ROI for service based businesses

What is the average cost per click for keywords relating to your business?

1%

How much do you intend to spend on your ad campaign?

$1000

What is the conversion rate (CVR) of visitors to your website that become new leads?

20%

How many of your leads turn into customers?

40%

On average, how much is each customer worth to your business?

$100

The percentage of each sale that is profit

1%

Based on these numbers, here is what you could expect for return on investment*

  • Visits 0
  • Leads 0
  • CPL 0
  • Sales 0
  • Revenue 0
  • Profit 0
  • Monthly ROI
Show Profit Margin Calculations

ROI for ecommerce based businesses

What is the average cost per click for keywords relating to your business?

1%

How much do you intend to spend on your ad campaign?

$1000

Conversion rate (from visitors to leads) on the page you send your leads to.

10%

On average, how much is each customer worth to your business?

$100

The percentage of each sale that is profit

70%

Based on these numbers, here is what you could expect for return on investment*

  • Visits 0
  • Sales 0
  • Revenue 0
  • Profit 0
  • Monthly ROI
Show Profit Margin Calculations
How do you calculate  SEO ROI?

How do you calculate PPC ROI?

As Singapore’s leading digital marketing agency, we definitely know a thing or two about executing the perfect PPC campaign – and maximising our client’s ROI.

Using our years of knowledge and expertise, we’ve created an ROI calculator that lets you see how a PPC campaign can achieve your business objectives. We calculate ROI by analysing the top 6 most important campaign metrics (listed below).

Learn about the metrics we use to calculate the ROI of your PPC campaign...

Average Cost Per Click

Average Cost Per Click

Cost per click (CPC) is determined by your proposed budget, type of industry, and the competitiveness of your targeted keywords.

Proposed Spend

Proposed Spend

The results of your PPC campaign are heavily influenced by your monthly ad spend. We recommend starting with a budget of at least 1,700 SG.

Conversion Rate

Conversion Rate

Start by using the conversion rate of your current website, which includes customer leads, sales, signups and more.

Close Rate

Close Rate

For B2B and B2C businesses that sell services, your close rate is needed to calculate your ROI.

Average Customer Value

Average Customer Value

The AVC refers to how much immediate value your customer can bring to your campaign.

Profit Margin

Profit Margin

Calculate your profit margin by dividing gross profit by total revenues.

Frequently asked questions

PPC, or Pay For Click, is a form of online marketing where advertisers pay each time a user clicks on their ads. Learn more about PPC.

Several factors affect the cost of your PPC campaign. This includes how much you’re willing to pay for someone to click on your ad, keyword and demographic targeting, and the quality of your ads.

ROI for PPC campaigns is subjective and varies based on your business’s size, type of industry, business objectives. Simply put, the best ROI is one with the highest profit margins.

No, our ROI calculator is only designed to predict potential returns. But with over 10 years of experience running Google Ads, we’re confident that our calculator can show you the potential benefits that a PPC campaign can have for your business.

No, it does not. To calculate the potential of your SEO marketing campaigns, please use our SEO ROI calculator.

An effective PPC campaign can get incredible ROI, generate traffic, and score those much-needed conversions. Contact our digital marketing specialists to see how we can help grow your business today.

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