Services Used:
Meet Nomad
Nomad is a travel eSIM provider that offers international eSIM data plans across more than 200 destinations, allowing users to stay connected while travelling without needing a physical SIM card. Its website highlights app-based eSIM management, destination-specific plans and global connectivity options for travellers.
Nomad offers prepaid travel eSIM plans with 4G/5G data options, regional eSIM plans and flexible add-on data plans for users who need to stay connected while travelling.
The initial challenge
Nomad partnered with First Page to boost visibility, build online authority and generate leads in the competitive travel eSIM space.
The travel connectivity market was highly competitive, with Page 1 search results dominated by established incumbents, comparison sites and competing eSIM providers. This made it difficult for Nomad to capture organic visibility for high-value travel and eSIM-related searches.
The website also had limited flexibility due to a custom CMS, which affected the speed and scope of content and layout changes. This meant SEO recommendations had to be practical, prioritised and aligned with what could realistically be implemented.
Initial lead volume was also low, making growth targets more challenging. First Page needed to build stronger keyword coverage, improve content relevance and strengthen authority signals to support long-term organic growth.
First Page developed an SEO and content strategy focused on improving Nomad’s keyword reach, topical relevance and domain authority.
The first priority was keyword clustering. Keywords were grouped into clear themes to expand organic reach and help Nomad build stronger relevance across travel eSIM, destination eSIM and connectivity-related searches.
Next, First Page focused on pillar keyword targeting. High-value keywords were strategically prioritised to build topical relevance and support stronger visibility for commercially important search terms.
The team also developed a content strategy aligned with user intent. Content was planned and optimised to improve engagement, answer traveller search needs and increase SEO value across the site.
To support ongoing growth, First Page applied data-driven SEO. Real-time insights and performance monitoring were used to refine priorities and ensure the campaign continued improving over time.
In Phase 2, the strategy expanded into link building. Quality backlink acquisition was used to improve domain rating, strengthen authority and support more competitive ranking growth.
