What exactly is Hubspot?

What exactly is Hubspot?

What exactly is Hubspot?

One of the most powerful software options in the Digital Marketing world, Hubspot is an all-in-one marketing ecosystem that brings all of your marketing efforts under one roof, therefore turning your business in Singapore into a lead-generation machine.

Here’s are the specific areas that Hubspot can help with:

  • Email marketing
  • Landing pages
  • Blogging
  • Social media
  • SEO
  • Web analytics
  • And much more!

Stop using outdated marketing methods to boost your business. Hubspot keeps your business on the cutting-edge!

Stop using outdated marketing methods to boost your business. Hubspot keeps your business on the cutting-edge!

 Stop using outdated marketing methods to boost your business. Hubspot keeps your business on the cutting-edge!

Hubspot is one of the most effective digital marketing solutions for generating, nurturing and converting leads into clients and customers.

And here at First Page, we are experts with Hubspot.

Over the past 5 years we have used Hubspot to generate thousands of highly-qualified leads for our many agencies around the world. And now we are offering our Hubspot services to businesses like yours who are ready to explode their growth.

No matter if your business is trying to improve its email marketing game, increase brand awareness on Social Media, to use Google ads to retarget potential customers, or anything in between – our Hubspot services are designed to streamline all of your Digital Marketing efforts so we can supercharge your growth.

If you are ready to increase your conversions, contact a Digital Strategist today to see how First Page’s Hubspot services can help your business in Singapore.

Here’s what Hubspot isn’t

Here’s what Hubspot isn’t

Here’s what Hubspot isn’t

While Hubspot is a game-changer for most businesses, it’s also important to acknowledge that there are a few things that the software cannot do. Hubspot is a complicated and delicate ecosystem that requires an enormous amount of time to learn and master.

Believe us, when you put the time in, the results are incredibly powerful. But it takes commitment to learn how to run the system and to learn how to get results, and to run the programs and accurately analyse the data.

This is why we highly recommend always outsourcing your Hubspot growth to an expert.

Hubspot allows you to analyse data so you can better collect and nurture your leads. But it’s important to realise that Hubspot itself will not drive more traffic.

Driving traffic needs to be done in unison with Hubspot data analysis. This is best accomplished by investing in a healthy mix or organic and paid content. This is why we always recommend hiring a Hubspot expert in Singapore that also has experience with content marketing, SEO, and Google Ads.

But here’s what it is

But here’s what it is

But here’s what it is

Hubspot’s software bundle offers 4 separate services in one. First, the CRM. This is where you grow your traffic and convert more high-quality leads with landing pages as well as in-depth look into powerful analytics.

Secondly, the marketing hub is where you grow your traffic and convert more high-quality leads with landing pages as well as in-depth look into powerful analytics.

Third, sales hub. Analytics-driven, the Sales Hub gives you access to powerful tools that can give you data-driven insights into your prospects, as well as help you automate mundane or tedious tasks.

Lastly, the service hub is the customer service software center where you will have access to powerful tools like tickets, customer feedback and the Hubspot knowledge base.

Each of these services work together in unison to help take your inbound marketing to the next level.

Here’s how we will grow your business with our Hubspot Automation Services

Here’s how we will grow your business with our Hubspot Automation Services Here’s how we will grow your business with our Hubspot Automation Services

Our Hubspot expertise helps us achieve optimal growth for our agencies, as well as our client’s businesses.

Here is exactly how we do it…

  • Email marketing: Although it is one of the oldest forms of digital marketing, email marketing is still prevalent and remains one of the most effective ways to grow and nurture your leads.
  • Social media automation: We use Hubspot’s reporting platform to identify your followers who are most active and most likely to convert, which then enables us to create strategies to connect and engage with them in ways that help drive conversions. We also use Hubspot’s in-depth reporting to isolate which of your social media campaigns are performing best, so you can create content that resonates most with your audience.
  • Centralised reporting: With Hubspot, you can see all your business’ analytics in one singular location. This will give you an enormous advantage over your competitors.

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

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An Overview of Hubspot

Hubspot is a cloud-based platform with marketing, sales, customer service and CRM capabilities. It helps to generate leads, track and nurture them. It organises all relevant data and information relating to marketing campaigns into a single dashboard, allowing internal sales and marketing teams to better coordinate their efforts.

Hubspot all-in-one marketing software lets you design, update and modify your website, track your SEO efforts, schedule and post on Instagram and Facebook and create emails and landing pages. With email integration and filters, you can quickly draw a list of contacts from your campaign. You can also import contacts if you have them saved on a spreadsheet.

When you’re ready to organise deals, the platform guides your customers through the entire process. You can also integrate it with your website so it can capture your traffic and customer information directly. In the end, the automated steps save you time in the long run as long as you set it up correctly. First Page can assist you.

CRM stands for customer relationship management, and Hubspot’s CRM allows businesses to successfully manage their relationships with customers. As your company grows and so does your customer base, what used to work for you may no longer work as well anymore. A CRM system allows you to store, track, organise and locate customer information – their contact details, each interaction with your company or any files they might have shared.

  • Free CRM
  • Customisable landing pages and emails
  • Paid advertising tracking
  • Social media management
  • An all-in-one dashboard

These features assist your marketing team to derive real value from campaigns. These tools improve efficiency, maximise your team’s time and integrate with your business’s technology. It doesn’t matter how big your company is or what expertise you have, First Page can assist you with setting these up.

  • Sales analytics
  • Forecasting
  • Sales engagement tools
  • Conversation intelligence (recording all calls)
  • Advanced permissions
  • Sales automation
  • Meeting scheduling

In this segment, you’re able to better manage, organise and track clients and leads. Your sales team can engage with clients during the sales process to get a better idea of how your business can meet their needs. It works around the clock, unending in its desire to help you close deals.

  • Standard contact scoring
  • NPS surveys
  • Customer reporting
  • Customer surveys

Communication and customer service are essential if you want to retain your clients. The Hubspot Service Hub not only aids in this degree, but it also helps to grow your customer base. You can manage your support team more effectively and analyse where you have any gaps in service provision.

  • Premium hosting
  • Standard SSL certificate
  • Web application firewall (WAF)
  • Website themes
  • Drag-and-drop editor
  • A/B testing
  • Content staging

Owning and managing websites can be tricky if there are several components to them. These above features ensure that you have complete control from a central location, making your life easier and saving time. You’ll also find several publishing tools that can aid you with the other parts of your business, such as marketing and services.

  • Custom field mappings
  • Custom properties
  • Reporting dashboard
  • List segmentation
  • Multiple currencies
  • Programmable automation

As one of the latest members of the Hubspot family, the Operations Hub brings with it process automation and data management. It syncs and cleans information to make everything more streamlined, while you can customise specific aspects of the automation chain. It also integrates with other data services, such as Square, Microsoft 365, Mailchimp, and more!

How Can Hubspot Help My Business?

Hubspot is an inbound marketing and sales platform that not only helps different internal teams align, but allows companies to generate leads and increase the number of customers who buy your products. It is the perfect complement to marketing functions like content writing, SEO and the running of effective ad campaigns, whether Facebook ads or Instagram ads.

  • Marketing Hub
  • Sales Hub
  • Service Hub
  • CMS Hub
  • Operations Hub

Each of these services have specific focal points, which means that you’ll use them for various purposes. The beauty of it is that they all integrate seamlessly with each other, but it can be quite daunting to learn when you start out. That’s why you need a Hubspot agency in Singapore like First Page to guide you through the various platforms to see how they can assist you.

Hubspot has a basic package that allows you to use its marketing and service hubs for free. Its Starter, Professional and Enterprise hub services are paid packages that offer greater functionalities and are priced accordingly.

However, it’s more important to focus on the benefits instead of the costs. When you use the platform correctly, you’ll have plenty of leads for sales that will reveal a massive return on your investment. Of course, it’s best if you have someone who knows how the system works to help reveal that achievement; otherwise, you may be wasting your time and money.

You can try Hubspot’s free version first which has a collection of free tools for its marketing, sales, service and CMS hubs – a “lite” version of premium tools. If you find that these tools are beneficial to your company’s organisation and sales growth, you can consider the other product packages: Starter, Professional, Enterprise.

The free version basically gives you a taste of what the entire system can do. It provides insight into how much it can help you gain sales should you sign up for one of the packages. If you’re only starting out, it may work in your favour to try the free version, while we recommend one of the paid packages for larger companies or well-established sites.

All Marketing Hub users can gain access to Hubspot’s wealth of resources: connecting with the Hubspot community through chat, learning with Hubspot Academy or given advice by an expert in Knowledge Base.

Of course, digging through Hubspot’s detailed information base can be overwhelming. While there are different sections, it still may not help guide you through how the processes work. With First Page Singapore, you will also have added support when integrating Hubspot’s services to your business’ marketing efforts. Contact us to learn more.

Marketing Hub Professional and Enterprise packages have onboarding already included and you have ready access to customer training programmes and marketing consultants and professors to help you out when you need! When you start out, you’ll receive an onboarding plan with your goals and company complexity in mind. It can anywhere from three months up to deliver a successful onboarding, depending on how much work is needed.

During this process, Hubspot takes your current tech stack into consideration when determining how to integrate the various platforms. It requires months of commitment from you and your Singapore team to feed the data needed for the automation to kick in. There are also onboarding plans for each of the hubs, such as marketing, sales, and operations. Confused? Contact us to discuss how we can make this process easier for you.

Hubspot’s inbound methodology follows 4 essential stages: attract, convert, close and delight. It is designed to fully understand a consumer and what they want and need. It usually provides the information customers require by way of long-from content like blogs, social media, ebooks and guides.

In the end, you’ll have long-lasting relationships with your customers, which is vital to the success of your company. There’s also a business flywheel that will help you focus on the different client types and how you can reach them. As you shift your focus from one aspect to another, your marketing campaigns will gain momentum and draw in more leads.

Hubspot’s three packages, Starter, Professional and Enterprise are made to fit a variety of different budgets, whether you’re a small start-up or a large mulit-national corporation. It’s best to find one that caters to your business’ needs.

Whether Hubspot is expensive is relative to your budget, company size and commitment. If you’re prepared to go all out with Hubspot in Singapore, the cost is inconsequential to how much you’ll make in the long run. Join that with our team’s determination to make you succeed, and you’ll forget that you paid something for the platform.