With more than 1 billion users, supercharged engagement rates, a thriving influencer network and ongoing growth, there’s no question that Instagram is the new powerhouse of social media and a serious moneymaker for digital marketers. 80% of users follow a brand on Instagram, and in March 2017, more than 120 million people visited a website, got directions to or contacted a business through the platform. Is yours one of them?
Instagram’s diverse offering of ad styles and placements, native marketing features and detailed analytics gives brands endless opportunities to deliver successful advertising campaigns with measurable results. Whether your goal is brand awareness, lead generation, boosted sales or anything in between, harness the power of social media with the Instagram marketing experts at First Page Digital and watch your business grow.
Instagram provides a range of tools to help deliver your ads to the right people for a greater chance of success, but first we need to get to know your brand. To begin, we study the ins and outs of your business to gather data on everything from who buys your products to what sets you apart from the competition. This stage is crucial: to make the most of Instagram marketing, it’s imperative to understand how to use targeting effectively and reach people who are most likely to respond to your ad – not just any user. This control over delivery, access to detailed metrics and accessibility to the customer is what makes marketing for Instagram such a valuable strategy that almost always trumps traditional advertising. Once we have a solid grasp of your audience and your business objectives, we plan and implement your ad campaign with ideal placements and targeting. During the course of ad delivery, our team monitors it closely on an ongoing basis and makes any adjustments necessary to ensure it remains as effective and cost-efficient as possible.
Place your ad within your audience’s Stories for direct, full-screen engagements placed automatically in their reel.
Keep things simple but effective with a square or landscape visual slotted into the main feed.
Add motion and sound to your impressive visuals with video ads up to 60 seconds in length in the main feed.
When one photo or video isn’t enough, use a carousel to present a series of visuals to your audience in a single ad.
Want to showcase a number of products? Use Collections to hook users with eye-catching images of your best offerings.
Place your ad in the Explore tab, where users head specifically to discover new pages, places and things.
Advertising on Instagram makes it easy to deliver beautiful, engaging and effective promotions directly to your target audience in Singapore or any other location around the world. While ads are served in similar ways to Facebook and some other major platforms, Instagram’s sleek and simple UI makes your content slip into your users feeds more seamlessly than ever. Whether you place an ad in the ever-growing Instagram Stories feature or in the main feed, your brand will be smoothly nestled among content from users’ family, friends and other followed pages. The average user spends over three hours a day on social media, so you’ll be connecting with people where they spend a large portion of their free time.
Since being founded in 2011, our agency has worked with thousands of clients to deliver more than 1.2 million qualified leads with marketing for Instagram, SEO, Google Ads and a range of other digital services. While we take pride in being at the forefront of our craft and hiring the best and brightest talent in Singapore, the most important factor in our ongoing growth is our consistent results and care for our clients. We treat our clients’ businesses as if they were our own and hustle hard to get a fantastic return on investment no matter the size or scope of the project. Our ability to help businesses repeatedly crush their goals is the product of cutting-edge strategies and years of experience, and is something we take great pride in each and every time we start a new campaign. Whether you need our expertise for a once-off Instagram marketing promotion or want to establish a diverse long-term digital strategy, you can rest easy knowing our team will work tirelessly until you get the results you need.
Target users based on language, gender, age and other personal characteristics.
Narrow your audience to users in particular countries, cities, regions or counties.
Limit your audience to people who do specific things on and off Instagram and Facebook.
Find people with interests matching your customer profile based on app usage, accounts followed and ads they respond to.
Expand on your existing customers by running ads to people with similar marketing profiles.
Retarget new ads to custom audiences you’ve previously defined or through phone numbers and email addresses.
Allow Instagram to automatically match your ad with an audience based on a range of criteria.
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