Depending on your marketing goals, TrueView In-Stream ads can be customised to deliver great results. Since viewers can skip the video ad after 5 seconds, the ad is optimised for impressions, reaching a wide audience in a short time.
TrueView In-Stream ads run on YouTube videos or on a collection of sites and apps in the Google Display Network (GDN). These ads may also run on YouTube videos embedded on other sites or apps. We’ll create a cost-effective YouTube advertising strategy based on your business goals to help you achieve maximum reach and brand awareness in Singapore and beyond.
For businesses seeking a non-intrusive marketing campaign, TrueView Discovery ads can be optimised to achieve outstanding results. With no limits on how long these videos can be, they’re ideal for showcasing new products, long-form content and boosting brand awareness.
Recommended to users on YouTube’s homepage, in search results or in the sidebar, this format is also easy on your budget as you only pay-per-click. We’ll find a solution to capturing the attention of your target market, as our tailored marketing strategy includes striking video titles and body text that won’t be ignored.
Outside of the TrueView system, other types of ads also reach your target market. Non-skippable ads allow brands to show up to 20 seconds of video, marketing their product or message in greater detail than usual. These can be shown in two different ways: as pre-roll ads that appear before the start of a video or as mid-roll ads, which play in the middle of a video that’s at least 10 minutes long.
YouTube’s audience is becoming increasingly used to watching non-skippable ads, but many still find the premise annoying. However, if you’re able to deliver a concept that presents your business in a quick and engaging manner, non-skippable ads can get fantastic results.
With more than 70% of YouTube videos consumed on mobile devices, getting your message across quickly is the key to success. This idea was central to the introduction of Bumper ads, with the six-second format designed specifically for people on the move.
Bumper ads are a clever way to grow your brand exposure and communicate a clever, memorable message. Paid for based on impressions, these video snippets can unleash your brand awareness when combined with a tailored approach.