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brands of all sizes

We work with great brands of all sizes We work with great brands of all sizes
 Reduce your spend while improving conversions

Reduce your spend while improving conversions

 Reduce your spend while improving conversions

Google remarketing offers a great opportunity for businesses looking to better target their customers. Our value-added services identify users who have visited your site previously, then display ads via the Google Display Network on other, similar websites they visit. This is often all the reminding or encouragement they need to return and complete the purchase.

If you want a keen remarketing or retargeting strategy that’s designed to encourage customers to give you a second chance, our talented team of experts can produce a data-driven campaign that wins people over. At First Page, we’re specialists at keeping your business at the forefront of your target market’s mind. Backed by years of experience working with over a thousand top-notch businesses, our carefully crafted remarketing campaigns have consistently reached our client’s customers, boosted traffic and turned visitors into sales. But don’t take our word for it – check out our reviews and see what our past and present clients are saying about us.

Grow website traffic and boost sales

Grow website traffic and boost sales

Grow website traffic and boost sales

If you want to experience a boost in sales or website traffic, research shows that ads designed for retargeting have a 10 times higher click-through rate vs regular display ads. By building around in-depth customer data, you can effectively remind customers about the benefits of your product.

Google Ads allows you to reach a highly specific target market. Using customer data ranging from age, location, interests and regular behaviours, you can also target based on how long people visited your website and the products they looked at. This prized information is vital to creating a remarketing strategy that delivers outstanding results for your business.

We know how to push this data to its limits. Our trusted team can develop a tailored Google remarketing solution that amplifies your sales and stays within your budget. If you want to achieve the highest conversion rate for the lowest cost-per-click, our services can make it happen.

See what our clients are saying

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Run ads that engage and convert

Run ads that engage and convert

Run ads that engage and convert

At First Page, we make it our job to understand the complexities of your business so we know exactly what motivates your customers. This way, your business will see great results from the outset of our campaign. Plus, we’ll know precisely where to make fine adjustments so our strategy is even more effective. Informed by our analytical approach, we create ads that are bound to grab your customers’ attention.

To do so, we leverage Google’s customisable options to produce advertisements that your target market won’t be able to resist. Through eye-catching images, videos and memorable text, our immersive campaigns are meticulously tuned to the needs of your customers. With our ads appearing in all the right places, our remarketing campaigns have brought about massively increased sales for a wide array of businesses.

Employing a wealth of specialised digital tools, we’ll keep your Google ads campaign fresh and achieve exceptional results. This is an important step in any strategy as the vast majority of internet users have banner blindness – where audiences knowingly or unknowingly ignore web advertisements. But through smart design and placement, we’ll find a way to cut through the noise and motivate your customers to revisit your website.

For years, our talented remarketing team has been on the cutting-edge of Google’s advertising algorithms. By segmenting your audience, producing eye-catching copy and getting creative with the positioning of your retargeting ads, we have the secret sauce when it comes to delivering ads that generate incredible ROI. Engage the remarketing services of our team at First Page now.

Grow with a cost-effective targeting strategy

Grow with a cost-effective targeting strategy

Grow with a cost-effective targeting strategy

For digital-first businesses, retargeting with Google Ads has consistently proved to be a cost-effective way to generate growth and brand awareness. With regular display ads often requiring a significant financial outlay, Google Ads remarketing strategies has become a favourite amongst business owners for their reach, specificity and budget-friendly nature. From contextual targeting and conversion filtering to frequency capping, there are a variety of ways to keep costs low and still achieve your business goals.

Remarketing via Google Ads makes sense financially. But when you combine this method with an optimised landing page that’s designed to drive conversions, your pay-per-click rate is going to be even cheaper. With our expert remarketing team and our value-added digital marketing services such as search engine optimisation and social media marketing, we can build a cohesive retargeting strategy for your business to achieve unparalleled results.

Our Recent Work petguru.com.sg

A case study by First Page - Google Remarketing

SEO

Our company developed an integrated digital marketing strategy to help www.petguru.com.sg achieve their traffic goals. The brand is a subsidiary of SOSD (SG), a non-profit humane organisation, selling pet food, toys and accessories. Every sale made through www.petguru.com.sg supports the rescued animals sheltered by SOSD.

94%
organic traffic increased
84%
increase in new visitors from SEO
11/12
page 1 key phrases on Google Singapore

Other Google Advertising services offered by First Page

Bespoke growth plans for your business

Google Display Advertising

Google Display Advertising

Generate a constant stream of leads with targeted ads within the Google Display Network

Google Shopping

Google Shopping

Grow your sales with clever ads tailored for a comprehensive shopping experience

Google Ads

Google Ads

Pinpoint your buyers with targeted advertising which are primed for conversion

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Google Remarketing FAQs

With a few quick lines of code and a so-called pixel, which keeps track of visitors to your website, browser cookies store anonymous bits of data that can be used for remarketing. Then, you’ll know what products and pages your visitors are interested in. With additions to your code, you can create categories and other lists to market to specific groups of your target market, ensuring a cost-effective strategy.

Here’s an example:

Sandy comes to your online store looking for a pair of headphones. She adds the item she is interested in into her cart, but somehow decides to leave the site before checking out. Whether she was distracted or has simply decided to forgo the purchase to save money – you’ve lost a sale.

Now, you know that Sandy has an intention to get audio peripherals. It could be a gift she was thinking of getting for a friend, or something she needs for work. Whatever it is, the opportunity is the ripest right now. Google remarketing allows you to capture users with strong purchase intent quickly by pushing related ads into other websites or platforms within the Google Display Network.

Through our remarketing services, Sandy will see your optimised Google ads for audio headsets, and a few similar options, when she browses blogs, reads the news, visits audio-related forums, and more. Retargeting her even when she has almost forgotten the item gives her the much-needed encouragement to make the critical purchase, converting her into a paying customer of your business. This is how effective remarketing campaigns can be.

Retargeting is a blanket term used to describe the efforts that go into getting a potential customer or previous customer to interact with the brand once again. It can refer to activities that are on-site or off-site, such as running Google ads built for remarketing or sending vouchers to a customer who has not visited a business in more than a year.

Remarketing, however, is mainly about driving potential customers down the marketing funnel. The Sandy story that we shared above is a great example of that. Google remarketing is a specific approach many marketers take to achieve this marketing objective, with the help of Google Ads tools, options and data.

While retargeting vs remarketing can be confusing, the terms don’t really matter. What’s most important is the strategy that is being implemented to reach your goals that gets you the best Return On Advertising Spend (ROAS). You can also engage the services of an experienced advertising agency who can make the most out of your Google ads.

With a lower cost-per-click (CPC) in general, Google remarketing is a cost-effective strategy for marketers and businesses in Singapore. Our services at First Page can help you deliver highly targeted campaigns which are profitable for your business.

There are three basic types of Google Ads:

  • Google Search Ads campaigns which are usually presented in text form. These ads appear largely on Google Search results page when someone searches for a similar product or service
  • Google Display Network campaigns which are usually presented in image form. These ads appear on websites or apps that your customers visit
  • YouTube Video Ads campaigns which usually pops up as 6 or 15 second videos. These ads show right before or during YouTube content

Remarketing lists for search ads (RLSA) is a feature that lets you customise your search ads campaign. Such lists are suitable for people who have previously visited your website or have added products in their carts only to abandon it after.

The membership duration refers to how long you want to store a cookie in someone’s browser. They can last up to 540 days.

Statistics show that web traffic can increase by a jaw-dropping 700% with retargeting efforts. This is despite the fact that around 97% of visitors never return to a website after they leave. This was why retargeting was introduced in the first place – to turn the tables around on missed opportunities.

Our Google remarketing services build upon years of experience and strong knowledge of the best strategies that will work for your business. Additionally, our unique position as a Google Premier Partner allows us to keep your business at the top of the game at all times.

The cost of a Google remarketing campaign boils down to your ad budget and how the ads are being optimised. For example, if your targeting options are directed at those who are very close to making a purchase, your cost-per-click (CPC) will be much lower.

How Can Google Remarketing Help My Business?

With so much competition in the digital space, remarketing is an important tool brands can use to compel their target market to choose their products. By understanding exactly who your target market is, you can develop trust with your customers, improve click-through rates and encourage more traffic to purchase with you.

When you work with First Page, our professional strategists will create Google ads which are optimised for brand awareness, deliver them to high-quality audiences and remarketing the ad for maximum effectiveness.

Many marketing agencies will tell you that the best Google remarketing strategy is this and that. However, the right approach is always a tailored one. At First Page, we don’t just provide cut-and-paste solutions – you can just do so yourself by Google-ing “best Google remarketing strategy”. Through an in-depth analysis, we’ll first take some time to understand the landscape and where your business is positioned within that. From there, we take your past challenges and pain points into consideration before we develop a comprehensive strategy that is customised to your needs.

Adding on to our services is a team of professional Google remarketing experts who have years of expertise handling similar challenges and you’ve got yourself a truly robust retargeting strategy working for you.

Again, every campaign is different, but remarketing with Google Ads has proved to be an efficient strategy for the vast majority of businesses. Working in collaboration with an overarching digital strategy, remarketing consistently produces more conversions for a low cost-per-click.

You already know that remarketing is a cost-effective option that allows you to stay connected with an interested audience. With a high ROAS, marketers can also expect a better ROI as compared to some other forms of marketing activities. At the same time, remarketing can also improve ad relevance with ads that people can relate to.

In fact, remarketing for an online business can be much easier as compared to a brick and mortar one. Since your shop is already online, interested users can immediately click on the ad to browse the products or services immediately. This means there is one less conversion to do when it comes to most e-commerce companies.

At First Page, we know how and when to deliver a remarketing campaign that can drive traffic, generate leads and create revenue effectively. Our ads are not just well optimised – with an in-house creative team trained in Google Display ads, our services in Singapore will help you stand out from the crowd.

Google Ads marketing may be expensive, but they surely are well worth the cost. Your business may already be spending a lot on creating organic traffic, above- and below-the-line marketing activities – not to mention paying for an in-house team to do all these for you. By channeling some of your marketing budget towards an agency in Singapore who can run optimised Google Ads campaigns for you,

At First Page, we work hard to achieve each and every remarketing KPI, and we want to achieve only the best retargeting results for you. Instead of spending time and money on creating your own ads, why not engage the services of an experienced digital marketing agency like us?

Easy may be a subjective word, but not for us. At First Page, we have carved out a niche for ourselves through our comprehensive digital marketing services. Our results-oriented approach also enables us to reach our clients’ objectives as creatively as possible. Through us, you can work on optimising your website for search engines, running tactical ads not just on Google – but also on the Bing network, building up your social media profile and even manage your reputation by removing negative reviews.

If all these sound a little daunting, why not start with these easy marketing hacks to increase leads? Once you’ve decided to work with a Google Premier Partner like us, feel free to contact us at any time.

With a 360° view of your business goals, we implement an integrated remarketing strategy that’s backed by data and well-honed marketing instincts. We will also collaborate and integrate seamlessly with your team to ensure all parties are aligned. Think of us as an extension of your marketing team.