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You don’t need a fat wallet, just an experienced Google Display ads agency in Singapore

You don’t need a fat wallet, just an experienced Google Display ads agency in Singapore

You don’t need a fat wallet, just an experienced Google Display ads agency in Singapore

Unlike search ads which target an audience with a specific search intent, Google Display ads serve marketing content to people when they’re not actively looking for something. The main difference between these two lies in a “pull” or “push” concept – with Google Display campaigns being the latter. With these ads running at a lower cost-per-click (CPC) than search ads, knowing how to optimise them means you’ll be able to stretch your marketing dollar.

But with the complexities of the Google Display Network, many brands in Singapore end up falling far behind the expected ROI. Your targeting is off, the ad creatives aren’t optimised for success, “banner blindness” sets in with the wrong targeting frequency – the list goes on.

Working with an agency in Singapore like First Page allows you to drive immense marketing success, not just with Google Display Network ad campaigns, but also with other digital marketing efforts such as local SEO, programmatic advertising, social media marketing and more.

Set your campaigns up for success

Set your campaigns up for success

Set your campaigns up for success

Having such an extensive Google Display network at your fingertips can be fairly overwhelming and it’s tough to know where to start without the right information. You could easily end up spending too much of your marketing budget on displaying ads on websites that will result in no increased traffic or conversions for your business in Singapore.

Our agency will help you to make the right choices by constantly reviewing how your Google Display ads perform across the site they’re placed, offering ongoing improvements for current campaigns while also building stronger data for future ads to reach their maximum potential in Singapore and all over the world.

We don’t just talk the talk, we walk the talk

We don’t just talk the talk, we walk the talk

We don’t just talk the talk, we walk the talk

We’ve displayed a strong aptitude in creating optimised digital marketing campaigns since we first launched in 2011, working with thousands of clients in Singapore and all over the world to generate 1.2 million qualified leads. We know that no advertising campaign is ever the same and our pay-per-click team works hard to tailor bespoke strategies that will fit your business like a glove and help you achieve your goals.

Our team of skilled strategists know exactly how to place your Google display ads across a number of relevant websites in order to form clever marketing campaigns that will remind your existing client base about your services, while also drawing in new customers from all over Singapore who have expressed interest in your type of products or services through search engines.

If you don’t have one yet, you’ll need to create a Google Merchant Center account here. Your merchant account will be the place you add your product feed, and how you connect your product data to Google Ads so that you can start building shopping campaigns. This is where you’ll also configure your basic business information, shipping, and tax settings.

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Keeping your ad budget close, and your competitors even closer

Keeping your ad budget close, and your competitors even closer

Keeping your ad budget close, and your competitors even closer

In Singapore or even globally, not only do the cost-per-clicks tend to be lower, but Google Display Advertising allows you to choose exactly when and where your ads are shown so you can rest assured that your business is primed to reach an audience that is highly engaged with your products and services at all times. Most importantly, our agency will work with you to ensure that you have total control over your spending. No hidden fees.

Google display ads will drive traffic to your website immediately after they’re set up. From the outset your ads will be seen by potential customers that are already interested in what you have to offer them, they just need to know you exist. Once your display ads are set up those target clients will have no trouble finding your business, pulling in new customers from all over the network instantly.

If you want to make sure that all eyes are on you then you’re in luck. Our qualified team of PPC and Google Ads marketing experts in Singapore are constantly performing detailed competitor analysis’ and ongoing audits over the course of our Google campaigns to keep you on top of your industry.

We’re not shy to admit that we’re the best Google Display advertising agency in Singapore.

We’re not shy to admit that we’re the best Google Display advertising agency in Singapore.

We’re not shy to admit that we’re the best Google Display advertising agency in Singapore.

In the overcrowded advertising market today, building an all-round Google Display marketing campaign can be the key to your brand’s success. With the ability to draw new customers in Singapore while optimising your ads for conversion, our Google Display advertising strategy will effectively turn your ads into multiple revenue streams. It’s not just Google Display ads – you’ll need to consistently develop, modify and devise strategies that match up with your business goals across multiple platforms and functions.

Partnering with an agile Google Display Network marketing agency in Singapore like First Page provides your brand with top-of-the-line strategy management, aided by the professional expertise of our digital marketing strategists. Our work has produced incredible results for many clients along the way, and this is why we’re proud to be number one in the industry.

Our Recent Work Jestac

A case study by First Page - Google Display Advertising

Jestac knows all there is to know about making your home or office beautiful and functional. With their BCA contractor accreditation, you can be sure that Jestac has the expertise to turn any ordinary space into something extraordinary.

55%
increase in conversions
35%
lower CPA
30%
increase in CTR

Other Google Advertising services offered by First Page

Bespoke growth plans for your business

Google Remarketing

Google Remarketing

Tailor your ads to reconnect with an engaged audience

Learn More
Google Shopping

Google Shopping

Create a unique shopping experience for your customers

Learn More
Google Ads

Google Ads

Drive potential customers further down the marketing funnel with quality search ads

Learn More

Claim your 100% free REVENUE GROWTH strategy session valued at SGD 2,500.

Our Digital Strategists will audit your brand and deliver a tailored plan to get you more leads and drive revenue.

GET MY FREE REVENUE GROWTH SESSION

Google Display Advertising FAQs

There’s more to Google ad placements than inserting relevant keywords from your keyword research, search engine optimisation, and appearing at the top of search pages through PPC campaigns. Google also has a Global Display Network that allows businesses in Singapore and around the world to display selected content such as banner ads across a number of relevant sites that have opted into their display marketing scheme.

According to recent numbers, the Google Display Network reaches over 90% of internet users worldwide across more than 2 million published sites. That’s an incredible audience just waiting to be tapped! As an experienced digital marketing agency, First Page will help you to develop and implement a strategic display ad campaign in Singapore that enables you to make sure that your product is being seen by your target audience.

Google Display ads are placed on relevant third-party websites in the form of text ads, images, animations, banners, and so on. Display advertising is basically defined by strategic placements of visual ads in Singapore or around the world. Google Display ads are placed within the Google Display Network and served up to a specified target audience.

Google Ads are split between two networks – the Search Network and the Google Display Network (GDN). The Google Display Network alone reaches over 90% of global internet users and expands across 2 million sites. Google Display Advertising, unlike the ads you see at the top of search pages, are visual banner ads on sites that support it.

You can create your first Google Display ads campaign in a few simple steps. First, you’ll need to decide on the parameters: How much budget are you willing to invest in running these ads? How many clicks or impressions do you want to achieve? Where do you want to drive traffic to? Are you targeting only in Singapore?

Next, you should identify your target audience, choose your targeting options and frequency. There are other aspects of the ads campaign which you’ll need to consider – campaign duration, messaging and so on. Once your Google Display ads campaign is live and running, you should also continually monitor the performance.

Setting up a Google Display ad may not be the most difficult thing to do, but the biggest obstacle to a successful campaign is how to optimise, measure and review the advertising data. Alternatively, you can work with a tried-and-tested digital marketing agency like First Page in Singapore which allows you to take a step back as your ads soar towards the top.

The Google Display Network – or GDN – helps you to identify the correct target audience with a comprehensive set of targeting options. These options allow you to strategically show your message to potential customers at the right place and time. Google Display ads can help you:

  • Acquire new customers or engage with existing ones through audience segments by targeting people who are interested in your products or who have previously visited your website.
  • Drive quality conversion through automated targeting by searching for high-performing audience segments based on your existing audiences and landing page.

Responsive Google Display ads automatically adjust their appearance, size, and ad format to fit the available ad space of an intended website or digital platform. You can upload a few variations of assets such as images, text copies, logos, videos, and more. Google Ads will then pick and choose the right type of assets to deliver an optimised ad content to the intended audience.

If you want to have better control over the types of ads that are being displayed, you can also upload your own image ads in different sizes or HTML5.

Google usually reviews most display ads within one working day. At times, certain ads may take longer – these are usually ads with content that go against the Google Display Network guidelines. As a Google Premier Partner, First Page is one of the few agencies who are able to get your ads in Singapore approved faster while also providing advice on how to design your advertising content in a better way.

Ads within the Google Display Network are shown on articles, videos, or websites which your potential customers are browsing. If you choose to go with responsive Display ads, different variations of your ads will be displayed across the platforms.

According to survey results, Google Ads convert 50% better than organic search results. Paid ads also have an average of 200% ROI, with consumers spending 10% more in a store if they have clicked on a Google search ad before visiting. Talk to us to find out why you should do Google Display marketing for your business.

How Can Google Display Advertising Help My Business?

First and foremost, a good design will help your ad to stand out. Ensure that your design meets the latest best practices which are laid out in the best way that draws attention to the Call-To-Action (CTA). Repetition is also important – most users will need to see the same ad at least seven times before taking action, so don’t give up if you don’t see immediate results.

When you work with First Page, our professional strategists will create ads which are optimised for brand awareness, deliver them to high-quality audiences and retarget the ad for maximum effectiveness.

Placing your ads on the Google Display Network (GDN) allows your business to reach users across thousands of different websites and apps. These sites comprise both large, well-known sites and smaller niche sites. Google Display Advertising, when combined with SEO campaigns, can maximise the scale and effective targeting of your consumer base. This can help your business connect with the right customers more frequently.

With Google Display Advertising, you get to choose when and where your ads are shown. This strategy is cost-effective, allowing your business to reach and connect with customers who are highly engaged with your products and services. The cost-per-clicks also are lower. Working with a good agency also gives you better control over your spending – all with expertise.

You should insert in keywords when creating a Google Display ad as this ensures that Google will find your ad relevant. You can use Google Ads Keyword Planner to identify the right keywords, or other tools such as SEMRUSH or ahrefs.

It’s highly recommended to create your banner ads in all the available ad sizes offered by Google Display Network, so that you don’t miss out on an opportunity to show your ad. Try to keep your design on-brand, with your logo prominently displayed, as this helps with brand awareness. Your CTA button should also be shown clearly and be obvious enough to attract attention.

Other than the above, you should also ensure that your design is user-friendly – from using easy-to-read fonts to clean layouts that are comfortable on the eye.

At First Page, we are well equipped to not only create and deliver an ad campaign. We offer an in-house design team in Singapore who are trained in designing strong Google Display ads which will stand out from the competition. All these come together to create a truly optimised Google Display ads marketing campaign in Singapore.

Many businesses in Singapore feel that Google Display ads are expensive, or that they are too complex to run. By the time you hire the right people to build your marketing team, approve the campaign budget and develop the strategy, you may already have missed the boat to target potential customers. Therefore, it is best to work with a Google Display ads marketing agency in Singapore who has years of experience in this arena.

Instead of spending too much time and money on trying to create the best Google Display ad for your business, why not partner with an advertising agency like First Page? Whether it’s for Google Display ads or other forms of advertising in Singapore, you can enjoy a peace of mind when it comes to marketing your business, products or services.

At First Page, we not only have years of proven results with clients across different industries – we also use a data-driven approach to achieve your marketing objectives. Our team also comprises many highly trained and experienced people who will help you to garner a strong conversion rate and boost your sales.

If you’ve decided to let a full-suite digital marketing agency like First Page in Singapore maximise your business’s potential, start by contacting us for a no-obligation consultation session by one of our experienced Google Display ads strategists.

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