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First Page

We design irresistible landing pages that convert like crazy

Want to know the easiest and most cost-effective way to generate record-breaking leads and sales for your business?

It’s all about developing killer landing pages that convert your website’s cold traffic into piping hot customers. Talk about making those sales SIZZLE!

Many businesses neglect their landing pages. Instead, they focus their time and attention exclusively on their marketing funnels, ad traffic, and ROAS.

Little do they know, they’re making a rookie mistake.

The reality is, landing pages are the heartbeat of your business. You can spend all the money in the world on ads that send millions of visitors to your website… but what good is that traffic if the landing pages they lead to don’t actually convert?

Think of landing pages like a gateway that introduces your customers to your magical kingdom. Without optimising these landing pages, that gateway is basically shut, which means you are potentially losing millions of dollars of revenue every single year. Yikes!

Developing and optimising landing pages will decrease your marketing costs, reduce bounce rates, increase conversion rates, and blow your annual sales reports through the roof.

The result? A landing page design that gets you massive WINS.

Our experts know the secret sauce for
unbeatable landing page design

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If you’re looking for a professional team to create a landing page that’s both creative and effective, then you’ve come to the right place!

At First Page Singapore, we’re all about high-converting landing pages that really make customers TICK. We know that a well-crafted landing page can make all the difference for your business, and we’ve been perfecting our techniques for over 10 years. We’re basically veterans now!

Our team takes the time to get to know your business and understand your unique selling points, so we can design a landing page that’s tailored to your needs. Our goal is to create a seamless journey for your potential customers, from the moment they see your ad to the moment they hit the purchase button.

So if you’re ready to optimise your conversions and turbocharge your sales like never before, let us help you create a landing page that’s like a yellow brick road straight to the checkout!

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First impressions count - so make your landing page one to remember!

First impressions count - so make your landing page one to remember!

Think of landing pages as your customer’s first impression of your brand after clicking on an ad. This is where you can make a lasting impression and increase the chances of a sale.

And with over 10 years in the industry, we know that generic product pages just don’t cut it. That’s why at First Page, we create custom landing pages for lead generation that cater specifically to your target audience. This way, you can get ready for a higher conversion rate and better return on investment (ROI)! Cha-ching!

The landing pages our team creates are designed to make your customers feel seen and heard as if they were a giant billboard promoting the latest blockbuster movie. We want to make an impact, after all!

Our landing pages greet your visitors like old friends, because we already know they are interested in your product or service. This means that we can skip the small talk and get straight to the point – the sale.

First impressions count - so make your landing page one to remember!

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

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Landing page development FAQs

A landing page is a page you create on your website that users ‘land’ on. Sometimes the user will land on the landing page through SEO, but typically landing pages are created to support an ad campaign. Once the user clicks on your ad, they will be taken to your landing page.

Landing pages are like the wingman/woman to your online ads, they help seal the deal and turn clicks into sales or leads. Think of it like this, you’re at a party and you spot someone you like. You can’t just walk up to them and propose to them (well, you could, but it’s probably not going to work out straightaway), you need to woo them a bit first. Same goes for landing pages.

They’re the smooth talker that greets your potential customers and convinces them to take the next step with you. So basically, the better the landing page, the more likely they’ll say “I do” to whatever you’re hoping for – which is usually buying something! So if you want to take your marketing game to the next level, landing pages are where it’s at.

CRO stands for Conversion Rate Optimisation, which is the process of increasing the conversion rates on a landing page or your website as a whole.

CRO starts by figuring out your goals. Do you want to improve the conversions on a single landing page? Or are you looking to test and improve your entire website?

From there, the CRO expert will come up with some ideas on how to make it happen, run A/B tests and collect data.

The entire process is repeated over and over again, ensuring the site is constantly improving.

Landing page development refers to the building, testing, and optimising of landing pages. Whether you’re selling to other businesses or direct to consumers, one thing is for sure – a killer landing page will seriously boost your sales.

Your landing page needs to do more than just look pretty though. It needs to communicate your brand’s unique story, guide your customers along a clear path, and ultimately get them to take action. Whether it’s making a purchase or filling out a lead form, your landing page needs to seal the deal.

A great landing page development agency like First Page will know precisely how to stand out from your competitors and get people to take action.

It doesn’t matter if you are a local plumber or an enterprise company poised for global domination – landing pages are an absolute necessity for all companies. Landing pages give your business a competitive edge and show your potential customers that you’re a Vegas-residence-worthy mind-reader who know EXACTLY what they are looking for. It creates a path of little resistance, so your website visitors can quickly find what they are looking for and convert like crazy.

Keep in mind that if you’re offering lots of different products or running a bunch of paid ads, you’re going to need more landing pages to keep up. That way, your customers can find the info they need and convert without anything getting in the way. Once all your products and services have their own landing pages, you’ll start seeing conversion rates that turn businesses into EMPIRES.

Landing pages come in all shapes and sizes. Some landing pages are super long. Others are briefer and to the point. Some landing pages are loaded with high-quality images. Others are more minimalist and simple. It depends on your industry/niche, as well as the overall goals of your business. All great landing pages are clean, easy to read, simple to navigate and focus on one singular goal (usually getting a sale or a lead).

When it comes to crafting an amazing landing page, there are a few more tricks of the trade that can make all the difference. For example, make sure to include a “hero image” at the top of your page. And if you’re in a service industry, don’t be afraid to make your landing page a bit longer – it gives you more space to explain what you’re offering and why it’s the best.

And who could forget your call to action (CTA) – it’s like the grand finale of your landing page! It’s the moment where you tell your visitors exactly what you want them to do next. So, make it count with some bold colours and killer copy that’ll knock their socks off! And don’t forget to add some FAQs at the bottom of the page. It’s like the cherry on top of your landing page sundae – it addresses any lingering concerns your potential customers may have and convinces them to take the plunge.

No. Landing pages are specifically designed to sell something and inspire a single course of action – typically to generate a lead or to create a sale. Landing pages are also often tied to ad campaigns (like Google Search Ads), so when a potential customer clicks on your ad, they will be brought to a specific landing page that sells the specific service that the advertisement was selling.

On the flip side, your home page might resemble a landing page and have similar elements (hero image, CTAs, sales copy). However, your home page ultimately serves an entirely different purpose. Your home page is where your visitors will go to understand your business’s general gist and understand how to navigate your entire site. Think of your homepage as a gateway to explore your services.

An eCommerce landing page is a landing page that is specifically designed for an eCommerce website or business. eCommerce landing pages are designed to drive the sale home and get your customers clicking the buy button. It’s important to know that there is a difference between an eCommerce landing page and an eCommerce product page – the landing page is what users will first see after they click on your advertisement.

To make an eCommerce landing page that really pops, you’ve got to nail a few key elements. Your landing page clearly has to align with the ad that brought your visitors there. And once they’re on the page, you want to make sure it’s easy for them to browse, while also making it crystal clear that you want them to buy!

B2B landing pages are sales pages for business products or business services. They are usually longer as they aim to convince potential clients to provide their contact info (think email or phone number) by presenting them with irresistible offers. If you are investing in Google or Facebook ads for your B2B business, then you 100% need unique landing pages to send your prospective customers.

Just like all landing pages, B2B landing pages need to be laser-focused on your end goal. If you own a SAAS company and your goal is to sign a visitor up for a free trial, then the entire landing page needs to serve that exact purpose. If you run a business registration service, then the whole page should be dedicated to generating the visitor’s contact information. The trick is making sure that your landing page is providing a clear path to conversion, without being too aggressive.

The cost of the landing page will depend on the length of the landing page (and how many you need), how much copy there is, how it is designed, and how many elements you wish the landing page to have. Elements such as customer reviews, testimonials, money-back guarantees and more can help beef up your sales page and help overcome any objections that your potential customers might have.

But like with all things in life – you get what you pay for.

A/B Testing your landing page is like conducting mini-experiments to figure out what’s working and what’s not. It’s like being a mad scientist, except instead of creating monsters, you’re (hopefully) creating high-converting landing pages!

A/B testing involves testing multiple versions of the page to see which elements work the best to convert. By the end, you should be able to create a landing page with the highest conversion potential by combining the high-performing elements from different tests.

It can be time-consuming and challenging, but even the smallest changes can yield significant results over time when added up.

It might surprise you, but landing pages and SEO can actually complement each other quite nicely! Landing pages are in essence sales pages for your products or services, so as long as those pages are optimised for search engines, there’s no reason that your landing pages can’t rank for your primary keywords. Once they are ranking, you will see a huge influx of traffic AND conversions – the best of both worlds!

Of course, things can get a little trickier if you’re testing multiple versions of a landing page. Simply duplicating the page and sending traffic to both can be detrimental to your SEO as Google might see it as duplicate content. This is why it’s crucial to make sure an expert is taking the reins on your landing pages to ensure your SEO suffers no negative consequences.

Although there are free software options for landing page design, there’s a reason why many SMEs and enterprise companies prefer to hire a professional to develop their landing pages.

A professional developer knows the in’s and out’s of landing pages and, depending on your industry, which practices they should be following. They can also apply different A/B tests to the landing page to see which variations get the most conversions (and which versions aren’t).

Also, while there are affordable software options, these programs are usually based on templates that everyone has access to. Ultimately, nothing can beat a custom, bespoke landing page designed (and optimised) by a pro.

While every landing page should be different, and there is no one-size-fits-all solution, there are some useful tips that can help you improve your landing pages across the board.

For example, the top of your landing page needs to be crystal clear about what you’re offering and why it’s awesome (and it’s gotta load fast!). This area is often called the ‘hero section’, and it should have a high-quality image that helps get your message across loud and clear. Plus, you need a clear call-to-action button to inspire action and get those conversions rolling in.

But don’t stop there! The rest of your landing page is just as important. Lots of people will keep scrolling down to learn more about your product or service, so make sure you’re providing value and answering any questions they might have. This is where you can use things like reviews, testimonials, and FAQs to show off how awesome your product is and convince people to take action.

Old-school sales guys might say so, but in this day and age, people can smell a hard sale from a mile away (and they tend not to like it). Instead of focusing exclusively on getting the user to take action, you should look at your landing page as an opportunity to push your product, while also building a relationship with the potential customer.

Remember, if the user wants to buy the product right away, they will do so at the top of the page. But if they aren’t quite sure yet, they will scroll around the page before deciding. They are looking for reasons to trust you and your product, which is why it’s crucial to build that relationship from the get-go. Testimonials, honest reviews, and guarantees/warranties can work wonders to ensure the user ends up making the decision you want them to make.

Before hiring any agency, it’s crucial to make sure that you understand exactly what they are bringing to the table to know if they are the perfect fit for your business. Many agencies claim to have a talented team, but in reality, they outsource the most important tasks to cheaper agencies overseas. This is especially true of landing page agencies. That’s why it’s so important to do your due diligence to make sure the agency is top-notch before giving them your hard-earned money.

Start off by having a look at their Google reviews. This is the simplest (and most effective) way to see how talented the agency is. If the reviews are excellent, then there’s a great chance that the agency is the real deal and that they have ample experience creating beautiful landing pages for clients that actually convert. Some questions to ask are…. Do they have experience in your industry? Do they have detailed case studies to show their success? What is their process for testing landing pages? How big is the team? By asking these crucial questions, you’ll have a much better idea if they are the right agency for you.

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