TikTok marketing campaigns have redefined the way brands engage with audiences on this dynamic platform. From Netflix’s user-generated content frenzy to Marc Jacobs’ positive self-love message, these campaigns leveraged TikTok’s unique features to create some of the best and most unforgettable experiences. Dunkin’ utilised influencer marketing, Chewy connected with pet owners authentically, and Amazon Fashion celebrated inclusivity. Levi’s and GymShark adapted to the challenges of the times, while Crocs embraced their quirky image. Vessi combined humour and TikTok influencers for remarkable success. These campaigns prove that TikTok is not just a platform for dance challenges; it’s a powerful advertising channel that can revolutionise your brand’s reach and impact.
Let’s explore these best global TikTok marketing campaigns in detail.
1. Crocs
When you have a first look at Crocs’ TikTok feed, one thing is abundantly clear: their content managers are having an absolute blast. Now, it’s no secret that Crocs aren’t often considered the best in high fashion. Yet, rather than shying away from this reputation, the brand has embraced it wholeheartedly. Their #CrocTok ads are a delightful series of TikTok content that showcases a world where dads and self-proclaimed “fake fashionistas” wholeheartedly embrace the quirky and colourful world of Crocs. These ads from their marketing campaign are all about ensuring that their followers have a great time selecting their next pair of footwear.
2. Netflix
Netflix’s #WhatsYourPower campaign exemplifies the brand’s commitment to entertaining Gen Z. Leveraging TikTok’s user-generated content trend, Netflix encouraged users to embrace their inner superheroes. With a branded filter revealing unique superpowers, over 112,000 users joined the fun, marking one of TikTok’s largest instances of user-generated content for a brand. This successful marketing campaign also contributed to Netflix becoming the second most followed brand on TikTok at that time, solidifying their presence with entertaining interviews, sketches, and sneak peeks from their latest shows. It’s a testament to Netflix’s knack for engaging its audience in the best creative and immersive ways.
3. Chipotle
Chipotle, the beloved Mexican chain, boasts an impressive TikTok presence with over 2.2 million followers and 52.8 million likes. Their journey on the platform began with the viral #ChipotleLidFlip Challenge, originating from an enthusiastic Chipotle employee. This campaign garnered over 100,000 imitators and marked one of TikTok’s best early Branded Hashtag Challenges.Not content with one success, Chipotle followed up with the #GuacDance challenge, amassing 250,000 video submissions and a staggering 430 million video starts in just six days. This digital phenomenon even translated into over 800,000 guacamole sales on National Guacamole Day. Taking innovation further in 2021, Chipotle ventured into the metaverse, bringing their Boorito Halloween event to the virtual world via Roblox. Promoting it with the #Boorito hashtag on TikTok resulted in a remarkable 4.2 billion views. Most recently, Chipotle re-opened its Roblox store for National Burrito Day, harnessing TikTok’s video platform to drive excitement and engagement.
4. Marc Jacobs
March Jacobs did its best in marketing by striking a chord with Gen Z and Millennials on TikTok with their “Perfect as I am” campaign. To promote their latest fragrance, “Perfect,” the creative team devised a message of self-love and positivity. Collaborating with TikTok influencer Rickey Thompson, they launched a branded hashtag challenge that encouraged all users to embrace their uniqueness. This empowering campaign generated a staggering 10 billion views and immense awareness for the fragrance, proving that celebrating individuality and self-acceptance resonates powerfully on TikTok’s platform.
5. Dunkin’ and Charli D’Amelio
Dunkin’ and Charli D’Amelio crafted one of the best influencer marketing campaigns to introduce their products to a fresh audience. This dynamic partnership harnessed Charli D’Amelio’s TikTok stardom to connect with a younger demographic. Charli, an unabashed Dunkin’ enthusiast, shared over 120 videos featuring Dunkin’ products, although they weren’t artistic masterpieces, they resonated with the audience. The results spoke volumes—a 57% surge in Dunkin’ app downloads, a 20% overall sales boost for cold brews on the day of the new drink’s release, and an impressive 45% increase the following day. It’s a testament to the power of influencer marketing in today’s digital landscape.
6. Crumbl Cookies
Crumbl Cookies, renowned for its delectable cookies nationwide, capitalises on the power of TikTok with its innovative Rotating Menu strategy. Releasing new, limited-time flavours weekly, the concept induces FOMO (fear of missing out) among its followers—an ideal ingredient for TikTok campaigns. Over a two-month campaign, Crumbl unleashed the best TikTok ads for each unique flavour. With impeccable video production and the FOMO effect, the results were staggering, reaching 22 million accounts, gaining 2 million new followers (a remarkable 1,500% increase in follower count), and solidifying TikTok as the brand’s primary advertising channel.
7. Vessi
Vessi, the Canadian water-resistant footwear brand, is making waves on TikTok with its humorous approach. Embracing the spirit of fun on social media, Vessi combines organic growth with comedic content, frequently partnering with top TikTok influencers who infuse humour into their posts. In a recent campaign, they joined forces with Canadian TikToker Kris Collins, who created a series of some of the best parody videos, complete with a “Buy Now” call to action. This strategy expanded its reach and maintained the brand’s playful tone. Started as a smaller brand, Vessi now boasts an impressive TikTok presence with 50.1M followers and 2.3 billion likes.
Why TikTok Marketing Is Important For Your Brand?
In social media marketing, TikTok has emerged as a dominant player, redefining how brands connect with their audiences. What truly sets TikTok apart is its viral video nature, offering even small accounts the potential to garner millions of views for outstanding content. This unparalleled organic reach capability distinguishes it from other platforms.
While TikTok may have started as a Gen-Z favourite, it has transcended generational boundaries. The platform’s user base now spans various age groups. TikTok’s creative and quirky nature demands innovative approaches from brands. Traditional ads or standard influencer content may not be sufficient in this fast-paced environment where uniqueness and engagement are paramount.
Incorporating TikTok into your brand marketing strategy is no longer optional; it’s essential. With a staggering 1.5 billion users worldwide in 2023, TikTok offers an expansive global presence. Its unmatched potential for viral content, diverse audience, and dynamic atmosphere make it one of the best platforms for brands seeking to captivate, expand, and engage in social media marketing. However, knowing when to post on TikTok is important to ensure your posts reach their maximum potential. This way you can leverage TikTok’s influence for your marketing campaign and stay ahead in the digital marketing landscape.
Unlocking The Potential Of TikTok Marketing With First Page
The best TikTok marketing videos by different brands demonstrate the creativity and innovation that can thrive in the world of social media marketing. Each campaign showcases how brands can effectively leverage TikTok’s unique features to connect with audiences, inspire engagement, and drive business results. The power of TikTok extends beyond this platform, and its lessons can be applied to enhance social media marketing on various platforms. To harness the full potential of TikTok and other social media channels for your brand’s success, consider partnering with First Page, a dedicated TikTok ads agency in Singapore. Our expertise can help your brand navigate the ever-evolving landscape of social media marketing such as setting up a TikTok shop and achieving exceptional results. So why wait? Take the first step towards unlocking your brand’s potential with First Page today!
