Planning Your Digital Marketing Budget

In this day and age, if you are not actively participating in marketing or at least paying attention to it,… Read More

Should You Invest In A Digital Marketing Strategy?

In today’s marketing landscape, there is no running away from the digital space. Social media, viral campaigns, all of that… Read More

5 Surprisingly Easy Ways to Save Money On Facebook Ads

We’ve all been there. You have an alluring creative and a killer Facebook ad copy ready. You head to Facebook… Read More

Working with a Freelancer Vs Marketing Agency: What’s the Difference?

Your operations team is swamped and you have neither the time nor the experience to handle your marketing efforts. So,… Read More

Disney Plus is Killing it with Their Digital Marketing Strategy: Here’s Why

The highly anticipated streaming service, Disney Plus, has officially landed and hit the ground running in Singapore. This means that… Read More

Non-fungible Tokens (NFTs) and Why People Are Paying Millions for Them

Just when you thought you’ve finally saved up enough capital for to buy your first Bitcoin in the cryptocurrency market,… Read More

Clubhouse: The Next Big Thing for Social Media? Find Out Here!

There’s a new kid on the block in the social world. And that new kid is none other than Clubhouse… Read More

7 Crucial Lessons We Can Learn from Netflix’s Marketing Model

I just realised this morning that I have long forgotten about to use my cable subscription because Netflix has become… Read More

Will Google Leave Australia? Here’s What We Know So Far

Yes you read that right. It seems like Google might withdraw from Australia. Just when you thought that the prime… Read More

Google Ads Is Shelving Broad Match Modified, What Gives?

Change is a constant, and that is even more so for the digital world driven by technological advances and discoveries. Read More

YouTube SEO: How to Make Your Videos Rank Higher on YouTube

You have heard of Google SEO and maybe even Bing SEO. But have you heard about YouTube SEO? YouTube… Read More

“My Facebook Ads Got Rejected!” Why it Happens & What to Do

After many months of back & forth emailing with your finance department, you finally got the ad budget approved for… Read More

How to Start a Podcast in 7 Simple Steps (Plus Podcasting Tips for Newbies)

“You should start a podcast!” – says everyone you consult for new content ideas. But do people even listen to… Read More

The Do’s and Don’ts of Meme Marketing for Businesses in Singapore

Memes: the phenomenon that has overtaken the digital space. Today, it seems like you can’t go a day without… Read More

7 Digital Marketing Trends for 2021 (and 3 to Leave in Yesteryear)!

It’s the end of 2020 and you know what it means: it’s time for us to take a look at… Read More

Your Ultimate Guide to WooCommerce: Find Out Why People Love It!

Setting up an online shop can be pricey and complicated, but choosing not to jump on the bandwagon can… Read More

What is O2O Marketing? Find Out How it Helps Your Business!

While we are all familiar with the usual buzz phrases like B2B (business-to-business) and B2C (business-to-consumer), O2O marketing is… Read More

Episode 1 – Hello World! – Not Another Digital Marketing Podcast

How to Develop Your Recession-proof Marketing Strategy in 4 Simple Steps

Recessions are tough for everyone and marketers are not spared. Since downturns all differ, there is no “Standard Operating Procedure”… Read More

7 Lesser-know Alternative Ways to Drive Organic Traffic to Your Website

Want to drive organic traffic to your website? Most marketers would direct you to Search Engine Optimisation (SEO) on Google,… Read More