In short, mobile SEO (search engine optimisation) means optimising your website for mobile devices, such as smartphones and tablets. It is vital for Google to first understand the set up of your website, in order to take the other aspects into account when determining your ranking. With the surge in mobile users across the globe, you want your business to be seen and found by users who would potentially convert when they are on their mobile devices – This is where mobile SEO comes into play.
Today, search engines are prioritising mobile-friendly websites more than ever. Google uses ‘Mobile-first Indexing’ as part of its algorithm for ranking. An increasing number of businesses are modifying their strategies in order to stand out from the clutter. Hence, having a well-optimised website alone no longer suffices. Even with a brilliant website that is well-optimised for desktop, without a mobile SEO strategy in place, your rankings will suffer an adverse impact.
One of the significant differences is that your users’ behaviour changes substantially based on the devices they are using. When users search on mobile, it brings about a whole different experience for them as compared to when they are performing a desktop search. With wider search options on mobile such as voice search on the rise, their search query can greatly differ, and businesses need to take this into account.
As the migration can be a complex process, it is important to pick an agency that has the right expertise and experience to assist you with a seamless transition, with little to no impact on your existing ranking. It is also critical for your selected agency to have an in-depth understanding of the search engine’s algorithm, so that they have what it takes to transform your efforts into tangible results. We recommend you to have a comprehensive look into the agency’s portfolio.
Learn more.
