5 Smart & Stunning Beauty Bloggers in Singapore With Loads of Readers

If there is one industry that presents a myriad of opportunities for marketing and sales, its the beauty industry.

Beauty? Really?


If you didn’t already know, the beauty industry is a thriving business. And it’s no wonder why – especially when vanity is a big thing for most in today’s era.

What’s really cool about the beauty industry is the booming amount of content. There are heaps of beauty tutorials, bloggers and vloggers on YouTube, Facebook and Instagram.

If you are on the lookout for rising beauty bloggers in Singapore, we have good news for you. We did our research on some upcoming beauty bloggers in Singapore.

Stick around to find out who made our list!

How is a “Beauty Blogger” Defined?

how are beauty bloggers defined?

The term “blogger” is rather abstract. We actually couldn’t find a definition we agreed on when we googled!

To avoid ambiguity, we would want to stick with this definition:

A beauty blogger refers to an individual who constructs content for a blog related to beauty trends, products, theories, and reviews based on keywords that either have high search volume and high traffic. The beauty blogger’s blog should also have a noteworthy amount of page views and unique visitors. A beauty blogger can sponsored content and charge for advertising on their platform in the form of a regular blog post, placement ad or other forms of advertising.

Here are some familiar beauty bloggers in Singapore and the rest of the globe that might ring a bell:

  • Michelle Phan
  • Suzi Tse
  • Brenda Tan
  • Ingrid Nilsen
  • Naomi Neo
  • Bong Qiu Ting
  • Jeffree Star
  • Rosanna Pansino
  • Tanya Burr
  • Lindy Tsang

These bloggers have published various blog articles and YouTube videos about beauty trends, reviews and tutorials. They have also gotten sponsorships from various big brands. Here’s one post by Lindy Tsang (aka BubzBeauty) about her experience with Pixi Beauty.


Why Should You Engage Beauty Bloggers in Singapore?

Ever heard about how reviews can influence a customers’ perception of your products and services?

If you want your beauty products to fly off the shelves, you would need to get them reviewed by beauty bloggers in Singapore.

One key reason why micro-influencers thrive on social media is the fact that they tend to engage more with a customer who drops them a direct message or posts a comment about a product they are advertising. Furthermore, they tend to tread a bit lighter compared to regular marketing by using positive experiences to market a product.

Social media might be dominating modern digital marketing, but Google and search engines still retain its relevance.

In fact, SEO Tribunal noted 63,000 Google searches per second in a day. That’s at least 5.6 billion searches a day!

Google also has the largest search engine market share in Singapore according to StatCounter.

When you get in touch with a beauty blogger to do a review or an advertisement on their blog, you can:

  • market your brand to their readers
  • gain trust in your target audience
  • build backlinks (this is really important!)
  • boost your web presence

In a nutshell, it’s not enough to engage with micro-influencers, you have to think about how to expand your web presence on Google as well.

Who Are the Top Beauty Bloggers in Singapore?

That was a lot of explanation. For the sake of avoiding confusion, we have excluded bloggers who have migrated completely to YouTube. Instead, we will be focusing on beauty bloggers in Singapore who publish written pieces of content on their blog on a regular basis.

Without further ado, here are 5 smart and gorgeous beauty bloggers in Singapore:

1. Yina Goh


Yina Goh is a beauty lover and travel addict. She has done various beauty reviews about beauty products like the SK-II R.N.A Power Radical New Age as well as Terra Medical Clinic Singapore’s FUE Hair Transplant. The neat layout of her blog allows readers to navigate easily. She also publishes content about travel and lifestyle.

2. Ju Ann


The second blogger on our list of beauty bloggers in Singapore is Ju Ann. Beside beauty, she also blogs about parenting and lifestyle. She wrote articles about fat reduction treatment and acne scar procedures. She also did a review about the trending Dema LED Mask.

3. Bubbly Michelle


Michelle is all about looking and feeling good from the inside out. She has crafted various blog posts about her visits to beauty salons and reviews about trending beauty collections like the Chanel Cruise 2019. We really liked her authenticity and commitment to giving her readers her honest views.

4. Icefrost Diary (Michelle Ng)


Michelle Ng is a freelance makeup artist and the brains behind Icefrost Diary. She has written numerous reviews about beauty products and treatments. Besides beauty, she also creates content about food, travel and lifestyle. Her highest-ranking blog posts include her Hada Labo Eye Cream review and her SK-II Facial Treatment Essence review.

5. Chiam Hui Y (Celine Chiam)


Last but not least on our list of beauty bloggers in Singapore is Celine Chiam. The Clozette Ambassador publishes beauty content as well as travel blogs and other reviews for big brands like Shopee, ShopBack and JetStar. She reviews beauty as well as hair-care products.

Build Trust the Smart Way

These days, digital marketing is not just about getting sales and profits. It’s about making your brand known and building trust in your customers. A user would probably find more trust in their favourite blogger instead of a brand with no face to the name.

No doubt the rise of video marketing has proven that visual content sells, but written content still retain its prevalence.

If this 1000-word blog article proves anything, it’s that the human factor of marketing is vital. It would be difficult for any brand to effective market their products and services without engaging in a third-party source to add credibility and value to their brand image.

Besides blogs, it’s also tantamount to beef up your Facebook page. Click here for some inspiring Facebook business pages from Singapore that won us over. 

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