Instagram has taken the world by storm since its launch in 2010, seeing over 1 billion daily active users and 25 million businesses globally. Acting as a powerful tool for brands to connect with a target audience, businesses are finding huge success on the visual social network with effective marketing strategies. From reaching a wider range of audiences to boosting brand awareness, Instagram marketing offers opportunities essential for business growth.
Whoever your target audience may be, they are all most likely on Instagram. With more than 60% of Instagram users checking their feed daily, the reach and possible audience engagement are limitless. Moreover, a whopping 200 million active users of Instagram visit a business profile daily. Armoured with a customised Ad campaign, from growing brand awareness to reaching high levels of engagement, the value in Instagram marketing is clear.
The right agency takes advantage of the advertising opportunities on Instagram by understanding changing consumer preferences and building proper Ad campaigns. At First Page Digital
, we create unique narratives that connect real-world events to your brand’s social media platform. Such smart Instagram advertising will nudge consumers down the buyer’s journey towards conversion. Our long-term social media marketing
strategy also takes on a holistic approach to generate leads and have customers invest in the viability of your brand.
Approximately 75% of Instagram users take action when they see a post or Ad. With Instagram Ads looking like every other shared post on the platform, its conspicuousness is also a driving force for small businesses and large corporations trying to broaden their reach. From video Ads to appealing visuals, investing in Instagram Ads will help your business achieve a huge ROI in the long run.