Top Digital Marketing Experts To Follow In 2023
Digital marketing has become an essential part of any successful business. The article discusses the significance of digital marketing experts in today’s business landscape, highlighting their role in helping companies adapt and succeed in an increasingly interconnected and technologically advanced world.
These experts possess a deep understanding of online platforms and the latest trends in digital marketing, enabling them to create effective campaigns that target the right audience and yield results. They are adept at using data analysis to optimise campaigns and ensure a clear return on investment.
The article also presents a list of top digital marketing experts for 2023, such as Neil Patel, Rand Fishkin, Ann Handley, Gary Vaynerchuk, and others, showcasing their contributions and expertise in the field. The importance of staying updated with these experts’ insights is emphasized, especially considering the rapidly evolving nature of the industry.
Top Internet Marketing Gurus to Follow in 2023
If you’re looking to stay up-to-date with the latest trends and best practices in digital marketing, there are several experts you should follow. Here are our top digital marketing experts to follow in 2023:
Top Digital Marketing Expert in 2023 #1: Neil Patel
Neil Patel is a digital marketing expert, entrepreneur, and author. He has been named a top influencer on the web by The Wall Street Journal and has helped companies like Amazon, Microsoft, and Google grow their businesses through digital marketing. Neil is known for his SEO, content marketing, and social media marketing expertise.
Some of Neil’s contributions to the digital marketing industry include:
- Co-founding Kissmetrics, a popular analytics platform that helps businesses track user behaviour on their websites.
- Creating the Crazy Egg heat mapping tool helps businesses understand how visitors interact with their websites.
- Developing the Ubersuggest keyword research tool helps businesses find new keywords to target in their SEO campaigns.
Neil regularly shares valuable insights and advice on his blog, podcast, and social media accounts. He is also an active member of the digital marketing community, regularly speaking at conferences and events.
Top Digital Marketing Expert in 2023 #2: Rand Fishkin
Rand Fishkin is a digital marketing expert, entrepreneur, and author. He is the founder of Moz, a famous SEO software company, and is also the co-founder of SparkToro. Rand is known for his SEO, digital marketing strategy, and entrepreneurship expertise.
Some of Rand’s contributions to the digital marketing industry include:
- Creating the Moz SEO software suite, which includes tools for keyword research, site audits, and link building.
- Developing the “Whiteboard Friday” video series, in which he shares valuable insights and advice on various aspects of digital marketing.
- Writing the book “Lost and Founder,” which provides a candid look at the ups and downs of entrepreneurship.
Rand shares valuable insights and advice on his blog and social media accounts. He is also an active speaker, giving keynote speeches at several major conferences.
Top Digital Marketing Expert in 2023 #3: Ann Handley
Ann Handley is a digital marketing pioneer, author, and speaker. She is the Chief Content Officer of MarketingProfs and is known for her content marketing and storytelling expertise. Ann is also the author of several books on digital marketing, including “Everybody Writes” and “Content Rules.”
Ann’s contributions to the digital marketing industry include
- Co-founding ClickZ, one of the first online marketing publications.
- Developing the “Everybody Writes” writing course helps businesses improve their content marketing skills.
- Writing the book “Content Rules,” which provides a comprehensive guide to content marketing.
Ann shares valuable insights and advice on her blog and social media accounts. She is also an active speaker, giving keynote speeches at several major conferences.
Top Digital Marketing Expert in 2023 #4: Gary Vaynerchuk
Gary Vaynerchuk is a serial entrepreneur, author, and speaker. He founded VaynerX and VaynerMedia and has helped companies like PepsiCo, GE, and Johnson & Johnson grow their businesses through digital marketing. Gary is also the author of several books on digital marketing and entrepreneurship.
Some of Gary’s contributions to the digital marketing industry include:
- Creating Wine Library TV. This popular online video series helped establish him as a leading influencer in the wine industry.
- Developing the “Jab, Jab, Jab, Right Hook” social media strategy, emphasising providing value to your audience before asking for anything in return.
- Writing the book “Crush It!” which provides a roadmap for building a successful personal brand using social media.
Gary regularly shares valuable insights and advice on his blog, podcast, and social media accounts. He is also an active speaker, giving keynote speeches at several major conferences.
Top Digital Marketing Expert in 2023 #5: Jay Baer
Jay Baer is a digital marketing expert, author, and speaker. He founded Convince & Convert, a digital marketing consulting firm, and is known for his expertise in content marketing, customer experience, and social media marketing. Jay has also authored several books on digital marketing, including “Talk Triggers” and “Youtility.”
Some of Jay’s contributions to the digital marketing industry include:
- Developing the “Hug Your Haters” customer service strategy, which emphasises the importance of responding to customer complaints and feedback on social media.
- Creating the “5-10-5” social media strategy involves spending 5 minutes a day listening to social media, 10 minutes responding to comments and messages, and 5 minutes creating content.
- Writing the book “Youtility” provides a framework for creating practical, relevant, and valuable content that helps businesses build trust with their audience.
Jay regularly shares valuable insights and advice on his blog, podcast, and social media accounts. He is also an active speaker, giving keynote speeches at several major conferences. Jay is also a frequent guest on podcasts and webinars, where he shares his expertise with other digital marketing professionals.
Top digital marketing expert in 2023 #6: Brian Dean
Often referred to as an “SEO Genius”, Brian Dean, has established himself as an international figurehead in the SEO world. He is a pioneering figure in online marketing, focusing on resonant and informative content creation. His groundbreaking strategies provide fresh insights into achieving organic rankings in a competitive digital space. Notably, he excels in acquiring quality backlinks and employs a holistic approach, spanning influencer outreach to content repurposing. Brian’s expertise offers a valuable compass for navigating modern online marketing challenges.
Some of Brian’s contributions to the digital marketing industry include:
- He is a New York Times best-selling author.
- He is also an SEO expert and founder of Backlinko, a platform revered for its in-depth content on optimising digital content for search engines.
- SEMRush acquired his blog due to its quality and value.
Brian’s blog not only provides actionable advice on boosting search engine rankings and crafting high-quality content, but it also offers insights on forming alliances with key influencers and establishing a competitive edge in the digital marketing world.
Top digital marketing expert in 2023 #7: Tim Ferriss
Tim Ferriss, a name synonymous with entrepreneurial success, is an American entrepreneur, investor, and best-selling author. As a digital marketing expert, he provides actionable advice and tools that empower individuals to become the best versions of themselves. He also emphasises the significance of a sound body for a sound mind, and its direct influence on productivity and success. Besides, he offers insights into achieving a balanced and fulfilling life, blending both work and leisure. He also shares strategies that streamline tasks, increase efficiency and enhance output.
Some of Tim’s contributions to the digital marketing industry include:
- His book, “The 4-Hour Workweek”, is an inspiration for many looking to revolutionise their approach to work and life.
- Adding to his impressive repertoire, Tim also hosts a podcast, which has garnered an astounding 900 million plus downloads, reflecting his significant impact on audiences worldwide.
Tim’s masterful understanding of the internet’s potential and how he’s leveraged it for personal and business growth makes him a digital marketing expert. His blog offers a lot of advice on crafting a formidable online presence. You can also obtain more knowledge by listening to his podcast episodes or reading the strategies explained in his books.
Top digital marketing expert in 2023 #8: Joe Pulizzi
Joe Pulizzi is a renowned influencer in the world of digital marketing, recognised as an award-winning author and the influential founder of the Content Marketing Institute. He’s also celebrated for orchestrating the annual Content Marketing World event and his philanthropic endeavours with the Orange Effect Foundation, an initiative he co-founded with his wife to aid children facing speech disorders.
Some of Joe’s contributions to the digital marketing industry include:
- As an expert, he has authored pivotal books in the digital marketing domain, notably the esteemed “Content Inc.”
- Spearheaded various startups that shed light on the future of digital content, such as The Tilt and Creator Economy Expo.
- Offers pioneering strategies covering content creation, marketing, social media navigation, and effective lead generation.
As we navigate through 2023, Joe Pulizzi continues to be an indispensable asset for professionals in the digital marketing sphere. His vast knowledge, paired with an unwavering commitment to the industry, positions him as an inspiration for both seasoned experts and emerging talents.
Top digital marketing expert in 2023 #9: Katie King
Katie King, holding the reins as the CEO of the digital agency Zoodikers and the management consultancy AI in Marketing based in London, is a force to be reckoned with in the realm of digital marketing. With an impressive journey spanning over three decades, Katie’s consulting prowess has been sought by globally acclaimed brands and top-tier business leaders. As a published author and an influential keynote speaker, her expert insights on Artificial Intelligence (AI) and digital transformation have shaped many business trajectories.
Some of Katie’s contributions to the digital marketing industry include:
- Authoring a seminal guide on the fusion of AI and marketing titled “Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge.”
- Providing advisory services, backed by her profound experience, to an expansive list of the world’s leading brands, guiding them in their digital and AI-driven endeavours.
- Passionately sharing her knowledge on AI’s transformative potential in digital marketing, which has, over time, established her as an industry thought expert.
Katie’s vision of the digital marketing future is crystal clear. According to her, the evolution of digital marketing over the next few years will be swift, with AI-centred automation drastically reshaping tasks, contingent on a company’s risk appetite, ambition, and the competitive environment they inhabit. Katie King’s expert insights and foresight position her as a beacon for businesses and professionals looking to leverage the potential of AI in marketing.
Top digital marketing expert in 2023 #10: John Jantsch
John Jantsch, a famous digital marketer, holds a profound expertise in critical areas such as marketing automation, ensuring businesses reach their target audiences seamlessly and efficiently. His legacy in the digital realm is accentuated by his authorship of transformative books like “The Referral Engine” and “The Commitment Engine.” These books shed light on innovative tactics for customer acquisition, leveraging the power of referrals, content marketing, and a gamut of strategic methodologies.
Some of John’s contributions to the digital marketing industry include:
- Author of 7 books including Duct Tape Marketing.
- The art and science of lead nurturing, cultivating potential customers until they’re ready to make purchasing decisions.
- Mastery over content marketing, crafting compelling narratives to captivate audiences.
- Insights into the dynamic world of social media marketing, understanding the nuances of various platforms and how to leverage them for brand visibility.
John’s digital footprints are famous all over the web, providing rich sources of information and guidance for budding marketers and established professionals alike. His blog and podcast serve as gold mines for anyone keen on delving deep into the intricacies of digital marketing.
Top digital marketing expert in 2023 #11: Jeff Bullas
Jeff Bullas stands as an exemplar in the world of digital marketing, amassing accolades and global recognition for his contributions to the industry. He has an extensive repository of knowledge on his blog, spanning a spectrum of topics from social media video content, analytics tools, data visualisation, to invaluable marketing tips. His prowess in content marketing, social media marketing, social selling, and personal branding has made him an expert in these areas.
Some of Jeff’s contributions to the digital marketing industry include:
- His stature as a distinguished keynote speaker, entrepreneur, and best-selling author is further amplified by commendations from leading platforms.
- Forbes lauds him as a Top Influencer of Chief Digital Marketing Officers, while Entrepreneur hails him among their Top 50 Online Marketing Influencers to Watch.
- Moreover, Onalytica, a prominent influencer relationship management tool, anointed him the #1 Global Content Marketing Influencer.
- A track record of features in elite publications, including Business Week, and The Wall Street Journal, attests to his expertise and influence.
As a beacon in the digital landscape, Jeff Bullas is an expert guide for anyone striving to fortify their digital presence and attain online business success. His actionable insights, paired with an engaged Twitter presence, make him a quintessential figure to follow for a comprehensive grasp of digital marketing nuances in 2023.
Top digital marketing expert in 2023 #12: Pat Flynn
Pat Flynn transitioned from an unexpected setback in 2018, where he lost his job as an architect, to a transformative journey of entrepreneurship. Today, he stands tall as a success story in the digital marketing world, establishing himself as one of the foremost experts in the industry.
Some of Pat’s contributions to the digital marketing industry include:
- His deep expertise in affiliate marketing has been instrumental in helping businesses understand and leverage this model for significant growth.
- Pat’s insights into creating and marketing online courses have paved the way for many to generate substantial revenue in the e-learning space.
- His advocacy for side hustles as a viable means to supplement income has inspired countless individuals to embark on entrepreneurial pursuits.
- Further, his methodologies and advice on passive income strategies have enabled many to create sustainable income streams, ensuring long-term financial stability.
Beyond just his technical know-how, what makes Pat Flynn famous is his genuine approach to sharing his journey. He offers hands-on, actionable advice to those keen on optimising their digital marketing tactics and expanding their businesses. His narratives, encompassing both his triumphs and tribulations, serve as invaluable lessons for budding and established marketers alike.
Top digital marketing expert in 2023 #13: Dan Petrovic
Dan Petrovic is a beacon in the Australian digital marketing landscape, renowned primarily for his prowess in Search Engine Optimization (SEO). As the captain steering the ship at Dejan Marketing, he has etched his name as one of the foremost experts in SEO down under.
Some of Dan’s contributions to the digital marketing industry include:
- Commands respect as a digital marketing speaker, enthralling audiences with his knowledge and insights.
- He is famous as a lecturer, moulding the next generation of digital marketers.
- Shares his expertise as a web author, penning invaluable content that benefits both novices and experts in the field.
For those looking to become an expert by deciphering the complex maze of technical SEO and staying updated with the latest trends, Dan’s succinct and informative blog posts, coupled with his regular updates on LinkedIn, are indispensable resources. Dive into Dan Petrovic’s world, and elevate your digital marketing acumen to new heights.
Top digital marketing expert in 2023 #14: Ryan Deiss
Ryan Deiss transitioned from a famous marketer to an esteemed entrepreneur and investor, best recognised as the founder and CEO of Digital Marketer. This venture stands as a beacon for businesses desiring to amplify their online footprint, harness potential leads, drive sales, and extract the best ROI from their digital campaigns.
Some of Ryan’s contributions to the digital marketing industry include:
- Pioneering the “Customer Value Optimisation” methodology.
- Delivering expert counsel on content marketing, paid advertising, lead nurturing, and employing optimal email marketing tools.
Ryan’s seasoned experience and profound knowledge makes him an expert in the digital marketing realm, making him an invaluable resource for businesses striving for digital triumph.
Top digital marketing expert in 2023 #15: Kim Garst
Kim Garst shines brightly in the digital marketing constellation, renowned globally as an authority, speaker, and enterprising spirit. Her expert insights and acumen have been heralded in prestigious platforms including Forbes, The New York Times, and Entrepreneur Magazine, to name a few.
Some of Kim’s contributions to the digital marketing industry include:
- When it comes to digital marketing, she has in-depth knowledge of social media marketing, content generation, brand crafting, and influencer collaboration.
Concluding with a personal touch, Kim’s journey from a small-town upbringing to digital marketing expert is truly inspiring. She’s passionately committed to guiding businesses toward sales success through the power of digital marketing.
Top digital marketing expert in 2023 #16: Alvin Hussey
Alvin Hussey, one of the top digital marketing experts, holding the prestigious title of Commercial Director at Beano Studios, has revolutionised the way content for kids and families is curated and presented. Beyond the nostalgic memories of Beano comics, the studio under Alvin’s leadership has emerged as a novel content business, bridging the gap between traditional media and the digital realm.
Some of Alvin’s contributions to the digital marketing industry include:
- Crafting and curating content that resonates with younger audiences.
- Influential strategies in digital marketing, especially tailored for the kid-centric sector.
For those aspiring to grasp the nuances of creating content that appeals to the younger generation, Alvin Hussey is the go-to guru. Dive deep into his innovative approaches by exploring Beano Studios and catching his enlightening talks on various social media platforms.
Top digital marketing expert in 2023 #17: Lilach Bullock
Lilach Bullock stands tall in the realm of digital marketing, anchoring her position from the bustling streets of London. Revered as a content marketing expert, strategist, and eloquent speaker, Lilach’s influence in the digital space is profound and widespread.
Some of Lilach’s contributions to the digital marketing industry include:
- Earning a prominent spot on esteemed lists by Forbes and Oracle, recognising her as a top social influencer.
- Authoring three best-selling books on Amazon, where she delves into the intricacies of digital marketing, content strategy, and the evolving landscape of online influence as an expert.
Lilach’s comprehensive expertise, coupled with her innate ability to resonate with her audience, makes her an indispensable expert in the world of content marketing and digital strategy. For anyone aspiring to master the art of digital content, following Lilach Bullock’s insights is a must.
Top digital marketing expert in 2023 #18: Kirsty Hulse
Kirsty Hulse stands as a testament to innovative thinking in the digital realm. As the founder of ManyMinds, she broke traditional norms by establishing one of the very first digital marketing agencies composed exclusively of remote freelancers. This strategic move not only tapped into the evolving digital workforce trends but also facilitated a diverse pool of expertise for the agency.
Some of Kirsty’s contributions to the digital marketing industry include:
- Her deep understanding of SEO and content marketing has solidified her position as a go-to expert in the digital marketing field.
- Beyond just theory, Kirsty is a sought-after keynote speaker, often enlightening audiences with her rich insights and experience.
- As a creativity trainer, she empowers professionals to think outside the box and harness their creative potential.
- Her literary contributions further showcase her expertise, with Kirsty being recognised as a best-selling author.
One of the striking facets of Kirsty’s approach is her ability to infuse a sense of humour into serious topics. Whether it’s during her talks, workshops, or training sessions, attendees can expect to delve deep into topics like SEO, content marketing, and entrepreneurship, all while being entertained. For those seeking to strengthen their digital prowess and simultaneously ignite their creative sparks, Kirsty Hulse undoubtedly is an expert with immense knowledge.
Top digital marketing expert in 2023 #19: Astrid Kramer
Astrid Kramer stands out as a multifaceted expert in the digital marketing landscape, blending her expertise in SEO, brand management, and UX. With a career spanning over 12 years, she has built a reputation that resonates from Germany to Spain and extends to global platforms.
Some of Astrid’s contributions to the digital marketing industry include:
- Her role as an expert SEO consultant has seen her collaborate with prominent brands and international agencies, aiding them in crafting powerful digital marketing strategies and online marketing campaigns.
- As a famous speaker, Astrid graces the stage at numerous digital marketing conferences globally, sharing her knowledge and insights with aspiring marketers and industry veterans alike.
Astrid’s famous words of wisdom for budding digital marketers emphasise the essence of understanding the user. For anyone keen on honing their digital marketing skills, Astrid’s perspective offers a grounded and user-centric approach, underlining the importance of genuinely understanding and catering to the user’s needs and desires.
Top digital marketing expert in 2023 #20: Karl Gilis
Karl Gilis, hailing from Belgium, isn’t just your regular conversion expert. Recognised by PPC Hero as one of the world’s most influential figures in conversion, he masterfully combines his expertise with a touch of humour, making him a unique figure in the digital marketing landscape as a UX comedian.
Some of Karl’s contributions to the digital marketing industry include:
- As an educator, Karl shares his insights with the next generation by lecturing at various universities.
- Through his conversion optimisation agency, AGConsult.com, he assists businesses in fine-tuning their digital strategies for better engagement and results.
- Not just confined to the boardroom or classroom, Karl frequently steps onto the stage at numerous digital marketing events, offering both expert knowledge and a hearty laugh to his audience.
Karl’s blog serves as a treasure trove for digital marketing enthusiasts. From delving into the nuances of usability and user testing to offering tangible advice on copy, content, and SEO, he ensures that readers are equipped with the latest and most effective strategies in the field. For those aiming to optimise their digital strategies and have a good laugh along the way, Karl is undoubtedly a go-to expert.
Why Staying Up-to-Date with Top Digital Marketing Experts is Crucial in 2023
As we approach the halfway mark of 2023, it’s more important than ever for businesses to stay on top of the latest trends and strategies in digital marketing. With the industry constantly evolving, keeping up with the latest developments and best practices can be challenging.
That’s where the top famous digital marketing experts come in. Neil Patel, Rand Fishkin, Ann Handley, Gary Vaynerchuk, and Jay Baer are all industry leaders who have significantly contributed to the field. By following their insights and advice, businesses can stay ahead of the curve and make the most of their emphasising efforts.
Consider partnering with a professional digital marketing agency to take your digital marketing efforts to the next level. At First Page, we offer various services to help businesses achieve their marketing goals. Whether you want to improve your SEO, run effective social media campaigns, or develop a comprehensive content strategy, our team of experts is here to help.