Whether it’s for advertising, entertainment, education or anything in between, a successful video can be a workhorse in driving sales, increasing revenue and boosting organic traffic to your website. But what good is a video if no one watches it? At First Page Digital, our expertise in SEO for videos will inject new life into your reach and view counts by pushing your creation to the top of search results and giving you a new avenue of online exposure.
In recent years, no other online marketing technique has progressed as quickly as video SEO. The medium has seen exponential growth as users, businesses and search engines have all recognised it’s unique potential and become hungrier than ever for video content. The birth of platforms such as YouTube and the addition of high-quality cameras to smartphones and other mobile devices has led to an explosion in user-generated content along with new possibilities for social marketing and entertainment, to the point where just about every website with significant traffic has at least one video on it. Naturally, this has inevitably led to a rise in search requests for videos and a surge in clicks on multimedia listings. With the opportunity to rank in Google’s universal search results along with its dedicated tab, a robust video SEO strategy will put your content in the spotlight and multiply reach and views.
If we asked you what is the second-largest search engine in the world after Google, would you know the answer? It’s not Baidu, Bing or Yahoo – it’s YouTube, with billions of queries per month and a user base so large it eclipses the populations of all but two of the world’s countries. From music videos and movie trailers to tutorials and blogging, YouTube’s monolithic treasure trove of content makes it a magnet for an eye-watering amount of search-based traffic across all ages, interests and geographic locations. This makes it a goldmine for businesses and video producers hoping to rake in the views, but it also means your video must be well-optimised or risk being drowned out by the competition. With our expertise in SEO for YouTube pushing your content higher in search listings, you’ll be able to spend less time worrying about promoting your product and more time doing what you do best: creating it.
We put your website or channel under the microscope and analyse what you create, where you promote it, how users are interacting with it and if it’s been tailored for video SEO. The research and planning phase is critical to focusing energy on the right keywords and maximising results.
You might make the most beautiful videos in the world, but Google and YouTube won’t know until it gets the right data to give you authority in search results. We execute a comprehensive optimisation strategy covering content, data and engagement to help search engines crawl, index and favour your clips.
Once your videos have been audited and optimised, we identify the best distribution channels and engagement strategies to help you grow your audience and keep viewers coming back for more.
The best time to start making videos was five years ago, the second best time is today. If you don’t yet have content of this format to optimise, consider it an excellent opportunity to start on the right foot. Content is critical for SEO and videos are a great way to diversify how you deliver it, not to mention a fantastic opportunity to engage users in more meaningful ways and expand on existing information on your website or YouTube channel. Where to begin will vary depending on the size and scope of your business, but here are a few ways you can use video to complement your website and find new ways to get great rankings on Google. But remember: don’t just throw together any old video for the sake of it. Ultimately you need to consider how best to add value to the user experience – from there, the rankings will come naturally.
If you operate in a complex field or simply want to break down a topic to users in a visually engaging manner, video explainers and infographics are a fantastic way to have a more lasting impact on your website visitors and a sensible place to start with SEO for videos.
Whether it’s instructions on setting up furniture, a guide to playing guitar or a step-by-step recipe, video tutorials push beyond the limits of written directions and can do a much better job of capturing people’s attention.
Is there an interesting story beyond your business, one of your employees or even a client? Consider putting a face to your brand by interviewing the most engaging people in your business or share something from behind the scenes that shows the character of your organisation.
If you have a client who just loves what you do, ask them to do a video testimonial for your website or YouTube channel so prospective customers can hear it for themselves. Video testimonials have a more profound impact on the viewer and offer much more detail than a written review ever could.
Whether it’s video SEO for YouTube or your website, we have the specialised knowledge of search engines to optimise your content and push it to the top of results pages for relevant keywords. We take the time to understand your objectives, observe your current position and plan an effective strategy with clear goal-setting and detailed reporting to keep you aware of how your campaign is progressing.