Our job is to bring your business to the top of major search engines and turn traffic into warm leads, and we won’t rest until those goals are achieved. Where does our confidence come from? That’s easy. As Singapore’s most trusted digital agency, we’ve crafted bespoke content strategies for thousands of clients both locally and abroad. No matter what industry you’re in, we’re sure of our ability to help brands and businesses of all shapes and sizes to reap the rewards of smart business blogging.
Think carefully about all the ways in which your target audience might find your website. Aside from your already established customer base and paid ads, SEO from your website pages – things like your ‘About Us’ section – are perhaps one of the only SEO-optimised traffic drivers your business can rely on. This is a fairly common wasted opportunity. After all, there’s only so many times you can keep updating permanent landing pages on your website, but blogging offers an infinite amount of possibilities to create content and attract new customers.
Still not convinced? Bear with us while we throw some key facts your way. The online world is a vast place, but 77% of internet users read blogs. That means that if your business isn’t blogging, you’re potentially missing out on one of the main reasons your target audience goes online. Not only that, websites with a blog tend to have 434% more indexed pages than those that don’t. In simple terms, every single indexed page on Google and other search engines is another opportunity to reach your client base, putting those without a blog on the back foot from the outset. Creating a unique blog that your audience will find valuable may seem like a daunting task at first, but that’s where First Page Digital comes in. As Singapore’s leading digital marketing agency, we’ve produced and maintained content for thousands of clients to take their businesses to the next level.
A visitor who develops a positive emotional bond with your brand is 8 times more likely to become a customer. Why? Trust. If you visit a close friend to ask them advice and they tell you a certain thing can help, wouldn’t you be interested in giving it a try? Plus, the closer the connection there is between the information you’re seeking out and the source it comes from the better. For example, nobody wants to see marketing agencies offering advice about legal matters but even if they did, would you really be inclined to trust that content or the brand that created it? In other words, you need to identify your lane and stay there.
At First Page, our team of professional content producers and in-house marketing strategists will work closely to pinpoint your niche and attract the ideal audience. We’ll undertake a detailed audit of your website and access the areas where you have the highest potential to gain authority, regardless of your competitors positions in the market. During this process, we’ll gain an intimate understanding of what makes your client base tick so that we can create content that inspires audience loyalty and positions you as an industry leader.
Driving traffic to your website is a huge win, but it’s also important to convert that traffic into warm leads. Once you’ve established a consistent blog and made a recognised commitment to crafting content that your audience trusts, it’s much easier to convert new customers from your blogs. All you need to do is ensure that every article you post includes a lead-generating call-to-action. It may sound too easy, but the numbers back it up. Marketers who prioritize blogging are 13 times more likely to achieve a positive ROI on their efforts and 47% of buyers view 3 to 5 pieces of content before engaging with a sales representative from a business.
But success with business blogs doesn’t occur by chance. To achieve the best results you need to consult the experts. At First Page Digital, we’re highly experienced in using a customised approach to create engaging content pieces that offer countless traffic-to-lead conversion opportunities. Also, if you’re not aware of how your website is performing on search engines then we can offer a thorough summary of your SEO position in three minutes with a free audit. Find out more.
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