Understanding how to harness and analyse a plethora of information is crucial in making informed business decisions in today’s data-driven world. For those aiming to stand out in the crowded digital marketing sector, taking the Google Analytics Individual Qualification (GAIQ), a Google Analytics certification exam, offers a pathway to mastering the art of data interpretation.
Let’s take a look at Singapore’s diverse Google Analytics courses, equipping you with the knowledge to navigate the digital waves confidently.
Ultimate Guide To Top Google Analytics Certification Courses
Navigating the vast sea of Google Analytics courses can be overwhelming, especially when aiming for top-tier credentials such as the Google Data Analytics professional certificate. With so many options at your fingertips, knowing which ones truly make a difference is essential.
Get ready to dive deep into a comprehensive curriculum that covers everything from the basics to advanced analytics techniques. Tailored to cater to both novices and seasoned professionals, these courses offer a blend of theoretical knowledge and practical experience, ensuring that all participants are well-equipped to navigate the dynamic landscape of data analytics.
1. Google Analytics Courses (Google Analytics Academy)
Mode of Training: E-learning
When it comes to mastering Google Analytics, Google Analytics Academy stands as the gold standard. As the official learning platform designed by Google, the academy ensures that every learner starts their journey with a solid foundation with courses meticulously curated for beginners. Moreover, their comprehensive curriculum only takes four to six hours to complete, allowing learners to delve deep into the expertise and insights provided directly from the team at Google in a concise timeframe.
There won’t be any official certification at the end but the “Google Analytics for Beginners” course is an ideal starting point for those new to the world of web analytics. Participants will be introduced to the fundamentals of Google Analytics, including navigating the interface, understanding basic reports, and setting up dashboards. They’ll also learn how to track and analyse user behaviour on their websites, enabling them to make data-driven decisions.
Google Analytics for Beginners
The Google Analytics for Beginners course by Google Analytics Academy is designed for absolute beginners in Google Analytics. It covers the basics of setting up an account, implementing tracking code, understanding reports, and sharing insights. The course is self-paced, so the actual time can vary depending on your learning speed and familiarity with the subject matter.
| Provider | Google Analytics Academy |
| Why Choose This Course | It’s a comprehensive introduction to Google Analytics, covering essential aspects like setting up an account, navigating the interface, and understanding basic reports. Practical examples are included, allowing learners to apply their knowledge in real-world scenarios. It prepares learners for further exploration into Google Analytics, including measuring custom and Google Ads campaigns, and conducting reports and campaigns. |
| Suitable For | Beginner-friendly. It covers basic features and is designed to help learners create and set up their Google Analytics account, navigate through its interface, and understand and implement the knowledge in their work. It’s suitable for individuals who need to use Google Analytics for their daily tasks and job responsibilities, especially in understanding website performance through various reports. |
| Duration | 3 Hours. 17 lessons across 4 units. |
| Cost | Free. |
| Instructor | Justin Cutroni and Krista Seiden. They are known for their expertise in Google Analytics and have been involved in teaching various aspects of the tool. |
| Course Page | https://analytics.google.com/analytics/academy/course/6 |
Advanced Google Analytics
The Advanced Google Analytics course by Google Analytics Academy builds upon the foundation laid in the Beginner’s course and dives deeper into advanced topics like user segmentation, goal tracking, attribution modeling, and custom reports. The increased complexity and content volume naturally lead to a longer estimated completion time.
| Provider | Google Analytics Academy |
| Why Choose This Course | The course offers in-depth knowledge on how data is collected and processed in Google Analytics. It covers advanced configurations and techniques, including segmentation, channel reports, audience reports, and custom reports. The course provides insights into effective marketing strategies like remarketing. It includes interactive demos and activities, allowing learners to apply what they have learned practically. Learners can complete the course at their own pace and earn a certificate of completion at any time. |
| Suitable For | This course is aimed at individuals who already have basic knowledge of Google Analytics and want to delve deeper into its functionalities. It’s suitable for those who are looking to understand the more complex aspects of data collection and processing in Google Analytics, such as Custom Dimensions, Custom Metrics, and Event Tracking. |
| Duration | 6 Hours. 18 lessons across 4 units. |
| Cost | Free. |
| Instructor | Justin Cutroni and Krista Seiden. They are known for their expertise in Google Analytics and have been involved in teaching various aspects of the tool. |
| Course Page | https://analytics.google.com/analytics/academy/course/7 |
2. Full Google Analytics Training (Tertiary Courses)
Mode of Training: Physical classroom training, on-site training, e-learning via Zoom
Established in 2014, Tertiary Courses has carved a niche in delivering modular Industry 4.0 courses. With credentials as a Singapore Workforce Skills Qualifications (WSQ) Approved Training Organisation and an affiliation to the IBF Standard Training Scheme, they champion quality learning.
Their two-day Full Google Analytics Training offers a deep dive into Google Analytics 4 (GA4), the platform’s latest version. Attendees will journey from the foundational steps of GA4 setup to the advanced realms of crafting detailed reports.
The curriculum provides a comparison between GA4 and its predecessor, Universal Analytics, ensuring participants grasp the breadth and depth of the new features. With hands-on exercises and real-world examples, learners will master tracking user interactions, setting precise conversion goals, and harnessing GA4’s robust reporting capabilities.
For example, let’s assume you’re a local e-commerce store owner who notices many users drop off at the checkout page. Using the skills acquired, you can identify that the payment gateway is causing issues, allowing you to implement a more user-friendly payment system quickly.
As a result, the store sees a substantial increase in completed purchases, boosting revenue. With this acquired expertise, attendees will be primed to harness data insights effectively, paving the way for informed strategic choices that catalyse business expansion.
Register for this Google Analytics training and obtain a Certificate of Completion from Tertiary Courses as well as a SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework (NICF).
| Provider | Tertiary Courses Singapore |
| Why Choose This Course | It provides practical skills in GA4, covering everything from setup to report generation, with a focus on real-world applications. |
| Suitable For | Business owners and digital marketers who use Google Analytics |
| Duration | 2 Days, 15 hours |
| Cost | $498.00 (GST-exclusive), $537.84 (GST-inclusive) |
| Instructor | Ray Teoh Tham Kim and Allen Wong |
| Course Page | https://www.tertiarycourses.com.sg/full-google-analytics-training.html |
3. Google Analytics Training Course (Inspizone)
Mode of Training: Physical classroom training
Inspizone, a distinguished professional training provider, has been recognised with accolades such as the Top Business Service Quality 2021/2022 and Marketing Magazine’s Marketing Excellence Awards 2020. These awards underscore their commitment to delivering top-tier training, ensuring students benefit from their courses.
Their one-day Google Analytics Training Course equips learners with the prowess to configure GA dashboards and interpret intricate web traffic dynamics. A highlight of the programme is the live analysis training, where participants witness real-time demonstrations of the pivotal factors influencing online traffic performance.
Students will be able to pinpoint sudden spikes in visitors, likely from recent marketing campaigns. With the live analysis techniques mastered during the course, they can delve into the data and extract actionable insights. These insights become the foundation for strategic decisions, optimising online presence and driving sales.
Beyond the core curriculum, Inspizone offers an added advantage: a complimentary refresher class within six months. This ensures that participants can revisit and solidify their understanding, staying updated in the ever-evolving digital landscape.
For those who demonstrate dedication by maintaining an attendance of at least 75%, a rewarding culmination awaits. They will be conferred a Google Data Analytics certification of achievement, a testament to their proficiency and a valuable addition to their professional portfolio.
| Provider | Inspizone |
| Why Choose This Course | It offers practical training in Google Analytics, providing skills in traffic measurement, user behavior analysis, and conversion tracking, essential for effective digital marketing. |
| Suitable For | Business owners, digital marketers, Entrepreneurs |
| Duration | 1 Day, 7 hours, 9:30 AM – 5:30 PM |
| Cost | Not specified |
| Instructor | Not specified |
| Course Page | https://www.inspizone.com/google-analytics-training-course/ |
4. Google Analytics Course (Aesperon Academy)
Mode of Training: E-learning
Since its inception in 2012, Aesperon Academy has been recognised as an Approved Training Organisation by SkillsFuture Singapore, offering comprehensive and affordable courses to empower Singapore’s workforce.
With Singapore’s transformation into a Smart Nation, data and web analytics proficiency, particularly Google Analytics, has become a vital skill for businesses and digital marketers. Aesperon offers a two-day Google Analytics course, beginning the programme by highlighting essential terms and tools. Students will then proceed to set up their accounts, and be guided on customising their dashboards for optimal use.
As the course progresses, it dives deeper into web analytics, presenting six comprehensive reports that shed light on user behaviour. This insight aids in assessing the effectiveness of marketing strategies. Advanced techniques, including integration with Google Tag Manager, are also covered, ensuring graduates are well-equipped for future digital marketing endeavours.
Upon completing the course, participants will receive the Google Data Analytics professional certificate, a testament to their newly acquired skills, ready to be showcased in their professional portfolios.
| Provider | Aesperon Academy |
| Why Choose This Course | The course covers introduction to Google Analytics, deep diving into data, setting up Ecommerce tracking, and application of Google Analytics. |
| Suitable For | Marketing executives, data analysts, web developers, and others interested in learning Google Analytics. |
| Duration | 2 Days, 10am to 5pm |
| Cost | $511.00 – $535.00 (including GST) (This course can be fully funded using SkillsFuture Credit.) |
| Instructor | Gavin Choo and Gold Poovan Devasagayam |
| Course Page | https://aesperonacademy.com/courses/google-analytics-training-skillsfuture-singapore/ |
5. Making Business Decisions With Google Analytics (FirstCom Academy)
Mode of Training: In-person classroom training
FirstCom Academy, a certified training establishment, delivers impactful WSQ courses. Embark on a journey of data-informed choices with their “Making Business Decisions with Google Analytics” course.
This comprehensive two-and-a-half-day course equips participants with the skills to harness Google Analytics effectively, from the basics of installation to linking Google Ads to maximise ad budgets. Participants will gain insights into deciphering consumer trends, understanding on-site behaviours, and optimising websites for goal conversions.
The course not only focuses on tracking performance but also emphasises the strategic use of data to influence website structures and customer-driven marketing campaigns. Participants will be adept at interpreting data to make informed business decisions by the end of the training programme. For instance, if you’re a clothing shop owner, you could identify the most clicked clothing item on your online store, and then optimise ads or its keywords to further boost sales.
The investment in this course promises a return in the form of enhanced website effectiveness and targeted marketing strategies. Successful participants will then earn a Certificate of Completion from FirstCom Academy and a SkillsFuture WSQ Statement of Attainment.
| Provider | FirstCom Academy |
| Why Choose This Course | It provides practical skills in Google Analytics, essential for making informed business decisions based on website data. |
| Suitable For | This course is suitable for those interested in web analytics, including professionals and business owners looking to gain insights into customer behavior and improve online sales conversions. |
| Duration | 2.5 days |
| Cost | $1200 (before skillsfuture subsidy – as low as $456 after subsidy) |
| Instructor | Daryl Kang, Irene Moon Santoso, Vanessa Chan, Alena Chan |
| Course Page | https://www.fca.edu.sg/course/google-analytics/ |
6. Advanced Google Analytics for Power Users (ClickAcademy Asia)
Mode of Training: In-person classroom training
ClickAcademy Asia is a distinguished institution offering executive education for digital marketing, sales, and communications professionals. They are also recognised as Singapore and Malaysia’s official Google Partner Academy.
This two-day intensive course on Advanced Google Analytics for Power Users delves deep into the core principles of Google Analytics, mastering tools and methodologies that are pivotal for data interpretation. Students will learn to craft compelling visualisations using Google Looker Studio, showcasing trends and insights effectively. Such techniques can unveil hidden patterns, make data-driven decisions, and enhance storytelling for stakeholders, driving growth and innovation.
Upon concluding the course and exam, participants will be awarded the Google Data Analytics Professional Certificate issued by ClickAcademy Asia, a mark of their expertise. But it doesn’t end there; attendees also receive a complimentary refresher class, valid for one year, ensuring they remain at the forefront of the field.
| Provider | ClickAcademy Asia |
| Why Choose This Course | The course offers advanced training in Google Analytics, equipping learners with skills to improve business performance using analytics tools. |
| Suitable For | Marketers, senior managers, business owners, executives with marketing, business analysis, web development, and sales responsibilities |
| Duration | 2 days |
| Cost | SGD 995 per participant (excluding GST) |
| Instructor | Jeff Rajeck, an experienced marketing researcher and trainer |
| Course Page | https://www.fca.edu.sg/course/google-analytics/ |
7. Applied Google Analytics For Business (Emarsity)
Mode of Training: In-person classroom training
Emarsity consists of a passionate team of digital marketing experts, and educators committed to sharing their knowledge in the industry. In their immersive two-day WSQ-endorsed Applied Google Analytics for Business course, participants will be introduced to the dynamic world of Google Analytics 4.
Emarsity emphasises real-world application during its lessons. Using real website data as a reference, learners will analyse using dimensions in Google Analytics. This practical approach ensures attendees can assess audience engagement and on-site behaviours effectively.
As attendees journey through the course, they’ll effortlessly navigate GA4’s settings, and hone their skills in evaluating audience engagement and on-site activities.
By interpreting this data, they can also gain insights beneficial for SEO strategies. For instance, by analysing the most frequently searched keywords that lead visitors to the site, they can craft content that better aligns with these terms, enhancing website visibility and organic reach.
As a testament to their newfound expertise, participants will be presented with a Certificate of Completion, a tangible acknowledgement of their mastery in the domain.
| Provider | Emarsity |
| Why Choose This Course | Practical and hands-on training in Google Analytics 4, focusing on generating insights from data and making data-driven decisions for internet marketing website performance. |
| Suitable For | Marketing professionals, business owners, entrepreneurs, and individuals interested in internet marketing. |
| Duration | 2 days, 6 Modules |
| Cost | $972 before subsidies |
| Instructor | Jayne Tew, experienced in digital and media strategy, analytics, SEO, e-commerce, and campaign management. |
| Course Page | https://emarsity.com/google-analytics-business-course/ |
8. Professional Certificate In GA4 Course (Aventis Learning Group)
Mode of Training: In-person classroom learning, virtual learning via Zoom, and self-paced e-learning courses
Course Fee: S$1,200.00 (excluding GST)
The Professional Certification course in Google Analytics 4 (GA4), offered by Aventis Learning Group, is a gateway to mastering the nuances of online data analytics. In today’s digital age, understanding customer interactions and online content is paramount, and Google Analytics offers the perfect platform for this exploration. Aventis, an extension of the esteemed Aventis Graduate School, is renowned for fostering the growth of professionals.
This course offers participants a thorough grasp of GA4, from basic setup to advanced functionalities. Learners will understand how to track user interactions across various digital platforms and tap into the enhanced capabilities of GA4’s cloud integrations. The curriculum also delves into the depth of GA4’s reporting, equipping learners to analyse data precisely.
For digital marketing enthusiasts, these courses sharpen their analytical understanding, making them adept at deciphering online patterns. Businesses, in turn, can harness these insights for targeted digital marketing strategies and robust online growth.
| Provider | Aventis Learning Group |
| Why Choose This Course | It offers in-depth training on GA4, including cloud integrations, advanced reporting, and segmentation analysis. |
| Suitable For | Digital marketing professionals, business analysts, web developers, and sales professionals |
| Duration | 2 days, 7 Modules |
| Cost | $1,200, 7 Modules |
| Instructor | Ariff Kamal, co-founder of Think Digital Academy and Group Organic Lead for MoneySmart Group |
| Course Page | https://aventislearning.com/course/google-analytics-course/ |
Why Get Certified In Google Analytics
Staying current with digital marketing tools like Google Analytics is crucial in today’s market. For marketers in Singapore, enrolling in courses and earning certifications in Google Analytics is a strategic investment for remaining competitive. With the Analytics-as-a-Service (AaaS) industry projected to grow significantly, mastering Google Analytics is not just beneficial but essential for success in the digital marketing field
Wide Usage Of Google Analytics
In Singapore, Google Analytics is widely used, with the latest data showing that there are 48,684 websites in Singapore using Google Analytics. This significant usage reflects the tool’s essential role in digital marketing and website analytics within Singapore’s dynamic digital economy.
Source: https://trends.builtwith.com/analytics/Google-Analytics
Given Google Analytics’ global dominance, holding over 29% market share in the web analytics sector and being used by 55.49% of all websites, its prevalence in Singapore’s market underscores its importance for local marketers and businesses.
The tool’s capability to provide detailed insights into customer behavior and marketing effectiveness makes it a key asset for anyone in the digital marketing field in Singapore.
Demand For Google Analytics Skills In Job Hiring
Google Analytics skills are crucial for various marketing roles in Singapore, including digital marketing managers, SEO specialists, and content strategists. The tool’s adoption and usage by a significant proportion of top websites highlight its importance in the field. Small businesses, in particular, heavily rely on Google Analytics, with 74% of companies using it being small enterprises with 1-10 employees.
Source: https://trends.builtwith.com/analytics/Google-Analytics
Google Analytics is increasingly recognized as a crucial skill in various job postings in Singapore. Recent listings on job platforms like Jobstreet reflect this trend, with numerous positions, such as Digital Marketing Executives and Specialists, requiring proficiency in Google Analytics. These roles span a range of industries and offer competitive salaries, underscoring the value of this skill in the job market.
The emphasis on Google Analytics in these job descriptions highlights its importance not just as a tool for understanding web traffic and customer behavior, but also as a key qualification for professionals in the digital marketing and communications sectors in Singapore.
Source: https://www.jobstreet.com.sg/google-analytics-jobs
Industries Where Google Analytics Skills Are Highly Valued
In today’s data-centric world, Google Analytics skills are increasingly essential across various industries for making informed decisions. Here’s an overview of the industries that can benefit strongly from skilled Google Analytics use:
| Industry | Example 1 | Example 2 |
| Digital Marketing | GA helps track user responses to ad campaigns, allowing firms to adjust tactics for higher conversion rates. | By analysing search traffic, agencies optimise keywords, enhancing organic traffic. |
| E-Commerce | GA identifies points in the customer journey where users abandon carts, guiding site redesigns to improve conversions. | GA tracks page views and engagement, aiding in product page optimisation to boost sales. |
| Healthcare | Providers use GA to see how patients interact with their websites, improving online booking systems. | GA helps understand patient search patterns on the site, refining content strategy for better engagement. |
| Banking and Finance | GA assists in segmenting customers for targeted marketing, increasing new account openings. | GA enables personalisation of online services, leading to better client interaction and satisfaction. |
| Education and Training | Educational platforms analyse student engagement patterns to enhance course content and structure. | Universities use GA to find high engagement points that lead to enrolment in their programmes. |
Turn Data Points into Digital Milestones With First Page
In the ever-evolving digital landscape of Singapore, possessing a Google Analytics certification is akin to having a compass in uncharted waters. Yet, understanding is just the beginning. To truly capitalise on these insights, you need actionable strategies.
At First Page Digital, we complement your data-driven mindset. With our suite of digital marketing services, from precision-targeted Google Ads informed by analytics to robust SEO strategies shaped by user behaviour, we transform your insights into tangible results. Let’s set sail towards unparalleled digital success together.
