Services Used:
Meet Awesome Hotel
Awesome Hotel is a hospitality brand that needed stronger organic visibility to capture users searching for accommodation, stays and booking-related queries online.
With traffic declining and website engagement underperforming, the brand needed a strategy that could improve both search visibility and the quality of user journeys once visitors landed on the site.
The initial challenge
Awesome Hotel partnered with First Page to reverse declining traffic trends, improve website engagement and increase conversions through a combined SEO and CRO strategy.
The website initially had weak organic visibility, with limited Page 1 and Top 3 rankings. This restricted the brand’s ability to capture users searching for relevant hotel and booking-related queries.
Another challenge was the website’s UI and UX. The existing experience made it difficult to engage users effectively and guide them towards important conversion actions such as enquiries, leads or bookings.
Declining traffic trends also created a risk of further reducing leads and bookings. First Page needed to improve both search visibility and on-site conversion opportunities so the website could attract more relevant users and convert them more effectively.
First Page developed an integrated SEO and CRO strategy focused on rebuilding visibility, improving engagement and increasing conversion opportunities.
The first priority was conversion optimisation. A data-driven CRO audit was conducted to identify friction points across the user journey. UI and UX improvements were then implemented to enhance engagement and make it easier for users to take key actions.
Next, First Page carried out strategic SEO growth. Well-optimised, search-intent-driven content was published to strengthen keyword visibility and improve the site’s ability to rank for relevant hospitality and booking-related searches.
To support authority growth, First Page also secured high-quality backlinks. These links helped strengthen domain authority and support stronger ranking performance across target keywords.
The strategy balanced visibility and engagement by combining technical fixes with content expansion. This helped increase organic traffic while maximising the website’s ability to convert visitors into leads and bookings.
