Services Used:
Meet Avis
Avis is one of the world’s best-known car rental brands, with Avis Rent A Car operating across more than 165 countries globally.
In Singapore, Avis provides car rental and leasing services, including short-term car rental options and flexible car lease periods. Its Singapore website highlights online booking, vehicle rental, leasing, comprehensive coverage and customer support for users who need mobility solutions.
As a premium car rental brand looking to expand its SEO presence in Singapore, Avis needed a stronger website foundation that could support both organic discovery and conversion growth.
The initial challenge
Avis partnered with First Page to build SEO presence for a premium brand looking to expand in Singapore.
The website’s existing pages were outdated and operated on a restricted infrastructure. This made it harder to improve page performance, guide users clearly through the booking journey and support stronger organic visibility.
The site also needed a clearer structure. Without a well-defined purpose for each page, users could struggle to find the information they needed quickly, especially when comparing rental options, booking details and service information.
To grow conversions, First Page needed to improve more than rankings. The strategy had to make the website easier to navigate, easier for search engines to understand and more effective at moving users towards enquiry or booking actions.
First Page developed an SEO-led website overhaul strategy focused on improving content clarity, user experience and site architecture.
The first priority was revamping page layout and content. First Page worked with Avis to improve page layouts and content so that users could find key information faster. This made the website more user-friendly and better aligned with search intent.
Next, the team revamped the website architecture. The site structure was reorganised to give each page a clearly defined purpose and to create easier navigation towards the end point of each user journey.
This helped strengthen both SEO and conversion performance. Search engines had a clearer understanding of the website’s key pages, while users had a smoother path from discovery to action.
Together, these improvements helped Avis increase impressions, clicks, Page 1 keyword rankings and conversions.
