Relevant blog content builds topic authority

A visitor who develops a positive emotional bond with your brand is 8 times more likely to become a customer. Why? Trust. If you visit a close friend to ask them advice and they tell you a certain thing can help, wouldn’t you be interested in giving it a try? Plus, the closer the connection there is between the information you’re seeking out and the source it comes from the better. For example, nobody wants to see marketing agencies offering advice about legal matters but even if they did, would you really be inclined to trust that content or the brand that created it? In other words, you need to identify your lane and stay there.

At First Page, our team of professional content producers and in-house marketing strategists will work closely to pinpoint your niche and attract the ideal audience. We’ll undertake a detailed audit of your website and access the areas where you have the highest potential to gain authority, regardless of your competitors positions in the market. During this process, we’ll gain an intimate understanding of what makes your client base tick so that we can create content that inspires audience loyalty and positions you as an industry leader.