
Digital marketing vs traditional marketing
Traditional marketing uses offline channels such as TV ads, radio ads, newspaper columns, billboards, and flyers. The success of these methods is quite challenging to measure. On the other hand, digital marketing makes use of channels on which behaviours can be tracked easily and accurately. You can track your monthly website traffic, how many people made a purchase after seeing your ad on Google and the number of times your followers have seen your social posts, for instance.
Traditional marketing uses offline channels such as TV ads, radio ads, newspaper columns, billboards, and flyers. The success of these methods is quite challenging to measure. On the other hand, digital marketing makes use of channels on which behaviours can be tracked easily and accurately. You can track your monthly website traffic, how many people made a purchase after seeing your ad on Google and the number of times your followers have seen your social posts, for instance.