Build your brand reputation and customer base with branded blog writing

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Connect with your audience with engaging & effective SEO blog writing

There’s a skill to blog writing that creates content which is relevant to your business or brand. With the help of First Page’s talented content specialists, you can ensure that your blog posts reach your target audience at the right time, turning them into loyal customers and vocal brand advocates. The best part? If we don’t come up with the goods within 90 days, we’ll work for free until we do.

Our job is to bring your business to the top of major search engines and turn traffic into warm leads, and we won’t rest until those goals are achieved. Where does our confidence come from? That’s easy. As Singapore’s most trusted digital agency, we’ve crafted bespoke content strategies for thousands of clients both locally and abroad. No matter what industry you’re in, we’re sure of our ability to help brands and businesses of all shapes and sizes to reap the rewards of smart business blog writing services in Singapore.

Blogging helps direct traffic to your website

Think carefully about all the ways in which your target audience might find your website. Aside from your already established customer base and paid ads, SEO from your website pages – things like your ‘About Us’ section – are perhaps one of the only SEO-optimised traffic drivers your business can rely on. This is a fairly common wasted opportunity. After all, there’s only so many times you can keep updating permanent landing pages on your website, but blogging offers an infinite amount of possibilities to create content and attract new customers.

Still not convinced? Bear with us while we throw some key facts your way. The online world is a vast place, but 77% of internet users read blogs. That means that if your business isn’t blogging, you’re potentially missing out on one of the main reasons your target audience goes online. Not only that, websites with a blog tend to have 434% more indexed pages than those that don’t.

In simple terms, every single indexed page on Google and other search engines is another opportunity to reach your client base, putting those without a blog on the back foot from the outset. Creating a unique blog that your audience will find valuable may seem like a daunting task at first, but that’s where First Page comes in. As Singapore’s leading digital marketing agency, we’ve produced blog content and enhanced our writing services for thousands of clients in Singapore to take their businesses to the next level.

Relevant blog content builds topic authority

A visitor who develops a positive emotional bond with your brand is 8 times more likely to become a customer. Why? Trust. If you visit a close friend to ask them advice and they tell you a certain thing that can help, wouldn’t you be interested in giving it a try? Plus, the closer the connection there is between the information you’re seeking out and the source it comes from the better. For example, nobody wants to see marketing agencies offering advice about legal matters but even if they did, would you really be inclined to trust that content or the brand that created it? In other words, you need to identify your lane and stay there.

At First Page, our team of professional content producers and in-house marketing strategists will work closely to pinpoint your niche and attract the ideal audience. We’ll undertake a detailed audit of your website and access the areas where you have the highest potential to gain authority, regardless of your competitors’ positions in the market. During this process, we’ll gain an intimate understanding of what makes your client base tick so that we can create content that inspires audience loyalty and positions you as an industry leader.

Blog traffic can turn into warm leads

Driving traffic to your website is a huge win, but it’s also important to convert that traffic into warm leads. Once you’ve established a consistent blog and made a recognised commitment to crafting content that your audience trusts, it’s much easier to convert new customers from your blogs. All you need to do is ensure that every article you post includes a lead-generating call-to-action. It may sound too easy, but the numbers back it up. Marketers who prioritise blogging are 13 times more likely to achieve a positive ROI on their efforts and 47% of buyers view 3 to 5 pieces of content before engaging with a sales representative from a business.

But success with business blogs doesn’t occur by chance. To achieve the best results, you need to consult the experts. At First Page, we’re highly experienced in using a customised approach to create engaging content pieces that offer countless traffic-to-lead conversion opportunities. Also, if you’re not aware of how your website is performing on search engines then we can offer a thorough summary of your SEO position in three minutes with a free audit. Find out more.

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Blog Writing FAQs

Can’t I just create a blog for my business myself?

Writing is a field of professional experience just like any other. First Page writers are highly trained individuals with specialised areas of expertise. Our team will treat your content with care, ensuring that your blog is relevant, well-researched, and optimised for the best possible results. Attempting to do it yourself won’t only result in a waste of time, it will also result in a waste of money.

Premium content generates three times the amount of sales leads than paid search marketing, so it’s worth every dollar spent on its creation. Trust the experts, that’s what we’re here for. Get your blog writing quote today!

How will my business’s blog ideas be created?

Our blog writing team carefully researches your industry, consulting with experts and building an intimate knowledge of your business to put together engaging content that is both informative and shareable. This will build topic authority and create a loyal customer base that trusts your brand.

Our team will use detailed information received from you to determine the best content strategies for your blog. We also make sure to assign the articles to writers who already have experience in the field. In this way, you’re assured of an authoritative post directed at your target audience.

What type of ROI can my business expect to see from investing in a blog?

We might be marketing experts but we don’t believe in talking the talk without walking the walk. Realistically, 100% of blogging won’t generate sales or clients but to convert to your highest capacity it’s imperative that your content is optimised to work in your favor. The best way to do that is with the help of professional content marketers.

What are some benefits of writing blogs for my business?

Blogs can strengthen your branding when you start touching on topics that your customers are interested in. You can also take this chance to highlight specific products and convert your readers to loyal consumers. Well-written content can ultimately make your website more trustworthy and credible, which is why good writing can make a difference.

The beauty of blogging is that you can repurpose the content to attract an audience on social media. It also helps with developing your internal linking and obtaining backlinks from valuable sources. However, the most significant aspect is that you’re able to share pertinent news with your readers so they are updated about your products and services in Singapore and around the world.

What is copywriting for blogs?

The most effective copywriting can capture the attention of your readers from the start to the end of the blog, leaving a lasting impression on this potential group of buyers. From picking the ideal keywords right down to ensuring that the content is optimised for Search Engine Optimisation (SEO), it is important to remember that your blogs play a part in representing your brand, so take your time to choose reliable blog writing services in Singapore.

How important is SEO for blogs?

SEO copywriting works hand in hand with blogs if you’re wanting to increase overall traffic to your website. An SEO audit can evaluate your current content quality and give you more information on where your brand currently stands. Once this is measured, you determine where you want to be and then develop a writing strategy to bridge that gap.

It’s also essential that you keep up to date with the latest blog writing SEO trends. As was apparent with the Google core update of June 2021, strategies need to change to keep in line with the newest practices. If you don’t, it can mean the difference between ranking well or badly.

How long before I see results for my blog writing campaign?

Alongside your SEO efforts, most campaigns take about three months to produce results. This is also bound to grow over time when you have blog content regularly published on your website to drive traffic. A lot of work also goes into driving traffic from the top search engines, and it may take a while before they start indexing and recognising the authority in your content. It all boils down to showing your audience that you’re an expert in your field, which is where First Page comes in.

Why is blog writing worth the money?

Blog writing services by First Page can help you stand out from the rest while you focus on growing other aspects of your business, especially for small companies in Singapore. It can be challenging for new businesses or sites to make a splash on search engine pages, and many website owners give up when they don’t see results. However, it’s best to utilise a blog writing agency to boost your content and improve your rankings.

How Can Blog Writing Help My Business?

How can I use blogs to promote my business?

Besides grabbing the attention of potential buyers, you can also use blog writing as an opportunity to reach out to your existing client base. Once you have a blog published on your website, you can repurpose it as content for your social media platforms to continuously engage with your customers.

By using blog writing with your brand, you’re showing your readers that you care about more than just promoting and selling your products. You can find innovative ways to answer their questions or solve their problems while still showcasing your services. Feel free to contact First Page in Singapore to show you how it’s done.

How do I find keywords for my blog?

Before embarking on your blog writing, you may leverage keywords research tools like SEMRUSH and Ahrefs Keyword Explorer to gain insights on your potential target keywords. This will give you an idea on the search volume, keyword difficulty and potential traffic behind each keyword, helping you make a more informed decision on your choice of keywords for your blog writing efforts.

How many keywords should a blog have?

While there are no hard and fast rules on the number of keywords in a blog, a good rule of thumb is to have up to two long-tail keywords in your content. Make sure that your keywords match the intention of the blog and don’t look out of place. That way, even while your blog is written for SEO purposes, it will still be enjoyable to read from the audience’s perspective.

What are long-tail keywords?

Long-tail keywords are three or more keyword phrases that you can use to optimise your website in order to get better rankings on Google. These are more specific and can hone in on an audience that is looking for your type of product.

While long-tail keywords may have lower search volumes, they pay off in the long-run. They specifically help to address the top concerns of your audience, while you can configure your blog writing to attract them to your products or services. There’s also a lower cost-per-click since you’ll find less competition for the query.

What are short-tail keywords?

Different from long-tail keywords, short-tail keywords are made up of no more than three words and are part of a broader range of search queries – which is also why this type of keywords usually have a higher search traffic. However, that also means that other companies like yourself will be competing for these keywords in order to reach out to a wider audience.

How should I use both short-tail and long-tail keywords in my blog writing?

In a nutshell, use your chosen keywords strategically in your blog headline and headers on top of the main content. You can also incorporate short-tail and long-tail keywords when writing your meta description to increase your chances of connecting with your audience, ultimately taking them to your website.

Short- and long-tail keywords aren’t only essential for text searches, but for voice queries as well. When your audience speak on their phones, they tend to address a question differently than when typing. It’s important to keep this in mind when addressing the user intent.

How do I start writing a blog?

Here are some tips to get you started on your blog writing:

● Research keywords relevant to your Singapore audience
● Incorporate internal and external links
● Make sure your content flows
● Choose eye-catching pictures
● Include a call-to-action

Alternatively, you can always reach out to First Page for our blog writing services to get you on the right track from the start.

How can First Page help?

At First Page, we have a proven track record of success with clients across different industries in Singapore. In addition to blog writing, we can go the extra mile to empower your website with meaningful content that’s optimised for search engines. Explore more services with us like premium content writing and social media marketing today.

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