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Results-driven video SEO from the digital marketing experts

Results-driven video SEO from the digital marketing experts

Results-driven video SEO from the digital marketing experts

Video is one of the fastest-growing forms of digital marketing. An increasing number of businesses and content creators are adopting the medium as part of their SEO strategy for both YouTube and Google. The rise of smartphones, faster internet connections, social media platforms and more creative production methods has made it easier than ever to deliver videos to users all over the world.

Whether it’s for advertising, entertainment, education or anything in between, a successful video can be a workhorse in driving sales, increasing revenue and boosting organic traffic to your website. But what good is a video if no one watches it? At First Page, our expertise in SEO for videos will inject new life into your reach and view counts by pushing your creation to the top of search results and giving you a new avenue of online exposure.

The evolution of SEO for videos

The evolution of SEO for videos

The evolution of SEO for videos

In recent years, no other online marketing technique has progressed as quickly as video SEO. The medium has seen exponential growth as users, businesses and search engines have all recognised its unique potential and become hungrier than ever for video content. The birth of platforms such as YouTube and the addition of high-quality cameras to smartphones and other mobile devices has led to an explosion in user-generated content along with new possibilities for social marketing and entertainment, to the point where just about every website with significant traffic has at least one video on it. Naturally, this has inevitably led to a rise in search requests for videos and a surge in clicks on multimedia listings. With the opportunity to rank in Google’s universal search results along with its dedicated tab, a robust video SEO strategy will put your content in the spotlight and multiply reach and views.

Drive views with SEO for YouTube

Drive views with SEO for YouTube

 Drive views with SEO for YouTube

If we asked you what is the second-largest search engine in the world after Google, would you know the answer? It’s not Baidu, Bing or Yahoo – it’s YouTube, with billions of queries per month and a user base so large it eclipses the populations of all but two of the world’s countries. From music videos and movie trailers to tutorials and blogging, YouTube’s monolithic treasure trove of content makes it a magnet for an eye-watering amount of search-based traffic across all ages, interests and geographic locations.

This makes it a goldmine for businesses and video producers hoping to rake in the views, but it also means your video must be well-optimised or risk being drowned out by the competition. With our SEO agency specialists’ expertise in SEO for YouTube pushing your content higher in search listings, you’ll be able to spend less time worrying about promoting your product and more time doing what you do best: creating it.

This is how we guide your videos to the front page

This is how we guide your videos to the front page

This is how we guide your videos to the front page

We put your website or channel under the microscope and analyse what you create, where you promote it, how users are interacting with it and if it’s been tailored for video SEO. The research and planning phase is critical to focusing energy on the right keywords and maximising results.

The best time to start making videos was five years ago, the second best time is today. If you don’t yet have content of this format to optimise, consider it an excellent opportunity to start on the right foot. Content is critical for SEO and videos are a great way to diversify how you deliver it, not to mention a fantastic opportunity to engage users in more meaningful ways and expand on existing information on your website or YouTube channel. Where to begin will vary depending on the size and scope of your business, but here are a few ways you can use video to complement your website and find new ways to get great rankings on Google. But remember: don’t just throw together any old video for the sake of it. Ultimately you need to consider how best to add value to the user experience – from there, the rankings will come naturally.

See what our clients are saying

Five Stars Five Stars Five Stars Five Stars Five Stars
The First Page Team (Wani, Carl, Diyanah, Callum & Eugen) have been excellent in assisting our company's online store in accelerating our SEO efforts. They have a great team who are specialized in handling very specific tasks as opposed to other agencies that may engage a specialist with more general skills. Their responsiveness and professional assessment to critical issues were spot-on accurate and they are flexible to accommodate to unique circumstances, of which these traits have earned our company's hard-earned partnership and trust for well over 2 years. Well done and keep it up team! I would highly recommend them if you need any help with SEO enhancements for your business.
Wei Jia Tjong
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My experience with First Page Digital has been very positive so far! I have been assigned to a very responsible and responsive technical team of Zoe Yee, Shirlyn Ting and Angela Kwang! Both have been working closely together with me to improve my sites rankings. They have been patient to explain very technical details in a simple way for a non-technical person like me to understand. They are a good liaison between me and their own content team to create and execute good content for my site. I could not have expected a better customer service. I am confident that with their help my page rankings will improve quite a bit in short time! Thanks to them, I will have no second thoughts on recommending First Page Digital to others!
Dr. Kausthub Desikachar
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It's been such a rewarding experience working with First Page Digital for SEO work. They are really helping our marketing strategy. Our business started SEO with no in-house web dev resources. But thankfully, FPD has been able to tackle most of the technical hard work behind so that our campaign performance visibly and consistently improves MoM. The account team (Li Juan, Carl and Min Qi) is always supportive, attentive in putting up regular campaign reviews, reports and strategic recommendations. Their active communication definitely helps smoothening the process and achieving results faster. Highly recommend FDP for businesses looking for external marketing support!
Quan Ta Anh

Five Stars Five Stars Five Stars Five Stars Five Stars
Initially, I met with Angela, who came across as very sincere and willing to share honest opinions. She followed up with our requirements very closely, showing me technical details on what can be improved and met with her several times even though we did not commit to signing up with her! I was convinced by their company's capabilities because Angela as a senior sales knew very well what she was talking about, making me wonder if she was part of the technical team. Later on we worked with Anthony and his team for SEO and content solutions who were also very efficient. Anthony is very responsive to our queries and can be easily contactable if we have any requests. His team has also produced professionally written original content with strategic keywords to help boost our page ranking.
Ashton Chong
Five Stars Five Stars Five Stars Five Stars Five Stars
We would like to highlight the professional and dedicated SEO service provided by Carl and BingMing. Its one thing to fulfill contractual obligations but to support us beyond the line of duty deserved to be commended and highlighted. Their team has provided solutions to every problems we encountered and has been very responsive to our feedback. We highly recommend them to any customers who want to enhance their Google ranking and online business offerings. One of the best digital service provider we have encountered in the industry. (If not for the additional online traffic they brought in for us that kept us super busy, we would have lobbied them for a raise) ;)
AA Marketing AA Singapore
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First Page Digital provides excellent service and has been sincere in helping us solve many problems. Not many IT companies are able to go the extra mile in support and willingness to help like First Page Digital. Having gone through a bad experience with our previous SEO provider, they are indeed a refreshing change that we needed. Their SEO methodology is effective and we saw our page rank move up fast within a few months after engaging their services at the initial stage. We have been working with them for a few years now as they have constantly deliver the results that we seek. Their detailed monthly reports are precise in notifying where your keywords stand. “Recommended for businesses who want to dominate the SEO rankings for your preferred keywords”
Pasta Fresca
Five Stars Five Stars Five Stars Five Stars Five Stars
The experience working with First Page Digital was amazing, our account manager, Zoe was extremely helpful and really helped us hit the SEO expectations we wanted such as being listed on the 1st page in a short amount of time and it did not stop there, the rankings kept going up as well. In addition to Zoe's effort, the following individuals, Joanne, Jordan, Robert, Cassie, Joseph, Sarah Devaraj, Keegan, Ice, Lisa, and Stefan the backend support team and ensured the campaign's success as well.
Junxian Zhang
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I have been searching for a SEO agency for awhile till I met Angela she have been very patient and very professional in her work, She make sure I understand every aspect of SEO before I commit to anything. Ming and Carl have been amazing they are super responsive and always ready to make changes to make sure everything is optimized. First Page Digital have been very responsive, efficient and excellent customer service and they take pride in their work. I would recommend them to anyone.
Ger Ang
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These guys knows what they are doing. After engaging a few other SEO Agencies over the past few years, FirstPage Digital was much more responsive. Most importantly my website ranking did increase on a monthly basis. Monthly article written by Amanda were awesome and manage to deliver what we wanted. Big Shout Out to Sean Ho for his responsive replies even late at night. Last but not least would like to thank my account manager Asher for introducing me such a great team.
Esmond Liu
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I would like to commend First Page Digital Singapore for being a honest and result producing SEO company. A wonderful experience working with Su Hang. Throughout the campaign, his team was able to point out issues and offer good suggestions to improve for my site. Hence, I was able to quickly bounced back up from Covid disturb. This allows me to stay competitive in an ever-changing market. Definitely delighted to have FPDS as my business partner.
Alson Ong
Five Stars Five Stars Five Stars Five Stars Five Stars
I have been a client of First Page Digital for years. I appreciate particularly the detailed review Shirlyn provides as she manages my account proactively. She keeps on constant contact with me to give me ideas about improving my website, how my key words are doing and where I stand amongst my competitors. She has been very patient, knowing that I have very little technical knowledge and has made every effort to explain and educate me.
Joanna Ong
Five Stars Five Stars Five Stars Five Stars Five Stars
After meeting different SEO agents, First Page Digital still our go-to agency as their Senior Digital Strategist, Angela provide us a lot of insights and recommendations for our company. Not to forget, their Digital Marketing Strategist, Shirlyn actually went beyond the work scope to provide in-depth information about SEO instead of just doing it at back end. Very satisfied with their friendly yet professional service. Highly recommended!
Ew Chee Fong
Five Stars Five Stars Five Stars Five Stars Five Stars
We've been working with the team at First Page Digital for just over a year and they are really friendly, professional and have guided our company to better understand the importance of SEO in today's world. Our Acc. Manager, Sean, stepped into the role with great enthusiasm and is always keen to share new ideas or solutions to help increase our brand's online presence. Shoutout to Shane (fantastic manager) and Carl! Thanks team!
H North
Five Stars Five Stars Five Stars Five Stars Five Stars
First Page Digital have done a fantastic job with our existing SEO campaign. Khai, Shirlyn and their team are great at what they do and have been thorough in ensuring that our keywords are fully optimized to yield Page-1 results. We strongly believe in their professionalism and are eager for received even better results from them in the near future.
Insworld Institute
Five Stars Five Stars Five Stars Five Stars Five Stars
We have been with FirstPage Digital for almost almost 2 years now and are very pleased with their services from the beginning. Responses to product enquiries as well as technical aspect of SEO were handled with utmost professionalism and quick turnaround. Account Manager was always approachable and able to explain technical matters in the simple terms. Our SEO campaign are on-going and progressing very well thanks for FirstPage Digital!
GHM Hotels

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An Overview Of Video SEO?

Much like Google, Youtube looks for certain “ranking signals” in order to serve videos to relevant users. Things like tags, the way you name your video and more can influence how the video itself performs in Youtube. Just like standard SEO for blog articles, it helps rank your video among competitors for the same tags and keywords on search engine results pages.

When Google indexes a video, it lists the URL as a video page to differentiate it from other content. Since it can’t always derive what your video is about from the actual footage, you’ll need to supply the metadata that will assist with the SEO component. If you have other content on the page with the video, it will aid in determining in which industry it falls.

If your business creates videos frequently & already receives traffic from Youtube – YES! Youtube is the second biggest search engine behind Google. The opportunities are endless in terms of the amount of views and engagement you can receive. People are drawn to visual content as walls of text become tiring to read. They would rather prefer listening to an excited voice about the latest products with plenty of smiles than work through endless text.

So, is video SEO worth it? It all depends on how well you pull it off. It doesn’t help putting in loads of effort, but then the video doesn’t perform well in rankings. That’s why you need First Page services to help you.

We have a proven track record of improving Youtube channel viewership, subscribers and overall activity. Not only can we assist with increasing views and traffic to your site, but we can work on a content plan for the next few months. We know how challenging it can be to find the right topics for difficult niches, but that’s where our experience kicks in.

We’ll also ensure that we marry the content of your site with the video SEO. It will help show authority and expertise in the industry, which will gain trust among existing and new followers.

Regardless of format, the best videos are those that capture your audience’s attention with relevant content. Nonetheless, some formats have proven more popular than others. Some of these videos include, tutorials, client testimonials, interviews and behind the scenes takes, as well as explainers and video infographics.

It’s also important to use the right platform for your industry. For instance, YouTube may be popular for most formats and videos, but gamers enjoy Twitch for live streaming and chatting to followers. Sharing your videos on the right social media platforms is also essential, such as LinkedIn for businesses and freelance opportunities. First Page Digital can help you make the right choices.

Whether it’s instructions on setting up furniture, a guide to playing guitar or a step-by-step recipe, video tutorials push beyond the limits of written directions and can do a much better job of capturing people’s attention. There are many people out there that enjoy step-by-step instructions in several aspects of life, especially when it has a clear explanation.

Video tutorials are the best fit for these situations. Written content can sometimes be hard to follow, especially when the descriptions are unclear. At least your videos can show exactly how something can be accomplished, even if it may take longer to explain.

If you have a client who just loves what you do, ask them to do a video testimonial for your website or YouTube channel so prospective customers can hear it for themselves. Video testimonials have a more profound impact on the viewer and offer much more detail than a written review ever could.

Should your client be too shy or not have the expertise to make a video, you can snap several testimonials together in a video montage with images to show off the praise. You can ask for photos from your clients or take screenshots of social media text to place in the movie. First Page can assist you with putting one together with SEO in place.

If you operate in a complex field or simply want to break down a topic to users in a visually engaging manner, video explainers and infographics are a fantastic way to have a more lasting impact on your website visitors and a sensible place to start with SEO for videos.

It works similar to someone using a projector and presentation at a corporate meeting to showcase the latest stats and how the budget plan is progressing. The visual, text and audio work together to paint a picture to the audience that’s better than a plain article. If you’re doing a live video, you can answer questions from the audience.

Is there an interesting story beyond your business, one of your employees or even a client? Consider putting a face to your brand by interviewing the most engaging people in your business or share something from behind the scenes that shows the character of your organisation.

You’d be surprised how many people love seeing how things happen behind the scenes, especially if you’ve crafted something amazing. You can even put a video together expanding how you managed to achieve success in your industry. It’s an excellent way to be creative while showing off your brand.

How Can Video SEO Help My Business?

Yes, video transcripts do help with SEO. Transcripts featuring relevant keywords lure Google and other search engines to rank your video higher. Additionally, we know that link building can’t happen without text. With video transcripts, you’ll be able to use quotes or key phrases to create backlinks.

Embedding videos onto your website won’t necessarily increase your SEO score. However, the inclusion of videos on a webpage full of text can work to capture your audience’s attention and lengthen the time they spend on your webpage. This can help with increasing conversion rates, which is ultimately what SEO is all about.

Research shows that videos prove more effective than blogs and articles in generating leads and sales. Nonetheless, there are many different ways to top the search engines and premium, SEO-rich content writing can work hand-in-hand with video SEO to get you the results you want. That being said, the most effective format for your content may depend on a few factors such as your audience, your budget and the information you want to get across.

Consumers want information that’s easy to digest, and it’s no surprise that search results with a video thumbnail are more attractive to the eye. Google’s prioritises content that brings relevance to their search engine users. When Google assesses the relevance of your content, text, images and video will all play a part in boosting your search engine rank.

The best way to create high quality videos with SEO value is to engage the help of a well-reviewed SEO agency with professional in-house video editing services. At First Page Digital, our professional designers combine their knowledge of SEO techniques with their unique multimedia skill sets to create captivating videos tailored to different audiences, brands and visions.

Creating an SEO friendly video will in a large part depend on which platform you’ll be hosting your video on. While factors like the necessity of including thorough added metadata remain the same, optimising a video for Youtube will be very different from optimising a video to be embedded on your website. Engage our video SEO services and let the pros figure this out for you with our SEO knowledge on how to best push your content up the rankings!

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