Get your business hopping this Easter season! It’s the perfect time to tap into the holiday spirit and launch your marketing campaigns in full swing. As a business owner, you have an incredible opportunity this holiday to leverage festive consumer excitement while giving existing customers new reasons to engage with your business–all at once!
One of the best ways to get started with Easter marketing is to look at successful campaigns from past years. You can gain valuable insights from successful campaigns and even learn what didn’t work in the past.
To help you make your mark this Easter 2024, learn from our four Easter marketing tips which include examples of exciting and clever Easter campaigns.
Easter Marketing Idea #1: Use Easter Colours And Symbols
Easter can be a great excuse to break out of the mould and leverage the holiday’s vibrant symbols and colours to create engaging and thematic marketing campaigns. For instance, Lush Cosmetics exemplifies a brilliant beauty industry marketing idea by utilising holiday colours to inspire their Easter 2024 collection.
While the brand traditionally features more understated packaging, it introduced an Easter collection that’s a visual and sensory celebration of spring. Bursting with colourful, playful, and innovative products, the holiday product range enticed customers with promises to transform bathing into an exciting adventure.
By incorporating the essence of Easter through vibrant colours and playful symbols into their product range, Lush effectively tapped into the holiday buzz to attract and create awareness of their products amongst new audiences. The strategic use of Easter themes not only celebrated the spirit of renewal and joy associated with the season but also positioned the brand as a go-to for festive, ethical, and fun solutions.
Easter Marketing Idea #2: Host Special Easter Promotions And Events
If you want to nail your Easter campaign this 2024, consider hosting fun activities and promotions such as special deals, discounts, and egg hunts. Doing this can help attract customers to your business this Easter 2024.
Cadbury did exactly that in their “How Do You Not Eat Yours” Easter campaign in 2022. As mentioned earlier, the campaign includes an Easter promotion that involves winning up to £10k for those who found and resisted eating the limited edition half-white and half-milk chocolate creme eggs. The campaign also released two short films depicting a lucky customer trying to control himself from eating the limited-edition winning easter egg chocolates, teasing the viewers into wondering whether he could control himself.
What could make an Easter marketing campaign more fun and engaging than hosting special seasonal promotions and events like Cadbury did?
Easter Marketing Idea #3: Plan An Engaging Easter Social Media Campaign
Besides hosting Easter promotions, small businesses can also benefit from running engaging social media campaigns to effectively engage with their audience. You can take inspiration from Cadbury for this.
In 2024, Cadbury returned with its fourth instalment of “The Cadbury Worldwide Hide,” a campaign that recreates the traditional Easter egg hunt. Developed by VCCP London, the brand’s campaign featured an engaging online platform where participants could virtually hide Easter eggs across the globe, accompanied by customised hints for their friends and family.
Capitalising on the success of prior years, the campaign also included an outdoor advertising strategy, featuring 12 captivating Out-Of-Home (OOH) posters produced by VCCP’s content creation studio, Girl&Bear. These posters, inspired by real clues from the 300,000 past event participants, showcased vivid, everyday scenes that tell personal tales.
Finally, Cadbury improved the campaign’s visibility by integrating authentic stories from street-cast individuals into content shared across TikTok, Instagram, and Facebook, alongside Spotify ads tailored to match specific playlist interests.
This Cadbury campaign showcases the power and synergy of omnichannel marketing to compound results from various marketing channels. When done right, such tactics can potentially turbocharge your Easter campaign and make your content go viral!
Easter Marketing Idea #4: Focus On Unique Selling Points (USPs) To Stand Out
A successful Easter marketing campaign should not only use Easter colours and motifs but also develop social media campaigns to set your business apart from the competition. You want to catch your audience’s attention and make them remember your brand. A great way to do this is to focus on your Unique Selling Points (USPs).
Tony’s Chocolonely, a chocolate brand strongly committed to ethical practices and the fight against slavery in the chocolate industry, provides a compelling example of using USPs in Easter marketing. For Easter, Tony’s Chocolonely takes a unique approach by not only offering delicious chocolate eggs but also emphasising its mission to make chocolate 100% slave-free.
Their Easter egg hunt isn’t just a search for chocolate; it’s a campaign to raise awareness about the importance of ethical chocolate production. Each egg and its packaging tell a story about the brand’s mission, and the eggs themselves are made from ethically sourced cocoa, ensuring that customers are not only enjoying a tasty treat but also supporting a vital cause.
Tony’s Chocolonely also uses innovative packaging and product design to stand out. The chocolate eggs come in a variety of flavours, and the packaging is bright, colourful, and informative, making it an attractive gift option while educating consumers about the chocolate industry’s ethical issues.
Through its Easter marketing, Tony’s Chocolonely demonstrates how a brand can leverage its unique values to stand out, engage with consumers on a deeper level, and drive positive change in the industry. Similarly, by focusing on your brand’s USP, you can differentiate yourself in the crowded Easter market.
Easter Marketing Idea #5: Partner with Influencers for Easter-themed Collaborations
Embracing the vibrant spirit of the holiday, one marketing strategy to explore is to partner with a variety of nano or micro-influencers for Easter-themed collaborations. Engaging with smaller influencers can give you access to highly engaged audiences, offering more niche targeting opportunities and generating content that resonates with a sense of genuine enthusiasm and personal connection.
One example is Peeps, the iconic marshmallow treat that took its Easter marketing to the next level in 2024 by partnering with influencers for an Easter Basket Challenge. In this collaboration, influencers were tasked to create the ultimate Easter basket using Peeps creatively and innovatively.
By leveraging influencers’ creativity and their followers’ enthusiasm for Easter, Peeps successfully amplified its brand presence and generated substantial buzz, demonstrating the power of influencer partnerships in driving brand awareness and customer engagement during festive seasons.
Hop Into Easter Marketing Success With An Award-Winning Online Marketing Agency
Easter is an egg-cellent opportunity to boost your brand and tap into the holiday spirit with exciting marketing campaigns.
Looking at past successful Easter campaigns can help you develop a successful campaign this Easter 2024. With the right marketing ideas, you can engage existing customers and attract new ones at the same time. That’s why we have put together these five marketing ideas that can help you boost your sales and jump into springtime success!
How about also choosing to partner with an award-winning agency like First Page this Easter 2024? With the experts in our online marketing agency, we can help you create unforgettable marketing campaigns that will engage your audience and increase brand awareness.
So why wait? Get in touch with us today and jump into Easter marketing success.
