First, ask yourself if you want your company to grow in the long run. If yes, establishing a partnership with an SEO agency will be useful as they will work on developing a long-term strategy for your business.
Second, check if you have enough manpower to manage your online engagements and whether they have the capabilities to do so. If SEO is not their cup of tea or if they need more guidance, working with experts who can deliver on such tasks effectively with results is worth the investment.
Third, analyse if your work on the website is translating to the results that you want. If you have exhausted all ways you know to boost your website’s performance, working with an SEO agency can set you in the right direction.
Fourth, review your budget and expenses. Hiring an SEO agency may be good for your business, but it may not be within your budget, especially if you have just only started. That said, SEO is an investment – spending your resources on a solid strategy can return with positive results as long as you choose the right agency to help you.