
Be the first to ride on the NFT wave and make your marketing efforts pop

Feeling a little lost about what we’re talking about? That’s absolutely fine. Here’s a rundown that’ll help you understand better and clear things up.
NFTs (Non-Fungible Tokens) are unique digital assets that more often than not will represent something else. An example of this would be that through the ownership of a particular NFT, its owner is eligible to attend an exclusive real-life or virtual event, private concert or similar. Or when buying something in the real world such as a painting, real estate or otherwise, the purchaser also receives a digital version of that real-world asset in the form of an NFT.
There are a lot of different types of NFTs:
Digital artwork
Currently the highest seller of all the different file types, digital artworks are widely popular and many huge celebrities (e.g. Snoop Dogg, Shaq and Madonna) have got on board with some of the more famous collections like CryptoPunks and Bored Ape Yacht Club.
Music
More musicians are marketing their art as NFTs every day, because they’re realising how much more beneficial it can be than the absurdly low royalties that streaming services are paying them.
In-game items
Whether it’s a new pair of shoes, a completely new character skin or anything that falls in between, more NFTs are popping up as in-game items all the time. This is only going to accelerate in popularity with the metaverse’s increasing popularity, too.
Memes
There are quite a few original meme makers who see the opportunity to put their creations up for sale as NFTs. Like the OG Doge – an image of a Shiba Inu dog named Kabosu – being sold for an unbelievable USD$4 million in June 2021.
Domain names
In the past, if you wanted to sell a domain name you’d registered, you were forced to use an intermediary in the sale process who, of course, took a commission. But now that you can sell it as an NFT, they can be removed from the equation so you pocket more cash!
Sporting moments
NBA Top Shot has shown just how successful a digital collection of sporting moments can be, with 1.1 million registered users currently. These collectibles come in both static card and short video clip formats, and the concept is bound to spill over to many other sports in the future.
Sporting moments
Yes, even social posts have been brought into the proverbial fold. Take the first-ever tweet by the co-founder and former CEO of Twitter, for example, which went for more than USD$2.9 million.
And this is just scratching the surface of format types, too, because you’re able to mint an NFT with almost every digital file.