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Supercharge your PPC strategy with the power of Bing Ads

Supercharge your PPC strategy with the power of Bing Ads

Supercharge your PPC strategy with the power of Bing Ads

It’s a given that you want as many people as possible to know about your business, so why not take advantage of every suitable marketing channel available to you?

While we all know who is the biggest player in the search engine pay-per-click game, Bing Ads are all too often neglected by agencies and businesses despite coming in as a strong second.

Too many marketers see a single graph of search market share and stick with ads on Google for life, forgetting that Bing is still used by a staggering 133 million people who make 5 billion searches a month. With numbers like that on the table, it is definitely a powerful advertising tool in Singapore and around the world.

Bing Ads are not unlike Google Ads, which means you don’t face the daunting task of wrapping your head around yet another form of digital marketing. Plus, they cost less per click, are displayed across multiple search engines and have higher click-through rates. Combine that with the team of digital marketing specialists at First Page and you have a menacing weapon in the battle against your rivals.

Add Bing Ads to your marketing arsenal and discover why Microsoft’s search engine is far from a gimmick. More traffic, leads and sales await: will you take advantage of this untapped potential?

Brush off your competition with a smart, cost-effective Bing Ad strategy

Brush off your competition with a smart, cost-effective Bing Ad strategy

Brush off your competition with a smart, cost-effective Bing Ad strategy

The internet has completely transformed how consumers find the products and services they need, but it also means businesses need to fight tooth and nail to beat the competition. In such a brutal landscape, it’s crucial for you to take advantage of every available avenue of growth.

Too many marketers rely on a single strategy to get results, ignoring the undeniable benefits of a diverse digital marketing campaign that incorporates channels like Bing Ads to get maximum ROI and the best possible result outcome for your business. Frustrated by your rival’s impressive PPC results? Get a reputable agency to help you create a diverse, forward-thinking strategy that blows them out of the water.

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An Overview of Bing Ads

Bing Ads are comparable to Google Ads in their structure and delivery. Specify the keywords you want to target, make a bid on how much you’ll pay-per-click and Bing will serve your ad at the top of relevant searches across its various desktop and mobile platforms. Users who search those terms will see your ad displayed alongside the organic results displayed by Bing.

You need to keep in mind that these adverts work across the entire Microsoft network, including search engines like Bing, AOL and Yahoo. You can even use supportive tools to develop a keyword list for your SEO strategy. Whether or not you see your Bing advertising displayed in Singapore, you’ll still receive value for your money from First Page’s services.

Bing Ads and Google Ads are too often seen as competitors, when they actually work best hand-in-hand. Google’s market share certainly makes it an attractive prospect for marketers, but expanding PPC campaigns with highly cost-effective Bing advertising ensures you leave no stone unturned in your hunt for new customers in Singapore.

Another aspect you should bear in mind is the lower number of users on Bing. At first thought, it may seem like a disadvantage, but it means your Bing ads will appear more regularly in the top results than on Google. With 133 million people using Bing, it’s not a bad place to see your adverts displayed. However, it is important to find an agency in Singapore that has experience running Bing ads as there are slight differences between the two.

While Google remains the most widely used search engine globally, it is also worth looking at Bing ads as a resource to propel your business. That being said, if you’re choosing Bing ads over Google ads, you’ll want to make sure that you’re getting a significant amount of traffic from the industry-specific keywords relevant to your business. You can then feel more assured and confident that you have a winning Bing advertising campaign – or just engage a reliable digital marketing agency like First Page.

When deciding whether to use Google or Bing ads, the latter has some tools you can use to your advantage over the other. For instance, it has unique social extensions and filter options that will assist you with targeting the right audience. Bing is also older, while the users tend to aim towards shopping and financial options, which is ideal for your PPC campaigns.

Despite having a smaller market share than its main competitor, Bing Ads have been proven to provide a solid return on investment – often cheaper and with better click-through rates than Google. Bing Ads are best used to complement your major advertising channels to ensure you aren’t missing any opportunity to reach potential customers in Singapore or globally.

Of course, it all depends on your marketing strategy, which is why you need a Bing ads agency to aid you with the planning and execution. The process does work, but only if you apply it correctly. Failing that, you won’t see the success that an organisation like First Page can help you achieve.

Any type of business in Singapore can experiment with importing their existing Google ad campaigns into Bing ads. If you’re looking for a cost-effective alternative to Google ads, Bing ads will definitely be an attractive option for you to still benefit from PPC advertising but at a lower cost.

You don’t need to be a big or medium-size company to take advantage of the marketing system. Since the costs are more cost-effective and it has a smaller user base, even small businesses can benefit from it. And with the advanced demographic controls, you can target your Bing advertising to a Singapore audience.

You can target your Bing ads to appear on the results pages of websites like Bing, Yahoo! and its other search partners. Do note that this is also based on the selected country, time zone, age and gender of your target audience as well as search keywords used.

Bing Ads can help companies increase their customer base by targeting potential customers with relevant products and services through expanded text ads, app install ads, dynamic search ads and more. You can also use multimedia ads with visuals to attract as many people as possible, positioned in sidebar and mainline locations.

It would be useful if you already have an existing Google Ads campaign to import over. Alternatively, you can create a new campaign to get started. You may also discuss with an experienced digital marketing agency on the kind of results you might expect from Bing ads once it’s properly set up.

How Can Bing Ads Help My Business?

To make sure your Bing ads perform, you’ll want to start off with picking the right keywords. Take the time to familiarise yourself with what your competitors are doing in Singapore – especially if you’re starting from scratch – so you can position yourself favourably.

With a clearer understanding of your target audience, the final ad copy makes a difference. Topped off with effective copywriting, you are sure to get the best out of your Bing ads.

To prompt your users to act, it all boils down to your ad copy. Make sure to be specific in your product or service offers – including details like discounts and call to action – to compel your target audience to click. While keywords are essential, you need to ensure you select the correct ones for your industry.

Another step you can take is taking on a Bing persona. There are specific traits your audience may have that will help you decide how to apply your marketing techniques. It can narrow down where they are in their career or studies or highlight a specific income threshold.

You can use the Keyword Planner tool to search for new keywords for your Bing ads. Here, you can also find out the search volume and cost estimates that can dictate which keywords you’re settling on for your campaign. It assists you with discovering the current volume trends for your industry in that specific time, helping capitalise on the search intent. Once you have the results, you can save the keywords to a new or current campaign.

While Google ads and Bing ads operate similarly, did you know you can choose the devices you would like your ads to reach on Bing? Bing also has a platform dedicated to mobile ads so you can extend your reach beyond desktop campaigns. This includes smartphones and tablets.

This can be especially valuable when it comes to advertising to people in Singapore, as there is a high penetration rate of mobile usage.

Every day, thousands of small businesses turn to targeted online marketing campaigns as a method to capture customer attention while they’re actively searching for products or services just like yours. Fret not! Even with a limited advertising budget, your trusted digital marketing agency can recommend solutions tailored to your business’ needs in order to reach out to the local audience in Singapore. This can range from Search Engine Optimisation (SEO) to content marketing – on top of Bing ads.

Taking a step towards Bing advertising in Singapore can be challenging, especially if you’re new to how it works. It can take you months or years to get the hang of the marketing system, and you may have lost valuable potential customers by then. Therefore, it’s best to work with an ads agency that already has experience in this arena.

If you want to save time achieving the best results, partnering with a leading digital marketing agency like First Page will be a smart choice. Whether it’s for Bing ads or other advertising strategies, rest assured your campaign is in good hands.

At First Page, we have a proven track record of success with clients across different industries. With our results and data-driven approach, we can give you the confidence of successful Bing ads and more to boost your leads and sales.

A full suite digital agency like First Page can deliver a seamless integration of advertising services along with Bing advertising to maximise your website’s potential and in turn, bring in more sales.

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