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The 10 Best Free SEO Tools in 2024

The 10 Best Free SEO Tools in 2024 6

As we approach 2024, the world of search engine optimisation (SEO) continues to evolve, and staying ahead of the game requires using the best SEO tools available. These tools are essential for web content writers to optimise their content effectively. Among the top free SEO tools in 2024 are trusted options such as Google Analytics and Google Search Console, which provide valuable insights into website performance and user behaviour. There are also powerful keyword research tools like Keywords Everywhere to help you discover high-impact keywords for your content. Additionally, tools like MozBar’s free version offer competitive analysis and backlink insights. These free SEO tools are indispensable for enhancing your content strategy, boosting organic traffic, and ensuring your blogs and articles are SEO-friendly.

Let’s explore these invaluable free SEO tools in detail and discover how they can elevate your digital marketing game.


1. Yoast SEO

yoast seo one of the best free seo tools

The Yoast SEO tool is designed to automatically analyze your content and optimise it for SEO. This SEO plugin works exceptionally well on WordPress sites and will provide you with everything you need to create SEO-friendly content for free, from meta descriptions to image tags.

Dynamic XML Sitemap

Yoast SEO provides an XML sitemap indexing service that allows you to submit your site to search engines like Google and Bing. This sitemap is fully dynamic and will update according to what pages you have added to your website. At the same time, if you choose to insert a no-index tag on any page, Yoast automatically removes the url from the sitemap. This makes sitemap management a breeze.

Page Titles & Meta Description Management

A 2nd feature of Yoast is the ability to generate page titles and meta description templates for various category pages, posts, or tags.

This is especially useful for e-commerce websites, where it is too time-consuming to manually create custom page titles and meta descriptions on each page. Furthermore, if your business has seasonal offers, these taxonomies allow you to switch out offers in your snippets easily. These features make this free tool highly useful for e-commerce SEO strategies.

Canonical Tag Management

You can implement canonical tag through Yoast SEO. This setting is found at page level, where under “advance settings”, you will find a field related to it. Simply inputting the main variant URL here will create a canonical tag pointing towards it. Conversely, should you leave this field blank, then by default, the page will have a self-referencing canonical tag.


2. Ahrefs

ahrefs free tools for seo audit

Ahrefs offers 3 simple and free SEO audit tools for anyone to use. These are “Backlink Checker”, “Website Authority Checker”, and “Broken Link Checker”.

Ahrefs Free Backlink Checker

The free backlink checker checks backlinks against your domain name and shows you all the links pointing to your site. Data displayed includes the referring domain, referring page, DR and UR of the referring page, estimated organic traffic, and anchor text used. Essentially, you get to see your website’s link profile in 1 concise report. Definitely consider scanning your website with this tool if you are currently performing link building strategies.

Ahrefs Free Website Authority Checker

The free website authority checker is a powerful free SEO tool that allows you to get a preview of how strong is your website’s SEO presence. This includes the website’s Domain Rating (DR), quantity of backlinks, number of referring domains, and percentage of which are do-follow links.

Ahrefs Free Broken Link Checker

The free broken link checker is a great way to identify backlinks to your website that have been lost. This could be due to previously linked pages returning a 404 response or if the links have been removed entirely. Based on the data, you stand a chance to recover high quality backlinks that have been lost.

Ahrefs Paid Version

The Ahrefs paid suite of tools includes several additional detailed reports and features to help you perform more comprehensive SEO efforts. A favourite of many digital marketing agencies, the suite provides almost any feature you could want for SEO analysis.

For starters, the Ahrefs Site Explorer tool allows you to input a domain and find data such as backlink profile, organic search performance, and paid search data. In particular, the organic search provides search rankings for the inputted domain, the estimated traffic, and any change in position for the search term over a period of time. These tools can be used for both your own domain as well as for competitive analysis.

One standout feature is Ahrefs Keyword Explorer Tool (SEO Keyword Tool). Simply input your seed keyword and Ahrefs will return plenty of suggested organic keywords. Keyword suggestions made here have a bonus keyword difficulty statistic which gives you more insight into which to target. After all, marketers do need to prioritise keywords based on their value as well as the current state of their website.

Another interesting feature of the paid Ahrefs suite is the CCTLD and IP address features when analysing backlinks. This offers you an easy way to understand the origin your backlinks and thus find if there are any low quality or bad links.


3. Google Search Console

google search console, one of the best free seo tools

Google Search Console (GSC) offers you one of the easiest ways to monitor how your site performs for Google Search. You just have to log in to Google Search Console, enter your UR, verify ownership of your website and you instantly get plenty of juicy data on your website.

Performance Report

For starters, GSC informs on what keyword phrases your website is appearing on Google SERPs and which ones are delivering clicks to your website. You may further customise displayed data by filtering for country, dates, terms, or page paths. This allows you to quickly find organic searches that are on the rise or pages that are under performing. In turn, you can use this to find new content ideas.

At the same time, the interface allows you to display additional parameters such as click through rate and average position of your search terms.

Technical Data

For more seasoned marketers, GSC offers massive amounts of data on technical SEO issues from page response codes, loading speed, core web vitals, backlink profile, mobile optimisation, internal links, and crawl log files. I definitely recommend that you spend time diving into the several reports on the tool.


4. Google Keyword Planner

google keyword planner, free keyword research tool for seo

Google Keyword Planner is a free keyword research tool for SEO that helps you to identify relevant keywords based on Google Search. Once you’ve identified these keywords, you can then use them to build a list of keywords that you can use to attract search traffic to your website.

To start, you simply need to input a first seed keyword that represents your topic. Thereafter, Google Keyword Planner offers several keyword ideas and their monthly search volume in order for you to determine their value.


5. Copyscape

copyscape, free seo tool to check plagiarised content

Make sure that you post 100% original and non-plagiarised content by putting everything through Copyscape before you post it. Sites that have plagiarised content tend to have lower search engine rankings than those with original content, which makes Copyscape a very valuable tool for site owners.

This helpful and free SEO tool lists pages on the website that have a high level of duplication with your own website’s pages. Paired with it is a content duplication percentage and the function to see what sections of the page have highly similar content.


6. Google Analytics

google analytics, a free seo tool to get insights into your web traffic

At this point, you’ve probably heard of Google Analytics, and as the name suggests, this free SEO tool is all about giving you insights into your web traffic which will help you get better acquainted with your audience and how your site visitors think.

For starters, Google Analytics allows you to find page views and entrance pages on your website. In turn, this gives you a strong idea of how visible these pages are on search engines. Naturally, as your website’s SEO improves, you should expect to see an increase in numbers shown in Google Analytics. Additionally, consider complementing your SEO efforts with a Google Analytics certification course. This course can provide you with a deeper understanding of how to leverage the free analytics tool effectively, helping you track the impact of your SEO strategies more accurately. 

Conversely, if organic traffic is not picking up for particular new pages, then it could be an indicator of SEO issues there. For instance, you may not have chosen the right set of relevant keywords or your page does not meet the search intent of your audience.


7. Page Speed Insights

pagespeed insights, the free seo tool to check website performance

Page Speed Insights is another useful  and free SEO tool that provides information on your website’s performance. It checks your website against Google’s recommendations for page load speeds and tells you whether or not they’re meeting the standards. Measured against metrics such as LCP, FCP, CLS, and TBT, the tool will highlight any technical issues on your website. Thereafter, additional recommendations will be made to help improve the resource loading process for your website.


8. Answer The Public

 answer the public, a free seo tool for keyword research

Answer The Public is a game-changer in the world of keyword research, offering the ability to uncover a treasure trove of 150+ keyword ideas in a matter of seconds. What sets this remarkable tool apart from the rest is its unique data source. While many free SEO tools rely on data from the Google Keyword Planner, Answer The Public takes a different approach. It scours forums, blogs, and social media platforms to identify the questions people are asking and seamlessly transforms those queries into powerful keywords. One standout feature of Answer The Public is its “Vs. Keywords” section, which taps into the curiosity of users searching for comparisons. This tool’s ability to uncover these “Vs. Keywords” adds an extra layer of depth to your keyword research, making it an indispensable free SEO resource for content creators and SEO professionals.


9. SEO Quake Chrome Extension

seoquake, a free tool to get seo report for a page’s onsite performance

SEO Quake is a free chrome extension that provides a fuss free SEO report for a page’s onsite. This includes your page title, meta description, internal link count, headings, canonical tag, image alt tags, text to html ratio, and keyword density.

On the SERP, SEO Quake provides a SEO report card of sorts for all listings on the SERP such as the webpage’s domain authority (DA) and page authority (PA). This makes for easy comparison amongst all results on the SERP. Should you wish to get data in a CSV format, SEO Quake also has a feature to export all results on the SERP.


10. Google Structured Data Markup Helper

google structured data markup helper, a free seo tool to create structured data markup

Google Structured Markup Data Helper is a simple yet powerful free SEO tool that helps you create structured data markup for your website. It’s a great way to ensure that your website meets the requirements of Google’s rich snippets.

You’ll need to first choose the type of data you want to add to your website. Once you do so, you’ll be able to enter the required information or highlight the relevant data on your page. No coding knowledge is required here as the tool helps to generate all formats while guiding you to have the standard fields for the schema type chosen.


11. Screaming Frog (Frog SEO Spider)

 screaming frog is used by seo professionals to get free seo audits

Screaming Frog is a web crawler that helps you crawl through websites and extract their content. You can use this tool for free to perform tasks such as finding broken links on your site, unoptimised page titles, orphan pages, wrong canonicals, and more. This is especially useful for large websites that run enterprise SEO strategies as the problems present here can be hard to discern.

Furthermore, Screaming Frog can use APIs from Google Analytics, Google Search Console, Ahrefs, and more! These provide a premium on top of the standard data presented in Screaming Frog.

Technical SEO professionals swear by this tool, using it to perform high level professional SEO audits. Having said this, it should be noted that this tool has a very high skill ceiling and can require plenty of time investment in order to realise its full potential.


12. Detailed SEO Extension

detailed seo extension, a free seo tool to analyse on-page seo elements

This powerful browser extension is a game-changer among free SEO tools. With the Detailed SEO Extension, you can effortlessly analyse on-page SEO elements of any website, including meta tags, headings, and keyword density. This tool empowers you to fine-tune your content by providing insights into your competitors’ strategies, helping you optimise your articles and blogs with precision for better rankings in search results.


13. BuiltWith

builtwith, a free seo tool to identify the software and app a website uses

This free SEO tool allows you to uncover the technology stack behind any website, giving you a competitive edge by identifying the software and app a successful site uses. By integrating this knowledge into your SEO strategy, you can make informed decisions about which technologies to leverage to boost your site’s performance and user experience. This makes BuiltWith, an essential tool for anyone looking to harness the power of free SEO tools to stay ahead in the ever-evolving digital landscape.


14. Lighthouse

lighthouse, a free and open source seo tool

Lighthouse is a free and open-source SEO tool provided by Google that focuses on optimising the performance, accessibility, best practices, and SEO of web pages. It not only audits your website but also offers actionable suggestions to improve its overall quality. Incorporating Lighthouse into your toolkit of free SEO tools ensures that your content is not only SEO-friendly but also meets essential criteria for user experience and accessibility, aligning perfectly with Google’s best practices.


15. MozBar

mozbar, the free seo tool is used to get insights into any webpage

MozBar is a highly useful and free all-in-one SEO toolbar. This Chrome extension equips you with vital insights into any webpage or website’s Page Authority, Domain Authority, and Spam Score. Its significance shines when conducting competitor keyword analysis, enabling you to measure the competitiveness of keywords and the number of high-quality backlinks needed for favourable rankings. It also provides tools for seamless on-page SEO analysis and the ability to assess the value of backlinks from specific pages. While you can access the basic version of MozBar at no cost, those seeking advanced features can explore MozBar Premium.


Unlocking SEO Success with Free Tools and First Page Expertise

In the ever-evolving landscape of digital marketing, staying at the forefront of SEO trends and strategies is essential for businesses aiming to thrive online in 2024. These best free SEO tools are not only invaluable to content writers but also for SEO professionals and website owners looking to boost their online presence. As you explore these powerful tools to optimise your website and content, it’s important to remember that the world of SEO is multifaceted. 

While free SEO tools provide a solid foundation, a comprehensive SEO strategy often requires expert guidance and specialised services. That’s where First Page, a leading SEO company, comes into play. Whether you’re looking to improve your local SEO efforts or expand your online reach through international SEO, First Page offers tailored solutions to help you achieve your goals. With our expertise and dedication to driving organic traffic and enhancing online visibility, we can be your strategic partner in search engine optimisation. 

Explore the world of free SEO tools, but when you’re ready to take your digital marketing strategy to the next level, consider partnering with First Page for results-driven SEO services that make a difference.