To ensure that our clients’ campaigns are constantly improving, we have developed a comprehensive process for optimising Google Ads campaigns.
Our optimisation process includes analysing ad frequency, testing different ad copies, adjusting bids, testing different audiences, and bidding more on converting ads. By regularly testing and analysing different aspects of our clients’ campaigns, we can identify areas for improvement and take action to drive more results.
For example, we aim to improve the quality score of our client’s keywords by creating more relevant ad copies and landing pages, which can lead to lower CPCs and higher ad rankings. We also adjust bids to ensure that our client’s ads are showing to the most relevant audience while staying within their budget.
Furthermore, we regularly test different audiences to identify new opportunities for targeting and increase the reach of our client’s ads. Additionally, we increase bids on ads that are generating more conversions, helping to maximise ROI and drive more results.
By continuously improving and optimising our client’s Google Ads campaigns, we are able to drive more results and help our clients achieve their business goals. To learn more about our Google Ads services and how we can help your business succeed, contact our Google Ads agency in Singapore today!