Perfectly written SEO copywriting that will convert readers into paying customers

Featured in

Quality content that also outperforms

The days of chasing clicks over content quality are over. SEO copywriting is about publishing material that readers not only find super informative, but is also easy for search engines to identify. We’re experts at researching and targeting the essential keywords that your audience is most likely going to type into the search box. If visitors like what they read, they are far more likely to link to your work and share it on social media, giving your website greater authority in the eyes of search engines.

At First Page, we’ll discuss your business goals and have our expert team of SEO specialists brainstorm the perfect campaign to achieve success. This way, you’re bound to reach your target market and convert more website traffic into customers.

Set your brand on a journey of compelling storytelling on the way to the top

For any thriving business, being at the top of the search engine results page (SERP) rankings is critical to growing your brand and outmatching the competition. Considering 75% of potential customers never look beyond the first page of search results, you need to be certain you’re using the right keywords to land you as close to the top as possible. Once we accomplish this and get people to engage with your content, then having top-notch copywriting is central to boosting your conversion rate.

Our talented SEO team can help you claim one of the top search engine spots, with strategic keyword research, intensive competitor audits and comprehensive analysis. But don’t forget – simply being listed first won’t get you all the benefits. Producing accessible and inspirational content is how you build long-term growth and customer retention. That’s where you’ll experience the biggest difference with First Page.

Our bespoke SEO copywriting approach to generating growth

You can feel confident that our SEO copywriting will attract your ideal demographic and increase your sales. To do so, we’ll undertake a thorough SEO audit of your website. This establishes exactly where we can achieve the greatest amount of growth. We’ll also take a deep dive into your competition’s content, assess their marketing strategy and create a detailed campaign in response to outmatch their performance. No matter what, we’ll uncover the best way to capture your target audience’s attention.

Throughout this process, our content intertwines with your already established business goals and brand identity. We’ll get to know your business like the back of our hands to develop content that’s both searchable and packed with information benefiting your customers. With clickable headlines and shareable stories, our SEO copywriters will deliver incredible content ideas that position your business as an industry leader in Singapore and beyond.

During your campaign, we’ll provide you with detailed reports that showcase how our content is impacting your website analytics, social media reach and search engine rankings. You’ll quickly notice the tangible benefits our SEO copywriting strategy provides, as we adapt on the fly to secure remarkable results. Our bespoke approach will revolutionise your engagement and provide an outstanding return on your investment.

Receive a free SEO audit within three minutes

Before you embark upon a new SEO copywriting campaign, you need to understand how your website currently performs. Within just three minutes, First Page’s free SEO audit will send you a report revealing key information about your website. Taking into consideration content quality and duplication, our service also delves into the finer details like internal link score, keyword focus areas and HTML tag recommendations.

For even greater context around your business, we also offer a free competitor audit. Taking only five minutes, you’ll learn about the strengths and weaknesses of your biggest rivals and gain a better understanding of the changes you need to make. If you’re ready to take your website up a level, contact us and discover how we can enhance your content game.

Here are the exciting numbers

Did you know…

A VISITOR WHO DEVELOPS A POSITIVE EMOTIONAL BOND WITH YOUR BRAND IS NEAR 8 TIMES MORE LIKELY TO BECOME A CUSTOMER

434%

A website with blogs will attain 434% more search engine-indexed pages than a website without blog content.

11.4

On average, a visitor will read 11.4 pieces of content prior to purchasing a product or service.

For every dollar spent, premium content generates three times the amount of sales leads than paid search marketing.

Speak to One of Our Consultants Today

With First Page Digital, you’ll gain greater website authority, build stronger trust in your consumers and keep your business ahead of the competition. To start your online reputation management campaign or to find out more, speak to one of our consultants today at +65 6270 2193 or email us at [email protected]

See what our clients are saying

First Page Digital have done a fantastic job with our existing SEO campaign… their team are great at what they do and have been thorough in ensuring that our keywords are fully optimized to yield Page-1 results. We strongly believe in their professionalism and are eager for received even better results from them in the near future.

INSWORLD INSTITUTE

Exquisite Art has been cooperating with First Digital company for about a year, I am very grateful to the staff for their professionalism and responsiveness. For a year my website came out on the first pages of Google search. I plan to continue cooperation with this company.

EXQUISITE ART

We were a bit hesitant among all SEO agencies at first while building up our start-up company, MistyDaydream. But once you work with them, you will know how efficient and how professional they are. Working with them is the best decision ever.

MISTY DAYDREAM

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

Hurry! Limited spots available!

GET MY FREE REVENUE GROWTH SESSION

An Overview of SEO Copywriting

Why is SEO copywriting still important?

Billions of searches are being made every month and that’s not slowing down anytime soon. With so many people trying to find a product or service that fits their needs, SEO copywriting remains a key way for businesses to attract customers. As search engines continue to improve how they recognise high-quality content, providing your readers with genuine value is the ideal approach.

Tastes and preferences also change over time. Topics that may not be relevant today may spike in a few months’ time. Conversely, a subject that may be receiving thousands of views one day may be dead another. Therefore, SEO copywriting will be essential far into the foreseeable future.

Is SEO copywriting only about keywords?

It’s been many years since so-called ‘keyword stuffing’ was an effective strategy. These days, SEO copywriting involves the combination of valuable content with keywords that search engines can easily identify. When headlines, keywords, structure and metadata are used properly, your optimised article shouldn’t read any differently to an article written for a magazine.

Don’t get us wrong. Keywords still help us determine what the search volume and main themes are in an industry, especially small niches. However, it’s how you apply them in conjunction with other SEO copywriting elements that makes it a prime strategy. The one cannot function properly without the others.

What are some fundamental tenets of good SEO copywriting?

Understand keyword intent
Understand keyword research and search volume
Write SEO-rich headings
Write meta descriptions with a call-to-action
Avoid keyword stuffing
Employ a mix short, medium and long tail keywords
Prioritise writing relevant content where quality trumps quantity

How are money keywords chosen?

Keyword research is necessary in order to find money keywords to advertise your product or service. There are various free keyword research tools on the internet, such as Google’s ‘Keyword Planner’. Of course, knowing the keywords themselves do nothing if a skilfully writer is not at hand to seamlessly weave in these keywords in an organic and natural fashion that avoids keyword stuffing. Teams at First Page collaborate cross-departmentally. Our SEO Technicians will find the most suitable money keywords for your site, and our SEO copywriters work their magic to tailor these keywords into bespoke content.

What is keyword stuffing?

Keyword stuffing refers to the practice of spamming keywords repeatedly in a webpage among a mixture of other irrelevant and unnatural content in the hopes of climbing up the search rankings via a “shortcut”. This is a detrimental practice that negatively affects how a site is ranked in the eyes of Google’s search engine algorithm. Content employing keyword stuffing is often viewed as spam.

What industries can benefit from SEO copywriting?

All industries in all countries can benefit from SEO copywriting. This is regardless of whether you’re a small medium enterprise or a multinational corporation in the fields of education, healthcare, fashion, food and beverages or another industry. As long as you have a message you want to get across and a webpage you want to rank high in search engine spots, good SEO copywriting is for you.
If you cover several industries, there are two approaches you can use to enhance rankings. Firstly, you can organise your content on your site in such a way that clearly differentiates between them, showing how they relate. If the difference between them is too vast, you can create separate sites so you don’t confuse search engines and readers on your actual expertise.

What is the difference between content writing and SEO copywriting?

Content writing and copywriting are often used interchangeably. Copywriting usually refers to short form writing such as the content you may find on the landing page of a website. On the other hand, content writing encompasses long-form writing including blogs and skyscraper articles. At the end of the day, if you’re out to rank your site on search engine’s first page, what matters is writing with a good knowledge of SEO techniques.

What types of copy and content can benefit from SEO?

Content marketing encompasses different types. In general, knowledge of SEO can be used to optimise any written content that exists on a webpage. This can range from landing pages and blogs on specific topics, to “Contact Us” and FAQ pages, to the text on the buttons that appear on your user interface, and even the meta descriptions that appear below your link whenever your webpage pops up on a search page.

How Can SEO Copywriting Help My Business?

Why should I hire SEO copywriting services?

Copywriting, like any other specialisation, is a skill that takes many years to hone. At First Page, our digital marketing copywriters are trained in both SEO techniques and the art of writing friendly, informative copy that prioritises the reader’s experience. You might be tempted to DIY your own written content but it’s best to engage a trained SEO copywriter. They will be able to help ensure that your brand voice remains consistent throughout all content produced, and maintain a standard of quality across all pages.

Is SEO copywriting good for my webpage?

Of course! SEO copywriting can benefit any business webpage in Singapore and beyond. If you’re interested in employing digital marketing to attract new audiences to your products and services, SEO copywriting will play a foundational role in ensuring that your webpage’s written content will not only add value to you readers but also help you soar through the ranks of search engine pages.

My website is already populated. How can SEO copywriting help?

All web pages including those with existing content can benefit from the trained eye of a skillful SEO copywriter. You need to remember that content can age over time, and your article may lose relevance in a few months’ time. SEO copywriting can help update old content while delivering new articles to deal with any of the latest trends.

Engage the help of a First Page copywriter to audit and optimise your content. Our writers will ensure that money keywords are seamlessly weaved into your webpages without disrupting the readability and flow of the message you’re trying to get across. Let our writer’s work their magic on your content and capture your audiences’ attention to turn clicks into conversions.

What helps my content rank in search results?

To get your content ranking high on search engines, it needs to be both engaging for the reader and utilise the optimal keywords. That’s why your content needs to be written for your target audience rather than a search audience. By using naturally occurring keywords and thorough formatting in conjunction with fascinating content, you’ll quickly find yourself climbing the ranks.

It’s also vital that you connect the keywords and content to the user intent. Have a look at what questions the audience is asking on search engines, most commonly found in the “People Also Ask” area. If Google deems your answers to these queries better than any others, you’ll find your page listed there with an excerpt of the answer. If these are elements you struggle with, feel free to contact us for SEO copywriting services in Singapore.

My website is empty. Will fresh content help me rank?

Yes. In fact, search engines like Google prioritise fresh content to help users get the most up-to-date information. This is also why regularly refreshing your website with the help of a trained SEO copywriter is helpful even if you’ve already populated your page with existing content. You can also continually push out fresh content in the form of monthly blogs to help your website retain relevance and increase domain authority.

Can I just pay for higher search ranking?

You can, but most web surfers are discerning and will be less likely to trust websites that have paid to appear at the top of search rankings. All paid rankings appear with a “sponsored” disclaimer below the link to provide viewers with transparency. High organic rankings can only come about through the help of a thorough SEO strategy. These results are what most users look for when they key in a search term. Even if a viewer were to click on a paid ranking, the content on the page itself must be thoughtful, engaging and intentional to retain the viewer’s attention. At the end of the day, organic search rankings always win out over artificial and temporary means of boosting a site’s position.

How do I choose a digital marketing agency for SEO copywriting?

A competitor audit can help identify your main competitors and with the analysis an SEO audit provides, you will be able to gauge your business’ standing in the market as well. You can then create a benchmark for where you want to be in a few years time. Who knows? Maybe you’ll become a trendsetter and others will be following your example.

How long before I see results for my SEO campaign?

The best way to find out if an SEO agency is the right fit for your business or ones who can provide good SEO copywriting services for you in Singapore is to get in touch with them. You can also take a look at the reviews of the agency left by previous clients, or case studies of previous projects undertaken. Speak to our consultants at First Page to share more about your digital marketing needs and find out what we can do for you.

Significant negotiation clout
with our partners.

Our network of partners gives us access to first in-market media products, collaboration plans and inside intel, so we can keep you ahead of your competition.