Backlinks, or simply links for short, are one of the most influential and fundamental principles that dictate the way we use the internet. Whether it’s following a search result on Google, clicking on a friend’s social media profile, viewing the source of a Wikipedia entry or finding related news articles, almost everything we do online is made possible by links and few things are more important to online infrastructure. When it comes to SEO – the process of improving your website’s search engine rankings – the concept of backlink building is simple: obtain links from other websites to yours.
There are many reasons why backlink building is an important facet of SEO, but the most direct benefit is that it’s a significant factor in Google’s search algorithm and can dramatically improve your authority and ranking potential if executed well. For search engines, links to your website from third parties are a signal that your web pages offer value to users. If a website adds a link to one of your pages, it’s effectively a vote of confidence that you are trusted for a particular topic or purpose and creates a positive association for your brand. Today, it’s considered one of the most critical aspects of SEO and businesses without a solid backlinking strategy are seeing dramatic slides down the search listings.
Where link building was once a simple question of quantity over quality, it is now one of the most difficult areas of SEO to get right. Quality is a word cropping up more frequently than ever as search engines place increasing emphasis on it with every update to ranking algorithms. This means that in terms of optimisation, links to your pages from websites Google considers to be trustworthy and of high value are worth their weight in gold. Conversely, spam and dodgy links from questionable sources lead to ranking penalties that can be hard to recover from.
The process of backlink building includes researching relevant websites and blogs, reaching out to suggest suitable links and providing new URLs to website owners whose pages contain broken links to your website or others. It may sound simple in theory, but in practice it’s a nuanced challenge that takes plenty of experience and a knack for recognising the right opportunities. Part of link building is also ensuring your website has something worth linking to: if the destination is of little or no value to people who click on it, the link may prove detrimental to your page’s performance and other websites will be far less likely to cooperate. But if the page in question is a rich resource with engaging, high-quality content, people will naturally want to link to your website and traffic will have a greater chance of turning into genuine leads.
Where link building was once a simple question of quantity over quality, it is now one of the most difficult areas of SEO to get right. Quality is a word cropping up more frequently than ever as search engines place increasing emphasis on it with every update to ranking algorithms. This means that in terms of optimisation, links to your pages from websites Google considers to be trustworthy and of high value are worth their weight in gold. Conversely, spam and dodgy links from questionable sources lead to ranking penalties that can be hard to recover from.
The process of backlink building includes researching relevant websites and blogs, reaching out to suggest suitable links and providing new URLs to website owners whose pages contain broken links to your website or others. It may sound simple in theory, but in practice it’s a nuanced challenge that takes plenty of experience and a knack for recognising the right opportunities. Part of link building is also ensuring your website has something worth linking to: if the destination is of little or no value to people who click on it, the link may prove detrimental to your page’s performance and other websites will be far less likely to cooperate. But if the page in question is a rich resource with engaging, high-quality content, people will naturally want to link to your website and traffic will have a greater chance of turning into genuine leads.
Acquiring greater authority and ranking potential is typically considered the main benefit of link building, but there are other advantages often overlooked by website owners and agencies in Singapore:
We immerse ourselves in your website, checking every nook and cranny so your campaign is on the right track.
Top keywords and phrases relating to your products are identified and prioritised.
Key rivals are studied so we know their strengths, weaknesses and where they rank.
Content, category pages, product descriptions, website architecture and other on-page components are optimised.
New, high-quality backlinks are seeded to improve your authority in Google’s eyes.
We drive customers to review your products and share positive interactions.
Regroup and reevaluate the campaign on a regular basis to ensure ongoing success.
If you’re ready to build your brand’s authority and search rankings with a proven and cost-effective strategy, start your journey with First Page Digital and put your business on the fast track to success. Our services are backed by consistent outcomes, a guarantee to get results in 90 days or work for free, and thousands of happy clients in Singapore and abroad.
Get in touch to find out how we can transform your business with anything from a backlink building service to a full-spec digital marketing strategy covering SEO, Google Ads, social media and more.
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