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Convert a casual browser to a happy and paying customer
Managing a business with a Magento eCommerce platform means your revenue is directly tied to online sales, and in today’s digital world, more and more consumers are turning to the internet to find and buy the products they need. With 93% of all online experiences starting with a search engine and Google processing 63,000 searches per second, it’s absolutely vital that your target audience can find your products quickly and effectively. If they can’t, you’re losing money.
Search Engine Optimisation (SEO) is a cornerstone of any successful Magento website. It plays a vital role in attracting new customers, fostering ongoing growth and increasing sales. But while anyone can implement basic best practice, it can be a mountain of work to develop and maintain a truly effective campaign. Google is constantly changing its search algorithm, Magento pushes its own updates and all the while your competitors are doing everything they can to draw customers away from your products and towards theirs.
What’s more, effective ecommerce SEO isn’t just about ranking at the top of search results and getting as many clicks as possible. It’s also about making sure anyone who visits your website has a positive interaction with your business, is genuinely interested in your products and has the highest possible chance of converting from a simple click to a happy, paying customer.