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Viral Videos in 2023: A Guide to Trends in Video Marketing

Viral Videos in 2023: A Guide to Trends in Video Marketing 8

Video marketing has become essential to the marketing strategy of any business in recent years. It shows no signs of slowing down in 2023, and the numbers say so too.

The key findings of Wyzowl’s State of Video Marketing Survey report that 91% of businesses use video as a marketing tool in 2023, with 92% of marketers saying that video content produces a positive ROI. And even 70% of non-video marketers were looking to jump into online video marketing in 2023.

With these numbers, businesses simply cannot pass up on the potential of video content. Let’s take a look at some of the viral videos in Singapore and overseas in 2023 as well as the benefits of video marketing. Psst, read till the end because we’re also sharing three important tips on how you can kickstart your company’s video marketing.

Different Viral Videos In Singapore & Overseas

In recent years, social media has seen a rise in video content. As a result, more videos are going viral and gaining widespread attention. Here are five examples of viral videos in Singapore and overseas this 2023:


thank you dad 🥹

♬ Glitch – Just audios

1. Zoe Gabriel’s viral video on her branded Charles & Keith bag

In January 2023,  17-year-old teen Zoe Gabriel, went viral on TikTok for showcasing her first luxury bag. The uploaded video blew up online, receiving a mix of reactions. While many online users were happy for the teen, some shamed her for calling the black Charles & Keith bag a luxury item.

The young girl defended herself with another video explaining why she referred to it as a luxury bag, including her family’s humble background and how her dad managed to get it for her. Her follow-up video subsequently received support from the online community and even impressed the team from Charles & Keith, who invited her and her father to lunch.

This trending video not only increased brand awareness for Charles & Keith, but also boosted the teen to become one of the top 10 TikTokers in Singapore.


Collecting food from my GrabRider because he popped his tyres, but guess what? #fypシ #grabfood #r15

♬ Bored – Lukrembo

2. Viral video of a man collecting his order from a GrabFood rider who had punctured tires

Another trending video which went viral in Singapore was by a man who decided to meet his GrabFood rider to get his order after the latter was stuck due to a punctured tyre. This viral video received over 400,000 views.

The kind-hearted customer even agreed to bring the order of the rider’s next customer. Unfortunately, despite being informed of the rider’s punctured tires, the next customer appeared dissatisfied with his food’s late arrival and planned to file a complaint.

Although the incident did not end on a happy note, the compassionate customer who went to collect his own food and helped to deliver the next customer’s order received praise from the TikTok community.


@IKEA @Ikea_official since I’m still waiting for your call and I’m tired from cleaning bugs #sofa #ikeasofa #bugs #infestation

♬ France Accordion Swing – MIZUSATO Masaki

3. Qierra Choo’s viral video claiming sofa bought in IKEA is infested with bugs

While being tagged in viral trending videos can help a business raise their brand awareness, it doesn’t always work to a brand’s advantage, which is the case for this video.

IKEA is now investigating a possible bug infestation in their sofa range after a customer uploaded a video on TikTok complaining about bugs she found in the sofa she bought from the popular furniture store.

In the viral video posted by Qierra Choo on TikTok on February 2023, she shared that since she bought the sofa from IKEA in October last year, she had noticed tiny bugs on the floor. When they turned the sofa upside down, they saw that the wood was infested with bugs.

Qierra, the customer who uploaded the now-viral video, said she had called IKEA three times to report the incident. IKEA’s spokesperson confirmed that Choo reached out to them and they resolved the issue with Choo the next day. She also said that customers who purchased the same item and encountered similar problems can bring their item to an IKEA store and get a full refund or call customer service.

4. Viral video of teen licking utensils in Akindo Sushiro

Another viral video had given a restaurant a bad name after a teenager filmed himself playing a prank. Though the original video had been taken down, many users have re-uploaded and circulated it on social media.

The viral clip showed footage of the teen licking the edges of tea cups and the mouth of a soy sauce bottle shared with other customers at a sushi restaurant in Gifu. It also showed the boy putting his spit on a sushi plate before it was served to another customer.

The chain subsequently filed a complaint with the police. Even after receiving an apology from the boy and his guardian, the company is still determined to take legal action and will pursue both criminal and civil cases.

The operator reassured its customers and said that they washed the tea cups and replaced the soy sauce bottles. They have also taken steps to ensure the incident does not happen again. Customers must now get their tableware and sauce bottles from a designated area in the restaurant.

5. Viral video of Chinese company using “pile of money” to give huge bonuses to employees

Last but not least, another viral video posted on 17 January 2023 is spreading like wildfire on Chinese social media. The clip shows employees taking shifts on stage to receive their year-end bonuses from a 2m-tall mountain, totalling 61 million yuan (S$11.8 million) in banknotes.

As reported in the South China Morning Post, the crane manufacturer Henan gave at least 1 million yuan (S$194,000) in cash to each of its 40 employees at their annual party. Meanwhile, the top three sales managers went home with 5 million yuan (S$980,000) each. The company also gave out red packets worth an average of 3,000 yuan (s$590) to each employee.

Following the viral video, the company received more than 20 applications on the first working day after the Chinese New Year.

Benefits of Video Marketing

After checking out these videos that went viral in 2023, you may have realised what a viral video could potentially do for a business.

As a powerful and flexible medium, companies can use videos to tell stories, emphasise their messages, add visuals to their composition, and draw in an audience with real-time experiences. With more platforms offering user-friendly tools for creating impactful videos, there really has never been a better time for businesses to get creative and invest in making engaging video content that breaks through the noise. Long gone are the days of expensive production crews. Businesses can now bring any idea or story to life with a few clicks of their mouse!

Essentially, video marketing has several benefits that make it an attractive option for businesses and individuals. Here are the most significant benefits of video marketing:

Benefit #1: Reach a wider audience

One of the key benefits of video marketing is the possibility of getting viral and bringing a brand in front of a wider audience. With billions of people using social media platforms daily, it is easy for businesses and individuals to share their videos and reach a new audience.

Moreover, nine out of ten people also answered in Wyzowl’s State of Video Marketing Report that they expect to see more videos from brands in 2023. This makes videos an essential tool for lead generation and brand awareness.

Benefit #2: More catchy and attention-grabbing

Other than reaching a wider audience, videos also get attract greater attention than other types of content. These clips are more appealing and often easier to remember than text. People even look for explainer videos to get to know a product. This makes video marketing an effective way to grab people’s attention and get your message across.

Benefit #3: Helps boost conversion rates

Another benefit that businesses can get from creating viral videos is the influence they have on consumers’ purchase decisions. In the Wyzowl Report,  79% of individuals who watch videos to learn more about a product are subsequently persuaded to purchase it.

How You Can Kickstart Your Company’s Video Marketing

If you’re looking to get started with video marketing, there are several steps you can take to kickstart your company’s efforts. Here are three ways you can get started:

Step #1: Put together a production team

The first step in creating a successful video marketing campaign is to put together a production team. This could include a director, camera operator, editor, and anyone else who can help bring your vision to life. With the right team in place, you can ensure that your videos are of high quality and will make an impact.

Step #2: Create a video marketing strategy

Once you have a production team in place, the next step is to create a video marketing strategy. This should include your goals, target audience, and the type of content you want to create. You can also consider getting an expert in providing YouTube advertising services like First Page, to maximise your revenue through the help of highly targeted YouTube ads. With a solid strategy in place, you can ensure that your videos are effective and will achieve the results you want.

Step #3: Use video SEO techniques

Finally, you can use video SEO techniques to make your videos more discoverable on search engines like Google. This could include using SEO keywords in your video titles and descriptions as well as closed captions or transcriptions to make your videos more accessible to a wider audience.

Gain A Wider Audience With Video Marketing & Viral Videos This 2023

Video marketing is an effective way to reach a wider audience, grab people’s attention, and promote your brand or message. By putting together a production team, creating a video marketing strategy, and using video SEO techniques, you can quickly kickstart your company’s video marketing campaign.

However, if you want to make sure your video campaigns will be a success in 2023, be sure to team up with an award-winning TikTok marketing agency like First Page. Our team of local experts sure knows how to get your video content trending!

Contact us today and learn how we can get your content seen and heard by your target audience.

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