Services Used:
Meet Evans Dermalogical
Evans Dermalogical is a Singapore skincare brand offering skincare and beauty products across categories such as anti-ageing, Vitamin C, Diamond Tomato®, skin whitening, facial masks, sunscreen, cleansers, toners, serums and treatments. Its website also organises products by skin concerns including anti-ageing, dull skin, dry skin, acne-prone skin and whitening.
The initial challenge
Evans Dermalogical partnered with First Page to build a strong online presence for Evans Dermalogical and Nutrilife, supporting brand growth in a competitive skincare market dominated by global players.
The brand was competing against powerhouse skincare names such as SK-II and La Roche-Posay, along with search results dominated by listicles, retail platforms and large beauty publishers.
There was also no prior SEO foundation or domain authority to build upon. This made it harder for Evans Dermalogical to rank for competitive skincare keywords and capture users searching for anti-ageing products, Vitamin C skincare, whitening solutions and skin condition-related topics.
Another challenge was aligning online growth with retail success in Watsons and Guardian. First Page needed to strengthen organic visibility in a way that supported the brand’s wider retail presence and ecommerce revenue growth.
First Page developed an SEO strategy focused on building domain authority, expanding relevant content and improving technical performance.
The first priority was domain authority building. First Page acquired two high-quality backlinks monthly, steadily growing Evans Dermalogical’s domain rating and strengthening its ability to compete in search results.
Next, the team focused on content-led growth. Consistent blog content was delivered around long-tail and skin condition-related keywords, helping the brand improve relevance, capture informational searches and engage users earlier in their skincare research journey.
First Page also carried out performance optimisation through regular onsite audits. These audits helped improve site speed, technical health and search engine compliance, supporting better visibility and user experience.
Together, these efforts helped Evans Dermalogical improve keyword visibility, grow organic revenue and build a stronger SEO foundation in a competitive skincare category.
