The numbers only get more impressive, as 500 hours of video are uploaded to YouTube every single minute. That’s a lot of videos that could potentially display your ads. First Page Digital has been helping businesses gain huge exposure from YouTube video ads since 2011. Our data-driven campaigns have increased sales and conversions for thousands of clients. It doesn’t matter who your ideal audience is, our outstanding team can craft a marketing strategy that’ll help your business thrive. Just take a peek at our reviews and see what our customers think about our work.
For a cost-effective video marketing strategy that engages your customers, you need to understand the ins and outs of YouTube’s Trueview system. Featuring at least a 30-second runtime, these ads represent the perfect opportunity to showcase product demos and customer testimonials. While they can be skipped after five seconds, this is actually a positive, as you won’t waste your budget on disinterested people. To support your TrueView ads, we can create a clear call-to-action that appeals to your audience and maximises conversions. Thanks to years of experience developing sharp, optimised strategies, our video ad campaigns reach your customers, boost sales and generate traffic.
Appearing before, during or after YouTube videos, TrueView in-stream ads have the added benefit of being shown in other places within Google’s Display Network, including apps and games. These videos can be as long as three minutes, plus they are accompanied by a display ad that links directly to your website. If you’re looking to generate an increase in brand awareness, sales or website traffic, a carefully curated strategy based around this format could generate significant growth. In-stream ads also provide great value, as you only pay when the viewer watches for 30 seconds or clicks on your ad.
For businesses seeking a non-intrusive marketing campaign, TrueView Discovery ads can be optimised to achieve outstanding results. With no limits on how long these videos can be, they’re ideal for showcasing new products, long-form content and boosting brand awareness.
Recommended to users on YouTube’s homepage, in search results or in the sidebar, this format is also easy on your budget as you only pay-per-click. We’ll find a solution to capturing the attention of your target market, as our tailored marketing strategy includes striking video titles and body text that won’t be ignored.
As one of YouTube’s more recent advertising options, TrueView for Reach offers a different way to approach your campaign goals. The major distinction compared to the rest of TrueView’s offering is Reach’s streamlined payment process, as you only pay per 1,000 views of your six to 30-second video. For businesses working with a small budget, TrueView for Reach is an economical way to highlight your services to a wide array of people.
Outside of the TrueView system, other types of ads also reach your target market. Non-skippable ads allow brands to show up to 20 seconds of video, marketing their product or message in greater detail than usual. These can be shown in two different ways: as pre-roll ads that appear before the start of a video or as mid-roll ads, which play in the middle of a video that’s at least 10 minutes long.
YouTube’s audience is becoming increasingly used to watching non-skippable ads, but many still find the premise annoying. However, if you’re able to deliver a concept that presents your business in a quick and engaging manner, non-skippable ads can get fantastic results.
With more than 70% of YouTube videos consumed on mobile devices, getting your message across quickly is key to success. This idea was central to the introduction of Bumper ads, with the six-second format designed specifically for people on the move.
Bumper ads are a clever way to grow your brand exposure and communicate a clever, memorable message. Paid for based on impressions, these video snippets can unleash your brand awareness when combined with a tailored approach.
With First Page Digital, you can feel confident your campaign is being looked after by the very best. Our marketing experts are on the cutting-edge of YouTube’s frequent changes, so we know how to target your audience with precision. Whether you’re looking to generate website traffic, promote a specific product or build brand awareness, we can create a powerful strategy that resonates with your audience.
By crafting clickable titles and call-to-actions alongside a deep understanding of your target market, we’ll deliver an ideal demographic that’ll grow your business. Based on our proven research-driven strategies, our clients see exceptional results from their YouTube video ads. If you want to take the potential of your video ads to new heights, get in touch and find out how we’ll deliver superior results.
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