Keep your customers engaged with content writing services from Singapore’s leading digital agency

Keep your customers engaged with content writing services from Singapore’s leading digital agency

 Keep your customers engaged with content writing services from Singapore’s leading digital agency

Communicating with your customers is the key to your brand’s success. Sometimes it’s easy to forget that the best way to get on the same page as your audience isn’t just by creating a really good website or designing a killer campaign, but by ensuring that those business-to-consumer channels are also filled with quality content that clearly explains what sets you apart from the competition. But getting your brand SEO copywriting right isn’t easy and we know that better than anyone.

As one of the largest digital agencies and content writing service providers in Singapore, First Page has worked with several companies and we have thousands of copywriting projects under our belt. From engaging landing pages to short-form marketing copy and digital growth campaigns, we understand the power of words. Our professional team of digital copywriters are committed to offering tailored content solutions that will transform your business and the way you attract, and most importantly retain, customers and clients.

SEO writing that’s technical and informative

SEO writing that’s technical and informative

 SEO writing that’s technical and informative

SEO Copywriting is one of the main tools a business has to ensure customers understand what benefits you can bring them. There’s nothing worse than visiting a website and coming away with more questions than you started with. As a committed content agency in Singapore, we make sure you put your best foot forward in every aspect of your business-to-consumer relationship.

Technical and informative copywriting is all about the finer details. If you have a product or service that’s difficult for those outside of the industry to understand, our technical copywriters can drill down to the key points of your offering and craft a copy that explains it clearly and simply to your target audience. With more than 1,700 clients worldwide, years of experience, and countless fields of expertise, our digital team in Singapore will ensure that you get your message across no matter how complex the subject matter.

Copywriting that’s filled with marketing punches

Copywriting that’s filled with marketing punches

Copywriting that’s filled with marketing punches

There are several types of copywriting but what they all have in common is a central goal: to persuade target readers to do something. Often confused with content writing, copywriting refers to any type of copy intended to move an audience into action, whether that’s a few words on a banner advertisement or a long-form landing page like the one you’re reading now. The trick is knowing what type of copywriting your business needs, which is exactly where First Page comes in.

Marketing copywriting is the traditional type of copywriting you might have seen in television and movies (here’s looking at you Mad Men). From a sharp, direct response copy that will have consumers clicking to buy straight away to witty banner ads or the type of eye-catching e-newsletters that people actually open, marketing copywriting isn’t about quantity; it’s about quality. At the end of the day, our marketing copywriters may have written anything from a few sentences to a few pages, but behind those words will be hours of research and immersion into your target audiences’ buying personas which have been harnessed to develop a bond with your consumers.

Copywriting that tells a compelling story

Copywriting that tells a compelling story

Copywriting that tells a compelling story

People love a good story. They hook people in and provide a narrative for people to get behind. A good story can make people invest, keep them loyal year after year, and even influence them to bring others along for the ride. In an oversaturated digital market, arming your business with an engaging storyline is pivotal to communicating your brand’s messaging.

Blogs and articles about topics your stakeholders are interested in, multimedia projects that convey the emotion behind your brand ethos, and case studies that prove you’re the best in the business, at First Page we craft content that makes your business-to-consumer communications a must-read.

Our Recent Work petguru.com.sg

A case study by First Page - Copywriting

SEO

Petguru.com.sg is a subsidiary of SOSD Singapore, a nonprofit humane organization, selling pet food, toys and accessories. Every sale made through petguru.com.sg supports the rescued animals of SOSD.

94%
organic traffic increased
84%
increase in new visitors from SEO
11/12
page 1 key phrases on Google Singapore
8x 8x
A VISITOR WHO DEVELOPS A POSITIVE EMOTIONAL BOND WITH YOUR BRAND IS NEAR 8 TIMES MORE LIKELY TO BECOME A CUSTOMER
434% 434%
A website with blogs will attain 434% more search engine-indexed pages than a website without blog content.
11.4 11.4
On average, a visitor will read 11.4 pieces of content prior to purchasing a product or service.
3x 49%
For every dollar spent, premium content generates three times the amount of sales leads than paid search marketing.

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An Overview of Content Writing Services

Copywriting is the process of creating engaging copy with the intention of increasing brand awareness and eventually selling a product or service. It’s an essential element of marketing and branding that allows you to connect and gain trust amongst your target audience. The best type of copywriting elicits a feeling or thought and makes consumers take action.

Although used interchangeably, copywriting usually refers to short-form writing with the intention of persuading, while content writing encompasses long-form writing, that involves website content and blogs with the aim of informing and educating. Both types of writing have the same long-term aim: to build connections with target audiences.

SEO copywriting is the process of creating optimised website content, with the aim of your website performing well on search engines like Google. Effective SEO copywriting provides value to its readers, answers frequently asked questions succinctly and elaborates where necessary.

Old-school beliefs that keyword stuffing works still prevail today. However, the latest search engine updates penalise sites for using this tactic, which has led to better SEO copywriting strategies. It’s more about the reader and how we address concerns by using the short- and long-tail keywords correctly. Not only will you establish authority in the field, but it will increase customer interest in your brand. At First Page, our company has a long track record in creating successful and optimised content for our clients in Singapore.

SEO content is evaluated by three main factors: expertise, authority and trust. E-A-T was created by Google to protect searchers from low-quality content. If your website can provide readers with accurate, in-depth information (expertise), prominent websites link to yours (authority) and if you have good reviews (trust) – more than your competitors do – you will rank high on the search engine results page (SERP).

There are three principles you can follow to ensure you meet the E-A-T model. Firstly, make sure your content is useful; it makes it more interesting and engaging to read while actually meeting the user intent. Then, check that your copywriting is aligned to both the company and the customers’ interests in Singapore, and there’s no imbalance to one side. Finally, ensure your content is unique; you don’t need to reinvent the wheel, but try to add a new perspective.

  • Understand keyword intent
  • Use a mixture of short, medium and long tail keywords
  • Avoid keyword stuffing
  • Prioritise quality content that adds value to your reader
  • Structure your content with headings and subheadings
  • Write captivating meta descriptions with a direct call to action

SEO keywords are words or phrases added to content to allow it to rank on search engines. Keyword research allows content writers and SEO analysts to understand the types of phrases people are searching for and then include those terms into website pages and blogs.

Most importantly, SEO keywords help define the theme and point of your content. While you may be addressing a specific need, it gives the writer the central idea behind your articles. If you’re adding keywords that have nothing to do with the central point, then it defeats the purpose of SEO copywriting. Should you wish to expand on a different point, it’s best to create other content for it.

Evergreen content is content that will stand the test of time and if added to your website, will not lose relevance or need to be updated frequently. The facts included in these types of content are unlikely to change in the long term. It’s with worth investing in as it continues to bring in traffic months or years after you have posted it.

Let’s provide an example. If you deliver content that mentions prices for products and services, that post will become outdated as soon as the rates change. It’s best to discuss rates generally, such as mentioning that it’s affordable, and then directing the reader to the product page. Not only does this make the content last forever, but you’ll improve your internal linking structure.

How Can Copywriting Services Help My Business in Singapore?

Whether through Instagram ads or Facebook ads, great copywriting allows companies to express their brand identities and personalities, allowing them to differentiate themselves from their competitors. By engaging a copywriting agency in Singapore, you can create an original, compelling and consistent brand voice – the hallmark of a grand brand.

There are several benefits to this approach. On the one hand, it highlights the benefits of your services while addressing the customers’ needs. On the other, you can show any weaknesses in your competitors and how you differ from them. However, you need to strike a balance between attracting attention and not overloading your copy with information, which is something First Page has experience in.

If you want to develop trust and loyal relationships with your customers, a strong and consistent brand voice is absolutely necessary. A copywriter will ensure that all your communications are consistent, informative and useful, transforming block text into a two-way channel that transforms your business into an approachable friend consumers will want to return to. Through the crafting of copies and engaging reputation management services, your business will be positively received amongst your target audiences.

It might sound far-fetched, but there is no industry that copywriting can’t have a positive impact on. Good copywriting is about good storytelling and, as we’ve already mentioned, quality not quantity. Whether your business is in finance, technology, ecommerce, fashion or healthcare, First Page Digital copywriters will always find the right words to get your message across.

While we have the same approach when it comes to copywriting services in Singapore, we change the strategy and methodology when it comes to the specific industry for your business. For instance, our approach to e-commerce sites is different from how we tackle hospitality or medical fields.

By incorporating keywords, providing a wealth of information written in an engaging manner, over time, you will experience an increase in traffic to your website. This in turn affects your website’s domain authority, allowing it to rank higher in searches.

The more you deliver high-quality SEO copywriting content, the more you’ll see results. Many people expect the methodology to increase traffic immediately, but it takes time to rank and gain interest in your content. You also need to be prepared to produce articles daily to keep drawing them in. You don’t need to do this alone, as our agency in Singapore has passionate writers who love doing it for a living.

Search engines prioritise fresh content as they know that searchers are looking for recent, up-to-date content that is relevant. By publishing new blogs every few days or months, and if you already have a regular readership, they will return to your blog to read your latest posts. This will help you increase your domain authority, allowing your website to rank.

At an SEO copywriting agency that’s based in Singapore, we have created uncountable optimised copies across different industries. Our talented copywriters carefully craft brand messaging that strikes the right balance between informative and urgent, yet compelling and reassuring. Capturing the attention of your audience is just the first step, and that’s hard enough amongst the fiercely competitive digital environment.

Successful copywriting will motivate your audience to find out everything about what your business has to offer, helping you to consistently build your customer base and increase retention. We take your goals and align it with the user intent, especially where we see there’s a need in the market. From there, you can engage with your clients and develop a strong, profitable relationship.

At First Page, we offer a full suite of digital marketing services that includes social media marketing and SEO copywriting. Till today, we have helped countless companies in Singapore achieve first page ranking on Google through providing optimised content and expert techniques that generate results. Want this for your brand? Contact us today to find out more.