Instagram’s diverse offering of ad styles and placements, native marketing features and detailed analytics gives brands endless opportunities to deliver successful advertising campaigns with measurable results. Whether your goal is brand awareness, lead generation, boosted sales or anything in between, harness the power of social media with the Instagram marketing experts at First Page Digital and watch your business grow.

How marketing for Instagram unlocks new audiences

Instagram provides a range of tools to help deliver your ads to the right people for a greater chance of success, but first we need to get to know your brand. To begin, we study the ins and outs of your business to gather data on everything from who buys your products to what sets you apart from the competition. This stage is crucial: to make the most of Instagram marketing, it’s imperative to understand how to use targeting effectively and reach people who are most likely to respond to your ad – not just any user. This control over delivery, access to detailed metrics and accessibility to the customer is what makes marketing for Instagram such a valuable strategy that almost always trumps traditional advertising. Once we have a solid grasp of your audience and your business objectives, we plan and implement your ad campaign with ideal placements and targeting. During the course of ad delivery, our team monitors it closely on an ongoing basis and makes any adjustments necessary to ensure it remains as effective and cost-efficient as possible.

Stories

Place your ad within your audience’s Stories for direct, full-screen engagements placed automatically in their reel.

Photos

Keep things simple but effective with a square or landscape visual slotted into the main feed.

Videos

Add motion and sound to your impressive visuals with video ads up to 60 seconds in length in the main feed.

Carousels

When one photo or video isn’t enough, use a carousel to present a series of visuals to your audience in a single ad.

Collections

Want to showcase a number of products? Use Collections to hook users with eye-catching images of your best offerings.

Explore

Place your ad in the Explore tab, where users head specifically to discover new pages, places and things.

Target your ideal customers with ads that inspire

Advertising on Instagram makes it easy to deliver beautiful, engaging and effective promotions directly to your target audience in Singapore or any other location around the world. While ads are served in similar ways to Facebook and some other major platforms, Instagram’s sleek and simple UI makes your content slip into your users feeds more seamlessly than ever. Whether you place an ad in the ever-growing Instagram Stories feature or in the main feed, your brand will be smoothly nestled among content from users’ family, friends and other followed pages. The average user spends over three hours a day on social media, so you’ll be connecting with people where they spend a large portion of their free time.

Demographics

Target users based on language, gender, age and other personal characteristics.

Location

Narrow your audience to users in particular countries, cities, regions or counties.

Behaviours

Limit your audience to people who do specific things on and off Instagram and Facebook.

Interests

Find people with interests matching your customer profile based on app usage, accounts followed and ads they respond to.

Lookalike audiences

Expand on your existing customers by running ads to people with similar marketing profiles.

Custom audiences

Retarget new ads to custom audiences you’ve previously defined or through phone numbers and email addresses.

Automated targeting

Allow Instagram to automatically match your ad with an audience based on a range of criteria.

Why we are Singapore’s most trusted Instagram marketing agency

Since being founded in 2011, our agency has worked with thousands of clients to deliver more than 1.2 million qualified leads with marketing for Instagram, SEO, Google Ads and a range of other digital services. While we take pride in being at the forefront of our craft and hiring the best and brightest talent in Singapore, the most important factor in our ongoing growth is our consistent results and care for our clients. We treat our clients’ businesses as if they were our own and hustle hard to get a fantastic return on investment no matter the size or scope of the project. Our ability to help businesses repeatedly crush their goals is the product of cutting-edge strategies and years of experience, and is something we take great pride in each and every time we start a new campaign. Whether you need our expertise for a once-off Instagram marketing promotion or want to establish a diverse long-term digital strategy, you can rest easy knowing our team will work tirelessly until you get the results you need.

Not convinced? Let Instagram’s numbers do the talking

  • More than 1 billion users (43% growth from 2017)
  • 80% of users follow a business
  • 1.6% median engagement for brands, more than any other major platform
  • 89% of marketers use Instagram for influencer marketing
  • Profiles grew between 9-16% in the first half of 2019
  • Projected $33.71 billion in ad revenue for 2020
  • Video posts get 49% higher interactions than images

Get a free Website and Conversion Health Check

Valued at $500SGD, this offer has limited places available and sees an experienced digital strategist provide you with a Website and Conversion Health Check completely free of charge. Secure your place now and gain new insights on how we can help you transform your business or use the tool above to get a free quote for a marketing campaign on your preferred social media platform.

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Christina Yu Influencer
Gem inc (HONG KONG)

FAQ By First Page Digital

SEO is a process of boosting your website in Google’s organic search results. As of October 2019, there are around 200 ranking signals that impact a website’s organic ranking with all of them being weighted differently. At First Page Digital Singapore, we work on Technical SEO, Copywriting & Offsite ranking signals such as link building to boost your website in the search returns – which results in more business & sales!

View more @ https://www.firstpagedigital.sg/seo/

Ranking well organically on Google can result in an influx of traffic to your website. Depending on your requirements, we will perform different types of SEO strategies which will ensure that you get the best ROI possible out of your SEO campaign. Every business is different – as an example, a local plumber would prefer phone calls & form submissions, while an E-Commerce website would aim to achieve additional sales through their online presence.

View more @ https://www.firstpagedigital.sg/seo/

The price of an SEO campaign depends heavily on your current organic rankings & most importantly, the nature of your industry and how competitive it is. While SEO can be considered an expensive service, the ROI that you will get outweighs your investment. It is important to note that SEO is the investment that keeps on giving - once you stop running an SEO campaign with a Digital Marketing Agency, it is impossible to “switch off” your SEO.

View more @ https://www.firstpagedigital.sg/seo/

It is important to look for an SEO Agency that suits your requirements. Having industry experience, local staff & a proven track record of good results are the most important factors. We recommend visiting the office of the SEO Agency you are intending to sign with to meet the people who will be working on your SEO campaign in person.

View more @ https://www.firstpagedigital.sg/seo/

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