Warm up to existing and new customers with online reputation management

Warm up to existing and new customers with online reputation management

Warm up to existing and new customers with online reputation management

A simple internet search of your business may reveal negative results, quickly diminishing the quality of your company, product or service.

With Online Reputation Management – or ORM – customised strategies, enhanced monitoring and in-depth reporting methods are employed to deter search results that could harm your identity.

At the same time as protecting your reputation, Online Reputation Management also indexes positive URLs to represent your brand in its best form.

In addition to our core strategies, we also implement further solutions on a case-by-case basis to best optimise your individual brand, while phasing out any negative results regarding your business.

As a leading online reputation management service provider in Singapore, not only do we deliver results, but we also promise complete transparency for our clientele. We perform 24/7 monitoring with in-depth tracking for your campaign, while providing you with 24/7 access to online reports.

Building a positive reputation is a serious game, and we happen to be good at it

Building a positive reputation is a serious game, and we happen to be good at it

Building a positive reputation is a serious game, and we happen to be good at it

When searching for a local business, a staggering 97% of consumers will perceive your brand based on reviews alone – your online reputation is the ultimate decider.

In a fast-paced digital world where a business with positive reviews online will establish 74% greater trust in visitors, public perception is proven integral to success. Every business is bound to experience negative feedback, which is why First Page employs strategic measures to alert you as soon as your name is mentioned.

For both existing and future damaging information about your business, our management experts in Singapore create personalised solutions for upholding your brand’s best identity.

See what our clients are saying

Five Stars Five Stars Five Stars Five Stars Five Stars
"Undergoing the process of digital transformation for my business with First Page Digital has been an exciting and empowering one. As I am relatively unfamiliar in many areas, it was collaboration with the right people that made me feel confident and assured that things were headed in the right direction.
A big shout out to Peter and Marshall for their knowledge, judgement and professionalism in advising me on the viable options and undertaking strategic means towards achieving my goals and objectives.
Thank you First Page Digital and my wonderful team for embarking on this rewarding and fruitful journey with me. I am grateful not only for the benefits reaped but the meaningful relationships forged as well."
CK Lee
Five Stars Five Stars Five Stars Five Stars Five Stars
I had the pleasure of working with Shirlyn as my AM whom has been the most professional and efficient with great communication rapport, ensuring us as her clients are very clear on the process and progression of our projects at hand. The writer assigned to us, Shasha has also been extremely easy to work with, providing value add to content writing and research. I look forward to working closely with the team at this positive pace for the successes of our projects. Thank you Shirlyn & First Page for the good work thus far.
Koh Anna
Five Stars Five Stars Five Stars Five Stars Five Stars
This is the second time working with First Page Digital! I would highly recommend First Page Digital for their efficiency and effectiveness especially if Sean is your account manager. The service he provides is very professional, responsive and good. Always making sure that we are on track with the campaign and handling our accounts at his best. Saw great improvement and results after approaching First Page Digital Sean with the service. Thank you!
Jasmine Loh

Five Stars Five Stars Five Stars Five Stars Five Stars
Have been working with First Page for the past few years. They are responsive and know their job well. I have been working with a few other agencies before and First Page is still one of the best. Dedicated staffs to manage your campaigns well, and even provide support via Whatsapp, things I dont see with their competitors. I will strongly recommend First Page for those to want to venture in the digital advertising space.
Darren Low
Five Stars Five Stars Five Stars Five Stars Five Stars
We were previously with another agency for a year and appalled with their service. Almost a year now with First Page Digital and what we appreciate most is their professional and attentive service given consistently, regardless of account size. Progress and results have been positive, and our account manager Carl goes the extra mile to patiently address our needs and accommodate special requests.
Jun Hong Eric Chiang
Five Stars Five Stars Five Stars Five Stars Five Stars
My company engaged First Page Digital to help us increase our brand awareness and conversions. I must say that First Page has been proactive and follow up with closely as per agreement. Their Account Servicing Executive, Sameo has been particularly helpful and very responsive. He is energetic and friendly. Thank you to all involved at First Page.
Kevin Cheng
Five Stars Five Stars Five Stars Five Stars Five Stars
I can’t ever thank First Page Digital and Team, enough! Abduh and team are very responsive to all my queries and in time of need, they are very approachable, generous with advice and make genuine effort to help. For that i am ever grateful to know First Page Digital. Highly recommended!
Five Stars Five Stars Five Stars Five Stars Five Stars
I would like to highlight my pleasant working experience with Remy. He is quick and diligent in responding to solve technical problems that I faced. He is patience and understanding and he gives good ideas and recommendation to improve our website constantly.
Ewan Sou
Five Stars Five Stars Five Stars Five Stars Five Stars
Engaged First Page and was assigned to Mr Jim. He has been of great help in assisting us even before our project starts. Very patience and knowledge in what he is doing. Going the extra mile from him makes our life so much easier! :) Appreciated it! Cheers!
Five Stars Five Stars Five Stars Five Stars Five Stars
Our company has been engaging First Page Digital for their services for 3 months. Sean Ho has been very helpful and patience, You can tell that he takes pride in his work. Keep up the World-class customer service you had been providing to your clients.
huiya pang
Five Stars Five Stars Five Stars Five Stars Five Stars
Glad to find you guys to work for my website and it has been a very pleasant experience as well. To Remy, with your valuable opinions and ideas, our website has been more better, thank you! Hope to many more years with your Company. Cheers!!
Creatz M.
Five Stars Five Stars Five Stars Five Stars Five Stars
We’ve been with First Page Digital for years and we’re very happy with the results so far. The account manager, Abduh, is professional and takes good care of our campaign. We know that we’re definitely in good hands.
Green Point Flowers
Five Stars Five Stars Five Stars Five Stars Five Stars
Very good service. We are ranking for many competitive keywords and bringing us much business for our storage facilities.Thanks Carl for your expert professional advice. This guy deserves a pay rise
David Meng
Five Stars Five Stars Five Stars Five Stars Five Stars
Working with First Page Digital has been extremely great. Shirlyn from the team is very prompt and professional. Most importantly, they deliver results! Recommend and thumbs up!
EBC Lifestyle Hub Pte Ltd
Five Stars Five Stars Five Stars Five Stars Five Stars
Angela & Remy are both very sincere and helpful people who ensure they understand my company's situation and expectations then offer genuine advises and solutions accordingly.
Chloe Lim
Five Stars Five Stars Five Stars Five Stars Five Stars
Received great service and support from my Account Manager Gary. Super prompt and responsive in all communications and always keen to go the extra mile. Highly recommended!
Lucas S
Five Stars Five Stars Five Stars Five Stars Five Stars
I'm in my second month of a long term project with First Page and so far the service has been very good. Looking forward to seeing the results over the coming months.
James Pelham
Five Stars Five Stars Five Stars Five Stars Five Stars
Shirlyn and then rest of the team at First Page that we have worked with have been great - very efficient, helpful and friendly. Thanks for all your hard work.
Five Stars Five Stars Five Stars Five Stars Five Stars
I had the opportunity to work with the team and it had been positive. They had been really professional with the communications and managing expectations.
Expat Insurance Pte Ltd
Five Stars Five Stars Five Stars Five Stars Five Stars
Glad to be working with professional and insightful individuals like Zai and Flo at First Page. They make it a point to be responsive, which I appreciate.
Jason Soon
Five Stars Five Stars Five Stars Five Stars Five Stars
My account manager Carl Huang has been very helpful and I have been with him for about 2 years. Friendly, responsible and accountable. Thanks.
Jocelyn Ma
Five Stars Five Stars Five Stars Five Stars Five Stars
Nice working journey with FPD, the staff is friendly, responsive and cares deeply about the qualitiy of work and effectiveness.
Zack Chen
Five Stars Five Stars Five Stars Five Stars Five Stars
Shirlyn is efficient and responsive in her work and its been a positive working experience with her. Keep up the good work!
xueling chia
Five Stars Five Stars Five Stars Five Stars Five Stars
Been using FirstPage for a few years. Stephanie Toh & Team provide great service. Easy to work with.
Sam Ding
Five Stars Five Stars Five Stars Five Stars Five Stars
Remy still continues with his excellent follow-up service with his customers. Keep up the good work!
Jade Tan

View more

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

Hurry! Limited spots available!


An Overview Of Community Management?

An online reputation simply refers to the reputation of an individual, company, product, service or any other element on the Internet and digital platforms. This online reputation is influenced by the content that an organisation or individual distributes, the reactions of and interactions the entity receives from web engagement, and activity on social networks.

Online reputation has a massive impact on the management of e-commerce businesses or anyone selling a service on the internet. It can affect traffic to your site, visibility of your brand, and trust that the potential customers place on your products. If they see others are speaking ill of your company, there’s a low chance that anyone else will do business with you.

Reputation is typically split into two broad categories: outcome/capability reputation and behaviour/character reputation, which is intended to capture both the sociological and economic forms of reputation. In some ways, reputation is seen as a system of social control, whereby an outside factor influences whether people will pay for your products or services.

There are also various types of reputation based on influential impact, namely, competitive and corporate. The former deals with marketplaces, eCommerce stores and social media platforms. When it comes to corporate reputation, it includes entities such as organisations, communities, companies, boards and institutions.

Reputation shapes how people behave, what they purchase and consume, how they think and how they act. Reputation is the single most important arbiter of an individual’s fulfilment and business’s profitability. It’s a means of maintaining some semblance of acceptable social order, whereby the online community or consumers regulate how brands behave based on the overall perceived moral and ethics levels.

Another aim of reputation is to encourage better business opportunities and ensure that companies hire reliable employees. Not only does it protect consumers but also companies. By employing reputable staff members, you’ll thereby enhance your organisation’s image. With excellent online reputation management in place, you can also increase your financial bottom line.

You may look at using your website, social media and email to ask your consumers for feedback. Most people are happy to answer these types of surveys, especially if they are genuinely interested in the brand. By showing that you are willing to learn and grow from the feedback given, it humanises your brand whilst helping you strengthen consumer trust in your brand.

If you engage with your customers via a website, another way you can cover online reputation management in Singapore is to meet Google’s goals of content that covers the E-A-T principle. When you show your expertise and authority on a subject matter, you earn their trust. With trust comes a good reputation. You can also hire a community manager to engage on social media and learn from constructive feedback.

There are few metrics to consider when measuring brand reputation:

  1. Sentiment analysis
  2. Share of Voice (SOV)
  3. Reach
  4. Key messages
  5. Tier 1 media and top publication penetration
  6. Spokespeople mentions/quotes

Why should you measure these metrics for better online reputation management? The reason is that many companies believe that customers love them and they don’t need to improve. When you perform this test with the tools above, you may be shocked by what you find. If you’re like someone to undergo this assessment for you, feel free to contact First Page Digital to assist you.

Every business has a reputation score which measures how much your customers trust your brand online on a scale, which is primarily based on your online listings and reviews. If you see one bad review, it doesn’t mean you have a bad reputation. In effect, you evaluate each of the metrics mentioned above to give you an overall score.

The reputation score doesn’t only serve to place you on the social scale of good and bad. It’s an effective tool for comparing how you’re performing against your competitors. If you have a higher score, it means that consumers trust you more and would rather use your services.

Your reputation score depends on the reputation management system that you’re using. For instance, a score of 1 or 2 may indicate a poor reputation on one site, while a score within the 0-100 range may indicate poor opinion on other sites. Regardless, it may be a challenge when quantifying something as abstract as reputation but with certain metrics, it’ll be easier to have a rough gauge of how well it’s faring.

Most reputations are salvageable if the crises and pain points are addressed head-on. Developing the right content can play a huge role in restoring your brand’s reputation. However, it can only be done if the company takes a proactive approach to restoring the reputation, which takes months of commitment from the entire team.

Many firms believe that they can simply start over with a new identity and brand. However, consumers are diligent in discovering this tactic and will quickly call you out on it. It’s better to engage with an agency to assist you with online reputation management than change the business name or ignore the negative reviews.

How Can Online Reputation Management Help My Business?

Ultimately, there are a myriad of things that can cause damage to a company’s reputation. However, here are three that should be avoided at all costs:

  1. Intentional wrongdoing by company leaders.
  2. Unfair workplace conditions and culture.
  3. Workplace discrimination.

Reputation directly influences your and your business’s credibility. While it’s possible to manage your reputation all on your own, it may get extremely difficult should the damage reach an unprecedented level. Once it’s reached that point, it’s simply not feasible to monitor, analyse and rectify it by yourself. Besides, doing so will only take away your precious time that could’ve been directed elsewhere. With online reputation management services, you no longer need to care about such things.

Online reputation management works by directly addressing the factors that may negatively influence your brand. This may include suppressing or removing potentially misleading and false information, ranking positive actions that you or your brand have previously participated in and the like. Regardless of the approach, the end goal remains the same: to ensure that the positive attributes are seen by your current and prospective customers first.

When it comes to online reputation, there is no exact timeline. The duration of an online reputation management campaign is highly dependent on the severity of the amount of content to rectify or remove. That said, Google typically recognises changes in indexed sites and profiles every two to six weeks.

Instead of looking at an overall time to repair damaged reputation, you should set several milestones along the way. Determine the various elements where you would like to see the reputation improve and what you would like to see in a specific timeframe. With these criteria set in stone, you’ll feel more satisfied when results are achieved.

When ranking business websites, search engines will look at the reviews and ratings. Online reputation management tackles both reviews and ratings, striving to improve both so that you generate a positive online profile and rise through the results page.

Definitely! The nitty gritty may differ, but the strategies employed and the objectives of an online reputation management will remain the same, regardless if it’s for an individual or business. It all depends on the extent of the damage and on which channels you need it addressed.

There are two levels of concern when it comes to individual online reputation management. The first is for a singular person while the second is referred to supra-individual. The latter deals with groups or communities, also called social entities or collectives, that don’t form part of formal companies or organisations. The process for ORM remains the same, but First Page takes it to a higher level for supra-individual entities.

It’s difficult to pinpoint how much online reputation management services cost in Singapore as it’s highly dependent on the severity of the damage. We advise that you request for a quote and have a specialist examine your case before taking the necessary steps.

When looking at the cost, you shouldn’t only look at the fees involved in hiring someone for ORM services in Singapore. If the reputation repairs demand it, you may need to replace employees or encourage new automation systems in your company. Of course, the benefits of improving your standing with your consumers may yield an excellent return on your investment.

At First Page, we offer extensive online reputation management services designed to not only rebuild, but also strengthen your image. This will allow you to maintain your current performance as well as scale your business in Singapore in the long run. If anything comes along that may damage your reputation, it helps to have our team in place already to deal with it immediately and minimise the impact on your brand and bottom line. Contact us to talk about how we can help you.

Suggested Articles