It goes without saying that success requires preparation and when preparation meets the fitting opportunity, the end result is success. We, at First Page, strive to achieve success through our agency’s constant efforts towards applying the right marketing strategies that help businesses achieve their digital goals. Floristique, one of the top florists in Singapore, has proved us right as they witnessed an immense increase in their net revenue after availing themselves of First Page’s SEO marketing services. If that got you interested, read on to learn how we helped Floristique prosper its e-commerce business, and you can also experience growth through digital marketing.
How First Page Helped Floristique Grow Their Revenue
Floristique is popular in Singapore for selling fresh flowers at affordable prices, offline as well as online. The idea behind the brand was to be the go-to florist for their customers so that they can deliver fresh flowers to their loved ones. The florist is known for its efficient same-day deliveries, that too without any charges. They not only offer fresh flowers, but you can also select add-ons such as hampers, personalised gift cards, fairy lights and bouquet bags.
1. The Problem
In spite of being one of the top florists in Singapore, Floristique was not able to derive the maximum sales it was capable of. Due to the presence of strong and renowned competitors within the same industry, it was difficult for Floristique to stand out. Also, the number of visitors to its e-commerce website did not turn out to be as expected due to the absence of a proper SEO marketing strategy. This got them concerned about their growth. However, with the right digital marketing strategy, building a strong online presence is not impossible. That’s when they got in touch with us, the highest-rated SEO agency in Singapore.
2. The Solution
The problem faced by Floristique is common to most online businesses. To get the most out of an e-commerce website, it is important to have a robust digital marketing strategy in place. Thus, Floristique needed to implement the right mix of SEO techniques to make its website more visible on the search engines, as that will ultimately lead to more traffic and more opportunities to convert potential customers into sales.
3. How We Helped?
When contacted by Floristique with the aim to increase their online sales, we started off by conducting competitor analysis, keyword research and finding the gaps to create the right SEO marketing strategy. To surpass the online competitors Floristique has in Singapore, we researched for relevant short, mid and long-tail keywords that were aligned with Floristique’s business goals. Our proposed ranking strategy allowed the business to attract the right target audience to their website by ranking higher on the search engine. Due to improved visibility, Floristique was able to build better brand awareness, hence, started getting more orders and this eventually led to an increase in their revenue.
Aside from optimising the keywords, improving internal links, optimising on-page content, and building high-quality backlinks were some of the factors that helped in increasing the website’s domain authority, another important factor to rank on search engines. As the website’s domain authority improved, it started ranking for competitive keywords, and after targeting short-tail keywords, Floristique witnessed immense growth in its online revenue stream.
4. The Results
The Floristique case study revealed the following figures after comparing their last 3 months’ performance with the previous 3 months:
| Areas of Improvement | Percentage Increase |
| Clicks | 363% |
| Impressions | 277% |
| Users viewing bouquets | 110% |
| Completed sales | 64% |
| Keywords on Page 1 (181 out of 240) | 75% |
| Revenue (Based on a 3-month period, year to year) | 157% |
| Sessions | 288% |
Increase Your Online Business Revenue Streams with SEO Marketing
Not just Floristique, but any online business can prosper with the help of digital marketing. It helps to garner new traffic, leads, and sales for the business. If you are also managing an online business, you need to invest adequate time in to priming a digital marketing strategy for that.
By creating the right SEO strategy, you can make your website appear higher in search results. This means you enjoy greater visibility on the internet, which can translate to clicks, ultimately increasing your CTR (click-through rate) and overall web traffic. Once you have established yourself online, and built trust and authority among your target audience, this can help in building your brand’s authority.
To drive success for your brand, you will need the help of an expert who can improve your online presence. Being the top digital marketing agency in Singapore, we at First Page, are not just limited to SEO solutions; rather, we offer a combination of SEO services, conversion rate optimisation, social media marketing and pay-per-click advertising. Depending on each brand’s unique requirements, we believe in tailoring strategies accordingly.
Let First Page be your complete digital marketing partner, fulfilling all your marketing and advertising needs, and keep you ahead of the competition.
