FAQs by our Social Media Specialist
Today, Facebook isn’t just a platform for friends to connect and share, it is also a channel for businesses to grow brand awareness, advertise, and build a following. The term “Facebook Marketing” can be summarised as a form of digital marketing which focuses mainly on building engagement on Facebook to grow revenue and attract customers. The main attraction of Facebook Marketing is open opportunities for all businesses. Whether you are a startup, a small company or an enterprise, smart Facebook Marketing can help you grow your business.
There are two ways to do marketing on Facebook - organic content and ads. Organic social media marketing on Facebook is free and doing so helps you drive organic traffic to your page. However, as organic content on Facebook is so saturated, you might want to consider using Facebook Ads to make sure your content reaches the right audience and gets the conversions you want. You could even use Facebook Ads to drive organic traffic to your website.
First and foremost, you would need to have a Facebook Business page set up. Next, you need to create a content calendar with organic and paid posts. You might need to do some experimenting here and there to figure out what is the best time to upload your content. Besides regular Facebook posts, you could also experiment with other functions like Facebook Stories and groups.
Today, Facebook has a user base of 2.6 billion monthly active users and there are opportunities for all businesses, big and small, to advertise on it. However, due to the large usership, advertising on Facebook can be increasingly competitive. If you want to grow your business in the digital space, you could consider focusing your efforts on other marketing channels like search engines, LinkedIn and Instagram.
