Instagram’s diverse offering of ad styles and placements, native marketing features and detailed analytics gives brands endless opportunities to deliver successful advertising campaigns with measurable results. Whether your goal is brand awareness, lead generation, boosted sales or anything in between, harness the power of social media with the Instagram marketing experts at First Page Digital and watch your business grow.

How marketing for Instagram unlocks new audiences

Instagram provides a range of tools to help deliver your ads to the right people for a greater chance of success, but first we need to get to know your brand. To begin, we study the ins and outs of your business to gather data on everything from who buys your products to what sets you apart from the competition. This stage is crucial: to make the most of Instagram marketing, it’s imperative to understand how to use targeting effectively and reach people who are most likely to respond to your ad – not just any user. This control over delivery, access to detailed metrics and accessibility to the customer is what makes marketing for Instagram such a valuable strategy that almost always trumps traditional advertising. Once we have a solid grasp of your audience and your business objectives, we plan and implement your ad campaign with ideal placements and targeting. During the course of ad delivery, our team monitors it closely on an ongoing basis and makes any adjustments necessary to ensure it remains as effective and cost-efficient as possible.

Stories

Place your ad within your audience’s Stories for direct, full-screen engagements placed automatically in their reel.

Photos

Keep things simple but effective with a square or landscape visual slotted into the main feed.

Videos

Add motion and sound to your impressive visuals with video ads up to 60 seconds in length in the main feed.

Carousels

When one photo or video isn’t enough, use a carousel to present a series of visuals to your audience in a single ad.

Collections

Want to showcase a number of products? Use Collections to hook users with eye-catching images of your best offerings.

Explore

Place your ad in the Explore tab, where users head specifically to discover new pages, places and things.

Target your ideal customers with ads that inspire

Advertising on Instagram makes it easy to deliver beautiful, engaging and effective promotions directly to your target audience in Singapore or any other location around the world. While ads are served in similar ways to Facebook and some other major platforms, Instagram’s sleek and simple UI makes your content slip into your users feeds more seamlessly than ever. Whether you place an ad in the ever-growing Instagram Stories feature or in the main feed, your brand will be smoothly nestled among content from users’ family, friends and other followed pages. The average user spends over three hours a day on social media, so you’ll be connecting with people where they spend a large portion of their free time.

Demographics

Target users based on language, gender, age and other personal characteristics.

Location

Narrow your audience to users in particular countries, cities, regions or counties.

Behaviours

Limit your audience to people who do specific things on and off Instagram and Facebook.

Interests

Find people with interests matching your customer profile based on app usage, accounts followed and ads they respond to.

Lookalike audiences

Expand on your existing customers by running ads to people with similar marketing profiles.

Custom audiences

Retarget new ads to custom audiences you’ve previously defined or through phone numbers and email addresses.

Automated targeting

Allow Instagram to automatically match your ad with an audience based on a range of criteria.

Why we are Singapore’s most trusted Instagram marketing agency

Since being founded in 2011, our agency has worked with thousands of clients to deliver more than 1.2 million qualified leads with marketing for Instagram, SEO, Google Ads and a range of other digital services. While we take pride in being at the forefront of our craft and hiring the best and brightest talent in Singapore, the most important factor in our ongoing growth is our consistent results and care for our clients. We treat our clients’ businesses as if they were our own and hustle hard to get a fantastic return on investment no matter the size or scope of the project. Our ability to help businesses repeatedly crush their goals is the product of cutting-edge strategies and years of experience, and is something we take great pride in each and every time we start a new campaign. Whether you need our expertise for a once-off Instagram marketing promotion or want to establish a diverse long-term digital strategy, you can rest easy knowing our team will work tirelessly until you get the results you need.

Not convinced? Let Instagram’s numbers do the talking

  • More than 1 billion users (43% growth from 2017)
  • 80% of users follow a business
  • 1.6% median engagement for brands, more than any other major platform
  • 89% of marketers use Instagram for influencer marketing
  • Profiles grew between 9-16% in the first half of 2019
  • Projected $33.71 billion in ad revenue for 2020
  • Video posts get 49% higher interactions than images

Get a free Website and Conversion Health Check

Valued at $500SGD, this offer has limited places available and sees an experienced digital strategist provide you with a Website and Conversion Health Check completely free of charge. Secure your place now and gain new insights on how we can help you transform your business or use the tool above to get a free quote for a marketing campaign on your preferred social media platform.

Play Video

Don’t just take our word for it. See what our clients are saying.


Christina Yu Influencer
Gem inc (HONG KONG)

FAQ By First Page Digital

Instagram has taken the world by storm since its launch in 2010, seeing over 1 billion daily active users and 25 million businesses globally. Acting as a powerful tool for brands to connect with a target audience, businesses are finding huge success on the visual social network with effective marketing strategies. From reaching a wider range of audiences to boosting brand awareness, Instagram marketing offers opportunities essential for business growth.
Whoever your target audience may be, they are all most likely on Instagram. With more than 60% of Instagram users checking their feed daily, the reach and possible audience engagement are limitless. Moreover, a whopping 200 million active users of Instagram visit a business profile daily. Armoured with a customised Ad campaign, from growing brand awareness to reaching high levels of engagement, the value in Instagram marketing is clear.
The right agency takes advantage of the advertising opportunities on Instagram by understanding changing consumer preferences and building proper Ad campaigns. At First Page Digital, we create unique narratives that connect real-world events to your brand’s social media platform. Such smart Instagram advertising will nudge consumers down the buyer’s journey towards conversion. Our long-term social media marketing strategy also takes on a holistic approach to generate leads and have customers invest in the viability of your brand.
Approximately 75% of Instagram users take action when they see a post or Ad. With Instagram Ads looking like every other shared post on the platform, its conspicuousness is also a driving force for small businesses and large corporations trying to broaden their reach. From video Ads to appealing visuals, investing in Instagram Ads will help your business achieve a huge ROI in the long run.

Get your free Website & Conversion Health Check with an experienced digital strategist valued at $500SGD.

Limited spots available!

Get my free Health Check

Get a FREE quote.

Get a FREE reputation management quote

Get a FREE quote.

Please enter your details:

10 Must know digital marketing strategies that will save you $$$

Wait!

10 Must-Know Digital Marketing Strategies That Will Save You $$$

Want to save serious dollars on your digital marketing budget? We reveal ten exclusive tips used by the experts in our free report. Download and start saving hundreds today!

Free E-Book
No, thank you
IMPORTANT Your eBook will arrive in your inbox shortly.

Yes! Welcome to more leads, sales & success online.

Close

Get Started

Enter your details

Thank You!

Your Digital Marketing Specialist will be in touch within 24 hours. Alternatively, for an instant chat, please call +65 6270 2193

Callback

Send us a message and we will call you back

Your details are always securely stored.