Services Used:
Meet Grafunkt
Grafunkt is a luxury furniture brand in Singapore with a strong offline reputation and a curated design-led product offering.
While the brand already had market recognition, it needed a stronger organic search presence to capture users searching for luxury furniture, designer furniture and related non-branded furniture terms online.
The initial challenge
Grafunkt partnered with First Page to expand its digital presence and grow brand awareness in Singapore’s luxury furniture market.
The brand was competing against established luxury furniture retailers with stronger digital visibility, including players such as XTRA and Space Furniture. This made it harder for Grafunkt to appear for high-value non-branded search terms.
Despite having a strong offline reputation, Grafunkt had limited online awareness. Users searching for furniture inspiration, designer pieces and premium home furnishings were less likely to discover the brand through organic search.
There were also no prior SEO efforts in place, which meant First Page had to build the campaign from scratch. The strategy needed to improve technical foundations, keyword visibility and content relevance at the same time.
First Page developed an SEO strategy focused on strengthening Grafunkt’s search visibility across non-branded luxury furniture searches.
The first priority was keyword strategy and content revamp. First Page targeted non-branded search terms and optimised on-page content to better highlight Grafunkt’s unique design philosophy and product offering.
Next, the team implemented technical SEO enhancements. Site structure, internal linking and page speed were improved to strengthen crawlability, user experience and search engine understanding.
First Page also carried out content expansion. Blogs and guides were developed around intent-driven and informational searches, helping Grafunkt build topical authority and capture users earlier in the furniture research journey.
Together, these efforts helped Grafunkt move from limited search visibility to stronger rankings, clicks and organic conversions.
