We all know how frustrating it can be when our messages don’t get through. That’s why we need to make sure that businesses have the best tools at their disposal, especially if they want to create an effective dialogue with customers. Luckily for us there is no better means of doing this than by using SMS marketing – and did you know 98% of these are opened?
Now, let’s learn more about what makes it so successful and discover its potential uses in your business.
What is SMS Marketing
Before we get right into it, let’s define what SMS marketing is. SMS stands for Short Message Service and is a way for businesses to send text messages to customers. These messages can include promotions, discounts, and other important information.
The key difference between SMS marketing and other forms of marketing is that SMS messages are sent directly to the customer’s mobile phone, which means they are more likely to be read and acted upon.
Why You Should Try SMS Marketing
Still not convinced about SMS marketing? Read on!
Targeted Marketing
One of the main advantages of SMS marketing is that it is highly targeted. Unlike other forms of advertising, such as TV or radio ads, SMS messages are only sent to customers who have opted-in to receive them. This means that businesses can reach their target audience more effectively, resulting in higher conversion rates.
Cost Effective
Compared to other forms of advertising, such as TV or print ads, SMS messages are relatively inexpensive to send. Additionally, businesses can track the success of their SMS campaigns using metrics such as open rates and click-through rates, which allows them to make adjustments and improve their ROI.
Getting Started With SMS Marketing
Here are the essential steps to an SMS marketing campaign:
Building Your Contact List
The first step is to build your list of contacts. You can do this by asking customers to opt-in to receive SMS messages, or by purchasing a list of contacts. It is important to note that in many countries it is illegal to send unsolicited SMS messages, so it’s essential to only send messages to people who have opted-in to receive them.
Craft Your Messages
Once you have your list of contacts, you’ll need to create your SMS messages. These messages should be short, clear, and to the point. The goal is to grab the customer’s attention and encourage them to take action.
When sending your SMS messages, it is important to keep in mind the best practices. This includes sending messages at the right time, using personalisation and making sure that you are compliant with the laws and regulations of the country you are operating in.
Measure Success
Once your SMS campaign is up and running, you’ll want to track its success. This can be done by monitoring metrics such as open rates, click-through rates, and conversion rates. These metrics will give you insight into how your campaign is performing and allow you to make adjustments as needed.
SMS marketing is a superpower for businesses, giving them the ability to blast out messages faster than the speed of light! It’s easy to get started- just build your contact list and craft some creative SMSs. Then sit back and watch as your business benefits from this powerful weapon!
Take Your Business to the Next Level With RunGopher
By utilising SMS marketing and automation, businesses can strengthen customer relationships, boost efficiency, and achieve their desired outcomes.
Choose RunGopher as your go-to platform for SMS automation, taking advantage of its robust tools and simplifying your work processes.
RunGopher offers a comprehensive solution that goes far beyond transactional SMS, providing multiple automation options to increase productivity. Personalised customer journeys are available for creating captivating experiences, deepening relationships, and converting more leads into sales.
The ultimate aim is to convert engagement into improved revenue and business growth, and RunGopher’s SMS marketing and automation services are designed to help you reach your goals more efficiently and effectively.
Discover how RunGopher can boost your business. Contact them now!
