From start-ups to Fortune 500 companies, we work with brands to grow their revenue.

Brands we work with

Recent Ecommerce SEO Awards.

Clutch Top SEO Company Singapore 2025

Clutch

Top SEO Company Singapore 2025
Clutch Top SEO Company Ecommerce Singapore 2025

Clutch

Top SEO Company Ecommerce Singapore 2025
Clutch Top SEO Company Business Services 2025

Clutch

Top SEO Company Business Services 2025
Clutch Top Link Building Company Singapore 2025

Clutch

Top Link Building Company Singapore 2025
How We Dominate Ecommerce On Google Search

How We Dominate Ecommerce On Google Search

How We Dominate Ecommerce On Google Search

Beyond your SEO fundamentals, e-commerce SEO services focus on proven niche strategies that drive traffic to your product collection and product listing pages. We help your brand and products appear for product related searches on Google, thus leading to a high potential of a new sale. To empower your brand, ourย Singapore SEO agencyย provides:

  • Proven product collection page layouts and elements
  • Proven product page layouts and elements
  • Programatic internal link strategies between product and collection pages
  • Managing product variant pages using filters and canonical tags
  • Pagination management
  • Conversion Rate Optimisation services to boost the probability of user purchase

All these in just 90 days. Applicable for any e-commerce website CMS, be it Woo Commerce, Shopify, Magento, or any others.

Why Ecommerce SEO Matters

Why Ecommerce SEO Matters

Why Ecommerce SEO Matters

E-commerce SEO has long being the bedrock on which e-commerce website traffic sales have been built on. To scale any e-commerce website, ever increasing amounts of target consumers are needed. This makes SEO a prime channel as it does not have incremental cost and it shows your products to audiences who are already prepared to make a purchase.

Furthermore, the sheer number of products makes it difficult to roll out paid search ads or social media content at one go. E-commerce SEO gets around this roadblock by utilising programmatic internal link structures and templates to optimised your website largely at one go.

Our E-commerce SEO Services

Our E-commerce SEO Services

Our E-commerce SEO Services

Identifying Key Collections And Categories:

  • Using GSC and GA4, we identify key products and categories to focus on. These are selected based on potential traffic and revenue for the brand.

Suggesting Proven Sections For SEO:

  • We audit and suggest ideal page sections and layouts for product collection and product pages.
  • These suggestions have been thoroughly tested across e-commerce websites of varying niches.

Ensuring Strong E-A-T Signals:

  • We ensure that your website’s products and content meet Expertise-Authority-Turst (EAT) signals
  • This is done by including strong product technical info, clear delivery and warranty info, brand about us info, and credible user reviews

Recommending Programmatic Internal Link Structures:

  • We recommend ideal internal link sections that can be implemented throughout the website at once by working on their templates.
  • This creates excellent user pathways on the website in massively boosts the internal link equity of the pages.

Tracking E-commerce Events In GA4:

  • We assist to set up tracking of e-commerce events such as view item, add to cart, and purchase.
  • This allows you to understand individual product and marketing channel performance based on their traffic and sales.

See what our clients are saying

Five Stars Five Stars Five Stars Five Stars Five Stars
The First Page Team (Wani, Carl, Diyanah, Callum & Eugen) have been excellent in assisting our company's online store in accelerating our SEO efforts. They have a great team who are specialized in handling very specific tasks as opposed to other agencies that may engage a specialist with more general skills. Their responsiveness and professional assessment to critical issues were spot-on accurate and they are flexible to accommodate to unique circumstances, of which these traits have earned our company's hard-earned partnership and trust for well over 2 years. Well done and keep it up team! I would highly recommend them if you need any help with SEO enhancements for your business.
Wei Jia Tjong
Five Stars Five Stars Five Stars Five Stars Five Stars
My experience with First Page Digital has been very positive so far! I have been assigned to a very responsible and responsive technical team of Zoe Yee, Shirlyn Ting and Angela Kwang! Both have been working closely together with me to improve my sites rankings. They have been patient to explain very technical details in a simple way for a non-technical person like me to understand. They are a good liaison between me and their own content team to create and execute good content for my site. I could not have expected a better customer service. I am confident that with their help my page rankings will improve quite a bit in short time! Thanks to them, I will have no second thoughts on recommending First Page Digital to others!
Dr. Kausthub Desikachar
Five Stars Five Stars Five Stars Five Stars Five Stars
It's been such a rewarding experience working with First Page Digital for SEO work. They are really helping our marketing strategy. Our business started SEO with no in-house web dev resources. But thankfully, FPD has been able to tackle most of the technical hard work behind so that our campaign performance visibly and consistently improves MoM. The account team (Li Juan, Carl and Min Qi) is always supportive, attentive in putting up regular campaign reviews, reports and strategic recommendations. Their active communication definitely helps smoothening the process and achieving results faster. Highly recommend FDP for businesses looking for external marketing support!
Quan Ta Anh

Five Stars Five Stars Five Stars Five Stars Five Stars
Initially, I met with Angela, who came across as very sincere and willing to share honest opinions. She followed up with our requirements very closely, showing me technical details on what can be improved and met with her several times even though we did not commit to signing up with her! I was convinced by their company's capabilities because Angela as a senior sales knew very well what she was talking about, making me wonder if she was part of the technical team. Later on we worked with Anthony and his team for SEO and content solutions who were also very efficient. Anthony is very responsive to our queries and can be easily contactable if we have any requests. His team has also produced professionally written original content with strategic keywords to help boost our page ranking.
Ashton Chong
Five Stars Five Stars Five Stars Five Stars Five Stars
We would like to highlight the professional and dedicated SEO service provided by Carl and BingMing. Its one thing to fulfill contractual obligations but to support us beyond the line of duty deserved to be commended and highlighted. Their team has provided solutions to every problems we encountered and has been very responsive to our feedback. We highly recommend them to any customers who want to enhance their Google ranking and online business offerings. One of the best digital service provider we have encountered in the industry. (If not for the additional online traffic they brought in for us that kept us super busy, we would have lobbied them for a raise) ;)
AA Marketing AA Singapore
Five Stars Five Stars Five Stars Five Stars Five Stars
First Page Digital provides excellent service and has been sincere in helping us solve many problems. Not many IT companies are able to go the extra mile in support and willingness to help like First Page Digital. Having gone through a bad experience with our previous SEO provider, they are indeed a refreshing change that we needed. Their SEO methodology is effective and we saw our page rank move up fast within a few months after engaging their services at the initial stage. We have been working with them for a few years now as they have constantly deliver the results that we seek. Their detailed monthly reports are precise in notifying where your keywords stand. โ€œRecommended for businesses who want to dominate the SEO rankings for your preferred keywordsโ€
Pasta Fresca
Five Stars Five Stars Five Stars Five Stars Five Stars
The experience working with First Page Digital was amazing, our account manager, Zoe was extremely helpful and really helped us hit the SEO expectations we wanted such as being listed on the 1st page in a short amount of time and it did not stop there, the rankings kept going up as well. In addition to Zoe's effort, the following individuals, Joanne, Jordan, Robert, Cassie, Joseph, Sarah Devaraj, Keegan, Ice, Lisa, and Stefan the backend support team and ensured the campaign's success as well.
Junxian Zhang
Five Stars Five Stars Five Stars Five Stars Five Stars
I have been searching for a SEO agency for awhile till I met Angela she have been very patient and very professional in her work, She make sure I understand every aspect of SEO before I commit to anything. Ming and Carl have been amazing they are super responsive and always ready to make changes to make sure everything is optimized. First Page Digital have been very responsive, efficient and excellent customer service and they take pride in their work. I would recommend them to anyone.
Ger Ang
Five Stars Five Stars Five Stars Five Stars Five Stars
These guys knows what they are doing. After engaging a few other SEO Agencies over the past few years, FirstPage Digital was much more responsive. Most importantly my website ranking did increase on a monthly basis. Monthly article written by Amanda were awesome and manage to deliver what we wanted. Big Shout Out to Sean Ho for his responsive replies even late at night. Last but not least would like to thank my account manager Asher for introducing me such a great team.
Esmond Liu
Five Stars Five Stars Five Stars Five Stars Five Stars
I would like to commend First Page Digital Singapore for being a honest and result producing SEO company. A wonderful experience working with Su Hang. Throughout the campaign, his team was able to point out issues and offer good suggestions to improve for my site. Hence, I was able to quickly bounced back up from Covid disturb. This allows me to stay competitive in an ever-changing market. Definitely delighted to have FPDS as my business partner.
Alson Ong
Five Stars Five Stars Five Stars Five Stars Five Stars
I have been a client of First Page Digital for years. I appreciate particularly the detailed review Shirlyn provides as she manages my account proactively. She keeps on constant contact with me to give me ideas about improving my website, how my key words are doing and where I stand amongst my competitors. She has been very patient, knowing that I have very little technical knowledge and has made every effort to explain and educate me.
Joanna Ong
Five Stars Five Stars Five Stars Five Stars Five Stars
After meeting different SEO agents, First Page Digital still our go-to agency as their Senior Digital Strategist, Angela provide us a lot of insights and recommendations for our company. Not to forget, their Digital Marketing Strategist, Shirlyn actually went beyond the work scope to provide in-depth information about SEO instead of just doing it at back end. Very satisfied with their friendly yet professional service. Highly recommended!
Ew Chee Fong
Five Stars Five Stars Five Stars Five Stars Five Stars
We've been working with the team at First Page Digital for just over a year and they are really friendly, professional and have guided our company to better understand the importance of SEO in today's world. Our Acc. Manager, Sean, stepped into the role with great enthusiasm and is always keen to share new ideas or solutions to help increase our brand's online presence. Shoutout to Shane (fantastic manager) and Carl! Thanks team!
H North
Five Stars Five Stars Five Stars Five Stars Five Stars
First Page Digital have done a fantastic job with our existing SEO campaign. Khai, Shirlyn and their team are great at what they do and have been thorough in ensuring that our keywords are fully optimized to yield Page-1 results. We strongly believe in their professionalism and are eager for received even better results from them in the near future.
Insworld Institute
Five Stars Five Stars Five Stars Five Stars Five Stars
We have been with FirstPage Digital for almost almost 2 years now and are very pleased with their services from the beginning. Responses to product enquiries as well as technical aspect of SEO were handled with utmost professionalism and quick turnaround. Account Manager was always approachable and able to explain technical matters in the simple terms. Our SEO campaign are on-going and progressing very well thanks for FirstPage Digital!
GHM Hotels

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Other SEO services offered by First Page

Bespoke growth digital marketing plans for your business

Local SEO

Local SEO

Win local customers with state-of-the-art SEO optimisation services.

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Global SEO

Global SEO

Conquer the world and get ringing sales.

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Enterprise SEO

Enterprise SEO

Work with the best in the business to elevate your enterprise sales.

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Local SEO

Local SEO

Win local customers with state-of-the-art SEO optimisation services.

Learn More
Global SEO

Global SEO

Conquer the world and get ringing sales.

Learn More
Enterprise SEO

Enterprise SEO

Work with the best in the business to elevate your enterprise sales.

Learn More
Local SEO

Local SEO

Win local customers with state-of-the-art SEO optimisation services.

Learn More
Global SEO

Global SEO

Conquer the world and get ringing sales.

Learn More
Enterprise SEO

Enterprise SEO

Work with the best in the business to elevate your enterprise sales.

Learn More

Our Recent Work City Chain

A case study by First Page - E-Commerce

SEO

FirstPage worked with City Chain to dominate e-commerce based queries on Google Search in Singapore. We conducted a comprehensive round of technical SEO fixes and crafted an internal link strategy to maximise the individual page authority of their products and collections pages.

82%
(of 744) keywords on page 1 within 3 months
40%
increase in revenue from organic
105.8%
increase in organic traffic

Donโ€™t believe us? Click to watch a glowing
5-star review from HipVan.

Featured in

Claim your 100% free REVENUE GROWTH strategy session valued at SGD 2,500.

Our Digital Strategists will audit your brand and deliver a tailored plan to get you more leads and drive revenue.

GET MY FREE REVENUE GROWTH SESSION

An Overview Of eCommerce SEO?

Search engines are the major artery through which people find what they need online, and companies like Google use algorithms to decide what should be shown in the results. While this is a useful way for users to search the web and for businesses to attract customers, it means the competition to rank highly is fierce.

Websites appearing at the very top of search results can take more than 30% of incoming traffic, while those condemned to the second page and beyond are forced to fight for a tiny fraction of the clicks. This dramatic drop-off in traffic is a nightmare for eCommerce companies and means that without a viable SEO campaign to help you leapfrog the opposition, your business might as well be invisible.

In a nutshell, Search Engine Optimisation (SEO) refers to the act of incorporating high-traffic and relevant key phrases to your site so that it shows up on Google Search Engine Result Pages (SERP) when a user enters a search query. It helps your eCommerce website get ranked by Google Algorithms and noticed by users. In essence, SEO drives qualified potential customers to your website to increase conversions.

In this way, SEO helps both the consumer and the business. For the former, it addresses their concerns and shows how your services or site can assist in dealing with problems they may be faced with. On the other hand, your company is recognised as an authority in the field, which leads to increased traffic and interest in your products.

SEO is the process of fine-tuning a website to help it get more traffic through search engines like Google, Bing, Yahoo and Baidu. eCommerce SEO involves taking these principles and applying them to businesses focused on online sales. The priority is the same as any SEO campaign โ€“ get your web pages ranking highly on search engines to see a growth in traffic and reap the subsequent rewards โ€“ but eCommerce websites come with their own unique needs and goals, which is why engaging an expert makes all the difference.

The most significant challenge is identifying firstly what your consumers are asking and secondly how your products can assist them. With regular SEO, you can simply write quality content dealing with various subject matters in your industry. When it comes to eCommerce SEO companies, you need to take it a step further and show the relevance to your products.

eCommerce SEO is a critical necessity for any online business. To cut through the noise and stand out amongst your competitors, you will need to ensure that both your brand and products possess a high ranking. When done right, eCommerce optimisation strategies can do just that. In addition, they can also direct your pages to the right audience, effectively yielding an ongoing, free source of high-converting organic traffic to your site.

Definitely! In order to remain competitive and visible in a cutthroat online marketplace, your eCommerce business will need to employ strong and effective SEO strategies. eCommerce SEO is a proven strategy to ensure that your website is optimised, resulting in an increase in traffic, click-through rates and sales. Leverage a strategy that boasts an unbeatable ROI!

An eCommerce conversion rate refers to the number of visitors to your website that are looking to make a purchase from your online store. eCommerce conversion rate, alongside lead generation landing page stats, are often used as a key performance indicator (KPI) to review the effectiveness of your eCommerce site.

Follow these steps to calculate your eCommerce conversion rate:

Step 1: Obtain the number of visitors to your website. You can access this number through tools like Google Analytics and SimilarWeb.

Step 2: Collect the number of conversions. This can be done by way of number of orders, forms submitted, contacts, downloads and the like – it depends on how your brand defines conversions and the purpose of the business.

Step 3: Simply divide the number of conversions with the number of visitors, and convert it into a percentage.

Typically, a conversion rate of 12% is considered good for lead generation landing page conversion rates.

There are several factors that affect an eCommerce conversion rate, some of which are:

  • Traffic source
  • Product type
  • Device
  • Quarter
  • Platform
  • Payment

The cost of eCommerce SEO varies depending on the strategies employed, your end goal and duration of your campaign. It can go upwards of S$500. However, we advise that you request for a quote and have a SEO specialist examine your website before taking the next steps, as a detailed evaluation of your existing setup is required.

Itโ€™s essential that you weigh the costs against the potential revenue and increase in sales you can expect. When we show you how much eCommerce SEO can raise the bottom line for your company, the costs become inconsequential. Give First Page a chance to show you the possible opportunities.

How Can eCommerce SEO Help My Business?

First and foremost, you would need to find your niche and develop products and services that would appeal to your target audience. Next, you would need to set up a user-friendly website on software (eg. Magento or Shopify) with a comprehensive list of your products and services as well as relevant and SEO-friendly content to get your website picked up by search engines. Also, donโ€™t forget about offline logistics like transportation and fulfillment.

Itโ€™s essential that you prepare an elaborate content plan for the first six months. When new websites launch, they enter a sandbox period during this time where Google evaluates the performance of your articles for ranking purposes. If you deliver content consistently showing relevance, experience and authority, thereโ€™s a good chance your eCommerce SEO strategy will pay off. Chat to First Page in Singapore today to see how we can assist.

Starting an eCommerce business might seem like a piece of cake, but succeeding is another challenge on its own. As one might expect, digital commerce is getting more competitive each day and it seems like this upward trajectory is expected to continue. Succeeding in eCommerce is not only about winning over your competitors, but itโ€™s also about being smart with your digital marketing strategies. These include staying on top of SEO trends and ensuring that your company has a robust customer service strategy and keeping your target audience engaged.

SEO is perhaps one of the most reliable and sure-fire ways to grow more brand awareness online and enhance your online revenue. Generally, SEO is a lot cheaper than other forms of digital marketing and functions as a long-term campaign to drive continual clicks to your website. All you need to do to maintain your ranking is to stay on top of Google Algorithm Updates and keyword trends. Unlike Pay Per Click (PPC), all traffic from SEO is 100% free.

eCommerce SEO in itself is a complex field, but it typically involves technical SEO, keyword research and content optimisation. For each area, every detail of your products and services is targeted for peak visibility on search engine result pages. At the end of the day, the end goal involves streamlining your storeโ€™s user experience to target customers, quickly turning traffic into sales.

However, it may also involve some off-page eCommerce SEO solutions. For example, we may need to look at improving page-loading speed or incorporating better plugins to deliver sales in an improved manner. No matter which approach we use, weโ€™ll take a look at your current situation, evaluate where youโ€™d like to be, and develop a plan to bridge the gap.

Unlike other SEO services, an eCommerce SEO agency will help your company focus on specific techniques, such as product mark-up and schema mark-ups, to optimise your eCommerce website and improve its online visibility.

At First Page, we understand what is needed to ensure that your journey towards eCommerce SEO is a success. Through research and a data-driven approach, we will optimise your content such that your ranking will improve, your traffic will surge and your sales will boom!

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