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Get guaranteed results for your eCommerce business with the best SEO agency in Singapore

SEO can be a complicated beast, but we’re well-equipped to tame it. While we’re confident we can exceed your expectations, we believe you shouldn’t be asked to pay for something that doesn’t work. That’s why you can choose our SEO agency as your eCommerce SEO guide. You can rest easy with a full peace of mind knowing that we’ll deliver results within 90 days or work for free until we do. With us helping your company, your eCommerce platform can rapidly enjoy the benefits of a well-optimised website.

An Overview Of eCommerce SEO?

Why is eCommerce SEO important?

Search engines are the major artery through which people find what they need online, and companies like Google use algorithms to decide what should be shown in the results. While this is a useful way for users to search the web and for businesses to attract customers, it means the competition to rank highly is fierce.

Websites appearing at the very top of search results can take more than 30% of incoming traffic, while those condemned to the second page and beyond are forced to fight for a tiny fraction of the clicks. This dramatic drop-off in traffic is a nightmare for eCommerce companies and means that without a viable SEO campaign to help you leapfrog the opposition, your business might as well be invisible.

What is SEO and how does it help my online business?

In a nutshell, Search Engine Optimisation (SEO) refers to the act of incorporating high-traffic and relevant key phrases to your site so that it shows up on Google Search Engine Result Pages (SERP) when a user enters a search query. It helps your eCommerce website get ranked by Google Algorithms and noticed by users. In essence, SEO drives qualified potential customers to your website to increase conversions.

In this way, SEO helps both the consumer and the business. For the former, it addresses their concerns and shows how your services or site can assist in dealing with problems they may be faced with. On the other hand, your company is recognised as an authority in the field, which leads to increased traffic and interest in your products.

How does eCommerce and regular SEO differ?

SEO is the process of fine-tuning a website to help it get more traffic through search engines like Google, Bing, Yahoo and Baidu. eCommerce SEO involves taking these principles and applying them to businesses focused on online sales. The priority is the same as any SEO campaign – get your web pages ranking highly on search engines to see a growth in traffic and reap the subsequent rewards – but eCommerce websites come with their own unique needs and goals, which is why engaging an expert makes all the difference.

The most significant challenge is identifying firstly what your consumers are asking and secondly how your products can assist them. With regular SEO, you can simply write quality content dealing with various subject matters in your industry. When it comes to eCommerce SEO companies, you need to take it a step further and show the relevance to your products.

Why is eCommerce SEO important for businesses?

eCommerce SEO is a critical necessity for any online business. To cut through the noise and stand out amongst your competitors, you will need to ensure that both your brand and products possess a high ranking. When done right, eCommerce optimisation strategies can do just that. In addition, they can also direct your pages to the right audience, effectively yielding an ongoing, free source of high-converting organic traffic to your site.

Should every eCommerce business employ SEO strategies?

Definitely! In order to remain competitive and visible in a cutthroat online marketplace, your eCommerce business will need to employ strong and effective SEO strategies. eCommerce SEO is a proven strategy to ensure that your website is optimised, resulting in an increase in traffic, click-through rates and sales. Leverage a strategy that boasts an unbeatable ROI!

What is eCommerce conversion rate?

An eCommerce conversion rate refers to the number of visitors to your website that are looking to make a purchase from your online store. eCommerce conversion rate, alongside lead generation landing page stats, are often used as a key performance indicator (KPI) to review the effectiveness of your eCommerce site.

How is eCommerce conversion rate calculated?

Follow these steps to calculate your eCommerce conversion rate:

Step 1: Obtain the number of visitors to your website. You can access this number through tools like Google Analytics and SimilarWeb.

Step 2: Collect the number of conversions. This can be done by way of number of orders, forms submitted, contacts, downloads and the like – it depends on how your brand defines conversions and the purpose of the business.

Step 3: Simply divide the number of conversions with the number of visitors, and convert it into a percentage.

What is considered to be a good conversion rate?

Typically, a conversion rate of 12% is considered good for lead generation landing page conversion rates.

What are the factors that affect an eCommerce conversion rate?

There are several factors that affect an eCommerce conversion rate, some of which are:

Traffic source
Product type
Device
Quarter
Platform
Payment

How much do eCommerce services cost?

The cost of eCommerce SEO varies depending on the strategies employed, your end goal and duration of your campaign. It can go upwards of S$500. However, we advise that you request for a quote and have a SEO specialist examine your website before taking the next steps, as a detailed evaluation of your existing setup is required.

It’s essential that you weigh the costs against the potential revenue and increase in sales you can expect. When we show you how much eCommerce SEO can raise the bottom line for your company, the costs become inconsequential. Give First Page a chance to show you the possible opportunities.

How Can eCommerce SEO Help My Business?

How do I start my own eCommerce business?

First and foremost, you would need to find your niche and develop products and services that would appeal to your target audience. Next, you would need to set up a user-friendly website on software (eg. Magento or Shopify) with a comprehensive list of your products and services as well as relevant and SEO-friendly content to get your website picked up by search engines. Also, don’t forget about offline logistics like transportation and fulfillment.

It’s essential that you prepare an elaborate content plan for the first six months. When new websites launch, they enter a sandbox period during this time where Google evaluates the performance of your articles for ranking purposes. If you deliver content consistently showing relevance, experience and authority, there’s a good chance your eCommerce SEO strategy will pay off. Chat to First Page in Singapore today to see how we can assist.

How do I succeed in eCommerce?

Starting an eCommerce business might seem like a piece of cake, but succeeding is another challenge on its own. As one might expect, digital commerce is getting more competitive each day and it seems like this upward trajectory is expected to continue. Succeeding in eCommerce is not only about winning over your competitors, but it’s also about being smart with your digital marketing strategies. These include staying on top of SEO trends and ensuring that your company has a robust customer service strategy and keeping your target audience engaged.

What is a cost-effective way to promote my online store?

SEO is perhaps one of the most reliable and sure-fire ways to grow more brand awareness online and enhance your online revenue. Generally, SEO is a lot cheaper than other forms of digital marketing and functions as a long-term campaign to drive continual clicks to your website. All you need to do to maintain your ranking is to stay on top of Google Algorithm Updates and keyword trends. Unlike Pay Per Click (PPC), all traffic from SEO is 100% free.

What is included in eCommerce SEO services?

eCommerce SEO in itself is a complex field, but it typically involves technical SEO, keyword research and content optimisation. For each area, every detail of your products and services is targeted for peak visibility on search engine result pages. At the end of the day, the end goal involves streamlining your store’s user experience to target customers, quickly turning traffic into sales.

However, it may also involve some off-page eCommerce SEO solutions. For example, we may need to look at improving page-loading speed or incorporating better plugins to deliver sales in an improved manner. No matter which approach we use, we’ll take a look at your current situation, evaluate where you’d like to be, and develop a plan to bridge the gap.

Why should I engage in an eCommerce SEO agency?

Unlike other SEO services, an eCommerce SEO agency will help your company focus on specific techniques, such as product mark-up and schema mark-ups, to optimise your eCommerce website and improve its online visibility.

Why First Page?

At First Page, we understand what is needed to ensure that your journey towards eCommerce SEO is a success. Through research and a data-driven approach, we will optimise your content such that your ranking will improve, your traffic will surge and your sales will boom!