. Being able to target specific groups allows you to narrow down the scope of your advertising material, thereby significantly increasing the return on your ad spend.

With people using social media for an average of two hours a day, it is an extremely effective platform for advertising. Not to mention, people tend to engage with and trust local brands they see on social media more.

Having a small business might make you feel like your advertising budget is stretched far and thin. Knowing exactly which social media platform is most efficient at growing your small business isn’t so easy either. We recommend sticking to the ones with the biggest reach for your industry. Think Facebook and Instagram, for example.

Which one you decide to focus more effort on can also depend on what type of business you’re running. Instagram, for example, has a far younger user demographic and tends to be more useful to brands focusing on that same clientele.

Without a doubt, YouTube and Facebook are the most popular social media platforms in Singapore. A whopping 4.4 million people in Singapore actively use YouTube daily for at least 2 hours. Facebook comes in a close second with 4.06 million users and is also one of the best social media platforms to advertise on. So, having a strong YouTube and Facebook ad campaign is key to running a successful business.

Another platform popular to advertise on in Singapore is Instagram, while WhatsApp holds a firm position as the favoured communicating app. When it comes to engaging with an international audience, WeChat is one platform locals use for online communication.

Ultimately, the best strategy for your social media advertising campaign will not only reach your target audience but also achieve your business objectives. However, it is pivotal to note that there is no one-size-fits-all approach to this. Every ad campaign must be personalised and tailored to meet your specific needs and goals. From determining the right social platform to leverage for the ads, down to the target audience you’d like to reach, these may vary with every campaign.

If standing out in a digitally crowded space is your ultimate goal, partnering with a leading social media management agency like First Page can prove beneficial. As a full-service social media advertising and management agency, we offer clients the most comprehensive services.

From Instagram and Facebook ads to organic social media management, not only will we help produce creative media to attract customers, but also keep you updated with reports on the campaign’s progress. Developing personalised strategies, and backed by years of proven results, trust in the services of our social media marketing agency to improve your ROI.