FAQs by our SEO Director
First and foremost, you would need to find your niche and develop products and services that would appeal to your target audience. Next, you would need to set up a user-friendly website on software (eg. Magento or Shopify) with a comprehensive list of your products and services as well as relevant and SEO-friendly content to get your website picked up by search engines. Also, don’t forget about offline logistics like transportation and fulfilment.
Starting an e-Commerce business might seem like a piece of cake, but succeeding is another challenge on its own. As one might expect, digital commerce is getting more competitive each day and it seems like this upward trajectory is expected to continue. Succeeding in e-Commerce is not only about winning over your competitors, but it also about being smart with your digital marketing strategies. These include staying on top of SEO trends and ensuring that you have a robust customer service strategy and keeping your target audience engaged.
In a nutshell, Search Engine Optimisation (SEO) refers to the act of incorporating high-traffic and relevant key phrases to your site so that it shows up on Google Search Engine Result Pages (SERP) when a user enters a search query. It helps your e-Commerce website get ranked by Google Algorithms and noticed by users. In essence, SEO drives qualified potential customers to your website to increase conversions.
SEO is perhaps one of the most reliable and sure-fire ways to grow more brand awareness online and enhance your online revenue. Generally, SEO is a lot cheaper than other forms of digital marketing and functions as a long-term campaign to drive continual clicks to your website. All you need is to maintain your ranking is to stay on top of Google Algorithm Updates and keyword trends. Unlike Pay Per Click (PPC), all traffic from SEO is 100% free.
