What is Trendjacking in Digital Marketing?
As digital marketing has evolved, so has the concept of trendjacking. Trendjacking is the act of capitalising on current trends or viral topics to boost your own brand visibility and reach. There is always a pressure on those who produce digital content to be able to reach a vast audience through their message or post. In this article, learn all about trendjacking and how it can help your business.
What is Trendjacking?
Trendjacking is a digital marketing technique that takes advantage of current trends to boost brand awareness or sales. Through trendjacking, brands can join in an in-trend conversation and capitalise on the exposure to get more leads.
To successfully trendjack a trend, brands need to be quick off the mark and produce content that is relevant with the times and ensure that it is engaging. When done well, trendjacking can be a great way to connect with customers and generate buzz around a product or service.
For example, suppose there’s a new blockbuster film coming out that everyone is talking about. You could create a social media campaign around the film and tie it in with your own products or services. One of the successful examples of trendjacking is Oreo’s “Dunk in the Dark” Super Bowl campaign back in 2013, which capitalised on the power outage at the game held in the Superdome in New Orleans.
Why Your Business Should Consider Trendjacking?
When it comes to promoting your business, there are a lot of different marketing strategies you can employ. But one that is often overlooked is trendjacking which is a powerful digital marketing tool these days. Here are some reasons why you should consider trendjacking for your business.
1. Maintains Relevancy
In today’s fast-paced digital world, it’s important to keep up with the latest trends and topics that resonate with your target audience. Trendjacking allows you to do just that. By monitoring social media and other online platforms, you can quickly identify trending topics that can then be integrated into your own digital marketing strategy. This ensures that your brand remains relevant, which, in turn, improves brand recall amongst your target consumers.
2. Boosts Brand Reach and Visibility
When you are associated with a popular trend, you are more likely to get noticed by the masses, increasing your brand’s visibility. This will also give you the opportunity to reach a wider audience than you would have otherwise, significantly boosting your reach. As everyone is already discussing the trend, adding your own unique spin to the trend can make your brand stand out from an already crowded online market. Not to mention, it can also help build brand awareness and loyalty over time.
3. Increases Content Shareability
People are more likely to share content that is timely and relevant. By incorporating trendjacking into your digital marketing strategy, you can make your content more shareable and increase the chances of it going viral. To avoid coming across as inauthentic, be sure to give your own unique touch to trending topics, and your overall message must align with your brand identity.
4. Boost Your Sales
In today’s competitive business world, it’s important to stand out from the crowd. If you can be the first to jump on a trend, you will get a leg up on the competition. Trendjacking effectively will drive more traffic to your website and will help you gather leads. For example, if you are offering something new and it is somehow linked to something in-trend, you will most likely see a boost in sales. This is because, if you can get people to click on your content by covering a trending topic they are interested in, you have a much better chance of getting them to visit your website or sign up for your email list.
How to Trendjack Successfully?
With the help of a perfectly-executed trendjacking campaign, you can strengthen the buzz around your brand and gain new followers. To do so, you have to make sure to follow the right techniques to promote your business through trendjacking.
1. Be Aware of the Trends
To be able to reap the benefits of the latest trends, you need to hop on the trending topic before anyone else. You can use a brand monitoring tool that helps you keep up with trends in your industry. It is better to know the right time to get involved so that you can garner maximum exposure before it’s too late.
2. Comprehend the Trend
It is important to properly understand why a topic is trending before you join it. Without understanding the root of the trend, you won’t be able to create the best out of it. Not every trend is going to align with your brand. Before jumping in onto one, you need to ensure you can relate it to your brand image so that the audience is able to see the natural link between your brand and the trend. This will distinguish your brand from another competitor that is merely doing things for clout.
3. Add Your Own Flair
Trendjacking without something original will not help you gain attention. Since you are not the only one taking part in the conversation, you need to be unique and avoid being just another business that’s doing “the same thing”. Adding something interesting from your side that is relevant to your product or service will help you get the right exposure.
4. Don’t Sell Directly
Trendjacking should not be used to directly sell your product or service, otherwise it can come off inauthentic and the audience might lose their interest in your brand quickly. Rather, you can hint about your product while mainly focusing on the campaign. The motive of participating in the trend should be to gain your viewers’ attention and to keep them further engaged.
Trendjacking – Keeping Up with Trends To Drive Success
Trendjacking is a cost-effective way to market your business. If you are looking for a way to boost your marketing, consider trendjacking. Furthermore, riding the wave of a popular trend can also improve your website’s SEO rankings. That’s because you will use keywords that people are currently searching for at high frequencies.
However, trendjacking alone cannot drive success to your business. To connect with more customers and grow your business, you have to give importance to every aspect of digital marketing. That’s when you can engage the help of an SEO company to help boost the online presence of your business and reach a wider audience.
As the world is swiftly moving online, you will need the help of a digital marketing expert who can help you in reaching the target audiences through the use of digital marketing tools and strategies. This is where First Page Digital comes in —we are a digital marketing agency based in Singapore that specialises in helping businesses boost their online visibility and reach.
Our team of experienced and knowledgeable digital marketing experts can help you increase the traffic to your website by crafting a highly effective SEO strategy alongside other digital marketing strategies, including social media marketing, pay-per-click advertising and more.
If you are looking for a reliable SEO and digital marketing partner to help you take your business in Singapore to the next level, get in touch with First Page Digital today!