Over 60% of people say they use Instagram to find new products, while a huge 80% follow at least one business on the platform. In March 2017, over 120 million Instagram users visited a website, got directions, or called, emailed or messaged a business as a result of the network. Instagram offers a range of inbuilt marketing features and sophisticated analytics, making it easier than ever to promote your brand in a beautiful and effective way.
As the world’s biggest social media network, Facebook offers a powerful and versatile advertising platform. Because Facebook users are the most engaged of any other social network, 93% of digital marketers use Facebook advertising to promote products and services regularly. Having a bulletproof campaign with Facebook ads can result in the best ROI across any form of advertising today.
Internet video traffic will make up over 80% of all consumer internet traffic in four years’ time. As well as driving purchase behaviour, video marketing creates stronger customer engagement. Get ahead of the crowd and invest in a YouTube advertising strategy for your channel – when your business is generating more leads and sales than ever before, you’ll be glad that you did!
For B2B marketing, there’s no better option than LinkedIn advertising. 80% of B2B leads come from LinkedIn ads, while 94% of B2B marketers use LinkedIn to distribute content. While people spend time on other social media networks, they invest time on LinkedIn. Reinforce your brand’s status as a thought leader and tap into powerful professional networks with a solid LinkedIn marketing strategy.
93% of people who follow small- to medium-sized businesses on Twitter plan to purchase from them, while 69% have already purchased from them because of something they saw on the platform. Get your business in front of new users and watch your engagement soar with a compelling Twitter marketing blueprint.
With over 902 million users accessing WeChat every day to make use of its wide range of features, the platform’s popularity in China and beyond is undeniable. Secure your spot in the prosperous Chinese market on WeChat, and watch the leads come rolling in.
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In today’s world, social media marketing is an essential element to any successful digital strategy. It comes with a host of benefits including increased brand awareness and authority, more inbound traffic, higher conversion rates, and better customer satisfaction. Read more…
Adding a social media marketing strategy to your digital efforts adds depth and credibility to your online presence. Social media’s mass appeal and ease of use means it can be a fantastic tool for onboarding new customers, communicating with members of the public and positioning ads where people are already spending their time.
Still unsure? Let the numbers do the talking.
Anyone who hasn’t implemented social media marketing into their digital strategy is missing out on some extremely powerful marketing opportunity. Get in touch with First Page Singapore today to see how we can supercharge your digital marketing strategy with social media ads.
Social media advertisement is astoundingly effective for increasing brand awareness and loyalty. It provides an unrivalled platform for improving your brand authority and customer satisfaction, as well as increasing traffic to your website. Additionally, it can seriously skyrocket your sales numbers.
Social media increases sales by building relationships with your prospects through steady communication and quality engagement. Through these measures, potential customers will perceive your brand as trustworthy and will opt for your services over your competitor’s.
In fact, 71% of consumers who have positive social media experiences with a brand will recommend it to others.
Social media strategies are highly effective with skillful execution. Of course, what constitutes effectiveness depends on your specific goals, and every campaign is different.
75% of marketers report increased site traffic, and a whopping 90% of businesses have experienced increased exposure after implementing a social media marketing strategy.
Using social media is one of the best ways to reach and advertise to a local audience. Being able to target specific groups allows you to narrow down the scope of your advertising material, thereby significantly increasing the return on your ad spend.
With people using social media for an average of 2 hours a day, it is an extremely effective platform for advertising. Not to mention, people tend to engage with and trust local brands they see on social media more.
Having a small business might make you feel like your advertising budget is stretched far and thin. Knowing exactly which social media is most efficient at growing your small business isn’t so easy either. We recommend sticking to the ones with the biggest reach. Think Facebook and Instagram, for example.
Which one you decide to focus more effort on can also depend on what type of business you’re running. Instagram, for example, has a far younger user demographic and tends to be more useful to brands focusing on that same clientele.
Without a doubt, Facebook is the most popular social media platform in Hong Kong. A whopping 4.4 million people in Hong Kong actively use Facebook daily. It’s also one of the best to advertise on, so having a strong Facebook ad campaign is key to running a successful business. Another platform popular to advertise on in Hong Kong is Instagram, while WhatsApp and WeChat hold firm positions as the favoured communicating apps.
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