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Want to get your business Instagram ready? Our marketing agency can help

Want to get your business Instagram ready? Our marketing agency can help

Want to get your business Instagram ready? Our marketing agency can help

With more than 1 billion users, supercharged engagement rates, a thriving influencer network and ongoing growth, there’s no question that Instagram is the new powerhouse of social media and a serious moneymaker for digital marketers. 80% of users follow a brand on Instagram, and in March 2017, more than 120 million people visited a website, got directions to or contacted a business through the platform. Is yours one of them?

Instagram’s diverse offering of ad styles and placements, native marketing features, and detailed analytics give brands in Singapore and around the world endless opportunities to deliver successful advertising campaigns with measurable results. Whether your goal is brand awareness, lead generation, boosted sales or anything in between, harness the power of social media with the Instagram marketing experts at First Page and watch your business grow.

How marketing for Instagram unlocks new audiences

How marketing for Instagram unlocks new audiences How marketing for Instagram unlocks new audiences

Instagram provides a range of tools to help deliver your ads to the right people for a greater chance of success, but first, specialists from our social media agency need to get to know your brand. To begin, we study the ins and outs of your business to gather data on everything from who buys your products to what sets you apart from the competition. This stage is crucial: to make the most of Instagram marketing, it’s imperative to understand how to use targeting effectively and reach people who are most likely to respond to your ad – not just any user on Instagram. This control over delivery, access to detailed metrics and accessibility to the customer is what makes marketing for Instagram such a valuable strategy that almost always trumps traditional advertising.

Once we have a solid grasp of your audience and your business objectives, we plan and implement your ad campaign with ideal placements and targeting. During the course of ad delivery, our team monitors it closely on an ongoing basis and makes any adjustments necessary to ensure it remains as effective and cost-efficient as possible.

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Instagram Marketing FAQs

Instagram has taken the world by storm since its launch in 2010, seeing over 1 billion daily active users and 25 million businesses globally. Acting as a powerful tool for brands to connect with their target audience, businesses are finding huge success on the visual social network with effective marketing strategies. From reaching a wider range of audiences to boosting brand awareness, Instagram marketing offers opportunities essential for business growth.

Whoever your target audience may be, they are all most likely on Instagram. With more than 60% of Instagram users checking their feed daily, the reach and possible audience engagement are limitless. Moreover, a whopping 200 million active users of Instagram visit a business profile daily. Armoured with a customised ad campaign, from growing brand awareness to reaching high levels of engagement, the value in Instagram marketing is clear.

As of January 2021, Instagram has a potential marketing base (users) of 2.5 million in Singapore and there are several business opportunities to advertise on it – regardless of the size of your enterprise. However, with approximately 29% of marketers spending the majority of their ad dollars advertising on Instagram, it can be highly competitive. If you want to expand your reach in the digital space and raise brand awareness further, you could consider experimenting on other channels in addition to Instagram – think search engines, LinkedIn and Facebook.

The right agency takes advantage of the advertising opportunities on Instagram by understanding changing consumer preferences and building proper ad campaigns. At First Page Singapore, we create unique narratives that connect real-world events to your brand’s social media platform. Such smart Instagram advertising will nudge consumers down the buyer’s journey towards conversion. Our long-term social media marketing strategy also takes on a holistic approach to generate leads and have customers invest in the viability of your brand.

Being amongst the top three social networks alongside Facebook and YouTube, creating an effective marketing strategy will develop your presence on the platform, allowing you to thrive in the space. Therefore, when designing an Instagram marketing strategy, it is crucial to consider your audience and set goals to build a consistent brand. You could even conduct a competitive analysis and get a glimpse into what your competitors are doing to stand out from the crowd.

Beyond that, when customers do eventually click on Call to Action buttons or website links, optimising your webpage will further encourage engagement. While these are a few of the many factors to look into when building a marketing strategy, there is no one-size-fits-all strategy that will work across the board. Every marketing strategy has to be distinct. An Instagram marketing agency like First Page in Singapore can help tailor a marketing and advertising strategy based on your specific goals and business objectives to increase ROIs.

No social media marketing strategy is complete without Instagram. Pivotal for establishing a social presence, a good Instagram marketing strategy will not only increase your follower count but also drive conversions. When it comes to organic social media management, posting content on a regular basis will definitely help. It’ll maintain follower loyalty which may then push them further down the buyer’s journey and through the sales funnel. But integrating an Instagram ad strategy into your digital strategy will elevate those chances further.

Like Facebook ads, the level of audience targeting on Instagram remains unrivalled. Since you’re able to reach out to customers beyond your followers, you’ll need a robust marketing strategy to play the primary role during the “consideration” and “conversion” stages. Have a chat with our Instagram marketing experts on how we can better help you optimise your Instagram marketing strategy in Singapore.

Instagram marketing agencies like First Page Singapore have you covered in all aspects. Be it organic social or paid social, our marketing team in Singapore will guide you through the entire process from start to end. From analysing your current business standing and creating a marketing strategy that will boost brand awareness to creating ads in line with your promotions and delivering accurate reports regularly, our services span far and wide. Backed by years of experience, our Instagram marketing team will utilise their knowledge to ensure that your business goals are achieved seamlessly.

Want to take your business to new heights? If you answered yes, then partnering with an Instagram marketing agency is something to consider. With our expertise and top-notch client reviews to back the quality of our services, you can reach your target demographic with ease and boost brand recognition, and eventually see exceptional conversions. Constantly keeping ourselves updated with the latest marketing trends and utilising advanced analytics and cutting-edge techniques, we will help you further along your business journey.

How Can Instagram Marketing Help My Business?

Instagram ads are paid posts that businesses utilise to share on their social platform and serve Instagram users. These paid messages will appear on relevant user’s feeds, Stories, Explore page, and more. These ads also come with additional features like links and CTA buttons. With millions of Singaporeans using Instagram every day, Instagram allows businesses to reach out and attract an ideal audience set that is more likely to be attracted to their products and services. However, given the competitive nature of this digital space, leveraging the expertise and experience of an Instagram marketing agency like First Page Singapore can help your business achieve set targets.

Instagram boasts different types of advertising formats. These include Image, Stories, Video, Carousel, Collection, Explore, IGTV, Shopping, and Reel ads. All of these ads will come with a sponsored icon and may or may not come with a Call to Action button. Therefore, given the vast array of options made available, you can choose the ad format that complements your business goals best.

If you are unsure of which type of ad will work best for your target audience you can set up A/B testing so that you can test two different ads with the same content against each other. From your ad metrics you’ll then be able to get some valuable information regarding which type of ad performs better for your audience. Alternatively, an experienced company like First Page Digital, can also help you to identify which ads types will yield the best results.

It is common to find many overlaps between both platforms – from users to the same advertising system. However, there are several differences too. For example, the demographics and the nitty-gritty specifics of interactions vary. Facebook does have more monthly users compared to Instagram – 2.7 billion compared to about 1 billion for the latter. This will inevitably affect the reach of your ads. But about 70% of Instagram users are said to be under 35 years old. Therefore, based on the demographics and your target audience, you can either use both or one of the platforms to advertise a product or service.

There are a few other differences between Instagram and Facebook ads that you should be aware of. During multiple A/B testings between the two platforms it became clear that the cost per click (CPC) is slightly more for Instagram than Instagram, however the same test showed that Instagram had a 1.44% click through rate (CTR) where Facebook had a 0.90% CTR.

Instagram has about 1 billion monthly active users and is one of the most popular platforms in which 90% of users follow brands on Instagram. As the fastest growing and ever-evolving platform with a relatively wide audience range, it is a cost-effective tool that can be used to increase conversions and engagement.

Not only that, but Instagram users are already ready to interact with brands and businesses. Instagram users are 58x more likely to engage with branded content such as ads, promotions, etc than Facebook users. They are also 120x more likely to interact on Instagram than Twitter. Not only are users on Instagram more likely to interact, but they are also more likely to remember the ad.

With millions of untapped users on Instagram spending almost 30 minutes on the platform daily, there is, without any doubt, a large pool of potential prospects for businesses to discover. With the ability to push out ads that will pop up on the Explore page and more, running a compelling ad on Instagram increases the chances of someone being informed of your brand. With First Page Singapore supporting you through the process of developing a top-notch ad campaign, you can rest assured that your products, services, and ads will be noticed by a wider audience than ever before.

Approximately 75% of Instagram users take action when they see a post or ad. With Instagram ads looking like every other shared post on the platform, its conspicuousness is also a driving force for small businesses and large corporations trying to broaden their reach. From video ads to appealing visuals, investing in Instagram ads will help your business achieve a huge ROI in the long run.

Instagram, like other social media platforms, is a powerful tool for marketing. However, it is pivotal to ensure that your ads budget is utilised optimally to reap the best results. To do so, you need to set realistic goals that are a true reflection of your business’s current state. From there, you can go to Instagram Ads Manager and create your ad. You will be prompted to choose ad objectives such as Brand Awareness, Reach, Lead Generation, and a whole lot more. Fill in the details of your ad set, select the appropriate placement, complete the ad with additional details like links and preview the ad before submitting it for a review. To ensure that your target audience is reached, let First Page in Singapore take charge of your campaign and revel in the unmatched success that you’re bound to achieve.

To start creating and running ads on Instagram, you need an Instagram account. Whether you are creating a new account or already have an existing account, you can add it to your Business Manager to run the ads. Alternatively, you can connect your Instagram account to your Facebook page. If, however, you do not have an Instagram account and have no intention of creating one for your business, you can use your Facebook page to be the face of your Instagram ad. This page-backed Instagram account means that you will not have to create a separate Instagram account that will be rendered useless once the ads run their course.

Advertising on Instagram makes it easy to deliver beautiful, engaging and effective promotions directly to your target audience in Singapore or any other location around the world. While ads are served in similar ways to Facebook and some other major platforms, Instagram’s sleek and simple UI makes your content slip into your users’ feeds more seamlessly.

Whether you are marketing an ad in the ever-growing Instagram Stories feature or in the main feed, your brand will be smoothly nestled among content from users’ families, friends and other followed pages. The average user spends over three hours a day on social media, so you’ll be tapping into a group of people who have an abundance of time at hand, and connecting with them to bring about the desired outcome.

Since being founded in 2011, our agency has worked with thousands of clients to deliver more than 1.2 million qualified leads with marketing for Instagram, SEO, Google Ads and a range of other digital services. While we take pride in being at the forefront of our craft and hiring the best talents, the most important factor in our ongoing growth is our consistent results and care for our clients. We treat our clients’ businesses as if they were our own and hustle hard to get a fantastic return on investment (ROI) no matter the size or scope of the project.

Our ability to help businesses repeatedly crush their goals is the product of cutting-edge strategies and years of experience, and is something we take great pride in each and every time we start a new campaign. Whether you need our expertise for a once-off Instagram marketing promotion or want to establish a diverse long-term digital strategy, you can rest easy knowing our team in Singapore will work tirelessly until you get the results you need.

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