viewing bouquets
completed sales
Services Used:
Meet Floristique.
With its large catalog of fresh flowers, Floristique has become a top florist in Singapore. The company offers a wide range of premium flowers at affordable prices, supported by efficient delivery services. Floristique’s personalised e-commerce business allows Singaporeans to easily send flowers to loved ones for any special occasion.
The initial challenge.
Floristique partnered with First Page to increase sales through its e-commerce website. However, this was a significant challenge, as the flower delivery market is highly saturated with strong, well-known competitors, making it difficult to establish a solid brand presence and secure market share.
The First Page team began by building a strong foundation with product-type keywords, optimising around a mixture of mid- and long-tail clusters.
As the campaign progressed and Floristique’s domain authority increased, the website was able to successfully target and rank for more competitive, shorter-tail keywords.
