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YouTube can be a very powerful marketing platform. A carefully optimised ad campaign can achieve remarkable growth for your business. Through engaging video content, sharp titles and intelligent targeting, you can reach your audience and create conversions. You’ll have to create powerful video content and ads so that you can draw the attention of the viewers immediately, but with the right approach, YouTube ads can be very effective.

When you advertise on YouTube, your business can reap plenty of benefits. YouTube ads can allow your brand to connect with potential customers in a memorable way, helping to increase brand awareness, boost sales, interact with target audiences or share product and service-related content. YouTube also offers many targeted options for advertising campaigns, allowing you to reach the right audiences for your ads.

As with all other marketing campaigns, there is no one-size-fits-all YouTube advertising strategy for businesses in Singapore. There is no fixed cost of advertising on YouTube, either. As with many other social media platforms you have to pay for bids and it can be quite competitive. However, you shouldn’t have fear. Let our YouTube advertising experts at First Page Singapore determine the most cost-effective approach tailored to your business needs. From planning your digital marketing budget to the development of creatives, our talented team will work with you closely to deliver the best results.

Before creating a YouTube advertising strategy, you will first need to understand your audience. As with any marketing campaign, your audience is the key to the potential success or failure of a marketing campaign. Learn about YouTube demographics and the type of content that each group of viewers prefer, as well as the preferences of your YouTube audience. You will also want to make sure that your videos are optimised for YouTube SEO to increase their chances of showing up in search results and getting more views.

Once you have the audience figured out and know what type of video content they enjoy, you can start curating video ads aimed directly at them. Remember to add a call to action so that you can prompt viewers to follow the next step, ie. visiting your website, signing up for a newsletter, etc.

To start running ads on YouTube, you’ll need to set up two accounts: a YouTube account and a Google Ads account. Once both accounts are set up, you will need to link them together. You will then be able to create and run your YouTube advertising campaign via the Google Ads dashboard. If you’re a business owner you likely already have a Google Ads account to use when placing Google ads. If you don’t have one yet, it is a good idea to create one as Google ads can be another useful marketing platform for your business.

Once you’ve set up your YouTube and Google Ads accounts, you can proceed to setting up your YouTube ad campaign. Begin by giving your campaign a name, then select the type of ad format you want. Next, set up a daily budget for your campaign. You will also want to take bidding into consideration as you decide on your budget.

Finally, decide how you want your ad to be delivered. Standard delivery will have your ads shown evenly throughout the day, while accelerated delivery will get them out as fast as possible. Deciding on how you want your ad delivered depends on your audience and what you want to achieve with your ad. If you’re promoting a flash sale then getting the ad out fast is a good idea, however if you can spare some time it might be better to have the ad appear throughout the day.

With the world watching 1 billion hours of YouTube content every day, YouTube is definitely a platform that every marketer should consider as part of their advertising strategy. Statistics also show that people who watch the full YouTube ad are 23 times more likely to visit or subscribe to a brand’s channel, watch more videos from the brand, or share a brand video on their social media. YouTube also allows you to target people based on their recent Google searches, which ensures that your ads are viewed by your intended audience at the right time which means a higher chance of getting leads and conversions.

Getting started on YouTube advertising can be a confusing and intimidating process. Here’s where a YouTube advertising agency like First Page Digital Singapore comes in – equipped with in-depth knowledge of YouTube ads, we can advise you on the most cost-effective video advertising strategy to best engage your audience. Not only that, but we also have experience in curating the best content for your audience that is sure to catch their eyes and lead to more clicks.

YouTube is great for producing appealing ads. There are flexible options that support many video lengths, plus you have the freedom to use titles and thumbnail images to communicate effectively with your audience.

Depending on your marketing goals, TrueView In-Stream ads can be customised to deliver great results. Since viewers can skip the video ad after 5 seconds, the ad is optimised for impressions, reaching a wide audience in a short time.

TrueView In-Stream ads run on YouTube videos or on a collection of sites and apps in the Google Display Network (GDN). These ads may also run on YouTube videos embedded on other sites or apps. We’ll create a cost-effective YouTube advertising strategy based on your business goals to help you achieve maximum reach and brand awareness in Singapore and beyond.

For businesses seeking a non-intrusive marketing campaign, TrueView Discovery ads can be optimised to achieve outstanding results. With no limits on how long these videos can be, they’re ideal for showcasing new products, long-form content and boosting brand awareness.

Recommended to users on YouTube’s homepage, in search results or in the sidebar, this format is also easy on your budget as you only pay-per-click. We’ll find a solution to capturing the attention of your target market, as our tailored marketing strategy includes striking video titles and body text that won’t be ignored.

Outside of the TrueView system, other types of ads also reach your target market. Non-skippable ads allow brands to show up to 20 seconds of video, marketing their product or message in greater detail than usual. These can be shown in two different ways: as pre-roll ads that appear before the start of a video or as mid-roll ads, which play in the middle of a video that’s at least 10 minutes long.

YouTube’s audience is becoming increasingly used to watching non-skippable ads, but many still find the premise annoying. However, if you’re able to deliver a concept that presents your business in a quick and engaging manner, non-skippable ads can get fantastic results.

With more than 70% of YouTube videos consumed on mobile devices, getting your message across quickly is the key to success. This idea was central to the introduction of Bumper ads, with the six-second format designed specifically for people on the move.

Bumper ads are a clever way to grow your brand exposure and communicate a clever, memorable message. Paid for based on impressions, these video snippets can unleash your brand awareness when combined with a tailored approach.

When deciding which YouTube advertising format to choose, it is important to consider your marketing goals. Here’s a breakdown of what each ad format can do and what goals it can fulfil:

• TrueView In-Stream Ads: For lead generation or reach. There are two subtypes of in-stream ads available: TrueView for Action or TrueView for Reach. If your goal is to generate brand or product awareness, TrueView for Reach will be suitable for you. If you are looking to drive website traffic and conversions, consider trying TrueView for Action.
• TrueView Discovery Ads: For product and brand consideration. These ads are ideal for generating product and brand consideration because when a viewer clicks on your ad, they will be redirected to your YouTube channel where they can watch the video and learn more about your product.
• Non-Skippable Ads: These ads work brilliantly to generate brand and product awareness. This is because viewers have to watch the full ad in order to continue viewing content on YouTube.
• Bumper Ads: These ads are effective for reinforcing a message, such as hyping up a product launch or promotion.

Speak to our YouTube Advertising Specialists today to find out which ad format works best for your business.

Depending on the ad format, YouTube ads can vary from six seconds to more than three minutes in length. However it is important to take your target audience’s attention span into account. For example, if you are targeting a younger audience, you might aim for a shorter ad as their attention spans tend to be shorter.

Your YouTube ad can show up in different ways, depending on the ad format you’ve chosen. Your ad could run before, during or after a viewer’s video has played, or even appear on the YouTube home feed.

YouTube offers several targeting options for their advertising campaigns, including:

• Channels: You can decide which channels’ videos you want your ads to appear on.
• Specific videos: You can choose specific videos that you want to show your ads in.
• Topics or categories: Your ad will appear to people watching videos about your selected topics or categories.
• Search history: You can target people who have searched for terms relevant to your business.

To create a good YouTube ad, you must first determine the right ad format based on your marketing goal. You should also leverage advanced YouTube targeting options to ensure that your ad is shown to the intended target audience. Finally, your video ad must be compelling and contain interactive links to drive action. Have a chat with our YouTube advertising experts to find out how you can create a successful ad.

With over 2 billion registered users using the site each month, YouTube is the largest video platform in the world. This means that there’s great potential to reach massive audiences and generate new leads from the platform, regardless of the size of your business. To help you make the most of YouTube ads, a YouTube advertising agency like First Page Singapore can help you plan a suitable digital marketing budget and create a cost-effective, personalised strategy for your business goals.

Youtube usually reviews video ads within the day. Once you start seeing the clicks performance, your video ad is live and running. There is a range of real-time metrics for you to track the insights you need.

If you are looking to run Youtube ads in Singapore, you should partner with a reputable digital marketing agency like First Page to bring your performance marketing to the next level.

With First Page Digital, you can feel confident your campaign is being looked after by the very best. Our marketing experts are on the cutting-edge of YouTube’s frequent changes, so we know how to target your audience with precision. Whether you’re looking to generate website traffic, promote a specific product or build brand awareness, we can create a powerful strategy that resonates with your audience.

By crafting clickable titles and call-to-actions alongside a deep understanding of your target market, we’ll deliver an ideal demographic that’ll grow your business. Based on our proven research-driven strategies, our clients see exceptional results from their YouTube video ads. If you want to take the potential of your video ads to new heights, get in touch and find out how we’ll deliver superior results.