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Meet Blanc des Vosges.
For over 170 years, Blanc des Vosges has been crafting some of the highest quality bed linen on the market. This long-standing expertise allows the brand to seamlessly blend tradition with modernity, creating durable and timeless products. By combining centuries-old French craftsmanship with contemporary designs and premium materials, they produce luxurious linen that stands the test of time.
The initial challenge.
With a large segment of the market shifting online, Blanc des Vosges aimed to increase sales through its . e-commerce website. However, the brand faced two significant challenges: low online brand awareness and a premium price point that was higher than the industry standard.
These factors resulted in initially limited organic traffic, highlighting the need to first justify the brand’s value to potential customers before attempting to drive a large volume of traffic.
We split our approach into two separate campaigns, with each designed to tackle a different part of the sales funnel.
For the long term, we focused on broad SEO terms like “bath linen.” This wasn’t just about driving traffic; it was about introducing new people to the brand’s story. The website content for these searches was crafted to educate visitors on our history and craftsmanship, positioning the brand as a premium option and building the trust needed to justify its price point.
At the same time, we launched an SEM strategy that targeted more specific, high-intent keywords. This allowed us to immediately connect with customers who were already searching for high-quality linen, driving them to pages that instantly highlighted the superior quality and value of the products.
This two-pronged method gave us an immediate lift in traffic while our SEO work laid the groundwork for lasting growth.
