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Bakery SEO: How We Helped Cat & The Fiddle Grow Their Website Traffic

Bakery SEO: How We Helped Cat & The Fiddle Grow Their Website Traffic 7

Gone are the days when bakeries used to rely only on foot traffic for making sales. Times have changed, with many turning to online marketing. As most people these days also use the internet to find businesses, having a strong online presence is crucial for any bakery. 

There are different ways to generate traffic to a website. The most common one is through Search Engine Optimisation (SEO), which requires optimising a website to make it rank higher in Search Engine Results Pages (SERPs). However, that’s easier said than done.

When you try to rank higher on Google, you are up against some stiff competition. Everyone wants to be at the top of the SERPs. This is why it is so important to make sure you are correctly optimising your website and content to not lag behind. Or you can also work with a top SEO agency like First Page Digital that helps businesses grow with SEO marketing.

Read on to learn how we helped Cat and The Fiddle market their café to gain more website traffic and boost their online sales through our SEO services.

How First Page Helped Cat & The Fiddle Increase Their Website Traffic

Cat & The Fiddle is popular as Singapore’s first premium halal-certified cheesecake retailer. The company specialises in cheesecakes, with 20 diverse varieties of gourmet cheesecakes. You can find everything from Classic New York Cheesecake and Oreo Cookies & Cream Cheesecake to Asian and local-inspired creations at Cat & The Fiddle. 

The problem

Despite being one of the leading cheesecake retailers in Singapore, Cat & The Fiddle was not noticing any massive growth in its online sales. This is because the specialty cakes niche is already dominated by key players such as Bakerzin & Awfully Chocolate. The challenge for them was to stand out from the competition and create their own space within their niche. 

Cat & The Fiddle then got in touch with us with the aim of boosting their online sales. They wish to increase their organic rankings and traffic for specific keywords like “birthday cake delivery” and “cake delivery”.

The solution

As the food service niche is very competitive, this problem faced by Cat & The Fiddle is commonly seen in most cafés and bakeries. But there is something that sets successful bakeries apart from the rest–and that is a robust SEO marketing strategy.

As no two industries are the same, SEO varies from niche to niche. For Cat & The Fiddle, the best way to be ahead of the competition and get a boost in business is to optimise local SEO for their bakery. This requires making their website rank higher in search engine result pages to make it more visible to local searches around the area of their business. This can be achieved by posting high-quality content on the website focused around highly searched keywords by their target audience. Keywords like “cake delivery”, “cake bakery near me”, or “cake shop” should be properly integrated in their website’s content without affecting its quality and flow. 

In local SEO for bakeries, it is also important to fill out the contact information of the café on the website as Google takes this data into consideration while displaying results for geo-targeted searches. The website also needs to be user-friendly and easy to navigate for customers.

How we helped

When contacted by Cat & The Fiddle bakery to increase their online sales, we started off by planning and executing a well-defined content marketing campaign to grow their website traffic. This required research for the keywords that explain their services and analysing competitors who were already dominating the niche specialty cakes  industry. This helps us to find the gaps in their current SEO strategy and create a digital marketing campaign that will further boost and support the ongoing one.

First Page Digital’s team followed the approach of heavy content optimisation on the category pages of the website to improve their online presence. Quality content was created around the relevant as well as specific keywords like “birthday cake delivery” and “cake delivery” that featured the top-selling products of the client. Our local SEO services helped their business be more visible in local search results on Google. This helped them increase their website traffic, ultimately leading to more sales and revenue.

The results

Within the three months of executing our SEO marketing campaign for Cat & The Fiddle bakery, their website witnessed an immense increase in organic traffic and more of their branded keywords were ranking higher on SERPs than ever before. 

This Cat & The Fiddle case study revealed the following figures after comparison of the last three months’ performance with the previous three months. 

Areas of Improvement

Growth in Percentage

Organic Clicks




Increase In Sessions

Branded Keywords on Page 1


Organic transactions 

221%, with 98% through direct channel

Organic revenue 

198%, with 88% through direct channel

Drive More Website Traffic and Leads with SEO Marketing

Just like Cat & The Fiddle bakery, all businesses, including the niche ones, can benefit from SEO in the form of increased organic traffic, improved brand awareness and visibility, increased ROI, improved user experience as well as more leads and customers.

In the world of growing competition, SEO is a must for bakery businesses to get ahead. However, applying the right marketing strategy according to your business type is very important. 

At First Page, we help local companies through niche SEO marketing as well as global businesses with international SEO. Whether you want to rank locally or globally, our digital marketing experts have in-depth knowledge of the Google algorithm and always stay up to date with the latest trends in SEO. We understand that every business has distinct needs. This is why we offer customised SEO plans that will help you achieve your specific goals for your company.

If you want to improve the online presence of your bakery business and enjoy a growth in revenue, our digital marketing experts can  help you with a combination of SEO services, social media marketing, Google Ads, Facebook Ads, and more. Contact us today to learn more about how we can help your bakery business grow even more online.


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