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Link building is critical to your success. Let this agency tell you more

Link building is critical to your success. Let this agency tell you more

Link building is critical to your success. Let this agency tell you more

Backlinks, or simply links for short, are one of the most influential and fundamental principles that dictate the way we use the internet. Whether it’s following a search result on Google, clicking on a friend’s social media profile, viewing the source of a Wikipedia entry, or finding related news articles, almost everything we do online is made possible by links and few things are more important to online infrastructure than having credible, reliable links to desirable and essential content. When it comes to SEO – the process of improving your website’s search engine rankings – the concept of backlink building is simple: obtain links from other websites to yours.

There are many reasons why link building is an important facet of SEO in Singapore, but the most direct benefit is that it’s a significant factor in Google’s search algorithm and can dramatically improve your authority and ranking potential if executed well. For search engines, links to your website from third parties are a signal that your web pages offer value to users. If a website adds a link to one of your pages, it’s effectively a vote of confidence that you are trusted for a particular topic or purpose and creates a positive association for your brand. Today, it’s considered one of the most critical aspects of SEO and businesses without a solid backlinking strategy are seeing dramatic slides down the search listings.

The art of creating a strong backlink profile

The art of creating a strong backlink profile

The art of creating a strong backlink profile

Where link building was once a simple question of quantity over quality, it is now one of the most difficult areas of SEO to get right. Quality is a word cropping up more frequently than ever as search engines place increasing emphasis on it with every update to ranking algorithms. This means that in terms of optimisation, links to your pages from websites Google considers to be trustworthy and of high value are worth their weight in gold. Conversely, spam and dodgy links from questionable sources lead to ranking penalties that can be hard to recover from.

The process of backlink building includes researching relevant websites and blogs, reaching out to suggest suitable links and providing new URLs to website owners whose pages contain broken links to your website or others. It may sound simple in theory, but in practice it’s a nuanced challenge that takes plenty of experience and a knack for recognising the right opportunities. Part of link building is also ensuring your website has something worth linking to: if the destination is of little or no value to people who click on it, the link may prove detrimental to your page’s performance and other websites will be far less likely to cooperate. But if the page in question is a rich resource with engaging, high-quality content, people will naturally want to link to your website and traffic will have a greater chance of turning into genuine leads.

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Link Building FAQs

An off-page Search Engine Optimisation (SEO) strategy, link building refers to the process of acquiring high-quality hyperlinks on other websites that direct back to your own. As the explanation suggests, these links are referred to as backlinks. It is a key facet of SEO that plays a critical role in allowing the search engine to understand your website and its contents better.

While you can technically build links to all kinds of websites, the best type of pages for successful and high-quality link building are ‘E-A-T’ pages – Expert, Authoritative, and Trustworthy. ‘EAT’ links may include internal links within your same domain or links to topic-specific websites or organisations (e.g. the professional organisation your company belongs to).

There are 3 main types of backlinks you can build: Natural Links, Manually Built Links, and Self-Created Links. We use a variety of backlink types when optimising your site, always with the intention to help you build domain authority and establish your website’s credibility on the worldwide web. As the #1 SEO agency in Singapore, we firmly believe in generating visible, real links to your website and creating longevity for your brand’s online presence.

Link building is actually just one element of a good comprehensive overall SEO strategy! Creating a strong library of backlinks is just one way to build up your off-page SEO reach, but it’s the most crucial aspect as it informs any Google or search engine algorithm that your website has quality content worth showing to consumers. This is what pushes your website to the top of search engine research pages (SERPs).

To get the most out of your link building campaign, it is recommended to complement it with other off-page SEO strategies such as Google Ads or social media marketing, as well as on-page SEO strategies including content marketing and optimising the quality of your on-page content with premium content writing.

Both link building and PPC can help drive your website to the top of SERPs, but they take different strategies to do so. Pay-Per-Click (PPC) campaigns are paid traffic, such as Google Ads, that will enable your website to appear at the top and bottom of SERPs. This helps you immediately reach consumers who are already searching for products or services related to your brand, ensuring you can drive massive traffic to your website and generate new sales leads.

PPC is separate from search engine marketing (SEM) which is a broader category under which SEO and backlinks fall under. With SEM strategies, the long-term goal is to establish credibility and authority for your website so that it organically appears at a higher ranking in SERPs. This means that when people search for products or services related to your brand, your website will organically appear higher in SERPs without the use of paid traffic.

Every business deserves to be fairly represented. Libellous comments made about your product or service or company itself can damage your business reputation, deterring prospective customers and in turn, lead to fallen revenues. All of these may take years to recover, if at all. Protecting your business reputation is key in maintaining your position and competitive advantage in an increasingly online marketplace.

‘White-hat’ and ‘black-hat’ are used in the digital marketing industry to describe how ethical certain link building, SEM, or SEO practices are. Black-hat practices exploit shortcuts, bots, or other hacks to boost your website’s SERP ranking in a short period of time, but may not actually be helping you reach out to the audience you want to connect with. Black-hat backlink strategies include Private Blog Networks (PBNs) that post spam content that does not meet the criteria for a trustworthy or credible link, link farms, or hidden links in your anchor text.

While these strategies might give you an initial impression of success, search engines such as Google actually penalise your website for employing such tactics. In the long run, black-hat strategies lower your website’s credibility with Google as well as with users, and can negatively impact your brand image.

White-hat practices are the (good) opposite of black-hat strategies and are a great way to organically optimise and boost your website’s digital profile! White-hat link building ensures that your backlinks are Expert, Authoritative, and Trustworthy (‘EAT’) so that search engines can organically boost your rankings further up SERPs. White-hat backlinks follow SEO best practices, and keep both your strategic business goals and the overall user experience in mind.

Here at First Page in Singapore, we believe that white-hat link building practices form the backbone of a comprehensive and effective long-term digital marketing strategy. We only use white-hat links to ensure the longevity of your campaign success while boosting your credibility with search engines. Our digital marketing specialists are constantly fine-tuning our SEO approaches to keep up with the latest search engine algorithm updates so that you can gain long-term organic traffic and build a good reputation with your online audience.

Referral traffic is a type of traffic that arrives at your website through another source. This includes links on social media, YouTube ads, and backlinks. Your referral traffic can tell you a lot about the types of users who are drawn to your products or services, or about the types of websites that deem it significant to link to your pages. Search engines such as Google or Bing also use referral traffic as a signal of how reliable or trustworthy your backlinks are – so it’s important to build links that help boost the quality of your referral traffic!

How Does Link Building Help My Business?

Link building is important for SEO because it improves website authority and ranking potential as long as it is executed well. Backlinks help the search engine algorithms study and consider your website as a valuable resource to users on a relevant search query of a particular topic. While the quantity of backlinks is key, the quality of these backlinks is equally, if not more, pertinent.

The main benefit of link building is that it drives up your SEO ranking on SERPs. This means a greater organic presence when users search for related products and services, making it more likely they will choose to click on your website. Additionally, a strong backlink strategy can also have other benefits such as:

  • Helping you build relationships with other related businesses or third parties
  • Improving the quality of your referral traffic, which can boost your sales as the search engine algorithm increasingly recognises your website as a trusted and reliable source of information for users
  • Build up your brand’s reputation both online and offline

You can get backlinks organically, or through reaching out to other websites to ask for links. This entails researching the right websites or blogs to build links with, conducting outreach to get in touch with their respective webmasters, and providing new URLs to websites that might host outdated or broken links to your website. For our digital marketing specialists, this is just another day in the office. Though the process may seem tedious, First Page is committed to finding the right links to help you build your brand legitimacy.

Our link building process is straightforward:

  1. Investigate your on-site and off-site content to determine the status of your backlinks
  2. Research and identify top keywords and phrases related to your products and services
  3. Conduct audits of your competitors so that you can see how you match up against them
  4. Conduct on-page SEO to optimise your site
  5. Seed high-quality backlinks using white-hat strategies to improve your website’s domain authority
  6. Drive customers to review your products in a realistic and positive manner
  7. Revaluate and reassess the campaign regularly to ensure regular success

Rest assured, you’ll be kept in the loop through every step of this!

As many as possible! Increasing your backlinks means creating more opportunities and avenues for users to encounter your website while they are browsing the web, or searching for goods and services. Even websites that currently have thousands of backlinks (or more!) are constantly finding new ways to build links that will benefit their business. But of course, these must be reliable and trustworthy links to help contribute to your website’s long-term success.

As many as possible! Increasing your backlinks means creating more opportunities and avenues for users to encounter your website while they are browsing the web, or searching for goods and services. Even websites that currently have thousands of backlinks (or more!) are constantly finding new ways to build links that will benefit their business. But of course, these must be reliable and trustworthy links to help contribute to your website’s long-term success.

Backlinks from trustworthy sites drive impactful results for your website. This makes your investment in a powerful link building strategy worthwhile as opposed to paying for many cheap low-quality links that do not perform. Even worse, low-quality links may also negatively impact your site’s authority on the search engine, leading to a loss of rankings. This will eventually require more resources to amend.

A good link building agency has adept knowledge and skills in acquiring the right set of backlinks for your website. Our link building experts at First Page know how to recognise high-quality links out of a digital sea of hyperlinks that are relevant to your business, make strategic steps to acquire them for your campaign and eventually establish a strong backlink profile for your website.

Get in touch with us – it’s that simple! One of our Digital Strategists will help to assess your business needs and requirements to recommend a suitable link building and SEO strategy.

At First Page, we treat each case with utmost care. We provide specialised content removal services that help you regain full control of your business’s online reputation. Reach out to our digital marketing specialists to learn more.

If you’re ready to build your brand’s authority and search rankings with a proven and cost-effective strategy, start your link building journey with First Page and put your business on the fast track to success. Our SEO services are backed by consistent outcomes, a guarantee to get results in 90 days or work for free, and thousands of happy clients in Singapore and abroad.

Get in touch to find out how we can transform your business with anything from a backlink building service to a full-spec digital marketing strategy covering SEO, Google Ads, social media and more.

As Singapore’s top digital agency, we won’t stop working on your campaign until we can deliver guaranteed results. Here are just some of the key steps we take to help optimise the link building process for your business:

  • Investigate and analyse: We immerse ourselves in your website, checking every nook and cranny so your campaign is on the right track.
  • Keyword research: Top keywords and phrases relating to your products are identified and prioritised.
  • Competitor auditing: Key rivals are studied so we know their strengths, weaknesses and where they rank.
  • On- and off-page SEO implementation: Content, category pages, product descriptions, website architecture and other on-page components are optimised; and new, high-quality backlinks are seeded to improve your authority in Google’s eyes.
  • Reviews building: We drive customers to review your products and share positive interactions.
  • Reassessment: Regroup and revaluate the campaign on a regular basis to ensure ongoing success.

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