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Tap on a wealth of organic traffic on mobile devices

Tap on a wealth of organic traffic on mobile devices

Tap on a wealth of organic traffic on mobile devices

Gone are the days when a mobile SEO strategy was an optional endeavour serving only a small portion of incoming traffic. More than half of all Google searches now come from a mobile device, voice assistants are on the rise and search engines are prioritising websites with a mobile-friendly design more than ever. Ensuring your business caters to mobile isn’t just an opportunity to tap into a wealth of organic traffic: it’s also directly tied to your search engine rankings. Our SEO agency has the experience, expertise and in-depth understanding of Google’s algorithm updates to optimise your website for mobile users in Singapore, lift you to the front page and drive a surge in organic traffic.

Mobile SEO has become crucial for businesses

Mobile SEO has become crucial for businesses Mobile SEO has become crucial for businesses

Years ago, websites were designed for desktop by default and Google focused its efforts on crawling these without paying too much attention to mobile users. This meant that even if you had a mobile-first version of your website, it had little to no impact on where your website appeared in search engine results pages. As the use of smartphones and tablets continued to grow, Google, along with other search engines, recognised the trend and began tailoring its results depending on what device the user came from: desktop searches favoured desktop sites, while mobile searches favoured mobile sites.

Today, Google uses what it calls Mobile-first Indexing as part of its search engine algorithm. Mobile-first Indexing predominantly uses a website’s mobile content for ranking, regardless of which device the search is coming from. This means that even if your website is well-optimised for desktop, your rankings will take a massive hit if your mobile offering isn’t up to scratch. Mobile-first SEO focuses specifically on optimising web pages to work smoothly on all devices, meet best practice guidelines and thus help you increase organic traffic with higher search rankings.

We make complex migrations a smooth transition

We make complex migrations a smooth transition We make complex migrations a smooth transition

For some time, the most popular way for a website to serve both desktop and mobile users was to have two separate URLs – one for desktop and one for mobile – and have the user redirected to the appropriate site depending on the device they are using. While this approach served its purpose in the early days of mobile search, it’s an outdated and overly complex approach that can hurt your mobile SEO strategy. Now, more and more websites are moving to more efficient and SEO-friendly methods such as responsive design and dynamic serving, but the transition can be difficult. Our Singapore team knows how to build a well-optimised website from the foundations and can help you through your migration to ensure you hit the ground running with little to no effect on your existing rankings.

Don’t be punished by slow loading speeds

Don’t be punished by slow loading speeds Don’t be punished by slow loading speeds

In an age where all the information in the world is at our fingertips, it’s never been more important to keep things slick, sharp and fast. Google takes the speed of your website into account when determining rankings, and your bounce rate will suffer if new visitors are turning back to the search results when faced with pages that load at a snail’s pace. Improving speed is a vital part of our mobile SEO service and delivers consistent results for websites of all sizes. We thoroughly review how fast your web pages load to identify areas of improvement and make key optimisations to ensure you can deliver Google-friendly content as quickly as possible.

See what our clients are saying

Five Stars Five Stars Five Stars Five Stars Five Stars
The First Page Team (Wani, Carl, Diyanah, Callum & Eugen) have been excellent in assisting our company's online store in accelerating our SEO efforts. They have a great team who are specialized in handling very specific tasks as opposed to other agencies that may engage a specialist with more general skills. Their responsiveness and professional assessment to critical issues were spot-on accurate and they are flexible to accommodate to unique circumstances, of which these traits have earned our company's hard-earned partnership and trust for well over 2 years. Well done and keep it up team! I would highly recommend them if you need any help with SEO enhancements for your business.
Wei Jia Tjong
Five Stars Five Stars Five Stars Five Stars Five Stars
My experience with First Page Digital has been very positive so far! I have been assigned to a very responsible and responsive technical team of Zoe Yee, Shirlyn Ting and Angela Kwang! Both have been working closely together with me to improve my sites rankings. They have been patient to explain very technical details in a simple way for a non-technical person like me to understand. They are a good liaison between me and their own content team to create and execute good content for my site. I could not have expected a better customer service. I am confident that with their help my page rankings will improve quite a bit in short time! Thanks to them, I will have no second thoughts on recommending First Page Digital to others!
Dr. Kausthub Desikachar
Five Stars Five Stars Five Stars Five Stars Five Stars
It's been such a rewarding experience working with First Page Digital for SEO work. They are really helping our marketing strategy. Our business started SEO with no in-house web dev resources. But thankfully, FPD has been able to tackle most of the technical hard work behind so that our campaign performance visibly and consistently improves MoM. The account team (Li Juan, Carl and Min Qi) is always supportive, attentive in putting up regular campaign reviews, reports and strategic recommendations. Their active communication definitely helps smoothening the process and achieving results faster. Highly recommend FDP for businesses looking for external marketing support!
Quan Ta Anh

Five Stars Five Stars Five Stars Five Stars Five Stars
Initially, I met with Angela, who came across as very sincere and willing to share honest opinions. She followed up with our requirements very closely, showing me technical details on what can be improved and met with her several times even though we did not commit to signing up with her! I was convinced by their company's capabilities because Angela as a senior sales knew very well what she was talking about, making me wonder if she was part of the technical team. Later on we worked with Anthony and his team for SEO and content solutions who were also very efficient. Anthony is very responsive to our queries and can be easily contactable if we have any requests. His team has also produced professionally written original content with strategic keywords to help boost our page ranking.
Ashton Chong
Five Stars Five Stars Five Stars Five Stars Five Stars
We would like to highlight the professional and dedicated SEO service provided by Carl and BingMing. Its one thing to fulfill contractual obligations but to support us beyond the line of duty deserved to be commended and highlighted. Their team has provided solutions to every problems we encountered and has been very responsive to our feedback. We highly recommend them to any customers who want to enhance their Google ranking and online business offerings. One of the best digital service provider we have encountered in the industry. (If not for the additional online traffic they brought in for us that kept us super busy, we would have lobbied them for a raise) ;)
AA Marketing AA Singapore
Five Stars Five Stars Five Stars Five Stars Five Stars
First Page Digital provides excellent service and has been sincere in helping us solve many problems. Not many IT companies are able to go the extra mile in support and willingness to help like First Page Digital. Having gone through a bad experience with our previous SEO provider, they are indeed a refreshing change that we needed. Their SEO methodology is effective and we saw our page rank move up fast within a few months after engaging their services at the initial stage. We have been working with them for a few years now as they have constantly deliver the results that we seek. Their detailed monthly reports are precise in notifying where your keywords stand. “Recommended for businesses who want to dominate the SEO rankings for your preferred keywords”
Pasta Fresca
Five Stars Five Stars Five Stars Five Stars Five Stars
The experience working with First Page Digital was amazing, our account manager, Zoe was extremely helpful and really helped us hit the SEO expectations we wanted such as being listed on the 1st page in a short amount of time and it did not stop there, the rankings kept going up as well. In addition to Zoe's effort, the following individuals, Joanne, Jordan, Robert, Cassie, Joseph, Sarah Devaraj, Keegan, Ice, Lisa, and Stefan the backend support team and ensured the campaign's success as well.
Junxian Zhang
Five Stars Five Stars Five Stars Five Stars Five Stars
I have been searching for a SEO agency for awhile till I met Angela she have been very patient and very professional in her work, She make sure I understand every aspect of SEO before I commit to anything. Ming and Carl have been amazing they are super responsive and always ready to make changes to make sure everything is optimized. First Page Digital have been very responsive, efficient and excellent customer service and they take pride in their work. I would recommend them to anyone.
Ger Ang
Five Stars Five Stars Five Stars Five Stars Five Stars
These guys knows what they are doing. After engaging a few other SEO Agencies over the past few years, FirstPage Digital was much more responsive. Most importantly my website ranking did increase on a monthly basis. Monthly article written by Amanda were awesome and manage to deliver what we wanted. Big Shout Out to Sean Ho for his responsive replies even late at night. Last but not least would like to thank my account manager Asher for introducing me such a great team.
Esmond Liu
Five Stars Five Stars Five Stars Five Stars Five Stars
I would like to commend First Page Digital Singapore for being a honest and result producing SEO company. A wonderful experience working with Su Hang. Throughout the campaign, his team was able to point out issues and offer good suggestions to improve for my site. Hence, I was able to quickly bounced back up from Covid disturb. This allows me to stay competitive in an ever-changing market. Definitely delighted to have FPDS as my business partner.
Alson Ong
Five Stars Five Stars Five Stars Five Stars Five Stars
I have been a client of First Page Digital for years. I appreciate particularly the detailed review Shirlyn provides as she manages my account proactively. She keeps on constant contact with me to give me ideas about improving my website, how my key words are doing and where I stand amongst my competitors. She has been very patient, knowing that I have very little technical knowledge and has made every effort to explain and educate me.
Joanna Ong
Five Stars Five Stars Five Stars Five Stars Five Stars
After meeting different SEO agents, First Page Digital still our go-to agency as their Senior Digital Strategist, Angela provide us a lot of insights and recommendations for our company. Not to forget, their Digital Marketing Strategist, Shirlyn actually went beyond the work scope to provide in-depth information about SEO instead of just doing it at back end. Very satisfied with their friendly yet professional service. Highly recommended!
Ew Chee Fong
Five Stars Five Stars Five Stars Five Stars Five Stars
We've been working with the team at First Page Digital for just over a year and they are really friendly, professional and have guided our company to better understand the importance of SEO in today's world. Our Acc. Manager, Sean, stepped into the role with great enthusiasm and is always keen to share new ideas or solutions to help increase our brand's online presence. Shoutout to Shane (fantastic manager) and Carl! Thanks team!
H North
Five Stars Five Stars Five Stars Five Stars Five Stars
First Page Digital have done a fantastic job with our existing SEO campaign. Khai, Shirlyn and their team are great at what they do and have been thorough in ensuring that our keywords are fully optimized to yield Page-1 results. We strongly believe in their professionalism and are eager for received even better results from them in the near future.
Insworld Institute
Five Stars Five Stars Five Stars Five Stars Five Stars
We have been with FirstPage Digital for almost almost 2 years now and are very pleased with their services from the beginning. Responses to product enquiries as well as technical aspect of SEO were handled with utmost professionalism and quick turnaround. Account Manager was always approachable and able to explain technical matters in the simple terms. Our SEO campaign are on-going and progressing very well thanks for FirstPage Digital!
GHM Hotels

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Our Recent Work Awfully Chocolate

A case study by First Page - Mobile SEO


Singaporeans love their kopi and cake, but Awfully Chocolate has changed the way we look at dessert. Since 1998, this local enterprise has been leading the charge of creating innovative and delicious sweet treats, making it a beloved household name among Singaporeans. From classic chocolate cakes to brownies and even honey cakes, Awfully Chocolate is the go-to for all your dessert needs.

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An Overview Of Mobile SEO?

In short, mobile SEO (search engine optimisation) means optimising your website for mobile devices, such as smartphones and tablets. It is vital for Google to first understand the set up of your website, in order to take the other aspects into account when determining your ranking. With the surge in mobile users across the globe, you want your business to be seen and found by users who would potentially convert when they are on their mobile devices – This is where mobile SEO comes into play.

Today, search engines are prioritising mobile-friendly websites more than ever. Google uses ‘Mobile-first Indexing’ as part of its algorithm for ranking. An increasing number of businesses are modifying their strategies in order to stand out from the clutter. Hence, having a well-optimised website alone no longer suffices. Even with a brilliant website that is well-optimised for desktop, without a mobile SEO strategy in place, your rankings will suffer an adverse impact.

Traditionally, Google would index sites differently based on whether they were being searched on a desktop or mobile. However now Google’s ‘Mobile-first Indexing’ ranks search results based solely on the mobile (smartphone) version of your website. Yup, that even applies if you’re searching from a desktop or tablet! And with Google controlling over 90% of search engine market share globally, this is a big deal. Mobile SEO ensures that your website is constantly showing up at the top of search engine results pages, allowing users to organically discover and access your products and services regardless of what medium they’re using.

For most of us, we might assume that a ‘mobile’ device is anything that isn’t a desktop computer. However, by Google’s own definition, a ‘mobile’ device refers solely to smartphones. Yup, tablets like your iPad or Surface aren’t included in the category. However, this doesn’t make mobile SEO any less important. With the rise of eCommerce platforms and eCommerce functions on popular social media sites, many people in Singapore can rely solely on their smartphone to browse, shop, buy, and book products and services they’ve been looking for.

There are many other aspects to consider when optimising for mobile SEO, including identifying the right target keywords in your copywriting and initiating a content marketing strategy. However, technical implementations are what enable your site to be indexed properly by search engines as well as received in a timely manner by users. As a full-suite digital marketing agency, First Page offers a whole host of other digital marketing services in Singapore to help you tackle every aspect of mobile SEO without any worries.

One of the significant differences is that your users’ behaviour changes substantially based on the devices they are using. When users search on mobile, it brings about a whole different experience for them as compared to when they are performing a desktop search. With wider search options on mobile such as voice search on the rise, their search query can greatly differ, and businesses need to take this into account.

Email marketing platforms such as Hubspot may work on mobile devices, but they differ in their approach to lead generation compared to mobile SEO. Email marketing sends information on your products and services right into your audience’s email inboxes, whereas mobile SEO boosts the likelihood of organic traffic to your website. Both can help you create new leads and attract new customers, but the profiles of each set of customers is likely to differ and require a different approach accordingly.

Mobile SEO isn’t just about optimising the technical aspects of your site – it’s also about giving search engines and users reasons to access your site in the first place. Content marketing strategies such as blogs and optimising your SEO copywriting are great approaches for long-term longevity and maintaining your website’s domain authority. Many people now turn to their smartphones when searching for topics, products, or services that interest them – meaning any content you wish to include on your site should also be optimised to reach these mobile users.

How Can Mobile SEO Help My Business?

There are 3 key things to consider when optimising your site for mobile users:

  • Responsive web design
  • Dynamic serving
  • Separate URLs for desktop and mobile versions of the website

Responsive web design means your website has the same content and HTML code for the same URL on any device users may use to access it. This means it displays the same content in the exact same way regardless of whether they’re browsing on an iPad or scrolling through their Samsung. With smartphones and digital devices now coming in a variety of dimensions and sizes, responsive design is crucial to drawing in as big an audience as possible.

Dynamic serving configurations ensure the server provides different HTML and CSS code on the same URL based on the user’s device. This means you would see a ‘desktop version’ when browsing on your computer, and a ‘mobile version’ when browsing on your smartphone. This can build your brand’s professionalism, especially if the design accounts for different user browsing behaviour across devices.

With both responsive web design and dynamic serving to consider, businesses no longer need to maintain separate URLs for different versions of their website. However, this is still a basic way to ensure your content displays in a consistent manner across different mobile devices.

Feeling overwhelmed by technical jargon? Our technical SEO specialists in Singapore are here to help! We know how to optimise your website from the ground up, so you don’t have to worry about pertinent information getting lost during the migration period.

It’s completely free to start building up your mobile SEO health and boosting your website’s ranks on search engines. However as there are technical aspects of mobile SEO to consider, it may be useful to engage a digital marketing partner to advise and guide you on an appropriate strategy. At First Page, we employ ethical best practices in our digital marketing services to ensure that your website continues to build domain authority even after your contract with us ends. With our expert SEO specialists guiding you behind the wheel, you don’t have to worry about reaching new audiences.

Businesses today who do not optimise their site for mobile-first SEO stand to lose out in two ways: either their site is not going to be ranked as high on Google as it could be due to Mobile-first Indexing, or their other competitors who have prioritised mobile-first SEO will gain a competitive advantage in an increasingly digital market.

As the leading digital marketing agency in Singapore, First Page is always on the lookout for the latest mobile trends and behavioural patterns to fine-tune our mobile SEO recommendations. Our Digital Marketing Specialists take into consideration the changing smartphone and social media landscape in order to tailor a mobile SEO strategy that can help your business build its long-term brand image and carve out your own niche of the market.

Taking advantage of Mobile-first Indexing isn’t the only way mobile SEO can help you reach your business goals. Social media networks (many of which are accessed through smartphones) have become a key avenue for connecting with potential customers and generating sales leads.

With the explosion in e-commerce platforms and e-commerce features being added to social media networks such as Instagram or Facebook, there is a high chance today that a majority of your users will first encounter your company or business through a mobile device. Even for brick and mortar businesses, the growth of eCommerce has pushed many in Singapore to go fully digital! Making your website mobile-friendly isn’t just a strategic add-on for companies anymore – it’s becoming much more of a necessity to even compete in the digital market.

Yes, mobile SEO for eCommerce can ensure that mobile users, too, have an optimised experience while shopping on your online store. We offer various SEO services for Commerce platforms such as Shopify SEO, WooCommerce SEO, and Magento SEO that already take into consideration the overwhelmingly mobile profile of e-commerce shoppers in Singapore and worldwide. Depending on the e-commerce platform your business uses, our Digital Marketing Specialists will be able to recommend mobile SEO best practices to kickstart your eCommerce sales.

While optimising your website for mobile SEO will go a long way to helping you attract new leads and audiences, it’s not advisable to limit your digital marketing only to mobile SEO. A comprehensive search engine marketing (SEM) strategy is also one that is flexible, responsive, and able to reach out to all kinds of audiences to continuously help you generate new leads. Our SEO specialists can help you craft a suitable SEO campaign to meet your business needs.

As the migration to a mobile site can be a complex process, it is important to pick an agency that has the right expertise and experience to assist you with a seamless transition, with little to no impact on your existing ranking. It is also critical for your selected agency to have an in-depth understanding of the search engine’s algorithm, so that they have what it takes to transform your efforts into tangible results. We recommend you to have a comprehensive look into the agency’s portfolio.

The crux of good mobile-friendly website design can be simply explained as: giving visitors to your website an easy, convenient, and accessible browsing experience. Both technical and non-technical implementations can go a long way to improving your mobile SEO and helping you attract the long-term trust and loyalty of mobile customers. Just reach out to our friendly SEO specialists in Singapore to get started on your mobile SEO journey!

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