At First Page Digital, we harness the power of data and machine learning to deliver your ads to your ideal audience with maximum ROI, ensuring every dollar spent gets the best possible result. Ditch the outdated advertising channels of yesteryear and equip your business for unprecedented growth with the cutting-edge of digital marketing: talk to our team today to discover how programmatic can be used to increase your leads, sales and profits.
Programmatic advertising, or programmatic marketing, is automated buying and selling of online ad space using various algorithms, software, data and technology. Traditionally, online advertising was largely driven by manual bidding processes that determine who gets to use the ad space or impressions on a given website. This is not only heavily time-consuming, but also more susceptible to human error and makes it far more difficult to develop a consistent and successful ad strategy.
Programmatic advertising transforms this process by using technology to automate the bidding process for fast, accurate and cost-effective media buying across a wide range of ad spaces including online display, mobile, video and social media. What once took minutes or hours now takes milliseconds every time in the time it takes a user to load a web page. But real-time bidding is just the tip of the programmatic iceberg, which also includes direct guarantees, exclusive auctions and many more strategies to suit different advertising objectives.
No successful programmatic strategy involves hitting a button and letting automation decide the fate of your campaign. The true rewards from this form of advertising come by removing manual processes that can be replaced by automation, like real-time bidding, and focusing more on those that require the attention of our team. Far from set-and-forget advertising, our strategies are built on intelligent use of data and automation to dramatically improve the speed and accuracy of implementation while maintaining full control and adaptability over your campaign. We monitor results in real-time, provide you with detailed reports, run regular A/B tests to help you get the most out of programmatic, whether your goal is brand awareness, maximum leads or increased conversions.
Manual media buying for online advertising is a tedious, time-intensive task. With the automation of programmatic, you can achieve better results with a fraction of the time commitment and create more time for the day-to-day running of your business.
Programmatic marketing is channel-neutral, eliminating the need to set up and check on campaigns across multiple ad platforms. Use programmatic to unify your ads in one coordinated campaign aligned with your overall objectives and budget.
Programmatic makes it easy to target your ideal ad audience and see better results from your placements. Reach not only the right people in the right place, but also at the right time by targeting specific points on the sales cycle – like those who have already shown an interest in your products.
The flexibility of programmatic advertising is one of its major strengths. Because programmatic is channel-neutral, you can use it to buy and deliver ads via a range of platforms to an enormous network of countless website publishers located all over the world within a single, sweeping campaign.
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