Client: Cat & the Fiddle
Cat & the Fiddle specialises in cheesecakes, with a diverse selection of 20 varieties of gourmet cheesecakes comprising faithful classics like the Classic New York Cheesecake and Oreo Cookies & Cream Cheesecake, Asian and local-inspired creations, and even specially-composed medleys of their best-sellers.
increase in organic clicks
increase in impressions
increase in sessions
of branded keywords are now in Page 1
increase in terms of transactions made organically and 98% through direct channel.
increase in terms of revenue made organically and 88% through direct channel.
This data is based on a comparison of the last 3 months vs previous the 3 months.
The Business Problem
The client approached FPD with the main aim of boosting their online sales through firstly increasing their organic rankings and traffic for specific keywords like “birthday cake delivery” and “cake delivery.”
The specialty cakes niche is already dominated by key players such as Bakerzin & Awfully Chocolate, so the challenge would be to stand out and have their own footing within this space.
The FPD team’s approach is to increase organic presence through heavy content optimisation on their category pages. Furthermore, a content marketing campaign was also executed to further boost and support the ongoing digital marketing campaigns. Quality content was created by publishing blog posts that featured the top selling products (cheesecakes) for the client.