Avis is one of the world’s best-known car rental brands, with Avis Rent A Car operating across more than 165 countries globally.
In Singapore, Avis provides car rental and leasing services, including short-term car rental options and flexible car lease periods. Its Singapore website highlights online booking, vehicle rental, leasing, comprehensive coverage and customer support for users who need mobility solutions.
As a premium car rental brand looking to expand its SEO presence in Singapore, Avis needed a stronger website foundation that could support both organic discovery and conversion growth.
The initial challenge
Avis partnered with First Page to build SEO presence for a premium brand looking to expand in Singapore.
The website’s existing pages were outdated and operated on a restricted infrastructure. This made it harder to improve page performance, guide users clearly through the booking journey and support stronger organic visibility.
The site also needed a clearer structure. Without a well-defined purpose for each page, users could struggle to find the information they needed quickly, especially when comparing rental options, booking details and service information.
To grow conversions, First Page needed to improve more than rankings. The strategy had to make the website easier to navigate, easier for search engines to understand and more effective at moving users towards enquiry or booking actions.
For over 170 years, Blanc des Vosges has been crafting some of the highest quality bed linen on the market. This long-standing expertise allows the brand to seamlessly blend tradition with modernity, creating durable and timeless products. By combining centuries-old French craftsmanship with contemporary designs and premium materials, they produce luxurious linen that stands the test of time.
The initial challenge.
With a large segment of the market shifting online, Blanc des Vosges aimed to increase sales through its . e-commerce website. However, the brand faced two significant challenges: low online brand awareness and a premium price point that was higher than the industry standard.
These factors resulted in initially limited organic traffic, highlighting the need to first justify the brand’s value to potential customers before attempting to drive a large volume of traffic.
Awesome Hotel is a hospitality brand that needed stronger organic visibility to capture users searching for accommodation, stays and booking-related queries online.
With traffic declining and website engagement underperforming, the brand needed a strategy that could improve both search visibility and the quality of user journeys once visitors landed on the site.
The initial challenge
Awesome Hotel partnered with First Page to reverse declining traffic trends, improve website engagement and increase conversions through a combined SEO and CRO strategy.
The website initially had weak organic visibility, with limited Page 1 and Top 3 rankings. This restricted the brand’s ability to capture users searching for relevant hotel and booking-related queries.
Another challenge was the website’s UI and UX. The existing experience made it difficult to engage users effectively and guide them towards important conversion actions such as enquiries, leads or bookings.
Declining traffic trends also created a risk of further reducing leads and bookings. First Page needed to improve both search visibility and on-site conversion opportunities so the website could attract more relevant users and convert them more effectively.
British Connections is a trusted British passport and UK visa office for residents in Hong Kong. Their team, trained by Her Majesty’s Passport Office (HMPO), provides expert assistance with British passport applications, UK visas and related services, making them a leading choice in the region.
The initial challenge.
In recent years, British Connections saw a significant reduction in inquiries, a direct result of the Hong Kong protests and COVID-19 travel bans. The goal was to regain momentum. We responded by creating a new campaign specifically designed to increase online traffic and drive more inquiries.
Epitome Collective is a Singapore video production and content agency. Its website positions the brand around “video production in Singapore” and describes the agency as a content agency built on production power.
The agency’s services include marketing video production, corporate video production, event video production, social media video production, TV commercial production, explainer videos, commercial photography, animation production and post-production services.
The initial challenge
Epitome Collective partnered with First Page to establish a strong and credible online presence, attract quality leads and increase brand visibility through SEO.
The website was visually strong and creatively designed, but it had limited crawlable HTML content. This made it harder for search engines to understand the brand’s services, page relevance and keyword focus.
The site also relied heavily on visual elements, which limited discoverability in search engines. While the design reflected the agency’s creative identity, it needed stronger SEO signals to help Google interpret the site’s core offerings.
There was also no existing SEO foundation or digital presence to build upon. First Page needed to create the basic organic structure from the ground up while preserving the brand’s visual style and creative positioning.
Cat & the Fiddle specialises in cheesecakes, with a diverse selection of 20 varieties of gourmet cheesecakes comprising faithful classics like the Classic New York Cheesecake, Oreo Cookies & Cream Cheesecake, Asian and local-inspired creations and even specially-composed medleys of their best-sellers.
The initial challenge.
Cat & the Fiddle approached First Page with the primary goal of boosting their online sales. The main strategy was to increase their organic search rankings and traffic for key phrases such as “birthday cake delivery” and “cake delivery”.
The challenge was to help Cat & the Fiddle stand out in a competitive market, which was already dominated by established brands.
Mortgage Master is a Singapore mortgage broker and consultant platform that helps users compare home loan rates, review refinancing options and get mortgage advice from consultants. Its website focuses on home loan packages, refinancing, affordability calculators and mortgage advisory support for Singapore homeowners.
In a competitive finance search landscape, Mortgage Master needed stronger visibility for both educational and high-intent mortgage queries, while maintaining compliance and a trustworthy brand tone.
The initial challenge
Mortgage Master partnered with First Page to strengthen its online visibility for high-intent mortgage and refinancing searches, while establishing the brand as a trusted authority for homeowners in Singapore.
The mortgage and finance sector was highly competitive, with limited early visibility for Mortgage Master. Search results were crowded with banks, comparison platforms, publishers and other mortgage brokers competing for similar high-value keywords.
The campaign also needed to target both educational and transactional queries. Users searching for mortgage advice often move from broad research topics to specific comparison and refinancing decisions, so the SEO strategy had to support the full customer journey.
At the same time, the broad keyword base required careful prioritisation. First Page needed to balance traffic growth with lead quality, ensuring that content captured meaningful search demand without attracting irrelevant users.
With its large catalog of fresh flowers, Floristique has become a top florist in Singapore. The company offers a wide range of premium flowers at affordable prices, supported by efficient delivery services. Floristique’s personalised e-commerce business allows Singaporeans to easily send flowers to loved ones for any special occasion.
The initial challenge.
Floristique partnered with First Page to increase sales through its e-commerce website. However, this was a significant challenge, as the flower delivery market is highly saturated with strong, well-known competitors, making it difficult to establish a solid brand presence and secure market share.
Zenith Education Studio is an MOE-registered tuition centre in Singapore. Its website positions the brand as a large student learning community, with lessons, support and trial classes for students.
Zenith’s secondary tuition page highlights tuition support across subjects such as Mathematics, Chemistry and Science, with a focus on helping students prepare for O-Level and pre-university pathways.
In a highly competitive tuition market, Zenith needed stronger organic visibility to build authority, improve keyword rankings and generate more consistent leads from parents and students searching online.
The initial challenge
Zenith Education Studio partnered with First Page to boost visibility, build online authority and generate leads through SEO in Singapore’s competitive tuition industry.
The website initially had no core keywords ranking on Page 1 of Google. This limited Zenith’s ability to capture high-intent searches from parents and students actively looking for tuition support.
The site also had underdeveloped content and limited CMS flexibility, making it harder to publish and optimise pages at scale. This restricted the brand’s ability to build topical authority across important education and subject-related search terms.
Monthly lead volume was also low, creating a need for stronger visibility and a more structured SEO foundation. On top of that, a site migration during the campaign caused temporary instability, which required careful technical handling to protect performance and rebuild momentum.
RedDoorz is Southeast Asia’s largest and fastest-growing hotel management and booking platform. With over 1,000 properties across the region, their vision is to make travel more accessible by providing affordable and reliable accommodations in all major cities and destinations.
The initial challenge.
RedDoorz partnered with First Page to improve hotel bookings by increasing organic traffic and search visibility. However, they faced a major initial challenge: the site wasn’t even ranking for its own branded terms, let alone top generic keywords. The main cause was a site rendering issue, which the First Page team identified during our initial audit.
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